The celebration featured a spectacular musical evening with renowned singers Sudesh Bhosale and Vaishali Samant, whose performances created an electrifying atmosphere. Adding to the musical charm was Siddhant Bhosale, too, who enthralled guests with his melodious voice. It was a delight to witness the groom’s mother, Vandana, dance to the beats, showing her joy and excitement on this special occasion.

The event also showcased vibrant dance performances by celebrated actresses Sonalee Kulkarni of Natrang fame and Mansi Naik, bringing energy and glamour to the festivities. The evening was hosted by Siddharth Chandekar, whose lively presence ensured an engaging celebration.

A standout highlight was the unique ring ceremony, where the engagement rings descended via a drone, adding a modern and delightful touch to the traditional proceedings, leaving the guests spellbound!

“On this day, we wish the couple a lifetime of togetherness, blessings, and countless reasons to rejoice”, beamed Dhananjay Datar.

Saniya’s parents, Seema & Kumar Narawade, were happy to welcome family and friends, celebrating the occasion with warmth and joy. Rohit’s elder brother, Hrishikesh, and his wife, Akanksha, also lovingly greeted the guests and joined in the celebrations with enthusiasm, dancing, and sharing in the happiness of the evening.

The evening concluded with guests indulging in a delicious spread of gourmet cuisine, making it a truly memorable celebration of love, joy, and togetherness.

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PARIS: NTT DATA, a global leader in digital business and technology services, today announced a strategic partnership with Paris FC for the 2025-2026 season. In 2025, shortly after the club was acquired by the Arnault family (owners of the LVMH Moët Hennessy Louis Vuitton SE), Paris FC was promoted to Ligue 1, returning to the elite of French football.

This partnership adds to NTT DATA’s collaborations with prestigious clubs and sporting organizations such as Arsenal F.C. and INDYCAR, demonstrating its global expertise in sports and innovation.

Paris FC opens a new digital chapter

NTT DATA will support the development of an ambitious roadmap aimed at enriching supporter experience through new digital pathways, including deploying conversational agents and creating personalized content.

This will be an immersive, intelligent, and connected experience that transforms the relationship between fans and their club into a true engagement platform, opening new growth areas for Paris FC and its partners.

The partnership also aims to modernize and digitalize Paris FC’s technology infrastructure, focusing on connectivity, collaboration, innovation, and intelligent data exploitation.

“Paris FC’s promotion to Ligue 1, the arrival of a new shareholder, and our move to Jean Bouin mark a new era for the club. This partnership with NTT DATA is fully in line with this momentum: it enables us to accelerate our digital transformation to offer our supporters a modern, connected, and ambitious experience,” commented Pierre Ferracci, President of Paris FC.

A strategic partnership for a modern, connected, and engaged club

Beyond technology, Paris FC and NTT DATA have a shared vision using football as a means to achieve diversity and inclusion alongside digital transformation, bringing communities closer together and creating high-impact experiences for fans and partners. As well as promotion to Ligue 1, Paris FC has already qualified for the UEFA Women’s Champions League 2025/2026 and established Paris FC Handifoot, a dedicated program making football accessible to players with disabilities.

“This partnership with Paris FC embodies our mission at NTT DATA: to accelerate client success and positively impact society through responsible innovation,” added Olivier Posty, SVP France Luxembourg at NTT DATA.

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MUMBAI: Poonawalla Fincorp Limited (PFL), a Cyrus Poonawalla Group-promoted NBFC focused on Consumer and MSME lending, today announced the deployment of AI-powered solutions in its marketing and compliance functions, reshaping the way it engages with customers digitally and responds to regulatory requirements with greater agility.

As part of its marketing transformation, PFL is developing a suite of AI-powered solutions to build a robust and scalable data-driven ecosystem, redefining customer engagement and marketing strategies. These solutions aim to enhance customer targeting precision, optimize acquisition costs, and deliver personalized experiences, driving efficiency and growth.

PFL has deployed an AI-driven customer targeting solution to identify and engage high-quality borrowers with precision. Through an AI-driven tool, the company has created over 100 cohorts and personas, continuously enhancing them with each iteration to sharpen its focus on attracting high-quality borrowers across various digital platforms. This targeted approach has strengthened performance marketing efforts and enhanced organic conversion efficiencies, driving better engagement and sustainable growth.

To drive efficiency at scale, PFL is using AI for performance marketing optimization and has launched 80-100 automated retargeting campaigns across its web and app platforms. By using real-time data and insights, the company is developing multiple communication strategies tailored to specific customers, locations, languages, and other factors.

PFL has undertaken a website transformation, revamping its digital presence to offer seamless experiences. New features such as a self-serve customer portal, QR-code-based referral journeys, and credit score checks provide customers with greater control and convenience. In phase 2, the company plans to introduce 24-hour support powered by conversational-AI and integrate a multilingual interface with 5 new languages for broader inclusivity. Additionally, the company will leverage Gen AI based content creation platforms to support a 10X increase in generating high impact customized content for customer engagement across website and app.

Simultaneously, the company has unveiled an AI-powered compliance solution built fully in-house to modernize its regulatory response infrastructure. The solution analyzes new advisories issued by the Reserve Bank of India (RBI), maps them to internal company policies, and identifies areas requiring immediate action. It works by scanning regulatory inputs, flagging impacted policy clauses, and offering actionable recommendations to the compliance and business functions for swift closure. In the initial phase, PFL will combine human review of full documents with AI-generated output to ensure accuracy and quality.

In its next phase, the compliance AI platform will be able to auto-generate comprehensive compliance notes — a process that previously took two to three days. The system is designed to work in tandem with the compliance team, providing insights and recommendations while ensuring human oversight and control at every stage.

Commenting on the developments, Arvind Kapil, Managing Director & CEO of Poonawalla Fincorp, said, “At Poonawalla Fincorp, we view AI as a catalyst for responsible innovation. We aim to develop an accurate, future-ready model that delivers unbiased and consistent output. We are anticipating customer needs and moving with agility in a fast-changing environment. This is not just digital transformation—we are making a deliberate effort to strengthen our marketing and compliance functions by combining predictive technology with human oversight. We have laid the foundation for future-ready models with human oversight to increase speed and transparency.”

PFL’s dual-track investment in front-end personalization and back-end governance reaffirms its commitment to becoming a future-ready lender that delivers both experience and integrity at scale. The company has already deployed AI-powered solutions across key functions, including debt management, HR, underwriting, audit, and governance.

Through its risk-first approach, PFL continues to focus on simplifying lending, creating customer delight, and enhancing experiences, which remain its top priorities.

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NEW DELHI: BI WORLDWIDE, a global leader in loyalty and engagement solutions, conducted the first-of-its-kind research, in association with KANTAR, the world’s leading marketing data and analytics company, to analyze what inspires, engages, and motivates channel partners in India. The aim was to leverage insights from the research to create robust and reliable tools for brands to understand, measure, and strengthen their channel partner relationships.

BI WORLDWIDE and KANTAR unveiled this unique and in-depth research at a virtual launch, along with inspiring loyalty and engagement domain leaders, market research consultants, and industry stalwarts. The research focuses on channel partners’ perspectives to highlight key drivers of engagement, the impact of rewards, a research-based framework to measure engagement, and the new-age communication preferences of channel partners.

Speaking about the research, Mr. Siddharth Reddy, Managing Director, BI WORLDWIDE India stated, “BI WORLDWIDE India commissioned KANTAR to pioneer a first-ever, in-depth research in the loyalty marketing industry, conducted at this scale. The research brings focus to a holistic relationship between brands and channel partners. Together, we endeavored to identify the factors that affect channel partner engagement and developed a framework that enables brands to measure and optimize engagement.”

Likewise, Mr. Biswapriya Bhattacharjee, Director, B2B & Technology, Insights Division, KANTAR India stated, “The research is truly one-of-its-kind and delves deep into channel partners’ mindset to understand what inspires and motivates them to give their best. Brands can design results-oriented channel loyalty programs when informed by insights from methodical and scientific research. KANTAR is delighted to have partnered with BI WORLDWIDE India to bring together a plethora of such data-backed insights and perspectives on secrets to win over channel partners.”

Research Approach

Through in-depth interactions and scientific processes, the research analyzed the behavioral patterns of 700+ channel partners across six prominent industries in India – Agriculture, Pharmaceutical, Automotive, FMCG, Oil & Gas, and Building & Construction. Around 69% of these channel partners were distributors and retailers, while 31% were influencers, including skilled workers, such as electricians, plumbers, painters, mechanics, and daily wagers.

Commenting on the distinctive research, Mr. Sukesh Jain, CEO, of BI WORLDWIDE India stated, “We manage channel loyalty programs for some of the leading global and Indian multi-national trade brands and provide them with proven and results-oriented solutions. BI WORLDWIDE’s channel partner engagement research not only provides insights on strengthening brand-channel partner relationships but also helps clients and other brands measure engagement through a research-based model and solution framework. We believe in turning inspiration into real business results, and the outcomes of this in-depth research help cultivate meaningful, profitable, and lasting channel partner relationships, driving larger market share and in turn, consistent revenue growth for brands.”

Key Research Takeaways – Agriculture Industry

The research analyzed behavioral patterns of 105 channel partners from the Agriculture industry in India, out of a total sample size of 700+ channel partners. It uncovers key statistics and insights that Agriculture brands should consider when designing and implementing their channel loyalty and engagement programs to drive better ROI:

• A staggering 78% of channel partners in the Agriculture industry are not engaged. Out of this, 69% of the channel partners are ‘Trapped’, 2% are ‘Vulnerable’ and 7% are ‘Unattached’.
• Operational Excellence, Rewards & Incentives, and Learning are the top drivers of engagement for the Agriculture industry. The other influential drivers are Recognition, Affinity towards the Brand, Communication, Well-being, and Events. However, focusing holistically on all 8 drivers will help Agriculture brands foster strong and profitable channel partner relationships.
• Agriculture brands can maximize channel partner engagement using BI WORLDWIDE and KANTAR’s jointly developed, IBC (Invest, Build, and Consider) solution framework.
• 50% of channel partners in the Agriculture industry prefer receiving business communication through app-based messaging platforms, such as WhatsApp and 46% use social media platforms, such as Facebook, Instagram, etc.

Overall Research Findings

• A whopping 78% of channel partners in India are not engaged.
• Brands can measure the strength of channel partner engagement, leveraging BI WORLDWIDE’s unique model, developed in consultation with KANTAR, called the Affection Matrix.
• 68% of channel partners are extremely satisfied with travel-based rewards, followed closely by luxury rewards at 66%, and business infrastructure-related rewards at 64%.
• A brand’s best bet is to invest in a strategic mix of rewards that covers the entire efficacy scale – transactional, functional, and aspirational – to amplify channel partners’ loyalty.
• Voice, Messengers, and Apps are the mediums to consider while developing channel partners’ communication strategies.

The research deep dives into channel partners’ expectations and equips brands with models to optimize their channel loyalty programs in a complex and layered market like India.

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