The campaign aims to establish the LDAC technology as a game-changer in audio quality, providing crystal-clear, high-resolution sound over Bluetooth. Through this initiative, boAt strengthens its brand image as a leader in technological innovation, while connecting with passionate music enthusiasts who crave authentic, studio-quality sound. The LDAC technology, a breakthrough high-resolution audio codec, ensures that every detail of a track is preserved, making it ideal for audiophiles and music creators alike.

To showcase the power of LDAC and its transformative effect on music, boAt has teamed up with some of India’s most celebrated artists. The campaign features renowned rapper Yung Raja, hip-hop producer Sez on the Beat, Grammy-nominated vocalist Shilpa Rao, and legendary fusion band Indian Ocean. These creative icons bring their musical genius to life, demonstrating how LDAC enhances their artistic process and delivers an immersive listening experience for their fans.

• Yung Raja (Rapper): Fusing Tamil and English, Yung Raja is a voice for today’s dynamic, youthful audience, and his unique sound reflects the power of LDAC to bring diverse music genres to life. https://www.youtube.com/watch?v=wXAwKUKtql8
• Sez on the Beat (Music Producer): A pioneer in India’s burgeoning hip-hop scene, Sez embodies cutting-edge sound innovation, showcasing LDAC’s ability to capture every beat and sound detail. https://www.youtube.com/watch?v=gPArGasiPl4
• Shilpa Rao (Musician): With her emotive, versatile voice, Shilpa Rao’s partnership with boAt reflects her commitment to bridging traditional and contemporary music, offering her audience an audio experience like never before. https://www.youtube.com/watch?v=df0XDXbiG-w
• Indian Ocean (Fusion Band): Known for their eclectic fusion of sounds, Indian Ocean pioneers a musical journey that resonates across generations. Their collaboration with boAt highlights how LDAC technology elevates their music to new heights of precision and clarity. https://www.youtube.com/watch?v=wDKgCNGNxZw

LDAC is a breakthrough high-resolution audio coding technology that ensures crystal-clear, low-latency sound over Bluetooth. This technology captures every detail of a track, providing listeners with an authentic, studio-quality music experience.

boAt spokesperson said, “The partnership with these iconic artists underscores boAt’s commitment to artistic authenticity and technological advancement, offering listeners an unrivaled audio experience, whether they’re in the studio or simply enjoying music at home. This collaboration aims to inspire listeners to experience music in its purest form—immersive, precise, and powerful.”

boAt’s commitment to blending style and technology is reflected in the stunning design of the Nirvana Ion ANC Pro and Airdopes 800 HiDef. Both products stand out with their cutting-edge features, bold colors, and exceptional sound quality:

• Airdopes 800 HiDef: These sleek earbuds are available in Graphite Grey and Sterling Silver, offering a stylish and modern look.
• Nirvana Ion ANC Pro: Available in three premium colors: Blazing Comet, Northern Lights, and Rose Quartz, these noise-cancelling TWS bring superior sound and elegance to every listening experience.

Both the Airdopes 800 HiDef and Nirvana Ion ANC Pro are available now at an introductory price of INR 2,299 and INR 2,499, respectively. Customers can purchase these innovative products through multiple channels, including boAt-lifestyle.com, Flipkart, Amazon, Myntra, quick-commerce platforms, and select offline stores.

The post boAt Teams Up with Music Maestros to Unveil Hi-Res Audio with LDAC Technology appeared first on NRI News.

Some of the skippers on the ARKEA ULTIM CHALLENGE-Brest have already seen their first albatross, indeed the extraordinary shots of race leader Charles Caudrelier on Maxi Edmond de Rothschild near the Kerguelens, taken yesterday by a French fishing vessel, show he is in good company in more ways than one. But today, as he descends into the Indian Ocean some 1400 miles to the west of Caudrelier, second-placed Thomas Coville was given to reflect on his love of the albatross and their comforting presence. 

Today’s image of Maxi Edmond de Rothschild in the Indian Ocean is exceptional. It was taken by Niels Gins, a scientist and controller of the TAAF (Ed note Terres Australes et Antarctiques Françaises) who is a controller aboard a fishing boat from the French seafood company Sapmer. Gins looks after the regulatory measures and collects essential data for the scientific monitoring of deep ocean fishing down in these low latitudes. He is also responsible for capturing images of marine wildlife, observing vessels, including possible illegal fishing vessels “pirate fishing” and he occasionally captures the odd passing, ULTIM doing more than 30kts.

Coville is back in his element
“He’s up there. He revolves around me, and he is what I’ve been looking for. I see it as a first reunion. And probably it is less poetic for him.” Coville is in a contemplative and intimate mood as took the time to record an audio message, to detail his first encounter with an albatross on this new passage into the big south on this, his ninth circuit of the globe. The Cape of Good Hope is well behind him now and his Sodebo Ultim 3 is already carving its way into the Indian Ocean, still pretty much pacing the leader Caudrelier – indeed in the 24hrs to 1700hrs this evening Coville sailed 16 miles further.

Coville: “When you pass the Cape of Good Hope, you enter the world of albatrosses. This is their world, not ours. It’s rather like entering a ring-fenced area. It’s a very special moment. I would like to offer this moment to everyone involved in the project and in particular, the team members that have been supporting me. Just like the albatrosses, they are there without being seen. Somewhere in the background circling me, watching what’s going on, looking for an idea, a kind word, someone to show them some attention. In our work, there is a lot to overcome, but also a lot of being with others and feeling that human warmth. The albatross flies in that spirit. It may sound a bit odd, but that is what is going on for me and it is very emotional.”

In the fourth and fifth Armel Le Cléac’h (Banque Populaire XI) and Anthony Marchand (Actual Ultim) are getting closer to the south after a long, circuitous detour around the west of the Saint Helena High. Marchand skipper on Actual Ultim 3 told us earlier today, “We are in a small strip of wind with the ice exclusion zone not that far away and with Armel just ahead. We are finally heading East with the Cape of Good Hope coming up ahead soon, and it will be nice to get that left behind us. It’s starting to get colder and colder. The nights are very short, which is great.”

In the sixth Eric Péron told us about his situation on Sunday evening. “It’s been a busy week with lots of things to do aboard the boat. Lots of odds and ends, and plenty of work to do, and that all takes time. My route crossing the South Atlantic means that we can be faster on our trajectory towards the Cape of Good Hope, but there isn’t much wind. The boat is doing well and I have managed to get some rest. It’s good that there are times when we can ease off. This is a long race and we need to keep at it.”

Arriving off Cape Town very early this morning, Tom Laperche was met by a wall of winds gusting to 50 to 60 knots along the coast. It was impossible to consider any kind of access to the port. So SVR-Lazartigue had to stay on standby, hove too into the wind, waiting for better conditions. The wind eventually died down, and four members of the team boarded the giant ULTIM later in the morning. Securing the boat and analyzing the damage are their two missions at the moment. Laperche was sent ashore so that he could rest and recover with some good sleep. With the wind still blowing heavily, the technical team has not yet been able to dock the giant multi in the port of Cape Town.

Text Credits: ARKEA Ultim Challenge
Video Credits: NEFSEA Productions/PolaRYSE

The post ARKEA ULTIM CHALLENGE-Brest: Leader Caudrelier continues electrifying pace in the Indian Ocean appeared first on NRI News.

Eliès has his take on these boats, their reliability, and especially on this course and this Indian Ocean that the skippers of the ARKÉA ULTIM CHALLENGE-Brest are descending into.

This race is finally the result of years of hopes, development, doubts, of promises. What is your view that it is all happening and is well underway?
“It reminds me of The Race in 2000 (crewed race around the world). These are the type of races that hit the headlines, a new type of event that disrupts the trends of the moment. It has a new, exceptional aspect, and holds the idea of being a pioneering challenge. These kinds of events are good! There was only one edition of The Race, I am convinced that this will not be the case for the ARKÉA ULTIM CHALLENGE-Brest.”

We saw a head-to-head sprint the first week, with a duo racing side by side… Was that a scenario you anticipated? 
“Well they raced the easy bit head to head, they were blessed at the start of the race. It can be complicated. We sometimes set off in big winds and seas at this time of year but they had easy conditions. It’s from now on it’s going to get complicated. We were lucky to have seen such a fight, a race. Any thoughts it would go on head to head round the world like that is a bit of a dream. But here we are now entering the new phase: they are getting into the adventure part.”

“Appendages are the Achilles Heel of an ULTIM”

There has been damage to Armel and Tom Laperche. What did you think?
“Unfortunately, it is normal. These are boats that are novel and complex and which have never yet sailed around the world in this flying configuration. The teams are still trying – and this is normal – to know where to put the cursor. And here we are still wondering if it will be possible or impossible to go to the finish line…”

And there is always this element of uncertainty, particularly linked to unidentified floating objects.
“We need to be able to detect them better. I think that establishing these cetacean protection zones is a good thing and I am sure that we will no longer question their usefulness in the years to come.. It’s like the seat belt in a car!”

We know that teams try to anticipate everything, they check everything several times and reinforce components… Why is that not enough?
“Because the Achilles heel of an Ultimate is these six appendages that are exposed in the water. We cannot imagine the physical constraints they undergo. It’s the same principle as a car tyre on the Dakar rally: all it takes is one misplaced stone on the course and it punctures. Except that in an Ultim, it’s impossible to stop and repair it yourself. Structurally, these are state-of-the-art boats but all it takes is a grain of sand to stop them from functioning properly, like the hydraulic problem that Armel Le Cléac’h had to deal with. The Indian Ocean can see these explosive cocktails”

You experienced the Big South in the Vendée Globe, in The Ocean Race… How do you describe what it feels like to sail in the Indian Ocean?
“The hardest part is getting into it. Before you enjoyed idyllic conditions, in a T-shirt, on a flat sea. And then in just a few hours, things get tougher: the sea becomes cold, the wind denser. Our human body has to adapt quickly. We have to deal with the Agulhas Current, the depressions that come down from Africa and mix with the freezing air. It forms an explosive cocktail for machines and men and women. Those who survive the week getting into the Indian Ocean have a good chance of reaching Cape Horn. But even there damage can occur, the ocean is rough and it’s never easy.”

In 2017, you completed the Vendée Globe in 80 days and three hours. Does the ARKÉA ULTIM CHALLENGE-Brest shake up the perception of time?
“Yes totally! The Equator in 6 days, the Cape of Good Hope in 13 days, and Cape Horn in 35 days. It’s a dream sequence. It is exceptional and it is disturbing. During my first trip around the world, I had difficulty imagining the whole of the globe, telling myself that we could go around it. And then you realize that it’s not so, so long and not that big after all.”

You have sailed several times aboard the Maxi Edmond de Rothschild. How do you describe the sensations on board?
“Well for a start It goes super fast! The appendages make noise, we hear the foils moving in their wells. There are a lot of alarms. They ring as soon as there might be a problem. If the boat doesn’t heel a monohull, you have longitudinal pitching movements, everything is lateral. But it’s incredibly enjoyable. Sailing at 35, 40 knots, getting closer to 800 miles covered in a day. They are sacred machines!”

Is there still a raw pleasure in going ever faster in the current context?
“Above all, we must remember that the dream – and we are starting to live it – is that all of these innovations trickle down into the sailing cargo transport industry. Ocean racing can succeed in opening up a whole gamut of possibilities in this area and we can only celebrate that.”

Text Credits: ARKEA Ultim Challenge
Video Credits: NEFSEA Productions/PolaRYSE

The post Yann Eliès: “Now they are entering the adventure part of the course.”  appeared first on NRI News.