Vi’s Deepawali initiative spanned across seven cities in Maharashtra, including Pune, Aurangabad, Nashik, Akola, Nagpur, Solapur, and Kolhapur. The campaign aimed to infuse the joy of giving during the festive period make people feel included and spread positivity.

Vi employees interacted with and presented gifts to local municipal workers, firefighters, traffic police, and hospital attendants, recognizing their efforts and contributions with gratitude. The initiative aimed to make their celebrations more memorable and spread festive cheer amongst these essential workers.

Vi employees also presented Deepawali sweets and gifts to transgender communities, senior citizen homes, and children from orphanages in Maharashtra, spreading joy and warmth to these communities.

Rohit Tandon, Cluster Business Head – Maharashtra & Goa, Vodafone Idea said, “The Festival of Lights is celebrated with zeal and enthusiasm across the country. In line with the philosophy of our ongoing campaign Be Someone’s We, this Deepawali, our efforts have been to make people feel included and spread positivity. We hope Vi inspires people to bring a little joy to someone’s lives and ensure that everyone has a truly happy festive season and no one feels left out or lonely”. 

The campaign, Be Someone’s We, reflects Vi’s commitment to sharing the spirit of togetherness and inclusivity with all members of society. Vi is committed to delivering delightful customer experiences and contributing towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow.

In conclusion, Vi’s Deepawali initiative aimed to spread festive cheer and inclusivity across Maharashtra, reflecting the company’s commitment to sharing the spirit of togetherness and inclusivity with all members of society. The campaign, Be Someone’s We, saw Vi employees interact with and present gifts to various communities and groups, including essential workers, transgender communities, senior citizen homes, and orphanages. Vi is committed to delivering delightful customer experiences and contributing towards creating a truly ‘Digital India.’

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