Srivastava’s position at EKA Mobility will include organizational expansion, with an emphasis on top-line P&L responsibility. Sales, marketing, business development, and product management will all fall under his purview. His significant experience in developing innovative business models and encouraging value creation from the ground up will be critical in propelling EKA Mobility’s growth and success. 

Dr. Sudhir Mehta, Founder and Chairman of EKA Mobility, said, “Delighted to welcome Rohit Srivastava to the EKA Mobility family. His vast experience and proven track record in the commercial vehicles and EV sectors make him an invaluable addition to our team. We are confident that his leadership will drive our mission of transforming the electric mobility landscape.”

With over three decades of distinguished experience in Sales and Marketing, Srivastava has played a pivotal role in establishing sustainable businesses. He began his career with TATA Motors and progressed through the ranks to many distinguished positions within the company. In his most recent position, he was the Business Head of commercial Vehicles Passenger (CVP) at TATA Motors Ltd., where he was responsible for spearheading the electrification effort and advancing EV adoption in the public transport sector spanning buses, vans, and minivans. An engineer by training and a CII-Fulbright fellow, he is well-known for his customer-centric approach, lean thinking, and value chain optimization. His ability to create product strategies, establish project QCT objectives, and drive product development, testing, and validation has been critical in establishing EV portfolios and tech stacks for EV products.

Rohit Srivastava, Chief Growth Officer of EKA Mobility, stated, “Joining EKA Mobility is a tremendous opportunity to contribute to a revolutionary phase in the mobility industry. I am eager to leverage my experience in driving customer-centric and sustainable business strategies to help EKA Mobility lead the charge in electric vehicle innovation. Together, we will build a future that prioritizes efficiency, sustainability, profitability, and exceptional customer experiences.”

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EKA Mobility’s 1.5-tonne electric LCVs are designed to meet the evolving needs of the modern logistics and transportation industry. With a focus on environment-conscious mobility, these electric LCVs promise to deliver exceptional performance, reduced operational costs, and a lower environmental footprint. The company also showcased its 9-meter electric bus, EKA 9 Staff Bus, India’s most advanced electric bus, designed and manufactured completely in India, at the expo. 

Speaking at the launch, Dr. Sudhir Mehta, Founder & Chairman of EKA Mobility highlighted, “Our electric LCVs represent a significant step forward in the evolution of commercial transportation globally. We are confident that these vehicles will not only meet the demands of the industry but will also set new standards for sustainability and performance. Our vision is to become a global volume leader in Commercial Electric Vehicles. We have the strongest IP creation in the Indian EV industry, best-in-class Total Cost of Operation (TCO) offering, and completely indigenous and industry-leading software. We are proud to be the only EV company to have two leading global conglomerates as our partners, and we look forward to changing the commercial mobility landscape with sustainable and profitable solutions.”

EKA’s electric LCVs are designed for a wide range of applications, showcasing EKA Mobility’s commitment to versatility. The vehicles can be customized for various purposes, making them ideal for last-mile delivery, e-commerce logistics, temperature-sensitive shipments, and more. EKA K1.5 range is built on 300 volts electrical system architecture offering the highest ever peak power of 60kW in the industry, with best-in-class vehicle performance. The vehicle and battery have a best-in-class warranty for worry-free usage. The company is currently offering EKA K1.5 in the following applications,  with load body customizations suiting customer requirements: 

• Aluminium Container Body
• Side Open Aluminium Container Body
• Ms. Container Body 
• Open Top Container Body / Raised Load Body
• Half Load Body for Market Loads
• Eutectic Container for Cold Chain Applications 
• Insulated Box Container Body 
• Garbage Collector Body

One of EKA Mobility’s standout features is its emphasis on indigenous software development. Unlike many competitors that rely on third-party solutions or central databases hosted elsewhere, EKA has invested significantly in creating its software ecosystem tailored to the unique needs of the vehicles and customers. This not only allows for greater customization and optimization but also ensures a higher level of security and reliability. The proprietary software not only powers the vehicles but also enables seamless connectivity, providing users with advanced features and a futuristic driving experience.

At the expo, the company is displaying its delivery van application for efficient and environmentally friendly urban logistics, and its innovative eutectic van showcasing EKA Mobility’s dedication to exploring advanced technologies and solutions for temperature-sensitive cargo transportation. Earlier this year, EKA announced a partnership with Mitsui & Co., Ltd. (Japan) and VDL Groep (Netherlands) with a joint investment of over USD 100 million (~ INR 850 crores) in phases, to position India as the global manufacturing & sourcing hub for electric vehicles. Recently, the company also announced its collaboration with GreenCell Mobility to supply them with 1000 intercity electric buses in 12-meter and 13.5-meter categories, in the next few years.

EKA Mobility is one of the commercial vehicle manufacturers approved under the Champion OEM Scheme & EV component manufacturing scheme of the Government of India’s Auto PLI policy. EKA is one of the only Indian companies offering end-to-end design, manufacturing & technology of electric new energy commercial vehicles from scratch in India. The company has set up a state-of-the-art research, development, engineering & innovation center in Pune, Maharashtra, and has significantly grown its order book, with more than 700 electric buses and 5000+ electric light commercial vehicle orders in the pipeline. All these vehicles will be completely designed & manufactured in India, at EKA’s proposed & existing state-of-the-art manufacturing facilities in Madhya Pradesh and Maharashtra.

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INDIA: EKA Mobility, a leading electric vehicles & technology company based in India, is thrilled to announce a partnership with Mitsui & Co., Ltd. (Japan) and VDL Groep (Netherlands). This strategic cooperation marks a significant milestone in the evolution of the Indian automotive industry, propelling India toward becoming a global hub for sustainable transportation. The alliance is set to establish the most cutting-edge global Original Equipment Manufacturers (OEMs) in the region.

This is one of the largest and most significant partnerships in the new mobility segment in India bringing together the strengths and expertise of three leading automotive conglomerates in Asia & Europe to accelerate the development and adoption of innovative electric mobility solutions globally. Under the cooperation, EKA Mobility, known for its cutting-edge electric vehicles and comprehensive EV ecosystem, will receive significant and strategic investments from Mitsui, a global trading and investment company with a rich history of contributing to industrial innovation, and technological support & equity partnership from VDL Groep, a leading Dutch technology and manufacturing company. The combined expertise and resources of the three entities will usher in a new era of sustainable transportation and manufacturing excellence.

Key Highlights of the cooperation:

1. Strategic Investment: Mitsui & Co., Ltd. will make significant financial investments in EKA Mobility, enabling the company to scale up its manufacturing operations and expand its product portfolio. Mitsui will also provide support to EKA for exports to select emerging markets as well as the establishment of systems & processes.

2. Technological Leadership: As part of this partnership, VDL Bus & Coach, a subsidiary of VDL Groep and Europe’s frontrunner in electric buses & coaches will support EKA Mobility by transfer of technology to produce electric buses in India for the Indian market.

3. Strengthening ‘Make in India’: The alliance is firmly aligned with the Indian government’s ‘Make in India’ initiative, aimed at promoting local manufacturing and job creation.

4. Sustainability: The cooperation emphasizes a commitment to sustainability and environment conscious mobility solutions, furthering the reduction of carbon footprints.

Dr. Sudhir Mehta, Founder & Chairman of EKA Mobility, expressed his views about the cooperation, stating, “This partnership with Mitsui and VDL Groep represents a significant step toward making India a global hub for electric vehicle manufacturing. We are proud to join forces with such distinguished partners who share our vision of sustainable, profitable & efficient transportation.“

Nobuyoshi Umezawa, GM of Mobility Business Division in Mitsui & Co. India: “Through the cooperation of EKA, VDL, and Mitsui, we aim to contribute to “Make in India” by leveraging EKA’s excellent engineering and local network, and VDL’s cutting-edge technological capabilities. Furthermore, we would like to utilize our Mitsui’s global network to promote exporting EKA’s competitive products to overseas markets and contribute to creating eco-friendly societies“.

Rolf-Jan Zweep, CEO VDL Bus & Coach: “We are delighted to partner with EKA Mobility and Mitsui. Although the basis of our high-quality development and manufacturing competence lies in north-western Europe, we see many opportunities in India, which is obviously a promising growth market. With this cooperation, we foresee especially many synergy benefits in the areas of procurement and development“. 

EKA Mobility is one of the commercial vehicle manufacturers approved under the Champion OEM Scheme & EV component manufacturing scheme of the Government of India’s Auto PLI policy. EKA is the only Indian company offering end-to-end design, manufacturing & technology of new energy vehicles from scratch in India. The company has set up a state-of-the-art research, development, engineering & innovation center in Pune, Maharashtra, and has significantly grown its order book, with more than 500 electric buses and 5000+ electric light commercial vehicle orders in the pipeline. All these vehicles will be completely designed & manufactured in India, at EKA’s proposed state-of-the-art manufacturing facilities in Madhya Pradesh and Maharashtra. In the last two years, the company has introduced electric city bus, staff carrier & school bus, 9 meter hydrogen fuel-cell electric bus, and is now all set to enter the last mile delivery with its range of e-LCVs designed & customized to suit Indian customers and businesses. 

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