Automatically enabled for all Airtel mobile and broadband customers, the advanced system scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram, email, and other browsers. It leverages real-time threat intelligence to examine over 1 billion URLs daily and blocks access to harmful sites in under 100 milliseconds.

For instance, if a resident in Pune receives a suspicious message that reads: “Your package is delayed. Track it here: http://www.tracky0urparcell.com”. And if the unsuspecting resident then clicks on the link, Airtel’s system also clicks into gear. It instantly scans the link and if flagged as suspicious, it blocks access. The user is redirected to a warning message that reads: “Blocked! Airtel found this site dangerous!” All this instantaneously. This real-time interception prevents users from falling victim to all kinds of fraud.

Commenting on the initiative, George Mathen, CEO – Maharashtra and Goa, Bharti Airtel, said, “At Airtel, our commitment lies in protecting customers from all varieties of fraud. By merging our network with an AI-based fraud detection solution, we are making certain that our customers are defended against all emerging threats without requiring any effort on their part. We believe it is imperative to take steps today to secure the digital future, and we are proud to be pioneers in this field by providing a comprehensive and safer network for our customers in Maharashtra and Goa.”

With Maharashtra and Goa ranked as one of India’s most digitally advanced states, the threat of online fraud has grown in both its urban and rural regions. Fraudsters increasingly target users through phishing links, fake deliveries, and spurious banking alerts. Cities like Satara, Nashik, Amravati, Ahilyanagar, Chandrapur, Chhatrapati Sambhajinagar, and Akola — as well as remote towns like Jamgaon, Ghoti, Sultanpur, Tippeshwar, among others— have seen a sharp rise in such fraudulent attempts. Airtel’s solution acts as a statewide digital shield, protecting families, senior citizens, homemakers, students, and first-time smartphone users alike.

The AI-driven platform delivers fraud warnings in the user’s preferred language, including Marathi, making it highly effective for the state’s diverse population. This multilingual support is especially impactful in districts with low digital literacy or where English is not widely used.

The solution operates silently in the background, requires no installation, and is offered free of cost. Maharashtra and Goa at the forefront of digital adoption — from online banking to government e-services — and Airtel’s initiative plays a critical role in creating a safer digital ecosystem across the state. Whether it’s a working professional in Satara, a homemaker in Nashik, a tourist in Goa, or a student in Ahilyanagar, Airtel helps make every digital interaction safer.

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MUMBAI: CASHe, India’s leading credit-led, AI-based financial platform, today announced that it has crossed the significant milestone of Rs. 10,000 crores in loan disbursals to date. The company further stated that it has disbursed over three million loans to over two million customers, with an active customer base of over 1.3 million users.

As the platform recently marked its eighth anniversary, it has achieved notable milestones, including over 40 million user registrations and 55 million app downloads. Branded as the ‘Bharat Ka Money App,’ the platform has successfully extended its reach across the country, covering 18,200 pin codes. Significantly, 65% of CASHe’s user base comes from tier 2, tier 3, and smaller towns across India through 100% digital origination. Its diversified product offerings provide comprehensive financial solutions such as short-term personal loans, credit lines, BNPL services, and innovative products like Travel Now Pay Later, credit on WhatsApp, insurance, and cross-selling investment products through its wealth management services. These offerings cater to a wide range of customer needs, making it a one-stop shop for their financial requirements. This expansive growth has been bolstered by the launch of its super app, which offers a wide range of products within its credit suite. With half a million new customers onboarded every month, the platform disburses 150,000 loans monthly, including repeat loans.

With over 50 ecosystem partnerships, including e-commerce giants, CASHe ensures a hassle-free loan experience for underserved working professionals in a 100% digital format with minimal documentation while leveraging alternative data. It has also expanded its product offerings to include semi-secured loans, such as loans for electric 2-wheeler vehicles (EV) and education loans. These new products aim to attract a wider customer base and cater to the growing demand for sustainable transportation and education financing.

The company has also developed a comprehensive co-lending platform featuring unique end-to-end digital sourcing and underwriting technology. This technology is deployed across multiple financial institutions and is deeply embedded with various large third-party financial platforms.

Yashoraj Tyagi, CEO of CASHe, commented, “We are delighted to have reached this significant milestone, which reflects our dedication to supporting young working professionals in India. At CASHe, we strive to make finance more accessible, affordable, and transparent through the use of technology. Our commitment to innovation, customer-centricity, and strong partnerships with our lending collaborators has enabled us to achieve this success, and we are confident that we will reach even greater heights in the future.“

Since 2019, CASHe has maintained consistent profitability, with growth accelerating significantly in the post-pandemic period. CASHe’s revenue from operations surged 2.2 times to Rs 560 crores during FY 2022-23, compared to Rs 257.5 crore in FY 21-22. The platform is expected to continue its growth trajectory this year, with the company projecting full-year profitability backed by solid fundamentals.

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PUNE: Gera Developments, pioneers of the real estate business and the award-winning creators of premium residential and commercial projects in Pune, Goa, Bengaluru, and California, has announced the appointment of Gulzar Malhotra, as its Chief Executive Officer. For the first time in its 52 years of operations, Gera Developments has hired a professional CEO to improve the drive of the company’s operations with a continued focus on a customer-centric approach. This is a big move considering that the company is at an inflection point of witnessing exponential growth in the Pune realty market and transformational changes within the organization. Gulzar Malhotra will report to Rohit Gera, Managing Director, Gera Developments.  

Commenting on the CEO appointment, Mr. Rohit Gera, Managing Director of Gera Developments, said, “We are excited to welcome Gulzar Malhotra as our first CEO. Mr. Malhotra brings with him a wealth of experience in the real estate industry, having previously held leadership positions in several prestigious companies. Gulzar’s comprehensive understanding of the development value chain, from project feasibility to construction management and sales, real estate advisory & valuation positions him well to steer Gera Development to scale greater heights. It is a milestone for any family business when the mantle is handed over to a non-family member to take the business to greater heights. I am confident that his strategic approach, coupled with his ability to motivate and communicate, will contribute significantly to our continued growth and success. I wish him all the best as he embarks on this journey of steering the company to create a sustainable business with sales and profit growth and value for all stakeholders in the coming decade.”

“I am delighted to join Gera Developments which has been at the forefront of driving innovation in the real estate industry for over five decades,” said Gulzar Malhotra, the company’s newly appointed CEO. “It’s an honor to get an opportunity to lead this exceptional team, which has augmented Mr. Rohit Gera’s vision over the years. I look forward to building upon Gera Developments’ brand philosophy of Let’s Outdo whilst embracing the company’s core value of always putting the customer first. Collectively, we shall continue to innovate, create and deliver quality with a focus on trust and transparency. Over the years, integration of technology across the development value chain has helped us in redefining real estate industry standards and we shall continue to improvise on the same to create bespoke spaces which enhance our customer’s living experience.”

With over two decades of experience across the entire real estate value chain from concept to delivery, Gulzar Malhotra brings a wealth of knowledge of development, finance, risk management & advisory across asset classes. As a part of the senior management of various national & multinational organizations, he has demonstrated exceptional leadership skills & business acumen. His understanding of real estate & methodical approach to development has aided in devising & implementing efficient organizational systems and processes which have optimized project evaluation, cash flow management, sales & marketing, construction planning, and resource management.

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