KOCHI: Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service, has partnered with a slate of top global Creators to stream their exclusive FAST channels on the biggest screen at home.

Six curated channels launched in India, including the worldwide premiere of Mark Rober’s first-ever dedicated free ad-supported streaming TV channel. Samsung TV Plus now offers over 160 channels, available on more than 14 million Samsung Smart TVs across India.

With more than 71M subscribers, Mark Rober – a former NASA engineer, inventor, educator, and one of the most influential Creators on the planet – brings his signature mix of science, creativity, and joy to television audiences around the world.

“I’ve always believed science and engineering are just fancy words for curiosity and creativity,” said Mark Rober. “This channel is a way to spread that spirit to even more people around the world. It’s a way to make learning feel fun – something you want to do, not something you have to do.”

This latest slate of Creator channels brings a new wave of genre-defying voices to the streaming service, including Michelle Khare’s Challenge Accepted, Epic Gardening TV, The Try Guys, Brave Wilderness, and The SorryGirlsTV.

This first-of-its-kind content deal is part of a broader, global expansion by Samsung TV Plus to shape the next era of television as a premium destination for world-class Creators and redefine what entertainment looks like on the biggest screen at home.

“Mark Rober’s blend of science, creativity, and curiosity has inspired millions around the world,” said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus. “As part of our growing Creator roster, Mark Rober TV captures a shared sense of wonder that brings generations together. We’re thrilled to welcome Mark and our expansive slate of Creators to even more audiences around the world through Samsung TV Plus.”

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BENGALURU: Amazon.in today announced the launch of Creator University and Creator Connect. Creator University is an education program designed to equip content creators with the tools and knowledge necessary to prosper within the dynamic creator economy. The program will cater to a broad spectrum of content creators, encompassing both established and aspiring influencers. Through a curated selection of resources, the program provides participants with the foundational knowledge and practical strategies to cultivate a sustainable business in the Amazon marketplace.

Creator Connect is a series of in-person events designed to foster connections, learning, and growth for creators within the Amazon ecosystem. These events are strategically timed around major sales and Amazon initiatives to achieve two goals: generate excitement for upcoming promotions and attract new creators to the Amazon Influencer Program. Creator Connect offers a variety of interactive experiences, including workshops led by influencers, opportunities to meet with Amazon leaders and established creators, product showcases, trend discussions, and more. The first Creator Connect event, “A Summer Escape,” kicks off on June 3rd, 2024 in Mumbai and will focus on building a community of fashion and lifestyle creators coinciding with Amazon Fashion’s Wardrobe Refresh Sale.

“At Amazon, we recognize the immense influence content creators have on today’s consumers. Creator University and Creator Connect is our way of empowering these creators, both established and aspiring, with the tools and knowledge they need to thrive within the Amazon ecosystem. Through these programs, creators will gain valuable resources, connect with industry leaders, and build a sustainable business on our platform. We are committed to fostering a collaborative community where creators can learn from each other and drive informed purchase decisions for our customers,” said Kishore Thota, Director, of Shopping Experience, India & Emerging Markets, Amazon.

Some of the key benefits of Creator University include:

• Expansive Educational Curriculum: Creator University offers a treasure trove of informative content, meticulously designed to address the multifaceted needs of content creators. This comprehensive curriculum incorporates in-depth video tutorials, informative articles, and interactive workshops, encompassing a wide range of topics – from cultivating a robust audience to optimizing content for optimal performance within the Amazon ecosystem.
• Insights from Industry Leaders: Gain invaluable knowledge gleaned from the experiences of established Amazon creators and industry veterans. Creator University offers insightful case studies and testimonials, providing participants with a unique opportunity to learn from the successes and challenges of others.
• Actionable Strategies for Success: Creator University empowers participants with practical guidance on every facet of content creation on Amazon. Learn how to identify the perfect products to recommend, craft compelling and engaging content, and effectively drive targeted traffic to Amazon.
• Fostering a Collaborative Community: Creator University fosters a vibrant community of creators, providing a platform for connection and collaboration. Engage in insightful discussions and forge valuable connections through dedicated forums designed to encourage knowledge exchange and peer support.

In recent years, Amazon has introduced several programs for Content Creators. In 2022, Amazon.in introduced Amazon Live – a unique live shopping program on Amazon.in where customers can directly interact with content creators who showcase products, answer customer questions in real time, run polls, and offer limited duration deals. Amazon.in also has Amazon Influencer Program is a vital resource for influencers to monetize their content. Through this program, influencers gain access to tools that enable them to select and recommend Amazon’s products and services to their followers while earning commissions on qualifying purchases. Influencers can monetize their content by sharing their storefront URL or affiliate links, expanding their reach, and attracting new customers with their posted content. These initiatives underscore Amazon’s commitment to creating an enriched shopping ecosystem while empowering creators, influencers, and small businesses in the process.

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