PUNE: Bharti Airtel through its AI-powered spam detection solution has given much-needed relief to its customers in Maharashtra. In the last 7 days since its launch, the system, a first-of-its-kind solution by a telecom service provider, has been able to successfully identify 70 million potential spam calls and 1.2 million spam SMS in Maharashtra.

The solution, which is free of cost, has been auto-activated for all Airtel customers without them having to raise a service request or download an app. 

Commenting on the launch, George Mathen, Chief Executive Officer, Maharashtra and Goa, Bharti Airtel, said, “Every scam begins with a spam call. As a result, most people are reluctant to receive calls from numbers they do not recognize or to click on a link shared via SMS. With Airtel’s AI-powered solution, all such fears can be put to rest. 33 million Airtel customers in Maharashtra no longer have to worry about any such frauds since Airtel has empowered them with a defense mechanism that will alert them to all such spam calls and SMSes in real-time. Available only to Airtel customers, this solution will be one of the key differentiators compared to other service providers in the state. We are committed to working towards removing all annoying disturbances for our customers.”

Developed in-house by Airtel’s data scientists, the AI-powered solution uses a proprietary algorithm to identify and classify calls and SMSes as “Suspected Spam”. The network powered by a state-of-the-art AI algorithm analyses various parameters such as the caller or sender’s usage patterns, call/SMS frequency, and call duration amongst several others, on a real-time basis. By cross-referencing this information against known spam patterns, the system flags suspected spam calls and SMSes accurately. 

A dual-layered protection, the solution has two filters – one at the network layer and the second at the IT systems layer. Every call and SMS passes through this dual-layered AI shield. In two milliseconds the solution processes 1.5 billion messages and 2.5 billion calls. This is equivalent to processing 1 trillion records on a real-time basis using the power of AI.

Additionally, the solution also alerts customers to malicious links received via SMS. For this, Airtel has built a centralized database of blacklisted URLs and every SMS is scanned in real-time by a state-of-the-art AI algorithm to caution users from accidentally clicking on suspicious links. The solution can also detect anomalies such as frequent IMEI changes – a typical indicator of fraudulent behavior. By layering these protective measures, the company is ensuring its customers receive the maximum level of defense against the evolving landscape of spam and fraud threats.

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Airtel IQ for Microsoft Teams is a plug-and-play solution that can be set up within a day with minimum provisioning and management. It will allow management to save on infrastructure purchases as there is no additional hardware involved and will offer enterprise-grade reliability and support. Teams Phone integrated calling on Airtel IQ will help remove key roadblocks in every enterprise’s journey from managing multiple platforms for IP telephony and collaborations, to lack of control and security, lack of flexibility in supporting remote and hybrid working, and a paucity of higher capex investments needed to ensure uniform and seamless collaborations.

Abhishek Biswal, Business Head, Airtel IQ, said, “We are delighted to partner with Microsoft to bring an agile, flexible, and innovative solution to ease one of the biggest issues facing Indian enterprises today. Airtel’s traditional strength of connectivity combined with Microsoft’s technology will result in reliability, cost savings, ease of management, and, most importantly, scalability for all customers, ensuring that going forward they can focus solely on productivity.”

Shruti Bhatia, Country Head, Modern Work & Surface, India & South Asia, Microsoft, said, “In today’s constantly evolving hybrid world, users need the flexibility to work and connect. At Microsoft, it has been our endeavor to power the modern workplace by providing enterprises with the right tools and technologies that cater to their needs and make hybrid work seamless for everyone. Taking a step further in that direction, we are thrilled to partner with Airtel and introduce an innovative solution that will enable India’s workforce to unlock a new level of productivity, collaboration, and efficiency, transforming the future of work in the country.“

Airtel is a global communications solutions provider with over 500 million customers in 17 countries across South Asia and Africa. The company ranks among the top three mobile operators globally, and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second-largest mobile operator in Africa. Airtel’s retail portfolio includes high-speed 4G/5G mobile broadband and Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments, and financial services. For enterprise customers, Airtel offers a gamut of solutions that include secure connectivity, cloud and data center services, cybersecurity, IoT, Ad Tech, and cloud-based communication.

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