PUNE: Jawa Yezdi Motorcycles marked Maharashtra Day on the road, in association with its newest dealership in Pune. Riders from the Jawa Yezdi riding community took to the streets of Pune in traditional attire for a celebratory rally, bringing together the city’s deep-rooted motorcycling culture and the colours and character of the state. Opening the city’s ninth dealership, the company takes its Maharashtra footprint to 35 outlets, strengthening its presence in its largest market.

The Maharashtra Day ride was anchored in the community. Over 150 riders from NJYOC (New Jawa Yezdi Owners Club) joined the celebratory city ride that started from the newly opened dealership to Shaniwar Wada. With Pune being one of the brand’s most vibrant centres of rider activity, the rally reflected the cultural pride instinctive to the region. The city’s long-standing love for the Jawa and Yezdi brands is being renewed by a new generation that is discovering these performance classics on its own terms. The city is home to several active Kommunitis (Jawa Yezdi riding clubs), speaking to the depth of engagement on the ground.

Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles, said, “Maharashtra has always been central to our journey. It is more than our largest market. The bond between rider and motorcycle runs deep in the state, shaped by culture and community. Pune, in particular, has carried forward the legacy with a new generation of riders who see our motorcycles as an extension of who they are. It is a source of pride to mark Maharashtra Day with our riders here. With the new dealership in the city, we are strengthening our presence in the state even as it continues to inspire us and shape the way we meet rider needs.”

The new dealership, Shakti Automobiles, improves access to sales and aftersales support in a city where riding is as much about identity as it is about mobility. It is a full 3S (sales, service, spares) facility, offering customers a comprehensive ownership experience, from discovery and test rides to long-term service and genuine parts support.

The Maharashtra Day celebrations and the new dealership opening reflect a simple idea the company continues to build on: Motorcycles are only as strong as the communities that ride them. Pune’s communities ride with memory, pride, and a sense of belonging that cannot be manufactured.

The dealership is backed by the company’s Customer Assurance Programme, designed to support long-term ownership with reliability and peace of mind, including:

• 4-year/50,000-km standard warranty
• Extended warranty options up to 6 years
• One year of roadside assistance
• Support across 400+ sales and service touchpoints nationwide

Details of the dealership:
Name: Shakti Automobiles
Address: Showroom No 3, Navale Icon, Navale Bridge Road, Sinhagad Road, nearby HP Petrol Pump, Narhe, Pune, Maharashtra-41104  

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The initial set of dealerships will be established in key urban and emerging EV markets, including Delhi, Gurugram, Noida, Chennai, Bengaluru, Hyderabad, Pune, Jaipur, Ahmedabad, Kolkata, Cochin, Bhubaneshwar, Trivandrum, Chandigarh, Lucknow, Coimbatore, Surat, Calicut, Visakhapatnam, Vijayawada, Shimla, Agra, Jhansi, Gwalior, Vapi, Baroda and Goa. These cities have been strategically selected based on their growing EV adoption, infrastructure readiness, and strong demand potential, ensuring wide accessibility and seamless customer support from the outset. VinFast aims to establish 35 Dealerships across India by the end of CY 2025.

Speaking at the Agreement signing ceremony, Pham Sanh Chau, CEO, VinFast Asia, said, “We are pleased to partner with India’s most respected Dealer Partner Groups as part of our comprehensive strategy to establish a wide-reaching, high-quality retail and service network. This partnership reinforces our focus on delivering an elevated EV experience backed by reliability, customer trust, and service excellence. As we prepare to bring our electric SUVs to Indian roads, we are focused on ensuring that customers across key cities have seamless access to VinFast’s world-class products and support infrastructure.”

The selected partners are among India’s most respected automotive dealership groups, known for their deep market presence and long-standing customer trust. Each facility will have showrooms, service workshops, and spare parts availability, ensuring VinFast customers enjoy a seamless ownership experience across every touchpoint. These dealer-operated outlets will play a pivotal role in delivering VinFast’s global service standards to Indian consumers.

Alongside, VinFast ramps up its ecosystem expansion in India, supported by several key strategic partnerships. The company has tied up with Global Assure for 24/7 roadside assistance, dedicated call center support, and mobile service; myTVS and RoadGrid for a pan-India EV Charging solution and service network to deliver quick, reliable aftersales support. VinFast has also joined hands with BatX Energies for sustainable high-voltage battery recycling and repurposing solutions. These collaborations reflect VinFast’s holistic approach to responsible, scalable, and customer-first mobility solutions tailored to the Indian market.

VinFast showcased its VF 6 and VF 7 premium electric SUVs at the Bharat Mobility Global Expo 2025, signaling its strong intent to bring advanced EV solutions for the Indian market. With a sharp focus on network readiness and strategic ecosystem partnerships, the company is steadily building the foundation for a long-term, sustainable presence in one of the world’s most dynamic EV markets. The company’s state-of-the-art manufacturing facility in Thoothukudi, Tamil Nadu, is also set to be inaugurated soon, further reinforcing its commitment to India.

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Pune (Maharashtra), June 23, 2025: PPS Motors, a part of one of India’s largest automobile retail conglomerates, today announced the inauguration of two newest Mahindra dealerships in Pune, Maharashtra. The inauguration of the facility at Katraj, Ambegaon, was attended by Mr. Baneswar Banerjee, National Sales Head & VP, Mahindra, and other senior officials from both organizations. Apart from this, the company had also inaugurated another dealership at Saswad near Pune.

The latest facility, strategically located at Katraj, Ambegaon, along the bustling NH-4 corridor, sits at the heart of one of Pune’s key automotive hubs. This 6,500 sq. ft. showroom can display 6 vehicles together and is designed to provide a holistic customer experience, offering Mahindra’s full range of Passenger Vehicles (ICE & EV). With a modern colour palette, dramatic lighting, intuitive technology, and seamless interaction, every element of the space in the dealership showroom is crafted to evoke a sense of progressive design, intelligent innovation, and refined elegance. The customers will step into an immersive environment complete with a showcase of Mahindra’s breakthrough technologies – from the INGLO Electric Origin architecture to MAIA, the fastest automotive mind in the world, along with Hero features.

With this launch, PPS Motors further strengthens its extensive footprint in India as the group now operates 137 Mahindra touchpoints in six states – Maharashtra, Andhra Pradesh, Telangana, Kerala, Karnataka, and Tamil Nadu. In FY 2025 alone, the group sold over 37,000 Mahindra vehicles, underscoring its position as Mahindra’s largest sales and after-sales partner in India.

PPS Motors – Scaling Ambitions in Pune

The Katraj dealership marks PPS Motors’ 8^th Mahindra touchpoint in Pune, comprising 7 showrooms and 1 workshop. Having entered the Pune market in July 2024, the group has already sold over 2,500 Mahindra vehicles in the city in under a year. With a robust expansion plan in place, PPS Motors aims to add 3 more showrooms and 2 workshops, taking the total to 13 Mahindra touchpoints in the Pune region. With this enhanced presence, the company is targeting to double its annual sales from Pune to 4,500 to 5,000 vehicles, with an estimated revenue of Rs. 800 – 1,000 crore in the next one year.

Commenting on the inauguration, Rajiv Sanghvi, Managing Director, PPS Motors, said, “We are excited to strengthen our longstanding partnership with Mahindra with the inauguration of our 137th Mahindra facility. Our journey with Mahindra spans nearly seven decades and is built on a foundation of shared values, trust, and customer-first thinking. With our deep understanding of evolving customer needs and Mahindra’s advanced, future-ready vehicles, we remain committed to delivering a truly best-in-class ownership experience.”

In 2024, as per industry reports, Maharashtra witnessed a 3.93 per cent increase with around 4,50,000 cars as compared to 4,33,000 cars in 2023. The state of Maharashtra was also the top buyer of electric cars and SUVs in the period between January to April 2025, data on Vahan portal revealed.

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The Rhinelander dealerships and their general manager have been ordered to stop these discriminatory and illegal practices and pay $1.1 million to reimburse customers who paid hundreds or even thousands of dollars more in financing costs and add-on charges. The FTC warns car buyers to watch out for financing mark-ups and unwanted add-ons. Dealership financing often comes with marked-up interest rates, so it’s important to shop around for financing. Start with banks, credit unions, and other financing companies. Get pre-approved and use that offer to negotiate with the dealer.

It’s also important to read the sales contract and financing agreement carefully. Make sure the terms you agreed on match what is in the contract. Get answers about any extra fees you don’t recognize or want. If you’re not getting what was promised, you don’t have to take the deal. Walk away if you’re not satisfied.

Some illegal tactics are hard to spot, but here’s how to avoid overpaying for a car.

• Shop around for financing. Dealership financing often comes with marked-up interest rates. It’s not your only option. Start with banks, credit unions, and other financing companies. Get pre-approved and use that offer to negotiate with the dealer.
• Read the sales contract and financing agreement carefully. Make sure the terms you agreed on match what is in the contract. Get answers about any extra fees you don’t recognize or want.
• Walk away if you’re not getting what was promised. You don’t have to take the deal if you’re not satisfied.

The FTC reminds car buyers that it’s unfair and illegal to increase the amount someone ends up paying to buy or lease a car based on their race or appearance. If you believe a dealership discriminated against you or charged hidden fees, please file a report at ReportFraud.ftc.gov. Learn more about your rights when buying or financing a car at ftc.gov/cars.

Image Source: FTC https://consumer.ftc.gov/consumer-alerts/2023/10/overcharging-car-buyers-based-how-they-look-thats-illegal-0?utm_source=govdelivery

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This innovative service aims to save customers time and effort fostering customer delight. The EzServe kit is meticulously designed, taking into account motor vehicle regulatory norms, variability, and manufacturing feasibility. Each EzServe unit is equipped with a comprehensive kit containing specific items required for service and repair jobs on vehicles the unit consists of three utility boxes mounted on the bike’s rear, made of Fibre Reinforced Plastic (FRP). These boxes are packed with spare parts, fresh lubes, other consumables, a vacuum cleaner, an eco-wash kit, a jack & jack stand, and various hand tools.

Tata Motors dealerships train their in-house technicians for EzServe. These technicians receive training from Diagnosis Expert Technicians (DET) to enhance their technical knowledge and from Customer Relations Managers (CRM) to improve their soft skills. The duration and content of the training course are determined based on the candidates’ skill matrix. An EzServe bike is operated by a Senior Technician and supported by a Senior Advisor (SA) and CRM.

To further enhance customer convenience, Tata Motors has digitized the process of registering repair orders at workshops. The workshops promptly respond to customer queries, provide cost estimates, and utilize the Service Connect App to relay real-time data to the concerned after-sales teams. The app offers contactless service support, allowing customers to avail of online services such as booking, vehicle pick-up requests, and repair estimates for scheduled and frequent jobs.

Once a service request is booked, the dealership contacts the customer to confirm the service and assigns a technician accordingly. The technician arrives at the location on the scheduled day, conducts a thorough check of the vehicle, and performs a test run with the customer to ensure all necessary services are identified. The technician adheres to all safety protocols while servicing the vehicle, ensuring that the bike is well-maintained and regularly inspected for engine oil, filters, tire pressures, brakes, mirrors, and lights.

After the service, if required, the vehicle is washed and wiped clean using a dry wash kit and then handed over to the customer. Seeking customer feedback is a vital aspect of the process, and a detailed feedback and satisfaction form is collected from each customer.

Tata Motors’ dedication to helping its channel partners maintain strong customer relationships and enhance factors like customer retention and brand awareness is evident through the expansion of its network reach and innovative initiatives like EzServe. By continuously striving to offer outstanding services, Tata Motors remains committed to delighting its customers and strengthening its market position.

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• Creates entrepreneurial opportunities in tier 2 and 3 cities as part of its Dealership Program across India, boosting the overall economy, job opportunities, and allied industries/services
• Develops a strong value chain for enabling quality products and solutions in the remotest areas of Maharashtra by integrating small business owners’ expansion in over 350+ Talukas
• Aims to enhance the socio-economic landscape by enabling association with a leading and trusted brand in color coated steel category.

PUNE: Tata BlueScope Steel today announced the launch of a unique initiative – ‘Project Vistaar’; conceptualized with the objective of increasing the company’s footprints practically in every corner of the country, enabling closer-to-customer experience. Tata BlueScope Steel’s existing dealer network boasts of over 6000 touch points pan India offering roof and wall cladding solutions under the brand ‘DURASHINE®’. In Maharashtra, Tata BlueScope plans to set up 1000 additional outlets in addition to the existing ones. Project Vistaar offers any aspirant an opportunity to partner with a trusted business house like the Tatas.

Some of the intangible benefits are:

• A reduced dependency on Tier 1 cities, optimizing overall costs
• Access to quality goods and services from reliable sources
• More opportunities for smaller businesses, allied services, and employment
• Improvement of facilities within the Tier 2 and 3 cities

What is in it for the Dealers?

• Dealers would be able to procure a complete range of aesthetically superior roofing-related products and solutions including matching accessories with state-of-the-art look n finish.
  • Range of products and solutions for roof and wall cladding applications such as Roof and Wall Profiles, Tiles, and Liner Panels along with complementing Accessories.
• Special products like Cool Shield (Insulated Sheet) and Woodline (Wood Finish Liner Sheet) for innovative and contemporary structures which is much in demand in smaller towns at affordable costs.
  • Dealers would be supported on their business development aspects such as training and development of Fabricators affiliated with them.
  • Dealers would also receive guidance on important factors such as in-shop branding and visual displays along with marketing material
  • Dealers would be able to get a chance to qualify for the prestigious DURASHINE® Dealer Loyalty Program. Durashine Dealer Loyalty program is the premium offering from TBSPL which supports dealers in strengthening their business as well as incentivizing their performance.
  • The further partnership would lead to support of developing specialty stores or experiential centers known as DURASHINE® Galleria and DURASHINE® Select Shoppe

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