The recently unveiled action-packed trailer of ‘Fighter’ has set the stage for India’s biggest aerial action drama, scheduled to release on the eve of India’s 75th Republic Day, January 25th, 2024. Packed with powerful dialogues, unprecedented aerial action sequences, the electrifying chemistry of Hrithik Roshan and Deepika Padukone, and a spine-chilling background score, the trailer has left no stone in signaling a cinematic extravaganza.

What adds an extra layer to the visual spectacle is that the team shot the film at real locations, with the help of IAF personnel using combat jets and helicopters!

The thrilling operational scenes have been filmed at the Air Force Station in Tezpur, the Air Force Academy in Dindigul, Andhra Pradesh, and at the Air Force Station in Pune. Shot extensively at the Air Force Station Tezpur, nestled in the lush green valley of Assam, it serves as the backdrop for some of the film’s most intense fighter jet sequences. Brace yourselves for an immersive cinematic experience as ‘Fighter’ showcases reel drama and the Air Force’s real-life grandeur.

Directed by Siddharth Anand and presented by Viacom18 Studios in association with Marflix Pictures, ‘Fighter’ epitomizes cinematic brilliance, blending heart-thumping action and patriotic fervor.

Prepare for takeoff as ‘Fighter’ soars into theaters on January 25th, 2024, promising a spectacle that redefines and sets the bar for cinematic excellence.

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The CRI’s Policy Pillar led efforts to counter the business model that underpins the ransomware ecosystem. This included research on cyber insurance, victim behavior, seizure and confiscation of virtual assets, ransom payments, and best practices in incident reporting and information sharing.

The Diplomacy and Capacity Building Pillar expanded the CRI’s like-minded umbrella by adding 13 new members to the coalition. The pillar also prioritized opportunities to inform potential new members about the initiative and developed tailored capacity-building opportunities to match members’ needs and requests.

The International Counter Ransomware Task Force (ICRTF), established at last year’s meeting, began developing platforms for coordinating and disrupting ransomware at an operational level. The ICRTF will continue to build upon the successes of its inaugural year by operationalizing the tools and platforms developed by its members.

The CRI’s joint policy statement declares that member governments should not pay ransoms. The initiative also created a shared blacklist of wallets through the U.S. Department of the Treasury’s pledge to share data on illicit wallets used by ransomware actors with all CRI members.

The CRI provides an opportunity to create long-term cooperative approaches and common understandings of accountability in cyberspace, consistent with international law as well as state actions as embodied in the Framework for Responsible State Behavior in Cyberspace, endorsed by all United Nations member states.

Overall, the CRI’s joint statement highlights the importance of international cooperation in combating ransomware threats and building collective resilience against future attacks.

Image Source: U.S. Department of Justice on X

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The first phase of the campaign involves interactive audio bytes of open-ended conversations between seniors and scammers. These engaging audio bytes have been designed to empower seniors with insights into the dynamic landscape of banking policies, including officious terms such as OTP and KYC. Columbia Pacific Communities has roped in Karnataka Bank as its knowledge partner to amplify the impact of this campaign with a comprehensive 60-minute online awareness session, ‘Unmasking Cyber Fraud for Seniors’ on August 17, 2023.

Renowned actor Poonam Dhillon has teamed up with Columbia Pacific Communities to empower seniors against cyber scams. In a compelling video message, Dhillon sheds light on the surge in cyber scam cases in India, particularly targeting seniors. She emphasizes the campaign’s goal, which is to transform seniors into #FraudFighters and safeguard their hard-earned money.

Piali Dasgupta, Senior Vice President, Marketing, at Columbia Pacific Communities, said, “Our campaigns on the occasion of World Senior Citizens Day each year attempt to spark awareness and discussions around issues faced by senior citizens in our country. Considering the growing number of cybercrimes against the elderly, Columbia Pacific Communities decided to address the issue and empower seniors to safeguard their hard-earned money from cyber scammers.“

Various educative content, including an infographic around cybercrime, quizzes, and a video session helping seniors learn more about cybercrime, can be found on a dedicated microsite on the CPC website. Seniors are encouraged to share their personal experiences of online deception on the microsite. By sharing stories, seniors can contribute to collective learning and awareness.

The ongoing marquee annual event of Columbia Pacific Communities, Platform 2023, will culminate in the grand finale on August 21, World Senior Citizens Day. The recent campaign aligns with the brand’s core mission of amplifying the voices of seniors, nurturing their interests, and promoting the brand philosophy of positive aging.

Columbia Pacific Communities is India’s largest and most experienced senior living community operator with close to 1750 residential units under management in 5 cities and 10 locations across south India. It is committed to reimagining the concept of senior living in India and creating world-class practices that exceed the expectations of all stakeholders. It is part of the Columbia Pacific group, one of the foremost developers of senior living communities in the United States, Canada, and Southeast Asia.

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