Kingfisher Premium Packaged Drinking Water, in Partnership with DNA Entertainment Networks Pvt Ltd, brought to life a series of immersive, high-impact integrations for stadium audiences. The partnership focused on enhancing the matchday experience by blending high-energy fan engagement, music, and broadcast innovation.

This season, Kingfisher Premium Packaged Drinking Water also unveiled a vibrant brand film that reimagined its iconic sonic identity, ‘O la la la leo’. The playful, high-energy film Chhori Aayi. Hutt le bro! Oooh la la la, oooh leo! captures the excitement, confidence, and evolving narrative of cricket fandom as women’s cricket takes centre stage. Extending the sonic experience beyond the screen, the evergreen track was seamlessly woven into stadium entertainment, energising crowds and driving interactive moments across key match intervals.

Adding a distinctive dimension to the broadcast experience, the iconic Spidey Camera was rebranded as the Kingfisher Bird Cam. Designed to capture on-field action from spectacular aerial angles. All footage captured through the camera was presented as a bird’s-eye view, with commentators calling out the integration and sharing insights on the action brought alive through this unique perspective.

Further strengthening its association with high-impact moments in the game, Kingfisher Premium Packaged Drinking Water also instituted a special on-field recognition. The batter with the highest number of sixes in the tournament was awarded by Kingfisher with a trophy featuring the KF Bird, celebrating power-hitting and match-defining performances.

Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said: “We believe great sporting moments are best experienced when fans feel truly connected to the action. Our association with the TATA Women’s Premier League reflects our focus on creating high-energy, immersive fan experiences that bring audiences closer to the game- both inside the stadium and on screen.”

Through these multi-touchpoint integrations spanning live entertainment, broadcast innovation, and player recognition, Thanks to BCCI and DNA Entertainment Networks Pvt Ltd, Kingfisher Premium Packaged Drinking Water reinforced its association with sports, celebration, and shared experiences.

The post Kingfisher Premium Packaged Drinking Water appeared first on NRI News.

As partners, Signature Packaged Drinking Water and Ziro Festival share a mutual commitment to fostering a greener planet and enabling meaningful connections with nature. The festival will feature an electrifying lineup of artists, including Lee Ranaldo, Leon Somov, Farhan, Taba Chake, Mohit Chauhan, Kiss Nuka, Pt Vishwa Mohan Bhatt, Guy Buttery, Komorebi, MC Altaf, among others. This year, the festival has also announced a third stage-Takvr, dedicated to electronic music.

Ruchira Jaitly, Executive Vice President and Portfolio Head of marketing, at Diageo India, said, “Signature Packaged Drinking Water stands for doing things consciously that each of us can follow in our daily lives. The brand’s ‘Live good, Do good’ philosophy is a testament to the way today’s generation likes to live, and as the title sponsors of Ziro Festival of Music, we are excited to showcase just that.“

Bobby Hano, Co-Founder and Festival Director, of Ziro Festival, said, “This is a boost for responsible tourism in the northeast and will hopefully pave the way for a generation of eco-responsible artists and music lovers.“

The festival will also give attendees a chance to learn the sustainable way of living from the local Apatani tribe who master the art of recycling and repurposing. Hand in hand, both Ziro Festival of Music and Signature Packaged Drinking Water aims to promote conscious living through insightful masterclasses, raise awareness about environmental conservation with plogging through the four days, and encourage individuals to be One with Nature by living in the campsites set up in the valley exclusively by Signature Packaged Drinking Water.

Follow the experiences on: https://www.instagram.com/signaturegreenvibes/

The post Signature Packaged Drinking Water presents Ziro Festival; India’s greenest music festival appeared first on NRI News.

The program has catalyzed community ownership by creating village-level institutions to plan and oversee water conservation efforts along with decentralized drinking water units, promoting collective action toward water security in Maharashtra, Uttar Pradesh, Madhya Pradesh, and Rajasthan. Currently, there are 417 women VWC members leading the grassroots governance and are part of managing the solution in their villages committing towards water conservation, agri efficiency, and greywater management.

The program has appointed and trained 34 female operators who now serve as local change-makers, taking responsibility for promoting water-efficient practices in villages. Notably, 49% of these villages are situated in aspirational districts with low Human Development Index (HDI). This program also focuses on building community ownership around water resources and has appointed and empowered VWCs in these regions.

The partnership has also benefited farmers through training sessions on agri-efficiency, empowering them with efficient farming techniques, and gaining access to government schemes for agriculture-related initiatives to a tune of Rs 1.9 crore.

Karuna Bhatia, Head of Sustainability at Standard Chartered Bank, India, said, “It is heartening to see that the Bank’s flagship CSR program, WASHE (Water Sanitation Hygiene Education), in partnership with Enable Health Society and Piramal Foundation’s water initiative, is working towards creating water-secure rural communities by going beyond just providing safe drinking water.“

Sangeeta Mamgain, Lead Climate and Sustainability program at Piramal Foundation said, “We are humbled to see the ownership of the community in adopting decentralized safe drinking water solutions and behavior changes for enabling water security. We are grateful for the transformative impact our partnership with Standard Chartered Bank and Enable Health Society has achieved for half a million beneficiaries across seven states.“

Piramal Sarvajal has been at the forefront of using technology to enhance reliability and accountability in its decentralized programs. Monitoring 751 water solutions through IoT, they measure the conservation and replenishment of 2.79 crore liters of water, ensuring efficient management of storage and borewell recharge structures.

The impact study conducted by Enable Health Society reveals a 76% reduction in waterborne illness for users consuming safe water. Furthermore, the data demonstrates over 61% lower medical expenses for Sarvajal users compared to non-users during the eighteen-month period, highlighting the tangible health benefits of having access to safe drinking water.

Piramal Foundation is the philanthropic arm of Piramal Group, committed to improving the lives of marginalized communities by leveraging the power of youth and strengthening Government systems. With operations supported by 5000+ employees and spread across 27 States and 2 Union Territories, over the last 16 years, it has touched the lives of more than 11.3 crore Indians.

Piramal Sarvajal, seeded by the Piramal Foundation in 2008, is a mission-driven social enterprise that designs and deploys innovative solutions for creating affordable access to safe drinking water in underserved areas. Sarvajal is at the forefront of developing technologies and business practices in the safe drinking water sector. Currently, reaching out to approximately 7,65,000+ beneficiaries daily, through 1965+ touch-points across 20 states in India.

Enable Health Society, a Non-Profit Organization, aims to improve the health and well-being of individuals and communities with an emphasis on disease prevention, care, and management. EHS seeks to improve the health and well-being of people by building the capacity of communities, promoting healthy practices, upholding gender equity, supporting locally adaptable technology, advocating for sound practices and policies, and inspiring people to assert their rights to better, healthier lives.

Photo by mrjn Photography on Unsplash

The post Piramal Foundation and Standard Chartered Bank provide safe drinking water to 5 lakh beneficiaries in rural communities appeared first on NRI News.