NEW DELHI: With a focus on spotlighting the thrill of driving, Maruti Suzuki India Limited (MSIL), unveiled the ‘Thrill Has a New Shape’ campaign for its dynamic FRONX Turbo. This campaign highlights the adrenaline rush that a turbo engine delivers, transforming every journey into an unforgettable adventure. Conceptualized to resonate with young customers who are adventure seekers and driving enthusiasts, the campaign features a compelling narrative that brings to the fore the spirited driving offered by the FRONX Turbo.

Commenting on the campaign, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The FRONX Turbo embodies innovation and the spirit of pushing boundaries to deliver a thrilling driving experience. With its powerful engine, stunning design, and engineering that speaks to the aspirations of modern drivers, it is a standout choice for customers seeking performance. We have tried to capture this with our ‘Thrill Has a New Shape’ campaign that emphasizes how FRONX Turbo symbolizes the thrill of driving. The genesis of this campaign stems from our persistent endeavor to cater to the evolving needs of our customers. It positions FRONX Turbo as a vehicle that doesn’t just meet expectations but exceeds them.”

At the core of the ‘Thrill Has a New Shape’ campaign is the idea of ‘Thrill’ – a sensation that resonates with modern, adventurous Indian customers. The FRONX Turbo, with its responsive engine, agile handling, and optional paddle shifters, offers a drive that is both exhilarating and empowering.

This campaign will be rolled out across multiple platforms, including digital, social media, print media, and OOH advertising, ensuring widespread reach and engagement. Creative visuals, high-energy advertisements, and immersive content will be used to capture the essence of the Turbo engine’s thrill.

The campaign’s creative direction will focus on FRONX’s cutting-edge technology and the Turbo engine’s spirited performance, appealing to those looking for an exciting drive.

Launched in April 2023, the FRONX struck a chord with customers, becoming India’s fastest passenger vehicle to achieve a 1 lakh sales milestone since launch*, in just 10 months. The contribution of FRONX Turbo to this is considerable, appealing to those who seek a dynamic ride. It is powered by the 1.0-litre K-Series Boosterjet petrol engine featuring Progressive Smart Hybrid technology for performance enthusiasts. Offered with the option of a 5-speed Manual and a 6-speed AT with paddle shifters for increased driving pleasure. The FRONX Turbo offers an impressive blend of performance with fuel efficiency, returning a claimed fuel economy of 21.5 km/l with manual transmission and 20.01 km/l with the automatic gearbox.

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PUNE: Saudi’s national tourism brand, ‘Saudi Welcome to Arabia’ has launched its first-ever integrated consumer campaign for the Indian market – ‘Spectacular Saudi’. With a captivating blend of ancient tales and modern marvels, this campaign reveals a side of Saudi that transcends all expectations.

Launching in English across the country, ‘Spectacular Saudi’ takes viewers on an immersive journey through Saudi’s golden sands, pristine waters, and endless skies, revealing the country’s iconic landscapes and experiences.

The campaign visuals bring to life all that makes Saudi a spectacular destination – from the ancient mud-brick architecture of Diriyah’s At-Turaif and the pristine waters of the Red Sea to the historic streets of Al Balad in Jeddah and the majestic Nabataean tombs in Hegra, AlUla. Spotlighting Saudi’s open and welcoming culture which resonates with Indian hospitality in many ways; the campaign further cements Saudi’s close affinity with Indian culture. It invites couples, families, and people in search of iconic experiences rooted in culture and heritage, to explore the unexplored. It narrates the story of a Spectacular Saudi, one steeped in heritage, history, and modern wonders while encouraging prospective Indian travelers to embark on an unforgettable journey of discovery.

Campaign https://www.youtube.com/watch?v=KHz6uwP5uX4 

Speaking on the campaign, Alhasan Aldabbagh, President of APAC Markets at the Saudi Tourism Authority, said, “Indian travelers have long shown a deep appreciation for authentic and unique experiences. They are keen to explore novel destinations, cultures, and gastronomy, and that is exactly what Saudi has to offer. With iconic destinations like Diriyah, Al Balad, and Hegra in AlUla – three of Saudi’s eight UNESCO World Heritage sites, they can walk through history dating back millennia, and with tailor-made packages, experience world-class culture, adventure, and cuisine.

We are excited for Indians to experience the warm Saudi welcome, a core part of our heritage, and something intrinsic to Indian culture as well. India holds an incredibly special place in our hearts, and we are committed to making India the number one source market by 2030. In 2023 alone, 1.6 million Indians traveled to Saudi. We are thrilled to welcome Indian visitors to truly experience the Heart of Arabia.”

With a 240% surge in leisure visits from India as compared to last year – It has never been easier to visit Saudi, with over 330 direct weekly flights and 8 airline operators. Indians holding a valid tourist or business visa from the United States of America, the United Kingdom, or any Schengen country, with stamped proof of entry are eligible for the eVisa and visa upon arrival at Saudi international airports. Those not eligible under the above-mentioned criteria can apply for the visa through 11 Tasheer Centres across India. For more information, visit https://www.visitsaudi.com/en/plan-your-trip/visa-regulations, the one-stop for all Saudi visa requirements. Indian travelers can also apply for a free Stopover visa, which is valid for up to 96 hours and can be obtained 90 days in advance on the Saudia Airline and Flynas website.

To explore the heart of Arabia, visit https://www.visitsaudi.com/en/campaigns/india and book your next getaway with access to exclusive packages and offers from 12 trade partners in India.

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Kapur opened the evening by expressing gratitude to Governor Newsom for his decisive veto of the proposed SB 403 bill, which aimed to ban caste discrimination, and for his interest in visiting a Hindu temple in Florida in the coming months. The room, filled with many Indian-origin attendees, entrepreneurs, and young people, erupted in applause, recognizing Governor Newsom’s steadfast support for entrepreneurial initiatives and his principled stance on critical issues. Kapur also stated that he feels the Governor has a good chance of being the 47th President of the USA.

Governor Newsom shared his inspiring journey from entrepreneur to Governor, recounting his early days in the 80s when he sold wine from his living room as a teenager. His story deeply resonated with the audience. He highlighted his impactful tenure on the San Francisco Board of Supervisors, where his work on homelessness and urban development drew significant attention. As Mayor of San Francisco in 2004, he made national headlines by authorizing same-sex marriage licenses and implementing universal healthcare for city residents. Newsom also spoke about the sister city initiative with the state of Karnataka in India during his mayoral tenure, which allowed him to visit the country with a large delegation of business and community leaders from San Francisco. He expressed his eagerness to visit India again as Governor.

Governor Newsom emphasized the importance of AI, technology, entrepreneurship, and the contributions of immigrants. He stated, “42% of all startups in California are founded by immigrants, and they are the lifeblood of our state. Amid the vitriol, xenophobia, and nativism that permeates much of our politics, particularly from figures like Donald Trump, we in California have endured and emerged stronger. We overcame the divisive rhetoric of Prop 187 in the 1990s, and today, we celebrate our diversity rather than merely tolerate it. As a result, we lead in manufacturing, boast the highest number of scientists, researchers, and Nobel laureates, and continue to drive innovation globally.”

Addressing the unique strengths of Massachusetts, Governor Newsom highlighted how renowned institutions of higher learning serve as conveyor belts for talent, fostering competition not just on price but on talent. He noted that what sets California and Massachusetts apart is their human capital—the best and the brightest. This spirit of inclusiveness and growth ensures that everyone benefits. In a state where 27% of the population is foreign-born, this mindset is crucial. California, a majority-minority state with a population equivalent to 21 other states combined, must see itself in the context of the world.

Governor Newsom also mentioned his recent travels to Michigan, a stop in Pittsburgh, and his packed schedule, including attending this event and visiting New Hampshire. The evening concluded with attendees eagerly speculating whether he would run for President or if Vice President Harris might run, given President Biden’s debate performance and the pressure reported within the Democratic Party, as seen in the news and through print media.

Prominent business leaders such as Vikram Rajadhyaksha, Dr. Venu Kondle, Yash and Jigna Shah, Manoj, and Vaishali Shinde, Mathias and Natalia Troger, Shirish and Allison Nimgaonkar, tech entrepreneurs Thomas Arul, Manny Arora, Priya Samant, Yogi Gupta, Rishi Yadav, and community leaders including Raj Dichpally, Ranjani, Sandip Asija, Rahul, Bernice Singh and Dr. Anil Saigal, and Restaurateur Vinod Kapur, who offered the catering services for the evening, attended the event. Rishi Kumar, the former candidate for the U.S. House representing California’s 16th Congressional District, was also present.

This memorable evening not only celebrated the entrepreneurial spirit and democratic values but also reinforced the significant contributions of the Indian-American community to the fabric of our nation. Governor Newsom’s visionary leadership and commitment to inclusiveness and innovation continue to inspire and drive progress.

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Doctors are our society’s unsung heroes, often prioritizing their patients’ health and well-being above their own. With a daunting doctor-to-patient ratio of only 1 doctor per 1,000 patients, the pressure on these healthcare professionals is immense. This campaign serves as a reminder of the vital link between doctor well-being and quality healthcare. It encourages support for these professionals who form the frontline of medical care in our communities.

MediBuddy’s impactful campaign video takes viewers on an emotional journey through a doctor’s daily experiences. From comforting scared children to supporting elderly patients, the video captures the essence of a doctor’s life – a constant balance between professional duty and human empathy. It portrays doctors not just as medical practitioners, but as anchors of hope and healing in times of fear and uncertainty.

Speaking about the campaign, Saibal Biswas, SVP, and Head of Marketing, Partnerships & PR at MediBuddy– “In a country where each doctor serves thousands, their impact is immeasurable. Doctors are the backbone of our healthcare system, their role goes beyond medical expertise, and their humanity – the comforting touch, the reassuring words, and the unwavering commitment that transforms patient care and often represents the strongest support during challenging times. As we continue to bridge gaps in healthcare access through technology, we remain grateful for these irreplaceable guardians of health. This Doctors’ Day, MediBuddy through their #WhiteCoatHeroes campaign encourages everyone to reflect on the sacrifices made by these healthcare professionals and to show their gratitude. It’s more than just saying thank you; it’s about recognizing their relentless pursuit of healing and the positive transformation they bring to countless lives.”

By showcasing both the triumphs and challenges of the medical profession, MediBuddy hopes to foster a deeper appreciation for these vital members of our community.

This campaign is conceptualized and produced by MediBuddy’s in-house creative team. The campaign video is titled #WhiteCoatHeros and is 1 Minute & 17 seconds in duration. The video will be amplified across all social media platforms.

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INDIA: Tally Solutions, a leading technology player, has launched the #StartsWithOne campaign, sharing inspiring tales from India’s growing Micro, Small, and Medium (MSME) businesses. Launched amidst the ongoing fourth edition of their flagship annual property ‘MSME Honours’, Tally aims to encourage participation from more emerging MSME entrepreneurs this year through this campaign.  

The #StartsWithOne campaign spans across two months featuring 20 inspiring stories of MSME owners who have won previous editions of Tally’s MSME Honors. #StartsWithOne is an ongoing effort that will recognize and celebrate winners of MSME Honours from previous and current editions on various digital platforms.  

Commenting on this initiative, Jayati Singh, Chief Marketing Officer, Tally Solutions, said, “The #StartsWithOne campaign is more than just a storytelling initiative; it is an effort to build a strong community of inspired and motivated MSME owners who transcend the potential of this dynamic industry. The campaign highlights how every business starts with one – passion, idea, or intent; and showcases some remarkable entrepreneurs who share their one big push and drive that propelled their growth. We are optimistic that these inspiring stories will encourage more MSMEs to share their journey at MSME Honors 2024 which has received a phenomenal response with over 16,000 nominations”.  

Artistically curated by Mumbai-based Great Mountain Picturehouse, each story from #StartsWithOne tails motivating the journeys of emerging MSME owners, diving deep into their professional milestones as well as their journeys in driving innovation, excellence, and growth.  

Speaking about the campaign, Abhishek Lamba, Owner, and Director, of Great Mountain Picturehouse said, “Our main objective, as a creative organization was to create an invigorating visual capturing the essence of growing MSMEs that Tally has acknowledged over the years. Through meticulous story-telling and using visual aids, we curated a series of 20 films, each spanning over a range of 1.45 to 2 minutes. The AD films are a celebration of Tally’s efforts in boosting MSME entrepreneurship in the country.” 

The campaign is currently live and will be showcased until July end. It will be promoted on Tally’s YouTube, Facebook, Instagram, and through Tally’s extensive customer and partner network, reaching over 5 million people nationwide. Some of the inspiring stories that have gone live: Launch video, Furn Bamboo Pvt Ltd, BeepKart 

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Commenting on the campaign launch, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, “Simplifying by de-jargonizing is one of the potent solutions to overcome the perceived complexity coupled with high customer inertia, a key challenge faced by the insurance industry.  Lack of knowledge has been one of the key barriers resulting in India’s high protection gap at 87%.  Our underinsurance educational initiative equips customers with the right advice to make sound decisions, keeping in mind the long-term protection needs of the family.  Anchored on a thumb rule of 10x, we are confident that the initiative will aid easy comprehension and induce appropriate actionability.”

Through a series of captivating films, Bajaj Allianz Life highlights the importance of the 10X life cover guideline.

To maximize its impact, Bajaj Allianz Life has launched a 360-degree marketing campaign, spanning television, print, outdoor, digital, and extensive use of fininfluencers. The message will be amplified through social media outreach as well. As the nation gears up for the T20 World Cup, Bajaj Allianz Life’s campaign will be showcased there, driving home the importance of adequate insurance coverage.

Video Link – https://youtu.be/Gj-d5-gV7Ho

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Celebrating dads who keep their cool while looking cool, the campaign, which was shot in the studio at the end of January 2024, features Krause with then-pregnant model Grace Elizabeth and their 3-year-old son, Noah. The family has since welcomed their second child.

The styling for the 2024 campaign focuses on elevated accessories and easygoing separates. Luxe leather and soft suede take center stage across backpacks and crossbody styles for on-the-go, hands-free ease, while the Maritime watch, with its two-tone appeal, serves as the perfect timeless timepiece to gift Dad this year.

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The Indian consumer is extremely conscious of decorating the walls of their homes. However, most of them ignore the essential need to waterproof their walls to protect their home from water leakage and dampness. The new iblok campaign showcases the way we easily block things and people in life in a quirky way and also highlights the comprehensive protection provided by the iBlok Waterstop range. It gives customers the freedom to creatively transform every corner of their homes. Conceptualized by TBWA/India, the film features brand ambassador Ayushmann Khurrana as he navigates tricky conversations and has a simple yet effective solution to block leakage from affecting the beautiful ceiling he has thoughtfully created in his new home.

According to A S Sundaresan, Joint MD & CEO of JSW Paints, “We urge our consumers to ‘Think Beautiful’ and when they do we are always there. The insight behind the campaign is that when a customer has a ‘Khoosurat Soch’ to have a beautiful ceiling – often affected by leakage, JSW Paints iBlok range is there to ensure it is surely protected. This lets them do more at home and keep it beautiful.”

Govind Pandey, CEO, of TBWA\India, said, “You think beautiful not just when you create something beautiful but also when you protect beautiful creations!“

Russell Barrett, CCExpO, TBWA\India said, “JSW Paints has stood for disrupting the category through thoughtful innovations for years now. With this film, the brand asked the provocative question – wouldn’t it be nice if more irritants in life could be blocked just as easily as iBlok waterproofing range blocks and protect our homes from the elements? The film dramatizes that perfect world with a humorous reminder that the iBlok waterproofing range of paints protects our homes from the irritants on the outside, unfortunately not for those found on the inside.”

JSW Paints’ iBlok Waterstop Range offers consumers an effective solution for waterproofing their homes with confidence. As leakage and moisture concerns are prevalent, the iBlok Waterstop Range provides superior protection and longevity for your walls. The iBlok Waterstop 3K product is a revolutionary three-component Crystalline Waterproofing solution for superior waterproof coating. The range’s prowess extends across interiors, exteriors, cracks, and roofs, addressing all concerns from capillary action to crack bridging to anti-efflorescence ensuring that your walls remain pristine and protected.

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Following the success of their campaign on Mumbai local trains, Mother’s Recipe is now spreading the joy to the streets of Pune. The ‘Taste ka Dhamaka’ campaign is all about their message ‘Get a small pack, make anything you want!’ highlighting how easy and versatile their sauces are. The ads on Pune Municipal Corporation buses will catch commuters’ eyes, tempting them with the delicious flavors of Mother’s Recipe Sauces.

Sanjana Desai, Executive Director of Mother’s Recipe, shared her excitement, saying, “We are thrilled to bring the ‘Taste ka Dhamaka’ campaign to Pune. With our new sauces, we want to offer Puneites tasty and convenient options for cooking. Through this campaign, we aim to introduce our new Recipe Sauces to Pune and create buzz around our brand.“

The campaign’s goal is not only to let people know about the new sauces but also to boost confidence among sellers and increase sales. The ‘Taste ka Dhamaka’ campaign shows Mother’s Recipe’s dedication to customer-focused marketing. By using Pune Municipal Corporation buses, the brand hopes to reach a wide audience and make a mark in the market.

The product range is now available at your neighborhood store and leading supermarket chains like Reliance Fresh.

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The heartwarming new television commercial features Ranbir Kapoor engaging in a friendly sibling rivalry with the family pet, a lovable dog named Rocko. The narrative revolves around a race to the dining table, with Neetu Kapoor calling them both for breakfast. The endearing portrayal of this relationship highlights the genuine bond shared between family members, including pets, and reinforces PetStar’s commitment to promoting a happy and healthy life for pets.

Commenting on the collaboration, Mr. Rajeev Juneja, Vice Chairman and Managing Director of Mankind Pharma, expressed, “We are thrilled to welcome Ranbir Kapoor and Neetu Kapoor into the PetStar family. Their warmth, relatability, and genuine love for pets align seamlessly with our brand ethos. We believe their association will not only elevate the brand’s visibility but also resonate with pet lovers across the nation.”

Mankind’s PetStar is a modern-age pet food brand designed to make pets healthy and happy. The brand’s team of veterinary nutritionists has researched for years towards crafting a range of innovative and customized recipes for pets to thrive in the Indian climate. PetStar uses only the choicest natural ingredients from the valley of Wales and special Ayurvedic herbs like Ashwagandha and Silybum marinum to nourish, protect and energize pets.

Mankind Pharma is one of the largest pharmaceutical companies in India, which focuses on the domestic market with its Pan India presence. The company operates at the intersection of the Indian pharmaceutical formulations and consumer healthcare sectors with the aim of providing international quality products at affordable prices.

In conclusion, the collaboration between PetStar and the Kapoor family marks a significant milestone in the brand’s journey towards promoting a culture of care and companionship for pets. The heartwarming television commercial featuring Ranbir Kapoor and Neetu Kapoor highlights the genuine bond shared between family members, including pets, and reinforces PetStar’s commitment to promoting a happy and healthy life for pets.

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