MUMBAI: Bank of Baroda, one of India’s most trusted banks with a wide international presence, today announced that the Bank has signed cricketing legend Sachin Tendulkar as the Bank’s Global Brand Ambassador. The strategic partnership between Sachin Tendulkar and the Bank of Baroda is built on a profound alignment of core values like excellence & trust. The partnership comes at an opportune time with the Bank of Baroda poised to script the next phase of its transformation journey as it pursues a faster growth trajectory, leveraging Sachin’s brand aura.

Bank of Baroda is launching its first campaign featuring Sachin called “Play The Masterstroke”. The campaign encourages people to play a masterstroke and score big to realize their financial aspirations by choosing a Bank that is trusted by millions and backed by a legacy of over a century.

With his mass appeal cutting across all corners of the country and encompassing India’s diverse demographics, Sachin will be positioned as Bank of Baroda’s Brand Ambassador featuring in all the Bank’s branding campaigns, consumer education & awareness programs on financial literacy & fraud prevention and customer & employee engagement programs. Bank of Baroda is present across 17 countries and Sachin as a global sporting icon will help elevate the Bank of Baroda brand in the international arena as well.

Commenting on the association, Shri Debadatta Chand, Managing Director & CEO, of Bank of Baroda said, “It is a moment of great pride for Bank of Baroda to announce Sachin Tendulkar, one of India’s sporting legends, as our global brand ambassador. Sachin is a global icon who has always led by example, inspiring us through his actions both on and off the field. Just as he has galvanized a nation through his remarkable career, the Bank of Baroda has been a trusted partner for millions across the country, enabling them to achieve their financial aspirations. Sachin represents the epitome of Leadership, Excellence, Trust, Consistency, and a Legacy that transcends generations – values that form the bedrock of Bank of Baroda’s century-long journey. We are excited to partner with Sachin and bring this association to life.”

The Bank also announced the launch of the ‘Bob Masterstroke Savings Account’, an exclusive savings bank account designed especially for clients desiring premium services. The ‘Bob Masterstroke Savings Account’, emphasizes best-in-class features, reliability, and long-term financial planning in its product construction and design.

Augmenting the Bank’s offerings for its high-end customers, the Bob Masterstroke account comes with several features such as a higher interest rate on account balances through the Flexi Fixed Deposit facility, concessional ROI on retail loans, the Bob World Opulence Visa Infinite Debit Card (Metal Edition) and a lifetime-free Eterna Credit Card (subject to eligibility). bob Masterstroke account holders will also receive priority banking/ wealth management consultations, higher cash withdrawal limits, and other exclusive perks. Customers have to maintain a Quarterly Average Balance of Rs 10 lakh in the account. 

Sharing his thoughts on the partnership, Sachin Tendulkar said, “I am happy to partner with Bank of Baroda, an organization which has evolved and continues to be relevant with the times. From its modest beginnings over a century ago, the Bank of Baroda has grown into a leading banking institution, built on the principles of excellence, integrity, and innovation. These values resonate with me, and I believe they are crucial for success in any endeavor. I look forward to a meaningful collaboration with Bank of Baroda.”

“Our aspiration is that every citizen of the country “Plays The Masterstroke” by choosing Bank of Baroda as their preferred banking partner,” added Shri Chand.

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MUMBAI: Bank of Baroda (Bank), one of India’s leading public sector banks, today announced the launch of the Bob Earth Green Term Deposit Scheme, to raise deposits that will be deployed towards financing eligible environment-friendly projects and sectors.

The Bob Earth Green Term Deposits offer depositors the opportunity to earn attractive interest rates on a range of tenors and participate in India’s transition to a green and sustainable economy. The Bank is offering interest rates of up to 7.15% p.a. The General Public/Resident Indians, NRIs, and high-worth Individual (HNI) investors are all eligible to invest in the Bob Earth Green Term Deposit scheme.

The Bob Earth Green Term Deposit Scheme: Tenors & Interest Rates

Shri Debadatta Chand, Managing Director & CEO, of Bank of Baroda said, “The Bank has taken great strides in embedding sustainability into its operations, including our approach to risk management, governance, social responsibility and environmental impact. The launch of the Bob Earth Green Term Deposit Scheme offers depositors the dual benefits of stable & secure financial returns and the opportunity to contribute to a greener planet. As one of India’s leading banks, Bank of Baroda is committed to furthering its ESG mandate and enhancing its green financing portfolio.”

Under the bob Earth Green Term Deposit Scheme, the Bank of Baroda has introduced some innovative tenures that act as a reminder of the planet’s Climate & Sustainability goals, such as a Tenure of 1.5 years – signifying the aim to limit global temperature rise to 1.5 degrees Celsius above pre-industrial levels and Tenure 1717 days – doubly emphasizing the United Nations’ 17 Sustainable Development Goals.

The funds raised through Bob Earth Green Term Deposits will be allocated to eligible green projects/sectors such as Renewable Energy, Clean Transportation, Sustainable Water and Waste Management, Energy Efficiency, Climate Change Adaptation, Pollution Prevention and Control, Green Buildings, Biodiversity Conservation etc.

Existing and new customers of the Bank of Baroda can open a Green Deposit through any of the Bank’s branches across India.

On Bank of Baroda’s 116^th Foundation Day last year, the Bank launched several green initiatives under the name of “Bob Earth” to reaffirm its commitment and responsibility towards protecting & preserving the gifts of nature for our future generations. The launch of Bob Earth Green Deposits is a step forward in this direction.

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MUMBAI: BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda, has unveiled its new corporate identity – BOBCARD Limited. The rebranding effort is enhanced by the unveiling of a dynamic logo, aligned with the impactful positioning statement “Credit Reimagined.”

Beyond a mere visual transformation, the rebranding of BOBCARD embodies a revitalized commitment to reimagine the country’s credit landscape with excellent credit solutions and customer-centric offerings. The new brand promise “Credit Reimagined” is a conviction of customer-centric, solution-driven assistance that assures service through innovation. It is a creative showcase of products and services that have been reimagined to suit the ever-changing needs and preferences of everyone across the length and breadth of the country.

Excited about the new brand journey, Shailendra Singh, MD & CEO, of BOBCARD Limited, states, “Today marks a pivotal moment in our journey as we unveil our refreshed brand identity. The strategic rebranding not only embodies adaptability but positions BOBCARD as a forward-thinking financial partner. At the heart of this transformation is our enduring commitment to elevate financial experiences and empower our community”.

As BOBCARD embraces the future, particularly appealing to the younger demographic, the symbol becomes a manifestation of fundamental values—inspiring individuals to strive for financial excellence and capitalize on opportunities as they pursue prosperity. This emblem stands as a symbol of dependability in the financial panorama, a persistent commitment to reshaping possibilities.

This updated branding marks a pivotal stride for BOBCARD in aligning with modernity and ensuring relevance in the swiftly evolving financial terrain. The contemporary identity is designed to empower individuals from diverse demographics, offering them the tools to pursue their aspirations without the weight of financial worries.

More about the New Logo: A unique representation of a universal symbol, the BOBCARD logo comprises dual ‘B’ letterforms that hold the rays of the rising sun. It is called Baroda Sun.

Why the sun? Being the single most powerful source of light and energy, the sun’s far-reaching rays dispel darkness to illuminate everything they touch. Similarly, BOBCARD seeks to be the source of light through which stakeholders realize their goals, customers discover a reliable financial partner, and employees find rewarding careers. This Baroda Sun has been adopted from its parent brand, Bank of Baroda (BoB), and is incorporated to reflect the legacy and ethos on which the brand stands. A fitting face for the new brand as a universal symbol of dynamism and optimism. BOBCARD’s new corporate identity is a clear and strategically designed representation, which affirms that they are prepared for new business paradigms in a globalized world while staying in touch with their heritage.

The logo is designed using a single-color vermillion palette that has been carefully selected to complement its distinct representation of hope and energy. Overall, the design strikes a balance between tradition and a progressive outlook, symbolizing the brand’s dedication to both its rich legacy and contemporary approach.

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As a part of its ongoing festive campaign, Bank of Baroda has tied up with leading consumer brands across categories such as Electronics, Consumer Durables, Travel, Food, Fashion, Entertainment, Lifestyle, Grocery, and Health, offering a host of attractive offers and discounts on Bank of Baroda Debit and Credit Cards. The festive campaign will run up to 31st December 2023.

Shri Ravindra Singh Negi, Chief General Manager – Retail Liabilities & NRI Business, Bank of Baroda, said, “We are pleased to introduce the BON LITE Savings Account, with the twin objective of bringing banking within reach with an account that is light on charges, while also delivering more joy to our customers this festive season. The account opens the doors to the formal banking ecosystem for a new generation of aspiring Indians and is aimed at fulfilling their hitherto unmet banking needs.“

To open a BOB LITE Savings account, customers can visit the nearest Bank of Baroda branch or click on https://bit.ly/bobLITE for digital account opening through Video KYC. For more details on the BOB LITE Savings account, click here.

Bank of Baroda, founded in 1908, is one of the leading commercial banks in India, majorly owned by the Government of India. The Bank serves its global customer base of ~165 million through over 70,000 touchpoints spread across 17 countries in five continents and through its various digital banking platforms.

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