PUNE: Honda Motorcycle and Scooter India (HMSI) reinforced its focus on road safety by conducting an awareness campaign in Pune, Maharashtra. The initiative engaged over 2200 students and staff members from Radiant International School, Shri J.R. Gunjal English Medium School and Junior College, Government College of Engineering and Research, and Gramonnati Mandal’s Arts, Commerce, and Science College equipping them with essential knowledge on responsible road behavior.

With a focus on early road safety education, HMSI designed this initiative to go beyond awareness and encourage a lasting behavioural change. Educating the students at an early stage helps shape responsible road users who can influence their surroundings. By engaging with schools, colleges and institutions —both government and non-government—HMSI continues to make road safety an integral part of everyday life.

The awareness campaign in Pune included safety riding lessons, danger prediction training, games, quizzes, helmet awareness and riding trainer modules. These interactive activities ensured that road safety education was both engaging and practical, helping the participants not only learn the road safety guidelines but also develop a sense of responsibility while on the road.

HMSI expressed gratitude to Radiant International School, Shri J.R. Gunjal English Medium School and Junior College, Government College of Engineering and Research and Gramonnati Mandal’s Arts, Commerce and Science College for its support in making this initiative a success. The enthusiastic participation of students and staff played a key role in spreading awareness about responsible road behavior and working towards safer roads.

Through its ongoing road safety initiatives, HMSI has reached nearly 3 lakh adults and children across Maharashtra, equipping them with practical knowledge to make informed choices on the road. With initiatives like these, HMSI continues to create awareness in promoting road safety and encourage responsible driving and riding habits for all.

In 2021, Honda announced its global vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is working in line with this vision and the Government of India direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is developing a positive mindset toward road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and colleges is not only to create awareness but to introduce a safety culture in young minds and transform them to be the road safety ambassadors. It empowers future generations to become responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on spreading Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to corporates and society at large.

HMSI’s set of skilled safety instructors conducts daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 92 lakh Indians. H MSI’s National Road Safety Awareness program made learning fun yet scientific through:

SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes.

1. PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on the road before actual riding.

2. INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps enhance rider/driver’s sensitivity to danger and ensures safe driving behavior on roads.

3. EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.

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The campaign, which will run across social media platforms until January 1, 2025, harnesses the power of Bollywood to deliver its message. Drawing inspiration from the iconic line in Deewar, where Amitabh Bachchan’s character proudly declares, “Aaj mere paas gaadi hai, bangla hai, bank balance hai,” the campaign cleverly adapts it to say, “Even then, I don’t drink and drive.”

Adding to its creative narrative, the campaign also incorporates the legendary dialogue from Kanoon, “Kanoon ke haath bahut lambe hote hain.” This iconic line serves as a stern reminder of the legal consequences of drunk driving. It emphasizes that no one is above the law and that reckless behavior can result in severe penalties, urging people to act responsibly during the festive season.

This creative approach leverages Bollywood’s cultural influence to resonate deeply with audiences, merging the glamour of cinema with a critical social message. Another memorable example from the campaign incorporates the famous advice Veeru gives Basanti in Sholay, “Don’t dance in front of these dogs.” Reinterpreted, it urges people to avoid creating chaos by drinking and driving, stating: “Don’t drink, drive, or create a scene.”

Sonu Tyagi, the founder of Approach Entertainment & Go Spiritual and a celebrated writer-director, highlighted the urgency of addressing drunk driving, especially during New Year’s celebrations. He stated, “New Year’s Eve is a time of joy and celebration, but it is also one of the most dangerous nights on the road due to intoxicated driving. This campaign aims to save lives by raising awareness and promoting responsible behavior. Bollywood has an unparalleled ability to connect with people, and by blending its charm with a crucial social message, we hope to make a lasting impact.”

Approach Bollywood, established under the banner of Approach Entertainment, has consistently leveraged its platform to drive awareness and inspire positive change. Known for its authentic and comprehensive coverage of Bollywood, entertainment, and media, Approach Entertainment is also making waves in film production, with its maiden Hindi feature film set to go for production in 2025 under the direction of Sonu Tyagi.

Additionally, Approach Bollywood has launched an exclusive smartphone app catering to Bollywood and entertainment enthusiasts. The app provides users with breaking news, in-depth industry insights, exclusive celebrity content, and films, TV, OTT, music, and entertainment updates. This innovation complements the newswire’s commitment to being the ultimate destination for Bollywood lovers.

Go Spiritual, the campaign’s partner is a charitable organization dedicated to promoting spirituality, mental health, wellness, and philanthropy. Through its various initiatives, including spiritual tourism, media, and social awareness programs, Go Spiritual has been at the forefront of advocating for a more mindful and harmonious society. This collaboration with Approach Bollywood reflects a shared commitment to making a meaningful societal impact.

As Approach Bollywood and Go Spiritual champion the message of “Don’t Drink and Drive,” they remind everyone that celebrations should be joyous and not marred by preventable tragedies. With their combined efforts, the campaign aims to inspire a cultural shift toward safer, more mindful festivities, ensuring that the dawn of 2025 is filled with hope and happiness.

Approach Entertainment Group, the parent company of Approach Bollywood, continues to lead the way in Celebrity Management, Film Productions, Advertising, Corporate Films, and Entertainment Marketing. With a presence across major Indian cities, the group is dedicated to using its platforms to drive meaningful change. Meanwhile, Go Spiritual remains committed to its mission of fostering spiritual awareness, philanthropy, and holistic well-being, further solidifying its role as a force for positive transformation.

As the clock ticks closer to midnight on December 31, let us all resolve to make safer choices. A single decision to refrain from drinking and driving can save countless lives, ensuring that the New Year begins on a note of safety, joy, and responsibility.

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The collaborative initiative will focus on the design, development, and prototyping of custom mmWave antennas, followed by comprehensive testing and real-time validation on an ADAS platform. The partnership will leverage IIT Kanpur’s mmWave Research facilities and Starkenn Technologies’ industry expertise.

Prof. Tarun Gupta, Dean of Research and Development at IIT Kanpur, commented on the partnership by saying, “At IIT Kanpur, we are dedicated to pushing the boundaries of technology through innovation. Our collaboration with Starkenn Technologies allows us to apply our cutting-edge research facilities and expertise to a critical area like ADAS, which is key to enhancing automotive safety. We look forward to contributing to solutions that make vehicles smarter and safer.”

Paritosh Dagli, COO of Starkenn Technologies, expressed enthusiasm about the collaboration, stating, “Starkenn Technologies has always been at the forefront of innovation in AI, embedded systems, power electronics, drones, and ADAS. Our partnership with IIT Kanpur is a testament to our mission of creating affordable and advanced solutions for the Indian market. Together, we aim to develop groundbreaking mmWave antennas that will significantly enhance ADAS systems, bringing next-gen safety features to Indian vehicles.”

This collaboration brings together technical expertise, domain knowledge, and access to the latest research facilities. It represents a significant step towards building safer automotive systems that leverage the latest innovations in mmWave technology, ensuring real-time accuracy and reliability in driver assistance features. The IIT Kanpur team leading this project includes Prof. Raghvendra Kumar Chaudhary, Prof. A.R. Harish, and Prof. Kumar Vaibhav Srivastava, along with PhD scholars Ms Sanjana Paul and Ms Shreya Pourush. 

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