INDIA: BOBCARD LIMITED, a wholly owned subsidiary of Bank of Baroda, has announced a limited-period Lifetime Free (LTF) offer on its premium BOBCARD ETERNA Credit Card for new customers. Customers can now get ETERNA with zero joining fee and zero annual fee, against a standard joining & annual fee of ₹2,499.

Fully geared up for the summer season to fuel your travel plan, the Lifetime Free offer is valid for a limited period until 30th June 2026. ETERNA will offer unlimited domestic lounge access, accelerated rewards on travel, dining, and international spends, reduced forex markup, and other premium lifestyle features. These benefits will help customers achieve their travel goals without stressing about the costs.

Beyond fulfilling travel goals, this offer enables customers to unlock meaningful annual savings & lifestyle privileges through waived fees and ongoing partner-led offers, exceeding ₹1,00,000 in value per year. Over three years, Lifetime Free cardholders can realise savings of ₹2,50,000+ compared to similar fee-based offerings in the market.

Under this offer, cardholders are eligible for a range of features, including accelerated reward points (15 reward points per ₹100) on select luxury spending categories like travel, dining, international, and online shopping, a 1+1 complimentary movie ticket benefit every month, 3 reward points on all other spends, and spend-based rewards. These benefits, combined with curated partner offers, further enhance the overall savings potential for customers across everyday and premium spending categories.

The card also includes a welcome benefit, 12 months FITPASS Pro membership, valued at ₹48,000, allowing customers access to FITPASS partner gyms across the country for a full year at no additional cost. The cards further provide unlimited complimentary domestic airport lounge access on meeting milestone spends, delivering additional lifestyle value that contributes to the overall annual savings proposition for cardholders.

In addition, the ETERNA Credit Card offers a low foreign currency markup and supports UPI-linked credit card payments on its RuPay variant and GPay linkage on Visa & Mastercard variants, enabling usage across both international transactions and everyday domestic spends.

The card also provides personal accident insurance coverage, a 1% fuel surcharge waiver, lifetime free add-on cards, and flexible EMI with tenures of 6 to 48 months.

Cardholders can further access periodic merchant offers through BOBCARD’s partnerships with top shopping & travel platforms like Amazon, Flipkart, Croma, Make My Trip, Yatra, Reliance Digital, Myntra, & more. These partnerships play a key role in consistently driving additional value and savings for cardholders throughout the year.

With this Lifetime Free offer, BOBCARD aims to make premium credit card benefits more accessible, while reinforcing its commitment to delivering value-driven and customer-centric financial solutions.

Commenting on the LTF offer, Ravindra Rai, MD & CEO BOBCARD LIMITED, said, “At BOBCARD, we continue to focus on adding value for customers from the very beginning of their relationship with us. This limited-period Lifetime Free offer on the BOBCARD ETERNA Credit Card is intended to provide new customers access to premium benefits without joining or annual fees, while enabling a rewarding and hassle-free credit card experience. The offer also supports cardholders across their everyday spending, travel, and lifestyle needs.”

Your ultimate travel offer is here. Use the BOBCARD ETERNA Credit Card to fulfil your travel goal with ease and convenience.

This is your opportunity to reimagine credit with a limited-period Lifetime Free BOBCARD ETERNA Credit Card. Go grab it now!

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MUMBAI: BOBCARD Limited (Formerly known as BOB Financial Solutions Limited), a wholly-owned subsidiary of Bank of Baroda, and National Payments Corporation of India (NPCI) today announced the launch of Corporate Credit Card on RuPay Network. With this, BOBCARD Limited becomes the second Credit Card issuer in the ecosystem to have a Corporate Credit Card on RuPay – a card that comes loaded with a plethora of benefits for the corporates for varied use cases and convenience of linkage with UPI through any UPI- enabled app.

The cardholders can look forward to a luxurious travel experience, including complimentary lounge access and fuel surcharge waiver. The Corporate Credit Card also has complimentary personal accidental death insurance coverage for its cardholders. The attractive rewards program makes this credit card a valuable financial solution for various business transactions.

Speaking on the announcement, Ravindra Rai M, Deputy Managing Director, BOBCARD Limited, said: “We are happy to launch our Corporate Card on the RuPay network. This launch further deepens our partnership with NPCI and brings the convenience of UPI transactions to our Corporate customers. I am sure our valuable customers will find a well-designed and relevant payment instrument in their BOBCARD RuPay Corporate Card.

Commenting on the launch, Ms. Praveena Rai, Chief Operating Officer, NPCI, said, “We are delighted to collaborate with BOBCARD Limited in launching its Corporate Credit Card on the RuPay network. This initiative empowers cardholders with the convenience of UPI-enabled corporate credit cards coupled with enticing rewards. Moreover, this development will further enhance credit card penetration in the country, thereby contributing to the overall growth and development of the economy.”

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MUMBAI: BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda, has unveiled its new corporate identity – BOBCARD Limited. The rebranding effort is enhanced by the unveiling of a dynamic logo, aligned with the impactful positioning statement “Credit Reimagined.”

Beyond a mere visual transformation, the rebranding of BOBCARD embodies a revitalized commitment to reimagine the country’s credit landscape with excellent credit solutions and customer-centric offerings. The new brand promise “Credit Reimagined” is a conviction of customer-centric, solution-driven assistance that assures service through innovation. It is a creative showcase of products and services that have been reimagined to suit the ever-changing needs and preferences of everyone across the length and breadth of the country.

Excited about the new brand journey, Shailendra Singh, MD & CEO, of BOBCARD Limited, states, “Today marks a pivotal moment in our journey as we unveil our refreshed brand identity. The strategic rebranding not only embodies adaptability but positions BOBCARD as a forward-thinking financial partner. At the heart of this transformation is our enduring commitment to elevate financial experiences and empower our community”.

As BOBCARD embraces the future, particularly appealing to the younger demographic, the symbol becomes a manifestation of fundamental values—inspiring individuals to strive for financial excellence and capitalize on opportunities as they pursue prosperity. This emblem stands as a symbol of dependability in the financial panorama, a persistent commitment to reshaping possibilities.

This updated branding marks a pivotal stride for BOBCARD in aligning with modernity and ensuring relevance in the swiftly evolving financial terrain. The contemporary identity is designed to empower individuals from diverse demographics, offering them the tools to pursue their aspirations without the weight of financial worries.

More about the New Logo: A unique representation of a universal symbol, the BOBCARD logo comprises dual ‘B’ letterforms that hold the rays of the rising sun. It is called Baroda Sun.

Why the sun? Being the single most powerful source of light and energy, the sun’s far-reaching rays dispel darkness to illuminate everything they touch. Similarly, BOBCARD seeks to be the source of light through which stakeholders realize their goals, customers discover a reliable financial partner, and employees find rewarding careers. This Baroda Sun has been adopted from its parent brand, Bank of Baroda (BoB), and is incorporated to reflect the legacy and ethos on which the brand stands. A fitting face for the new brand as a universal symbol of dynamism and optimism. BOBCARD’s new corporate identity is a clear and strategically designed representation, which affirms that they are prepared for new business paradigms in a globalized world while staying in touch with their heritage.

The logo is designed using a single-color vermillion palette that has been carefully selected to complement its distinct representation of hope and energy. Overall, the design strikes a balance between tradition and a progressive outlook, symbolizing the brand’s dedication to both its rich legacy and contemporary approach.

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