MUMBAI: NPCI Bharat BillPay Ltd. (NBBL), a subsidiary of the National Payments Corporation of India (NPCI), has onboarded Disney+ Hotstar as a biller on its Bharat Bill Payment System (BBPS) platform under the ‘Subscription’ category. This association will provide the OTT’s existing users, as well as new users, with a seamless subscription purchasing experience.

Bharat BillPay’s one-stop solution for subscription management will enable audiences to enjoy content from Disney+ Hotstar’s extensive catalogue comprising Indian, international and sports content, therefore fostering hassle-free engagement and loyalty. Users can simply choose from a variety of annual subscription plans, including the ‘Mobile plan’, the ‘Super plan’, and the ‘Premium plan’, all available for purchase through any BBPS-enabled banking and fintech apps.

Speaking on the development, Noopur Chaturvedi, Chief Executive Officer, NPCI Bharat BillPay Ltd., said, “We are excited to announce the addition of Disney+ Hotstar as a new biller on the BBPS platform. This move not only streamlines the subscription process for viewers but also enhances the value proposition of banking and fintech apps. With the continued expansion of the Bharat BillPay ecosystem, we’re taking a significant stride in empowering consumers nationwide with a comprehensive solution for all their bill payment needs.”

Piyush Kothari, Head – of Growth, Partnerships, and International Expansion, at Disney+ Hotstar, said: “At Disney+ Hotstar, we are committed to making premium content easily accessible to our users across India. Our collaboration with Bharat BillPay reinforces this commitment by providing users with a convenient avenue to subscribe to Disney+ Hotstar through their preferred payment apps.”

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