PUNE: Malpani’s Bakelite is excited to announce the launch of our innovative Chai Toasts, a modern and healthy twist on traditional Indian tea-time snacks.

As more professionals seek quick and nutritious options for their tea breaks, Chai Toasts offers a delicious and hygienic solution. These travel-friendly toasts are the perfect complement to India’s beloved beverage ritual.

While tea time in India is a cherished tradition, many popular snacks are sold in open jars at roadside tea stalls, posing hygiene risks and often lacking nutritional value. Tea Time Snacks need not be compromised, nor do you have to go without Toast at tea time. Our easy-carry packs of 2 Toast in one sachet address these concerns.

We offer two distinct variants: Milk Chai Toast and Brown Chai Toast. Both are individually packed, hygienic, and made with the finest ingredients, providing a healthier alternative to traditional tea-time snacks. Priced at Rs 8 and 10 for a pack of two, our Chai Toasts are an affordable and accessible option for people on the go.

The Milk Chai Toast, enriched with milk provides essential nutrients and a rich flavor. It is toasted to crispy perfection.

The Brown Chai Toast, made with wheat bran, soya flour, and malt flour, is a fiber-rich option that supports digestive health. This variant is ideal for those seeking a nutritious and light snack.

Sachin Malpani, Managing Director, of Malpani’s Bakelite emphasizes our commitment to health and convenience, stating, “Our Chai Toasts are designed to complement your tea time and align with a health-conscious lifestyle without compromising on taste and hygiene.”

Our Chai Toasts are free from saccharin, bromates, and artificial colorants, ensuring a healthier snacking experience without compromising on taste.

By reviving the traditional concept of tea-time snacking with a focus on hygiene and nutrition, Malpani’s Bakelite aims to enhance the tea-time experience for today’s busy and health-conscious consumers.

Malpani’s Bakelite’s new Chai Toasts are now available for purchase at all leading outlets in Maharashtra or can be ordered from website www.malpanifoods.com

The post Malpani’s Bakelite Chai Toasts Are a Must-Try for Chai Enthusiasts appeared first on NRI News.

INDIA:  Tata Consumer Products Limited launches Tata Tea Premium Street Chais of India, a range of chais celebrating unique flavored teas inspired by the streets of India.  The core concept of the carefully curated tea range is to bring alive the flavor of teas that one gets at the chaiwallahs and the experience that comes with it, which is deeply rooted in the culture of every city. Each city has a distinctive flavor and a typical milieu, which invokes a sense of pride and nostalgia for the people from the city and conjures a memory for the people who visit the city. The brand wants to create this experience for its consumers at the convenience of their homes with this unique range inspired by four different regions of India. 

The Tata Tea Premium Street Chais of India features four iconic variants inspired by the signature flavors from the streets of India – Kolkata Street Chai, Mumbai Cutting Chai, Purani Dilli ki Mithai Chai, Hyderabadi Irani Chai. With this launch, the brand aims to celebrate the authentic taste of local flavors of the East, West, South, and North regions. The authentic taste of these unique street-side chais can be hard to replicate at home, which is why the brand aims to help consumers to create the experience in the comfort of their homes. Tata Tea Premium Street Chais of India is made to appeal to chai lovers, taking them right back to their favorite tea stall in their hometown with every cup.

Commenting on the launch, Puneet Das, President – of Packaged Beverages (India and South Asia), Tata Consumer Products said, “Tata Tea Premium Street Chais of India is a one-of-a-kind range of tea made with the intention of bringing the taste of street style chai to the comfort of the consumer’s home. The feeling of comfort and longing associated with street-style tea is very close to people’s hearts and makes them feel closer to their cities and homes. This innovation aims to disrupt the tea segment with city local chai flavors. Built on the insight of the rise in demand for regional flavors and localized menus across the country, the product highlights various quirks and styles of making tea in each city. It is basically the flavor of the city packed in a teacup”.

Tata Tea Premium is known for its unique ‘hyperlocal’ approach of creating distinct blends, and the Tata Tea Premium Street Chais of India collection has further expanded on this approach by not only evoking pride and nostalgia but bringing alive the hustle and bustle of the city streets with the iconic street chais of these cities.   

The classic green color and the rectangular box rightly bring out the premiumness of the brand and highlights the story behind each variant. The four packs have unique packaging, representing the pride of each city and its various iconic elements, such as the Victoria Memorial, and the yellow taxi signifying the old-world charm of Kolkata; The Chhatrapati Shivaji terminal and the red double-decker bus reflecting Mumbai’s hustle-bustle. Similarly, the packs for Delhi and Hyderabad narrate the stories of these cities with an absolute sense of pride and nostalgia. Tata Tea Premium Street Chais of India is a collection that appreciates and celebrates the very local street flavors of India. 

All variants of Tata Tea Premium Street Chais of India are 250 g, priced at Rs. 145/- and available on E-commerce and Grocery outlets near you.

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