MUMBAI: Blue Dart Express Limited, South Asia’s premier express air and integrated transportation & distribution company, has announced the launch of its ‘Rakhi Express Campaign’, a specially curated festive initiative aimed at making Raksha Bandhan more memorable and accessible for customers across India and worldwide. Running from 8th July to 9th August 2025, the campaign features exclusive discounts on domestic and international shipments, allowing families to easily and affordably send rakhis, gifts, and warm wishes across distances.

As part of this limited-time offer, domestic customers can avail up to 40% off on shipments weighing between 0.5 kg and 2.5 kg, making festive gifting more economical. For international deliveries, customers can save up to 50% off on freight charges for packages ranging from 0.5 kg to 2.5 kg, as well as 5 kg, 10 kg, 15 kg, and 20 kg, applicable across all lanes and zones. The offer applies to Domestic Priority (DP) shipments and International Duts product types and is valid across all regions and destinations, ensuring seamless and cost-effective deliveries both within the country and globally.

Speaking on the launch, Dipanjan Banerjee, Chief Commercial Officer at Blue Dart, said, “At Blue Dart, we understand the emotional significance of Raksha Bandhan. Through the Rakhi Express Campaign, we aim to make celebrations easier by providing an efficient and cost-effective way to connect loved ones across the country and the world. With these special discounts, our customers can ship gifts and rakhis with the same reliability and speed that Blue Dart is known for, while embracing the festive spirit.”

Through such initiatives and campaigns, Blue Dart continues to reinforce its commitment to connecting loved ones, bridging distances, and honouring enduring bonds with timely, reliable, and affordable logistics solutions.

This limited-time offer is available across all Blue Dart DHL stores and Franchisee Collection Centres (FCCs).

For further details on the campaign, customers are encouraged to visit their nearest Blue Dart DHL store. Customers can also contact Blue Dart’s Customer Care at 1860 233 1234 or email inquiries at:customerservice@bluedart.com.

For more information or to book shipments, visit www.bluedart.com.

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Initially focusing on the growing e-commerce sector, this innovative approach is set to revolutionize last-mile delivery by offering same-day delivery for shipments, significantly reducing delivery time and environmental impact. This milestone achievement coincided with World Environment Day, emphasizing Blue Dart’s commitment to sustainable logistics.

On this initiative, Balfour Manuel, Managing Director, Blue Dart, says, “The logistics sector in India is experiencing an exhilarating phase. The nation’s robust economic growth, coupled with the aspirations of its consumers and growth in Tier 2 & Tier 3 cities, has significantly boosted purchasing power. This surge in demand emphasizes the need for innovative solutions that drive growth while ensuring efficiency and sustainability. As we witness the marvel of drone technology, we eagerly anticipate extending this service further, with plans to cover additional pin codes in subsequent stages with our partners.”

With a rich legacy spanning over four decades, Blue Dart has set the standard for reliability, resilience, and responsiveness in the express logistics industry. The successful initiation of drone delivery operations further solidifies Blue Dart’s position as an industry leader, reaffirming its commitment to continuous innovation and top-notch service.

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