MUMBAI: MilkLane, the dairy and cattle feed business of Innoterra, has announced a strategic collaboration with Milky Mist, one of India’s most innovative dairy brands, to ensure a steady supply of high-quality, 100% traceable milk for Milky Mist’s expanding product range. MilkLane will leverage its robust network of farmers and rigorous quality control to supply premium milk, while Milky Mist will apply its advanced processing technology and market reach to deliver superior dairy products. The collaboration tackles key industry challenges including raw milk quality, supply chain transparency, and operational efficiency, ultimately benefiting both farmers and consumers.

Under the INR 400+ crore agreement, MilkLane will supply 100 kilolitres of premium milk per day to Milky Mist for over three years. This partnership will directly benefit 10,000+ farmers, ensuring fair pricing and access to high-nutrition cattle feed solutions. MilkLane will employ rigorous quality control protocols including its 100% Bulk Milk Cooler (BMC) model operations, innovative stainless steel (SS) can distribution system, and strict antibiotics and adulterants testing at collection centers, to ensure only high-purity milk reaches Milky Mist’s processing facilities. Additionally, real-time supply chain tracking will ensure full traceability, transparency, and consistency in milk procurement.

Milky Mist, a pioneer in value-added dairy, processes 1.5 million liters of milk daily at its fully automated 75-acre Perundurai facility. Committed to sustainability, it integrates wind and solar energy into its operations. Partnering with MilkLane further strengthens its ability to source high-quality, traceable milk, reinforcing its leadership in India’s dairy sector.

Talking about the collaboration, Harish Sharma, Managing Director, of MilkLane, said, “Our partnership with Milky Mist reflects our shared vision for transparency, sustainability, and farmer support in the dairy industry. We aim to support Milky Mist with a 100% end-to-end traceable and high-quality supply of premium milk for its expanding value-added dairy portfolio. The dairy sector struggles with inconsistent fat and SNF levels, antibiotic contamination, and aflatoxin risks, which impact product quality and safety. MilkLane addresses these challenges with a tech-driven approach, leveraging our network of 10,000+ farmers, 150+ strategically placed BMCs, and four-tier quality assurance with 40+ tests at central labs. We are confident that this partnership will set a new industry benchmark, combining MilkLane’s expertise in sourcing with Milky Mist’s innovation in dairy processing.”

Elaborating on the focus on value-added products and how this partnership strengthens their operations, Dr. K Rathnam, CEO, of Milky Mist Dairy, said, “We are committed to delivering innovative, high-quality, value-added dairy products to the consumers. This partnership with MilkLane will ensure that we receive a stable supply of rigorously tested, premium milk, that meets the highest safety and quality standards for our consumers. Additionally, MilkLane’s farmer-centric approach, including fair pricing and scientifically formulated cattle feed, strengthens the dairy ecosystem—benefiting both producers and end consumers. As we expand our product range and market reach, this collaboration will play a key role in reinforcing our position in the industry.”

With India being the world’s largest producer and consumer of dairy, maintaining product quality and supply chain integrity is crucial. This partnership between Milky Mist and MilkLane raises the industry benchmarks for transparency, farmer welfare, and greater access to safe, high-quality dairy products for Indian households.

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It is to be noted that Milk Mantra raised USD 10 Million in funding from the US Development Finance Corporation in 2020 to build a new plant at Puri. The plant is nearing completion and will further enhance the impact Milk Mantra has on the ecosystem from job creation to improving farmers’ economic livelihood and expanding the Milky Moo range of products. Meanwhile, the founder Srikumar Misra has moved on to start his next venture called ‘aarna’ in the AI + Decentralised Finance space, whilst he continues on the Board of Milk Mantra. The management of the company is being led by co-founder & executive director  Rashima Misra and a professional management team including Kailash Gahir as CEO and Pradeepta Jena as CFO.

The US delegation included Economic Chief Frank Talluto, Commercial Chief Raghavan Srinivasan, Political Advisor Srimali Kari, Economic Advisor Siba Prasad Tripathy, and Commercial Advisor Suniel Kumar. 

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In response to the significant decline in milk yield, estimated at 30-35% during severe heat waves, IBISA’s Heat Stress Solution utilizes advanced climate metrics and satellite technology to provide vital protection for dairy farmers. By offering compensation for revenue losses incurred due to heat stress, this unique solution serves as a lifeline for dairy farmers across India.

Since its introduction in 2024, the Heat Stress Solution has already safeguarded over 100,000 livestock within a mere fortnight, spanning 14 districts in Kerala. Notable beneficiaries include farmers associated with the Trivandrum, Malabar, and Ernakulam Regional Co-operative Milk Producers’ Unions (TRCMPU, MRCMPU, and ERCMPU respectively).

Furthermore, the product is currently operational in select districts of Maharashtra, Uttar Pradesh, Madhya Pradesh, Rajasthan, and Gujarat. IBISA anticipates expanding its reach in the coming months through collaborations with multiple milk unions and key partners within the dairy value chain. Strategic partnerships with Dehaat, a leading Agritech firm, and Behtar Zindagi, an online agri marketplace platform provider, further enhance the product’s accessibility and impact.

IBISA’s expertise in developing, distributing, and overseeing effective climate insurance solutions is unparalleled. As an Insurtech firm, IBISA collaborates with local insurers, providing comprehensive support in insurance risk modeling, design, assessment, and technological infrastructure, ultimately enabling insurers to underwrite and deliver tailored insurance products efficiently.

“Identifying and addressing a critical necessity, we’ve brought to the fore an insurance model that is not just accessible but also comprehensible to our clients,” remarks Balachandran MK, IBISA’s Head of Growth for Asia. “The surge in our solution’s adoption is a clear indicator of the heightened awareness and demand for such protective measures amidst climatic adversities.”

Recognizing the impact of climate change on various sectors, IBISA is committed to addressing insurance gaps in the poultry industry as well. Through strategic collaborations and grassroots awareness initiatives, IBISA aims to redefine India’s agri-insurance landscape, empowering farmers and enterprises to navigate climate uncertainties effectively.

As pioneers in climate-focused Insurtech, IBISA’s approach emphasizes innovative tech applications and simplicity, fostering sustainability and agricultural security for the future.

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• Camps were held across 460+ locations in 14 states and treated over 1 lakh cattle in a single day
  
• The company received a World Records Union Provisional Certificate for the 6^th edition of Pashu Vikas Day
  
• Over 4,000 employees of SMFG India volunteered for the annual PVD event across the country
  
• A total of 315 health camps were organized from 4-10th Feb, benefitting over 30,000 people

INDIA:: One of India’s leading NBFCs, SMFG India Credit Co. Ltd. (Formerly Fullerton India Credit Co. Ltd.), conducted their 6th Pashu Vikas Day (PVD), the largest one-day cattle care camp across the country. These camps were simultaneously held across 460+ locations across 14 states and provided essential healthcare services to over 1 lakh cattle.

In India, more than 8 crore households are directly associated with the dairy sector and women represent 70% of the workforce. To commemorate the efforts of these women, the 6^th Pashu Vikas Day celebrated ‘Women in Dairy Farming’. This initiative reflects the ‘Social’ aspect within the ESG framework, emphasizing the significance of gender diversity and inclusion in driving social upliftment.

Apart from cattle care, SMFG India Credit also organised over 300 health care camps for communities across the country from Feb 4th – Feb 10th, 2024 benefitting over 30,000 people. 6^th Pashu Vikas Day in its entirety touched and impacted over 1,25,000 lives.

The company’s diverse workforce is a strategic enabler as they cater to a Pan India customer base across 600 towns and 65,000+ villages. Their focus is on ensuring an overall inclusive ecosystem by funding dreams through credit and upskilling rural India for finer livelihoods in the local communities they operate in.

Pashu Vikas Day also witnessed the active participation of over 4000 employees across the country, who volunteered and came together on a single day to drive this initiative.

Speaking about the company’s social initiatives, Shantanu Mitra, Chief Executive Officer and Managing Director, SMFG India Credit, said, “More than 90% of our rural customer base is women. A lot of our customers take loans for cattle procurement, which is a large source of income for them. Our community development programs act as catalysts for change and focus on uplifting rural livelihoods, enhancing overall quality of life, and boosting income streams. Beyond livestock welfare, we also actively promote skill development and financial literacy, contributing to the holistic well-being of the communities we serve. At SMFG India Credit, we are dedicated to establishing a strong connection with our customers by fostering inclusive growth in underserved communities through innovative and sustainable socio-economic initiatives.  

Commenting on Pashu Vikas Day, Swaminathan Subramanian, Chief Operating Officer, SMFG India Credit, stated, “At SMFG India Credit, we remain steadfast in our commitment to rural development and our mission to champion robust social initiatives. As a leading credit provider, we aspire to harness the ‘Social’ aspect of ESG through our community outreach activities, inclusive programs, and a diverse workforce working in unison. With this in mind, Pashu Vikas Day is specifically designed to address the unique healthcare needs of cattle and their owners in rural areas. The event powers the aspirations of cattle owners and focuses on enhancing livestock productivity, subsequently elevating household incomes.  Our focus will be to sustainably extend support to the underserved, facilitating empowerment and upliftment of not only our customers but also the community at large.”

Pashu Vikas Day exemplifies the company’s unwavering dedication to creating positive change and fostering sustainable practices in the dairy farming sector. This year, the company has set a new record with the World Records Union for the largest single-day cattle care camps held across the country. In the past few editions, PVD was featured in the 2015 Limca Book of Records for the Largest Single Day Cattle Care Camp organized across India, in 2018 as the World’s Largest Single Day Cattle Care Camp by Best of India Records, and in 2019 as the Largest Cattle Care Camp by World Books of Records.

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