PUNE: Reinforcing its leadership, Kinetic Green, India’s premier Electric two and three-wheeler manufacturer, has today detailed an aggressive growth roadmap for its electric two-wheeler business. Bolstered by the resounding success of its iconic E-Luna, launched a year ago, the company is now gearing up to launch three high-performance Born-Electric scooters over the next 18 months, poised to blend global design finesse with robust Indian engineering.

The first model in this exciting new expansion is a premium, stylish, and tech-forward family scooter, set to launch before the 2025 festive season. With a host of state-of-the-art features, the E2W is thoughtfully designed to blend timeless retro aesthetics with ultimate convenience for the users. It will be equipped with a vibrant TFT display, advanced IoT capabilities, and an intelligent digital platform co-developed with Jio Things, ensuring a connected and seamless riding experience. Offered in multiple battery variants and backed by fast-charging technology, this E-scooter is thoughtfully designed to meet a wide range of consumer preferences and budget segments.

Taking its design game a notch higher, Kinetic Green has partnered with Torino Design, the legendary global design house based in Italy, to co-create a new range of ultra-futuristic scooters. These next-generation models will feature radical styling based on the Born Electric design philosophy, signalling a new direction in mobility design and lifestyle. The design language is intended to create a disruptive elegance and be trend-setting and youthful.

At the same time, the vehicle engineering and detailing will be based on a unique philosophy coined by the company as “Thoughtful Engineering.” This philosophy ensures a synergy of intelligent design, advanced IoT-based connectivity, and various features aimed at ultimate comfort, convenience, and safety, creating a new benchmark in electric mobility. At the heart of this vision lies the unparalleled legacy of Kinetic Group, which has shaped the evolution of scooters in India for decades. Kinetic Green is drawing on its rich heritage and deep consumer insights to develop products that not only elevate design but also redefine utility and performance in the era of electric mobility. The E-scooters being designed in partnership with Torino Design are expected to hit the market next year.

Speaking on the announcement, Dr Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, said: ” We are truly excited about our upcoming range of Born-Electric scooters from the house of Kinetic Green. With over a decade of experience in the EV space, we have built deep expertise in electric mobility design and engineering, backed by robust EV R&D and strategic partnerships for fast charging, battery swapping, and proprietary software-driven platform solutions.  We are greatly enthused by the success of our E-Luna and E-scooters recently launched in India. Having sold over 80,000 E2Ws in this initial phase, created a strong manufacturing infrastructure and a network of 400 exclusive dealers for E2W in the country, we are ready to aggressively expand our E2W business. Now, with our design alliance with Torino Design of Italy, a global leader in design and engineering, we aim to redefine electric scooters in the coming months. With a foundation built on ‘Thoughtful Engineering,’ our upcoming scooters will sport a fresh and futuristic styling language, incorporating innovation and a purpose to offer a delightful ownership experience to our customers.”

Kinetic Green has been at the forefront of India’s electric vehicle revolution. It began its EV journey in 2016 with a range of “Make in India” electric three-wheelers.  In 2022, Kinetic Green entered the two-wheeler space and launched its iconic E-Luna in 2024. The E-Luna has seen remarkable success across both B2C and B2B segments, standing out as the only EV suited for both personal and commercial use, across urban and rural India. Encouraged by this response, Kinetic Green is now on an ambitious path to expand its electric two-wheeler portfolio blending its rich legacy with future-ready innovation, design, and technology.

The move by Kinetic Green of an aggressive expansion of the E2W business comes at the right time, when the country is witnessing increasing adoption of electric scooters. During 2024-25, 1.15Mn E2W were sold in India, 1.03Mn (~90%) of them were E-scooters. The E-scooter market is expected to scale rapidly in India over the next 5 years, with increased E-scooter penetration expected to grow from 15% to 70%*. It is expected that by 2030, the size of the E-scooter market in India will be Rs. 40,000 Crores. Kinetic Green is well-positionedKinetic Green Accelerates Growth in E2W Sector with New Born Electric Scooter Lineup to tap this opportunity with its EV R&D and engineering expertise, deep insights into Indian EV consumers, a strong manufacturing and supply chain ecosystem, the well-regarded Kinetic Green legacy brand, and a nationwide dealership network. The differentiated E-Luna, along with the range of E-scooters, will position the company to tap into this opportunity comprehensively and aggressively.

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Bringing the nostalgic spark of thrill to the road, Kinetic Green joyfully extends the golden opportunity for enthusiasts to lock in their E-Luna bookings. The smart, robust, and heavy-duty E-Luna can be pre-booked on the Kinetic Green website for just Rs. 500. This nominal amount ensures a vast audience can actively engage in the electric revolution, ensuring that sustainable transportation options are within reach for diverse consumers.

Link for pre-booking of E-Luna: https://kineticgreen.com/campaign/e-luna

Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, expressed her excitement over reintroducing the legendary Luna in a brand-new electric avatar, “We are delighted to announce that the iconic Luna is making a comeback in a brand-new electric avatar. Today, Kinetic Green embarks on a journey down memory lane. The E-Luna is set to be launched in early February 2024, with bookings opening on Republic Day, January 26, 2024. We chose this day to present E-Luna to the citizens of India, as E-Luna is not only fully ‘Made in India’ but also “Made for India”!  E-Luna is designed as a sturdy and durable EV, with the road conditions and driving requirements of consumers not only in metro and Tier 1 towns but for the tier-2, and tier-3 cities and rural markets of India. It is designed to provide an efficient alternative to traditional petrol two-wheelers while addressing the evolving preferences of modern consumers. With impressive technical specifications, performance capabilities, a robust set of features, and a commitment to environmental responsibility, the E-Luna will distinguish itself as a versatile and practical choice for consumers in the new Bharat. We are excited to tell the consumers that it is once again time to say, Chal Meri Luna, iss baar Petrol ke Bina!”

The E-Luna stands out in the electric vehicle market as a unique segment with unparalleled versatility. It represents innovation as it is designed to cater to various functions, including personal commuting and small businesses. Its advanced electric technology and innovative features contribute to an eco-friendly and efficient riding experience.

With the launch of the E-Luna, Kinetic Green reaffirms its dedication to promoting sustainable mobility solutions. The vehicle addresses the growing demand for cleaner transportation alternatives, emphasizing the company’s role in driving positive environmental change.

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