MUMBAI:  Frost & Sullivan, India’s top Growth Advisory Company, has revealed in its latest Total Cost of Ownership Benchmark analysis that Kia’s best-selling innovations – Seltos and Carens offer segments’ lowest maintenance expenses in both diesel and petrol variants.

According to the research findings, Kia Carens has emerged as the frontrunner in the family mover segment, showcasing the most economical maintenance costs for both petrol and diesel variants by 21% and 26%, respectively. Its diesel models feature the lowest acquisition cost presenting outstanding value for modern customers. Moreover, Carens Diesel closely follows the segment’s top performer in minimizing fuel costs, solidifying its position as one of the most premium family car options with a compelling value proposition.

Frost & Sullivan also stated that Kia’s bestselling innovation, the Seltos, also offers the lowest maintenance costs for petrol variants, delivering a minimum of 17% savings over the industry average. Additionally, the diesel variants share the lowest maintenance costs with another segment leader. In terms of overall total cost of ownership (TCO), the Seltos closely follows the segment’s top performers, securing the second-best TCO for its diesel variant and the third-best for its petrol variant.

Notably, the firm also declared in December 2023 that Sonet has the best maintenance cost in the Compact SUV segment. The report stated that Sonet’s Petrol and Diesel variants’ Maintenance Costs are 16% and 14% lower than the segment average, respectively.

Hardeep Singh Brar, National Head of Sales & Marketing, Kia India, stated, “We are thrilled to be recognized by Frost & Sullivan as the makers of one of most value-driven mobility solutions for new-age customers. Choosing a Kia isn’t just a wise decision for today; it’s an investment for the future, given its premiumness, unmatched maintenance and residual costs within their segments.“

These reports by Frost and Sullivan establish Kia models as one of the most value-for-money products in their segment. The survey also underpins Kia’s commitment to offering class-leading products with the best technology, design, and quality along with globally acclaimed aftersales services, which makes them a valued purchasing decision for customers.

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MUMBAI: After showcasing Carens as Purpose-Built Vehicles at the Bharat Mobility Global Expo 2024, Kia India announced the delivery of 71 specially customized Carens to the Punjab Police. These PBVs will be used as Emergency Response Vehicles (ERVs) to provide immediate assistance to citizens during emergencies. With its entry into the PBV segment, Kia aims to address the gap of the diverse mobility requirements of specialized institutions in India.

Kia Carens became the preferred mobility choice of Punjab Police on account of its latest technology, connected features, bigger wheelbase, and better 3rd-row comfort.

The customized Carens features a Smartstream 1.5 Petrol engine with a 6-speed Manual transmission. The PBV includes custom High-Intensity Strobe lights, PA Systems, and ‘Dial 112 – Emergency Response Vehicle’ Decals. It features a higher capacity battery of 60Ah to run the additionally fitted equipment. The Carens has the biggest wheelbase in or above its segment making it a most practical choice for Police Departments. Talking about practicality, the specially designed Carens features 2nd row 60:40 split, 3rd row 55:50 split, all rows adjustable headrests, a 12V Power Socket, and 5 USB Type-C Ports to offer utmost flexibility to Punjab Police Officials. Like standard Carens models, the PBV also hosts High strong steel structure and all the latest technologies like Wheel Disc Brakes, ABS, Idle Stop & Go, and TPMS, to name a few.

Commenting on the delivery of 71 Carens as PBVs, Myung-Sik Sohn – Chief Sales and Business Officer, of Kia India, said, “Purpose-based vehicles (PBVs) represent the future of mobility as they offer the possibility of extensive customization to meet specific mobility requirements. Kia is proud to team up with the Punjab Police in delivering technologically enhanced Carens as PBVs, tailored to offer the best and safest driving experience, particularly for longer journeys. The spacious interiors and comfortable headrests make it an ideal mobility solution.”

“With strategic partnerships like this, we aim to broaden the appeal of a family mover like Carens to all institutions looking for a 7-seater mobility solution.”

The police car and an ambulance based on the Carens were first showcased at the 16th edition of the Auto Expo in 2023. Kia Carens also won the ‘Indian Car of the Year’ honor in the same year. With the delivery of PBV, Kia restates its dedication to addressing the evolving needs in mobility by providing suitable solutions. The PBVs mirror the shifting patterns in mobility, where vehicles are extensively customizable to meet the demands of both customers and the market, resulting in elevated levels of customer satisfaction. The delivery showcases Kia’s vision of becoming a leader in the global PBV segment by 2030.

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