Enriched with exotic taste and backed by HELL ENERGY DRINK’s renowned quality, HELL ENERGY DRINK BLACK CHERRY brings a refreshing and delicious twist to the energy drink category with its bold attitude. It is perfect for flavour seekers who are looking for a unique experience in their drinks.

HELL ENERGY DRINK – BLACK CHERRY combines the intense taste of black cherries with HELL ENERGY DRINK’s original formula. Infused with multiple B-vitamins and no added preservatives, it delivers an unforgettable flavour in every can.  It is a tempting and refreshing black cherry-flavoured energy drink that captures a most craved vibe in a single sip. This special black cherry taste comes in a distinctive, stylish, and purple-black packaging.

Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “HELL ENERGY DRINK BLACK CHERRY is not just a new flavour, but a statement. With this launch, we are reconfirming our promise to bring globally benchmarked products that speak to the fearless new Indian consumer and are aligned with the evolving consumer preferences. HELL ENERGY DRINK – BLACK CHERRY adds to our expanding portfolio in the Indian market and reflects our continued focus on product innovation and differentiated flavour offerings.”

The new variant will initially be available across general trade, modern retail, and quick-commerce platforms in key cities such as Mumbai, Pune, Delhi NCR, Bengaluru, Hyderabad, and Chandigarh.

The launch is supported by targeted Digital First marketing initiatives, resonating with Gen Z and millennial consumers, and aimed at maximising visibility and engagement. It further amplifies its identity as a fearless, youth-first disruptor in India’s energy drink space.

With the introduction of its new variant in India, HELL ENERGY DRINK continues to strengthen its growing India portfolio and further its ambition towards becoming the go-to energy drink in the country.

The post HELL ENERGY DRINK Unveils New Premium Black Cherry Flavor appeared first on NRI News.

As a face of the brand, Shreyas will be active across communication touchpoint, with a focus on engaging India’s evolving energy drink consumers. He will represent HELL ENERGY DRINK and its range of products, as well as its ongoing biggest consumer campaign in India – #WinWithHell.

With this partnership, HELL ENERGY DRINK aims to further its India presence, aligning with Shreyas Iyer’s dynamic personality, athletic excellence, and an ever-growing fan base. Known for his consistent performance, dynamic personality, and leadership on and off the field, Shreyas perfectly embodies the values that HELL ENERGY DRINK stands for — performance, confidence, and an unstoppable spirit.

Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “We are elated to welcome Shreyas Iyer to the HELL ENERGY DRINK family. As an exceptional performer and youth icon, Shreyas resonates strongly with our brand ethos. His determination, style, and winning mindset make him an ideal face for HELL ENERGY DRINK in India, especially as we connect with consumers who are bold, ambitious, and energetic.”

Sharing his thoughts on the partnership, Shreyas Iyer said, “I am thrilled to join HELL ENERGY DRINK as the face of the brand in India. As an athlete, I understand the importance of being energised and pushing my limits and boundaries. HELL ENERGY DRINK reflects the same bold approach and driven spirit. Together, let us power India’s next wave of go-getters!”

HELL ENERGY DRINK has witnessed exponential growth in India since its launch in 2018 and has continued to build a strong presence through product innovation and global appeal. HELL ENERGY DRINK is currently available in retail and quick commerce stores across India and has recently rolled out its biggest campaign in the country – #WinWithHell, further strengthening its brand visibility.

Shreyas Iyer is exclusively represented by Rise Worldwide.

The post HELL ENERGY DRINK Partners with Cricketer Shreyas Iyer to Strengthen Brand Presence in India appeared first on NRI News.

1. Malt & Malta

Description: Johnnie Walker Blonde, orange marmalade, lime mint

Ingredients:

60 ml Johnnie Walker Blonde

20 ml Malta orange Marmalade

20 ml Fresh lime juice

Few mint leaves

Garnish: Orange peel on the rim of the glass with the spring of mint interested in it

Method: Shake all the ingredients well

Glassware: Nick & Nora

2. Iced Tea My Way!

Description: Johnnie Walker Black Label, carbonated peach tea brew

Ingredients:

50ml Johnnie Walker Black Label

150 ml Carbonated Peach tea brew

Garnish: Fresh Orange Wedge

Method: In a high ball, build up all the ingredients over a few ice cubes

3. Salter Melon Spiritz

Description: Black & White, melon, salt, lime, soda

Ingredients:

60 ml Black & White

20ml Melon Syrup

15ml Fresh Lime Juice

2gm Salt

120ml Soda Water

Garnish: Muskmelon Slice

Method: In a high ball, build up all the ingredients over a few ice cubes

Glassware: Wine Glass

4. Oak Upwing

Description: Black Dog, coffee, vanilla

Ingredients:

50ml Black Dog

30ml Cold brew coffee

10 ml Vanilla syrup

Garnish: Vanilla Wafer

Method: Shake all the ingredients well

Glassware: Coup

5. Berry Ginger Dash

Description: Smiroff, mulberry, lime, honey, ginger, soda, gingerale

Ingredients:

8 pieces Fresh Mulberry

15ml Fresh lime juice

25ml Honey Syrup

10ml Fresh Ginger juice

60ml Soda water

60 ml Gingerale

Garnish: Mint springs, fresh mulberries

Method: Add mulberries to the glass and muddle them. Then add the rest of the ingredients and ice cubes and then add crushed ice to build the cocktail

Glassware: Mule Mug

6. Beat The Heat

Description: Gordons Italian Lemonade

Ingredients:

50 ml Gordons

150 ml Italian Lemonade

Garnish: Italian Lemon Wedges

In a high ball, build up all the ingredients over a few ice cubes.

The post Sunny Days Tasty Drinks: Discover Your Perfect Summer Sipper Here! appeared first on NRI News.