What makes this move noteworthy is its alignment with BVG’s existing capabilities. The company already works deeply within hospitals, medical institutes, and public health emergency systems across several states. Its operational experience in hygiene management, ICU cleaning protocols, medical waste handling, and patient-assistance staffing places it in a position to extend into long-term elder-care environments, which require consistent standards and regulated service delivery.

The proposed expansion focuses on Tier-2 cities, where demand for organised senior living is rising alongside changing family structures and growing middle-class affordability. Tier-2 markets also offer lower real-estate pressures and longer-term scalability for projects of this nature. The development appears in the company’s ongoing disclosures related to its IPO process, indicating a strategic shift into an area driven by strong demographic tailwinds.

The senior living initiative also ties into broader consumption and social trends: dual-income families, rising life expectancy, and a shift toward formal care solutions. While India’s senior-care landscape remains largely fragmented and under-penetrated, the emergence of larger organised operators signals a sector that may see accelerated formalisation over the next decade.

For BVG, which has diversified recently into areas such as emergency services technology platforms, renewable-energy services, and food solutions, the development points to a wider strategy of building businesses with long-term, predictable demand and deeper engagement with institutional and community ecosystems.

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CHENNAI: Apollo Hospitals, India’s most trusted name in healthcare, has announced the launch of ‘The Apollo Elder Care Program’, a comprehensive, expert-led initiative aimed at transforming the healthcare experience for senior citizens. This holistic geriatric program is designed to offer cohesive and personalised care that addresses the evolving medical needs of older adults, from preventive health assessments to post-procedure recovery, both at the hospital and at home.

India’s ageing population faces complex health challenges, often requiring the involvement of multiple specialists, regular monitoring, and coordinated care. ‘The Apollo Elder Care Program’ bridges these gaps by offering a single, well-coordinated service under the guidance of a dedicated senior geriatric consultant.

Dr. Priyanka Rana Patgiri, Consultant Geriatrics, Apollo Hospitals, said, “Aging should not mean struggling to manage multiple medical conditions. With the ‘Apollo Elder Care Program’, we ensure every senior has a trusted doctor to oversee and coordinate their entire care journey. Our patients receive continuous, compassionate, and coordinated care at home or in our hospital. This is dignity in aging—redefined.”

The program offers a consolidated model of care that includes a senior geriatric consultant who oversees all medical needs, coordinates with super specialists, and creates a unified care plan tailored to each individual. High-quality health evaluations are available both at Apollo’s geriatric outpatient clinics and through home visits for patients who may have mobility challenges. Patients under the program receive priority access to Apollo’s panel of expert super specialists, with faster appointments and team-based treatment planning.

The program further supports every stage of care, from prevention and diagnostics to hospital procedures, recovery, and rehabilitation. It also equips families and caregivers with guidance, 24/7 access to medical advice, and digital tools to monitor health between visits. This initiative not only simplifies the healthcare journey for seniors but also ensures their dignity and comfort remain at the forefront of treatment delivery.

Apollo Hospitals continues to set benchmarks in patient-centric innovation, and the Elder Care Program reinforces its commitment to addressing the unique needs of India’s senior population with empathy, expertise, and excellence.

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The event featured an interactive session by Dr. Anu Gaikwad, Professor and Head of the Department of Geriatric Medicine, Dr. D. Y. Patil Medical College, Hospital & Research Centre on significant topics like Elder Abuse Awareness such as signs and symptoms of elder abuse, understanding of legal rights of old adults and available resources, how can families avoid conflicting situations that will lead to the abuse of the older generation. This was followed by a testimony session from elder abuse survivors and older adults living in harmony with their families. Also, an eye-opening role play was organized by the Department of Community Nursing of Dr. D. Y. Patil Medical College, Hospital & Research Centre.

Dr. Yashraj Patil, Trustee, and Treasurer of Dr. D. Y. Patil Vidyapeeth (Deemed to be University), Pimpri, Pune, “Our institution remains committed to community well-being through such initiatives, contributing to the broader effort to raise awareness about elder abuse and the legal rights to combat the situation.”

During the session, Dr. J S Bhawalkar, Dean, Dr. D. Y. Patil Medical College, Hospital & Research Centre said, “We must stand united to create a safer and more compassionate environment for our seniors, ensuring that they deserve respect and care they deserve. By hosting such an event we aimed to create awareness on this increasing problem and empower the community to take a stand against it.”

Dr. Anu Gaikwad, Professor and Head of the Department of Geriatric Medicine, Dr. D.Y. Patil Medical College, Hospital and Research, said, “Elder abuse is a significant public health issue that affects millions of older adults worldwide. It is our collective responsibility to ensure that older people live in dignity and free from abuse.”

World Elder Abuse Awareness Day is observed annually on June 15th and was established by the International Network for the Prevention of Elder Abuse and the World Health Organization at the United Nations. This day is a call to action for different individuals, organizations -and communities to address elder abuse.

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