BondCase includes predefined bond themes such as High-Yielding Bonds, Monthly Income Bonds, Short-Term Bonds, PSU Bonds, and Bank Bonds. Investors can also build their own BondCase and select from over 60-100 bond offers that are live on IndiaBonds at any time.

Vishal Goenka, Co-founder of IndiaBonds.com, said, “Our platform addresses key challenges faced by retail bond investors, including diversification and bond selection complexity. By simplifying the investment process with thematic baskets and one-click payments, we make it easier for investors to align their portfolios with their financial goals. By providing direct access to a diversified range of bonds, BondCase enables investors to make informed decisions and potentially achieve superior outcomes within the fixed-income asset class versus other options available in the market.”

Investors can choose between three and seven unique ISINs (International Securities Identification Numbers) in a single transaction, with investment amounts ranging from a minimum of Rs. 3 lakhs to a maximum of Rs. 1 crore, supporting effective portfolio diversification.

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The campaign also excels in simplifying the subscription process by offering multiple subscription methods, including mobile and net banking online (FedMobile and FedNet), as well as in-person at Federal Bank branches. Availing it online would fetch a discount of Rs 50/-. The campaign is being promoted on all the digital platforms of Federal Bank and Social Media handles including Instagram, Twitter, and Facebook.

SGBs are government securities denominated in grams of gold and are substitutes for holding physical gold. Investors have to pay the issue price in cash, and the bonds will be redeemed in cash on maturity. The Bond is issued by the Reserve Bank on behalf of the Government of India. Sovereign Gold Bonds are a lucrative investment option that offers an interest rate of 2.50% on the initial investment. One can apply for SGB online via FedMobile (Mobile Banking App) or FedNet (Internet Banking) or offline by visiting any Federal Bank branch. Sovereign Gold Bond Scheme has opened on 11th Sep for a period of five days till 15th Sep 2023. The issue is priced at Rs.5,923 per gram with a discount of Rs.50 per gram when invested through the online mode.

Federal Bank’s campaign for SGB stands out as a shining example of how financial institutions can effectively market investment products. It combines simplicity, profitability, urgency, and online convenience to create a compelling case for SGBs as an investment choice.

Federal Bank is a leading Indian private sector bank with a network of around 1385 banking outlets and 1,918 ATMs/Recyclers spread across the country. The Bank’s total business mix (deposits + advances) stood at [?] 4.06 Lakh Crore as of 30th June 2023. The Capital Adequacy Ratio (CRAR) of the Bank, computed as per Basel III guidelines, stood at 14.28 % as of 30th June 2023. Federal Bank has Representative Offices in Dubai and Abu Dhabi that serve as a nerve center for Non-Resident Indian customers in the UAE. The Bank also has an IFSC Banking Unit (IBU) in Gujarat International Finance Tec-City (GIFT City). Federal Bank is transforming itself, keeping its principles intact, into an organization that offers services beyond par. It has a well-defined vision for the future as a guidepost to its progress.

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