‘Dunki’ is an enthralling film that explores the journey of a young immigrant and the challenges they face while pursuing their dreams. Through this partnership, ESS Global aims to shed light on the importance of immigration and the diverse experiences of individuals who embark on this life-changing journey. The film’s release on December 21st, 2023, will undoubtedly captivate audiences worldwide, offering a unique and thought-provoking cinematic experience.

According to a spokesperson from ESS Global, “We are extremely proud to partner with Shahrukh Khan’s ‘Dunki’. This collaboration not only showcases our commitment to supporting legal immigrants but also highlights the power of storytelling in inspiring and creating awareness about the struggles faced by immigrants. We believe that ‘Dunki’ will not only entertain but also foster empathy and understanding among the audience, encouraging a more inclusive society.”

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In Dunki, Shah Rukh Khan plays the role of helping his friends travel internationally, and what better way to honor this sentiment than to partner with Mumbai Duty-Free, a premium store that caters to International flyers! He visited the store, and as expected, King Khan was generous with fan interactions, clicked pictures, autographed posters, and brought vivacious energy to the place. As a part of this joint effort, travelers stopping their way at Mumbai Duty-Free stand a chance to win exclusive merchandise and movie tickets. 

Amit Butani, Vice President of Marketing and Strategic Partnerships, shares, “For us, having one of the most distinctive superstars, such as Shah Rukh Khan, step in shows how the film industry is entrusting us with their movie promotions, otherwise done in universities, malls, and theatres. Together, we aim to redefine how movies connect with audiences. Having said that, this collaboration aids our goal, which is always dedicated to generating newer and more fulfilling moments for our customers. We look forward to making Dunki a part of us and our travelers’ delight.”   

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