Siddharth Shah Said, “The CSJ Suvarna Safar initiative is an extension of the brand’s commitment to providing customers with unique experiences by blending tradition with innovation. A luxury bus has been transformed into a fully-equipped jewelry showroom, allowing customers to experience the joy of shopping for jewelry in the comfort of their own neighborhoods.”

The mobile showroom will feature an exquisite collection of gold, diamond, and silver jewelry, with experienced experts from Chandukaka Saraf Jewels available to guide customers through their purchases. The ‘CSJ Suvarna Safar’ journey begins on September 22, 2025, and will visit rural areas across Maharashtra, he added.

Siddharth Shah stated that this initiative aims to reach customers who may not have been able to visit their stores before, offering them an exclusive collection of modern designs and stunning varieties of gold, diamond, and silver jewelry. Additionally, Chandukaka Saraf Jewels is launching a grand festive offer for its customers during the upcoming Dussehra and Diwali season, which will be applicable in the mobile showroom as well.

The ‘CSJ Suvarna Safar’ initiative is a unique blend of tradition, trust, and convenience, bringing the beauty of jewelry to customers’ doorsteps.

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MUMBAI: This Ganesh Chaturthi, Instamart, India’s pioneering quick commerce platform, is bringing one of the most sacred modak prasads in the state straight to the homes of devotees in minutes. In partnership with the Shrimant Dagdusheth Halwai Ganpati Mandir, Instamart will make the legendary Dagdusheth Modak Prasad available for delivery in Mumbai and Pune on 27th August.

Recognised as one of India’s most revered Ganpati temples, the Shreemant Dagdusheth Halwai Ganpati Temple in Pune is a spiritual landmark that draws millions of devotees annually. The temple’s modaks are highly sacred prasad offerings, with large quantities presented to the deity. By making this prasad available on Instamart, the platform ensures that devotees who may not be able to visit the temple in person can still partake in the blessings of Bappa. Each box will contain one modak, priced at ₹50, with limited stock available only on August  27. To ensure more devotees can partake in the offering, only one unit per order will be accessible..

Sharing the thought behind this initiative, Arjun Choudhary, VP – Revenue and Growth – Instamart, said, “Ganesh Chaturthi is a time of deep devotion across the state, and the Dagdusheth Temple Modaks hold deep significance for devotees during this auspicious period. Every year, lakhs of devotees visit the temple to seek Bappa’s blessings, but we know it isn’t always possible for everyone — whether it’s elderly devotees, those with health challenges, or families who find it difficult to travel through the heavy festive crowds. This initiative allows us to bring the blessings of Dagdusheth Bappa into their homes, ensuring no one misses out on the joy of receiving Bappa’s prasad and blessings.”

Over the past years, modaks have consistently been among the most searched-for sweets during Ganesh Chaturthi. This year too, Instamart saw a surge in interest, with top trending searches including modak, modak mould, modak peeth, kaju modak, and chocolate modak, with high conversion intent seen for niche queries such as Bhagirathi modak peeth and modak accessories. Alongside prasad essentials like eco-friendly Ganpati idols, coconuts, flowers, and diyas, modaks continue to dominate festive shopping lists — both as a must-have offering and as a fast-growing gifting category.

This year, Instamart has expanded its festive assortment to include 25+ SKUs of modaks, eco-friendly Ganesh idols, prasad blessed at Shrimant Dagdusheth Halwai Ganpati Mandir and Shri Siddhivinayak Chandicha Ganpati Mandir, along with a wide variety of all kinds of Puja essentials. By making the iconic Dagdusheth modak available in just 10 minutes, Instamart continues to expand its festive offerings while staying true to what matters most, keeping traditions alive in today’s fast-paced world.

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MUMBAI: In a move aimed at bringing its innovative range of products closer to consumers, the Appliances business of Godrej & Boyce, part of Godrej Enterprises Group, has launched its ‘Appliances on Wheels’ initiative. This unique campaign, which began on October 4th in Maharashtra, is designed to take the brand’s Exclusive Brand Outlet – ‘Inspire Hub’ experience directly to consumers, covering approximately 2500+ kms and engaging 4,000 households across 21 destinations in Maharashtra.

Godrej Appliances’ Exclusive Brand Outlets, known as Inspire Hub, offer an immersive shopping experience for customers, showcasing the brand’s diverse product portfolio under one roof. Through the Appliances on Wheels, the brand is taking this experience to consumers directly, aiming to increase brand visibility and consumer engagement. The vehicle, equipped with Godrej Appliances’ advanced product portfolio, provides consumers with hands-on interaction with its complete range of home appliances – refrigerators, washing machines, air conditioners, dishwashers, microwave ovens, air coolers and deep freezers.

A key highlight of this initiative is the Virtual Reality (VR) experience, offering consumers an immersive way to explore Godrej Appliances’ advancements in technology. The VR activation showcases the brand’s AI powered appliances, allowing consumers to engage with the product range in an interactive and experiential manner.

Complete with a range of interactive engagement activities, assured gifts, vouchers, and exciting prizes, the brand aims to create a fun and memorable experience for visitors, encouraging them to explore the brand’s offerings further at their nearest stores.

Consumers have also shared their enthusiasm for the unique initiative. One customer remarked, “After hearing about this initiative from a friend, I was very intrigued, especially since I had been considering purchasing a Washing Machine. The idea of having a store brought directly to my doorstep was very interesting and made the purchase a memorable one for both me and my family.”

Speaking about the initiative, Swati Rathi, Head of Marketing, Godrej Appliances, said, “With the ‘Appliances on Wheels’ initiative, we are bringing our exclusive store experience directly to the doorsteps of our consumers during the festive season. We want them to feel connected to our products, in an experiential manner and the VR experience will help to make the engagement more memorable. The initiative is aligned to the brand’s constant focus on consumer engagement and innovation. Maharashtra has 25+ Godrej Inspire Hub Appliance stores and hence we chose the state for this initiative.”

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