PUNE: In its landmark 30th year of nation-building through agricultural mechanisation, Sonalika Tractors has added a new golden chapter to its journey by recording its highest-ever February overall sales of 12,890 tractors in FY’26. The new historic performance is a powerful affirmation of its robust execution at scale and embodiment of Sonalika’s core belief of delivering ‘Jeetne Ka Dum’ – an inherent strength promising a vibrant future for farmers. As precision farming and advanced agri-technologies gain ground across regions, Sonalika continues to combine product innovation with deep farmer engagement and agile market outreach to stay ahead of the curve.

India’s agricultural ecosystem is witnessing a defining phase with strong policy support, accelerated mechanisation through digital initiatives, improved credit accessibility, and enhanced rural infrastructure spending aimed at increasing farm productivity and income. Sonalika has consistently pushed global engineering excellence by developing future-ready tractors such as the recently launched Sonalika Gold series, which is aligned with grassroots agricultural realities, ensuring future security like gold and long-term value creation for farmers. Sonalika believes mechanisation is more than a necessity for sustainable farming and remains aligned, agile, and ambitious to further strengthen its role as a long-term growth partner to the Indian farmer.

Sharing his thoughts on the new record performance, Mr. Raman Mittal, Joint Managing Director, International Tractors Limited, said, “The real ‘Jeetne ka Dum’ has always belonged to farmers who rise every day to cultivate progress in their fields. We take it as our responsibility to engineer heavy-duty tractors that amplify farmers’ ambitions and determination to succeed in life. Clocking our record February performance of 12,890 overall tractor sales in this special 30th year milestone is indeed special for us and reinforces the brand’s position as a growth catalyst for India’s agricultural transformation. This landmark year also renews our responsibility to transform farmers’ potential into measurable progress and accelerate India’s growth story to strengthen rural prosperity.”

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PUNE: Solis, the flagship brand of International Tractors Limited (ITL) and India’s No. 1 tractor export brand, today announced a major leap in Indian farm technology with the launch of the all-new Solis JP 975. Developed ground-up on an entirely new technology platform, the JP 975 marks the beginning of a new era of high-performance, intelligent, and application-ready tractors for progressive Indian farmers. Built to empower the ‘Viksit Kisan’ of India, the Solis JP 975 integrates breakthrough technologies for unmatched operational comfort, and category-leading features ensure to drive higher productivity across diverse farm applications.

A NEW PERFORMANCE STANDARD FOR INDIAN FARMS
At the heart of the new Solis JP 975 is the advanced JP Tech 4-cylinder engine, which delivers up to 10% higher torque that peaks at 205 Nm for effortless performance in heavy-duty operations. This powerful and fuel-efficient engine is paired with India’s first 15F + 5R Epicyclic Transmission in the segment, alongside side-shift gears for smoother handling and a minimum of 5 optimal working speeds suitable for every major application.

The Solis JP 975 tractor’s Smart Shuttle system ensures quick and jerk-free directional changes, which significantly enhance operator efficiency in field and loader work. A robust ladder-type chassis ensures stability, lower vibration, and reduced noise, which is crucial for longer working hours.

Speaking on the landmark launch, Raman Mittal, Joint Managing Director, International Tractors Limited, said: “The launch of the advanced Solis JP 975 marks a decisive step in our mission to bring next-generation tractor technologies to Indian farmers. The JP 975 is the first model in our completely new JP series, designed on a future-ready platform that integrates intelligent engineering with the evolving needs of the progressive Indian farmer.

With the powerful JP Tech 4-cylinder engine and India’s first 15F+5R transmission in its class, the JP 975 sets a new benchmark in power, comfort, and application versatility. Over the next 12 months, we will be introducing a series of advanced tractors built on this platform to unlock greater efficiency and productivity for our farming community.”

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MUMBAI: Netafim India, a subsidiary of Netafim Orbia’s Precision Agriculture business, the global leader in precision irrigation solutions, celebrates 60 years of innovation, impact, and leadership in agriculture. This milestone marks six decades of agricultural transformation, food security advancement, climate resilience, and empowering communities across the globe.

To commemorate its 60-year journey, Netafim India will roll out a large-scale farmer education initiative across ten states. The program will reach over one lakh farmers, with a strong focus on smallholders, women farmers, and farmer producer groups. In India, Netafim has made a significant impact—reaching over 1.2 million farmers and bringing 1.3 million hectares under smart irrigation. Its precision irrigation solutions have helped Indian farmers increase yields by 30–40% while reducing water consumption by up to 50%, contributing to a climate-resilient and water-efficient farming ecosystem.

Randhir Chauhan, Managing Director, Netafim India, expressed his views,

“As we celebrate 60 years globally, our mission remains unchanged: to help Indian farmers grow more with less. This milestone is not just about reflecting on the past but reaffirming our commitment to building a smarter, more inclusive, and climate-resilient agricultural future. With a deep understanding of India’s diverse socio-economic and environmental conditions, we have been a trusted partner to the Government in implementing key agricultural policies and programs along with other stakeholders. As a Leader in the sector, we have developed customized solutions tailored to the needs of small and marginal farmers across the country. Our journey is powered by the trust of farmers, the strength of our collaborations, and the passion of our people—and that will always be our greatest strength.”

In parallel, with over 1200 employees across India, Netafim will launch a nationwide employee campaign, “Celebrating 60 Years of Leadership”. The drive includes initiatives like ‘60 Days of Impact’, a volunteer campaign connecting employees with farming communities; the ‘Voices of Netafim’ series spotlighting employee journeys; and skill-building programs to nurture future agri-leaders. The 60th anniversary celebrations will be held across all Netafim India offices, factories, and field locations, bringing together staff, farmers, and partners in collective celebrations. The celebrations also aim to highlight and reiterate our EVP “Where Purpose Comes to Life” – our EVP reflects our strong commitment to our purpose.

Over the past year, Netafim introduced several innovations globally and locally. These include GrowSphere, a digital farming operating system that brings precision into daily decision-making, and the world’s first hybrid dripper with a built-in welded outlet for greater irrigation efficiency. In India, Netafim launched the Toofan dripline, a high-performance solution tailored for small and marginal farmers. From the vineyards of Maharashtra and banana plantations in Tamil Nadu to cotton fields in Gujarat and sugarcane farms in Uttar Pradesh, Netafim’s solutions—Uniram, DripNet PC, Typhoon, and PCJ Drippers—are helping Indian farmers maximize productivity while conserving resources.

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The Farmer Cup competition was hosted between 4,300+ farmer collectives (almost 2000 all-women groups) from 46 talukas of Maharashtra. Bhagyoday Shetkari Gat from Tasgaon taluka, Sangli district, clinched the first prize at the state level, winning a cash prize of Rs. 25 lakhs, as well as the coveted Farmer Cup trophy. The second prize at the state level was Rs. 15 lakh, and the third prize was Rs. 10 lakh. All-women groups performed excellently in the competition. Two groups won two state-level prizes and several taluka-level prizes of Rs. 50,000 each.

Paani Foundation’s founder Aamir Khan made a grand announcement at the ceremony, announcing that starting 2026, Paani Foundation will scale its work pan-Maharahstra. This means that every single farmer in the state of Maharashtra will have access to the Farmer Cup competition platform which trains them and imparts knowledge to reduce per-acre costs and improve per-acre productivity and incomes.

Hon’ble CM Shri Devendra Fadnavis, the Chief Guest of this event, appreciated these efforts and officially inaugurated the pan-Maharashtra competition. Hon’ble CM congratulated all the farmers for their outstanding work in sustainable water and agriculture practices. He also announced that Rs. 5 lakh will be given to each of the 25 state-level contender groups of Farmer Cup 2024, on behalf of the government. He also shared various achievements and updates regarding the government’s work to promote climate-resilient and sustainable agriculture and committed that the entire 1 lakh cadre of the state government working in rural development, will support the Farmer Cup endeavor. 

Maharashtra Agriculture Minister Shri Manikrao Kokate presented all the taluka-level awards and inspired the farmers in his address, to continue working collectively.

The highlight of the event was a skit by the team of the popular Marathi show, ‘Chala Hawa Yeu Dyaa’ as well as a multimedia performance presented by Paani Foundation. This performance featured 3 women farmers from Maharashtra, who shared their stories of determination and success, accompanied by enthralling music, song as well as dance performances by renowned choreographer Phulawa Khamkar and troupe.

Other dignitaries such as the Chairman and MD of Sahyadri Farms, Shri Vilas Shinde, the Founder of Bharatiya Jain Sanghatana, Shri Shantilal Muttha, and Padma Shri Popatrao Pawar, also appreciated all the participating farmer groups. They applauded their unity and emphasized how collectivization in farming is the key to tackling the uncertainties and challenges posed by agriculture.

Paani Foundation’s Co-Founder, Kiran Rao spoke about the organisation’s work to tackle climate change. The CEO, Satyajit Bhatkal, presented the impact of the organization’s work, mentioning that in 2024, farmers participating in the Farmer Cup have achieved an additional profit of over 100 crore rupees, by implementing SOPs in agriculture and saving cultivation costs. The organization’s Chief Advisor, Dr. Avinash Pol, spoke about how farmer groups are going beyond the ambit of the competition and doing extraordinary work in setting up small businesses and economic initiatives.

Paani Foundation’s Founders, Aamir Khan, and Kiran Rao also congratulated the farmers in their speeches. Khan spoke about the overarching vision of the Paani Foundation. He shared how the foundation is committed to creating an economically and ecologically strong Maharashtra, where farmers are prosperous and climate-resilient.

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The visit is a part of Meghalaya’s broader agenda to promote its organic and natural agricultural products, empower farmers through market access, and strengthen Meghalaya’s presence in the global agri-business sector. The United Arab Emirates (UAE) has been identified as a key market for Meghalaya’s produce, given its demand for high-quality products and its position as a global trade hub.

Nestled in the heart of Northeast India, Meghalaya, known as the “Abode of Clouds,” is home to unique ecosystems, fertile lands, and a predominantly agrarian population. With over 80% of Meghalaya’s population engaged in agriculture, the state has focused on developing sustainable farming systems, promoting organic cultivation, and integrating farmers into high-value global supply chains.

Meghalaya has taken progressive steps to enhance agricultural productivity, encourage farmer collectivization, and promote exports. Through initiatives like the Meghalaya State Agricultural Marketing Board (MSAMB), Farmer Producer Organizations (FPOs), and Mission Organic Value Chain Development (MOVCD-NER), the state has facilitated aggregation, value addition, and branding of its premium produce, including GI-tagged Khasi Mandarin, Lakadong Turmeric, Organic Ginger, and Pineapple.

Key Events in Dubai:

The Meghalaya delegation, comprising senior government officials, FPO representatives, and entrepreneurs, will participate in the following key events:

17th March 2025: Product Showcase at Our Wellness Village Café, Sahara Centre, Sharjah

• Exclusive promotion of Meghalaya’s organic products to UAE consumers and businesses.
• Interaction with buyers, retailers, and hospitality industry stakeholders.

18th March 2025: Promotional Event at Lulu Hypermarket, Silicon Oasis, Dubai

• Display and retail promotion of Meghalaya’s premium agricultural products
• Meetings with trade partners to expand export volumes and explore new product categories.

The state’s “Meghalaya Model of Development” focuses on sustainable economic growth while ensuring environmental conservation, local community empowerment, and inclusive progress.

Recognizing the potential of Meghalaya’s organic produce in international markets, MSAMB signed an MoU with Lulu Group International in November 2023 anchored by The Agricultural and Processed Food Products Export Development Authority (APEDA). This strategic partnership has already resulted in the successful export of GI-tagged Khasi Mandarin, Pineapple, and Ginger to Dubai, marking a significant milestone in Meghalaya’s agricultural export journey.

Building upon this success, the Dubai Market Exposure Visit will further strengthen trade relationships, open new channels for export, and enhance global awareness about Meghalaya’s unique agricultural offerings

The Market Exposure Visit to Dubai is designed to:

• Strengthen trade and business linkages between Meghalaya and the UAE.
• Provide farmer representatives with direct exposure to global market trends and consumer preferences.
• Promote Meghalaya’s organic and GI-tagged products in the UAE retail sector.
• Encourage investment in Meghalaya’s agribusiness sector through collaborations with global buyers.
• Expand the export footprint of Meghalaya’s agricultural products, enhancing income opportunities for farmers.

The initiative is expected to boost Meghalaya’s agricultural exports, create new trade partnerships, and increase farmer incomes, all while positioning Meghalaya as a leader in organic and sustainable agriculture.

The Government of Meghalaya is committed to strengthening agribusiness infrastructure, enhancing value addition, and facilitating farmer access to international markets. Through its flagship “Meghalaya Collective” brand, the state is building a strong identity for its agricultural products, ensuring quality, traceability, and premium market positioning.

With continued efforts in organic certification, logistics enhancement, and strategic partnerships, Meghalaya is poised to become a key player in India’s global agri-export ecosystem.

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• A game-changing Integrated Pest Management solution designed to enhance crop yields while reducing chemical dependency.
• Engineered to target over 80 pest species across 30+ crop families, empowering farmers with sustainable and cost-effective technology.

PUNE: Wavar, a leader in sustainable agricultural innovation, has introduced Wavar Jadugar, a revolutionary product designed to transform how Indian farmers manage pest challenges. Built on advanced Integrated Pest Management (IPM) technology, Jadugar offers a powerful and eco-friendly approach to improving crop health and farmer profitability.

Jadugar works by targeting specific pest species that threaten crops, using innovative mechanisms to disrupt their life cycles. Unlike conventional methods that rely heavily on chemical pesticides, Jadugar integrates automation and precision to attract and neutralize pests, reducing their impact on crops.

A key differentiator of Jadugar is its time of operation. The product works autonomously during the critical evening hours, a period when pest activity peaks after sunset. This targeted approach ensures maximum effectiveness in protecting crops. Additionally, Jadugar is completely powered by solar energy, making it an environmentally friendly solution that keeps operational costs low for farmers while promoting sustainable farming practices.

Speaking at the launch, Sanjay Shirodkar, Co-founder of Wavar, said, “At Wavar, our mission is to enable farmers to overcome agricultural challenges through sustainable and effective solutions. Jadugar represents a significant leap forward, offering a practical, efficient, and environmentally conscious way to address pest-related issues. By adopting this technology, farmers can achieve better outcomes while protecting their land and future generations.”

Wavar Jadugar is designed for versatility, catering to over 30 crop families, including chili, tomato, brinjal, soybean, maize, turmeric, and vegetables. The product is engineered to work round the clock, providing continuous protection without the need for constant human intervention. Farmers using Jadugar have

reported not only improved crop health but also significant savings on pesticide costs, underscoring its dual benefits of cost-effectiveness and ease of use.

The technology behind Jadugar reflects Wavar’s commitment to innovation and sustainability. Focusing on breaking pest life cycles rather than merely controlling visible outbreaks, it ensures long-term results that align with sustainable farming practices. Field trials and early adoption have demonstrated its effectiveness in reducing crop losses, ensuring that farmers can rely on it as a dependable solution.

Wavar’s journey in promoting sustainable agriculture has seen significant milestones through its collaborations with Farmer Producer Organizations (FPOs) across India. With the launch of Jadugar, the company is furthering its vision of revolutionizing agriculture by empowering farmers with tools that not only address immediate challenges but also ensure long-term ecological balance.

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PUNE: The evergreen Yellow Ribbon NGO Fair ( YRNF)  is back for the 17th time in a row from 27 September – 1 October 2024. Organized by the Ishanya Foundation at Pune’s first lifestyle destination, Creaticity ( formerly Ishanya) this Pune’s Festive Shopping Season will feature more than 3000 curated products direct from weavers, artisans, and farmers. from NGOs, SHGs, and Social Enterprises from the length and breadth of India.

Essentially a platform to spread awareness about the various causes supported by the participating NGOs and SHGs, this yearly extravaganza of fashion, natural & organic products and produce, eco-friendly goods, and handicrafts is back with new products and participants as well as some old favorites! The five-day celebration of our Artisans, Farmers, Weavers, Social Enterprises, and NGOs is sure to delight all, including your family, friends, neighbors as well as corporates and entrepreneurs.

The 17^th edition promises to be a shopper’s delight. Fun, excitement, and festivity will be in the air for 5 days. There are hourly lucky draws, children’s play activities, and plenty of action throughout. Along with the shopping our customers can savor authentic local delicacies such as Puran Poli, Thalipeeth, Baigan Bharta, Pithala Bhakri, and Millet rotis… at the adjoining exclusive food court.

The long list of NGOs, SHGs, Social Enterprises, Farmers, Weavers, and Artisans have traveled to Pune from far and wide to showcase their craft and spread awareness about their cause. Exhibitors are traveling from all across the country – Delhi, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Maharashtra, Manipur, Odisha, Punjab, Rajasthan, Telangana, Uttar Pradesh, West Bengal and more.

The wide range of products includes handmade, natural, organic, upcycled, recycled, and eco-friendly goods. Along with shopping, a chat with these exhibitors will amaze you, and get to know more about some of the traditional weaving and handicraft techniques, organic farming methods, making of A2 ghee & natural honey, advantages of cooking and eating from cookware/serve-ware made from wood, copper, black stone and terracotta as well as the benefits of upcycling, recycling and sustainability. A wide range of products includes festive décor, artifacts, totes, baskets, fabrics, sarees, dresses, chaniya choli, cookware, serveware, fashion jewelry, natural honey, organic jaggery, A2 ghee, dry fruits, farm fresh vegetables, millets, spices, pickles, snacks and also some authentic Maharashtrian delicacies.

The entire display at this 25,000 sq. ft. indoor/outdoor fair is for all ages and all walks of life. There is something for everybody. Besides personal and lifestyle shopping one can find amazing gifting options and ideas for the upcoming festive & wedding seasons as well as for corporate gifting, birthdays, house warmings, anniversaries, farewells, travel, and more. An entire day of shopping may seem less!

Parul Mehta, Trustee, of Ishanya Foundation said, “This year’s theme – Rediscover, Resonate, Revive – is a warm and cheerful call to all of Pune to visit the 17^th Yellow Ribbon NGO Fair at Creaticity and let us together Rediscover our rich textile heritage, Resonate with and support the various causes and Revive the joy of giving by buying handicrafts and Indigenous products from NGO’s, Farmers and Crafts People.”

Each purchase is in turn supporting one of the several causes eg. Women empowerment, Mental health, Weaver community, Artisans, Organic farmers, Village upliftment, Rural & Urban skill development, Youth employment, sanitation, clean water, health camps, people with hearing impairment, learning disabilities, recycling of plastic, cloth and other forms of waste and so on.

Customer participation will bring smiles to several hundred families across the country. Come and enjoy a family day out with shopping and food at the 17^th edition of the Yellow Ribbon NGO Fair.

Head to the Yellow Ribbon NGO fair at Creaticity, Pune’s creative living campus, home to over 100 national and international furniture/furnishing brands, a delightful range of Restaurants and cuisines, a children’s activity centre, and plenty more. Take home warm memories and the joy of shopping for a cause.

Ishanya Foundation organises this annual extravaganza to:

• Increase awareness about various causes supported by the participating NGOs and SHGs
• Aid in improving earnings of several NGOs, SHGs, Farmers, Social Enterprises, Artisans and Weavers from across states.
• Showcase our traditional, yet slowly fading arts and crafts.
• Promote sustainable and eco-friendly manufacturing techniques for natural, upcycled, recycled, organic and bio-degradable products

Some of the featured participants at the fair and their uniqueness:

1.      Sridevi Handlooms – Ikat, Kalamkari, Indonesian Ikat fabrics, stoles etc- Nalgonda, Telangana

Traditional and modern Ikat designs are hand-woven by women on a loom at their homes in Nalgonda, Telangana. All dyes used are chemical-free hence, the fabric does not run color, doesn’t fade easily, and is soft and breathable on the skin.

Complex Indonesian Ikat weaves are also available here. Fabric is bought by various large and small boutiques across the country.

2.    Saath Foundation – Tangalia & Rajkot Patola, Fabrics, Sarees, Salwar sets, etc. – Surendranagar, Gujarat

Patola and Tangalia arts are several centuries old.

Patola is a weave, the raw material used for patolas is traditionally silk. Weaving is an intensive process that includes the entire family from dyeing the silk threads, marking the design, and then weaving.

Tangaliya is woven on a pitloom: a small and simple loom that is installed in a pit. The loom is operated by two foot-pedals (in the pit), leaving the hands of the weaver free for the dana-work. 

Saath Foundation is helping these dying arts by extending support to the weavers in sourcing raw materials at competitive prices, product innovation and finding new markets for improving sales.

3.    Kapileshwar Mohanto – Kotpad Thann Fabric, Stoles – Odisha

Kotpad fabrics are made using traditional techniques involving the use of cow dung, oil, and natural dyes. Made by tribals on traditional wooden looms, these fabrics and stoles are good on the skin and long-lasting.

4.    ReCharkha – Recycled Lifestyle products – Pune

Tribal women and youth manually weave fabric from waste plastic using a traditional Charkha (Spindle) and handloom. The fabric is then used to make recycled lifestyle products such as handbags, fashion accessories, office utilities, and home décor.

Their present focus is to resolve the issue of waste management, particularly that of the non-biodegradable and difficult-to-recycle plastic waste, and create livelihood opportunities.

5.    Seva Nidhi Trust – Project 1000 – Handcrafted lifestyle products – Maharashtra

PROJECT 1000 is a social enterprise based in rural Maharashtra to inspire and empower backcountry women to pursue their entrepreneurial dreams and unlock their full potential with the aim that every woman earns Rs 1000 a day.

Innovative lifestyle products with sustainability as the end goal are handcrafted through creative upcycling using natural and functional fabrics.

Traditional techniques such as weaving on wooden looms, crochet, and macrame are used which makes the manufacturing process zero-carbon emission, zero water, air & noise pollution, zero use of non-renewable energy, zero plastic, zero wastage, and both product and packaging are bio-degradable.

6.    Swades Foundation – Cashews – Mumbai

Their goal is to empower rural India through building Dream Villages – transform villages with a 360-degree development approach. It includes health, education, water, sanitation, financial literacy, economic development, and independent growth and prosperity of the villages.

The women in the villages prepare food items to earn a better living. The farmers from the Farmer Producer Company (FPC) are supported in growing cashews and earning through their sales.

7.    Bamboo India – Lifestyle products – Pune  

Women from NGOs are trained to make the products. Bamboo is sourced from various farmers to make eco-friendly lifestyle products such as Toothbrushes, Straws, Earbuds, Speakers, Pocket size mini speakers, Stationery, Bottle holders, Mug holders, Desk organisers, etc.

8.    Saheli – Bags and Pouches – Pune

Saheli works for the upliftment of female sex workers. They look into various issues faced by these women such as health, violence, and children’s education.

Saheli works towards their financial independence by providing training to make products such as herbal soaps, perfumes, bags, pouches, mobile covers, etc. The sale of these products is a step towards empowerment for the women.

9.    Loreehamle – Black Stone Pottery – Group of Artisans from Longpi, Manipur

Coming from Manipur’s Longpi village, this group of local artisans make the famous Black Stone Pottery. Although it is called ‘pottery’ they use bamboo sticks and do not use a potter’s wheel! All products are handmade with locally sourced black stone available only in the Longpi area.

The process involves various steps including powdering the stone, flattening, cutting, rolling, mixing, drying, scrubbing, and baking to make each product.

All cookware and serveware are chemical-free, microwave-safe can go directly on a gas flame, and can be washed with regular dishwash detergent and a hard scrub.

Since the stone is rich in iron and minerals the benefits also transfer to the food cooked and served in them.

They also make chemical and pesticide-free hand-embroidered baskets, Tiffin bags, Trays, Mats, etc from locally grown reed grass. These are washable with soap and water.

10. Art Bunker – Workshops and DIY Kits for children – New Delhi

Educate children, aged 5-15 yrs., across the country about our rich heritage, vernacular architecture, Indigenous craft processes, and various art forms.

This knowledge is given with the aim that the students will turn out to be better-informed individuals who will make responsible lifestyle choices.

Artisans design folk art paintings to be used in DIY kits prepared for children. These are made by artisans as a part of the livelihood generation program.

Diy Colouring Kits, Indian Doll making Kits, Block Print Your Own Dupatta Kit, Cotton T-shirt Printing Kit, Wooden Block DIY Kit, Ganjifa Athrangi Printed Playing, Monuments of India.

11.    Asgar – Ajrakh fabrics, stoles, sarees – Zura, Kutch, Gujarat

Ajrakh known as the ‘Garment of Kings’ has been made since the Indus Valley Civilization.

Ajrakh printing involves many complex stages such as making unique and customized designs on wooden blocks, preparing vegetable and synthetic dyes, blocking, drying, dyeing, etc.

Sarees, Stoles, Dupattas, and Fabrics available in Modal, Cotton, and other materials

12. Dhalia Crafts – Juttis (footwear) – Hisar, Haryana

This fifth-generation of artisan family has kept the traditional craft of making ‘Juttis’ (footwear) alive. Along with traditional patterns they also continuously innovate new styles and designs, keeping customer comfort and affordability as their priority.

Juttis are made by rural women using cloth and leather with hand embroidery done in Zardozi, Tilla, Zari, and colorful threadwork.   

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At the launch of this initiative, Subroto Geed- President of South Asia, Corteva Agriscience, stated, “Women are the backbone of rural life and agriculture. Corteva is committed to improving their incomes and lives through access to better farming methods, education, and sustainable farming practices. We hope this focus will accelerate India’s path to becoming a developed nation. Proud to embrace this social responsibility, taking a step toward a Viksit Bharat.“

Anuja Kadian – Government & Industry Affairs Director (Asia Pacific), Corteva Agriscience, highlighted, “Our 2 million initiative links gender equality, economic growth, and environmental sustainability. By equipping women with tools, knowledge, and resources, Corteva is paving the way for women to lead in sustainable development, supporting India’s goals of economic empowerment, food security, and sustainability.”

Our programs aim to enable women across the agri-value chain:

• Developing women led Farmer Producer Organizations and women farmers: Through women only Farmer Producer Organizations (FPOs) and cooperatives, Corteva aims to create an inclusive ecosystem integrating women across the agri-value chain. By promoting climate-smart practices like Direct Seeded Rice (DSR), carbon sequestration, soil health management, and water conservation, Corteva is integrating environmental stewardship with economic growth of rural women.
• Developing women in STEM: Corteva will provide capacity-building, and mentorship to female STEM students, cultivating future leaders and innovators for a more sustainable, inclusive agricultural sector.
• Developing rural and ag communities: Corteva is investing in improved infrastructure such as clean water, and storage facilities. These initiatives boost agricultural productivity and ensure women farmers have the resources they need for success. Additionally, Corteva’s programs will prioritize health, wellness, financial literacy, and business skills by providing access to essential services, thereby supporting women farmers in leading healthier and more prosperous lives while driving sustainable agricultural growth.

Corteva’s 2 million initiative empowers women as drivers of agricultural growth and innovation. These efforts aim to advance innovation, economic development, food security, and create a more inclusive agricultural sector.

The post How Corteva Agriscience Plans to Elevate 2 Million Women in India’s Agricultural Sector by 2030 appeared first on NRI News.

MUMBAI: Mastercard announced a collaboration with Gramophone, a leading agritech platform, to enable 2 million smallholder farmers on the Mastercard Community Pass platform in India with access to agri inputs. The two entities will work towards powering offline payments for farmers in rural and remote areas through the Community Pass financial inclusion card. Gramophone is also expected to enable their existing five lac farmers with offline payments and credit.

Community Pass provides a digital ecosystem for buyers who are looking for sustainable sources of quality produce at favorable market prices and supply chain financing; and for smallholder farmers looking for reliable markets, fair prices, and access to credit. The platform brings together various agri-sector stakeholders in a centralized agricultural marketplace, amplifying the collective positive impact on farming communities. Community Pass services also include an offline payment card and input credit that will be rolled out in the coming months.

This collaboration with Gramophone will ensure that farmers can buy the right inputs at a fair price. The service will be rolled out later this year, starting with inputs and offline payments, while access to credit will be launched early next year. In addition, Gramophone plans to roll out innovative loyalty/cash-back schemes for its members via the offline-enabled card. Through this collaboration, Gramophone also seeks to enable easier access to working capital for their farmer-producer organizations and small retailers for driving inputs and scaling business.

“In line with the Government of India’s vision to digitize the agriculture sector, Mastercard has been working to bring key stakeholders in the agri ecosystem onto one platform to ease credit and input access for farmers and enhance their incomes. This collaboration with Gramophone will ensure that farmers can access quality inputs of their choice, on easy credit terms, as well as the benefits of digital payments even without internet connectivity or smartphone availability,” said Ricardo Pareja, Head of Community Pass Markets, Mastercard.

“At Gramophone, we have consistently delivered top-tier agronomy advisory and quality products through our, in-house technology platform enabling Input Commerce. Now, we are excited to add Mastercard’s advanced technology stack and partner networks to further enhance India’s agricultural ecosystem. Starting with a pilot in Madhya Pradesh, we will aim to support farmers across India by increasing their incomes by 50-60%, through access to inputs and credit,” said Tauseef Khan, Co-founder, of Gramophone.

Mastercard Community Pass is a shared, interoperable digital infrastructure for rural populations that has benefitted over 2 million Indian farmers across 25 districts in eight states, to date. 

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Miravis® Duo, powered by ADEPIDYN® ️ technology, is a cutting-edge fungicide approved for use in Tomato, Chili, Groundnut, and Grape. It offers exceptional control over diseases such as Powdery Mildew, Anthracnose, and Leaf Spots. With its power, stamina, and broad-spectrum disease control, Miravis®️ Duo ensures farmers can achieve higher-quality produce.

Indian growers battling several diseases and pests in their crops will have another tool in their arsenal with this effective new fungicide powered by groundbreaking technology. It is estimated that farmers worldwide lose up to 23 percent of their crops to fungal diseases each year. Miravis® Duo offers crops robust and reliable disease protection, allowing growers better quality yield resulting in a significant increase in the return on investment.

This product also has an excellent sustainability profile, as the effectiveness and long-lasting activity of the technology enables low use rates and potentially fewer sprays especially in leaf spot diseases, while safeguarding beneficial organisms.

Reflect®️ Top, featuring Double Binding Technology, is a specialized fungicide tailored for rice, a staple food in India. It provides effective defense against Sheath Blight, ensuring prolonged disease control and providing a robust crop foundation. It addresses the unique needs of Indian farmers, supporting healthier and more productive rice fields.

Susheel Kumar, Country Head and Managing Director of Syngenta India Pvt Ltd, while expressing his happiness at the launch, said: “At Syngenta, we are committed to transforming agriculture by offering advanced solutions to growers’ challenges. The timely launch of Miravis®️ Duo and Reflect®️ Top shows our dedication to innovation and commitment.”

“Syngenta India continues to push the boundaries of agricultural technology, equipping farmers with the tools they need to increase productivity and promote a balanced agricultural environment. We are confident that Miravis®️ Duo and Reflect®️ Top will set new standards in crop protection for the farmers,” he added.

Kumar further said that the unique double-binding technology of Reflect® Top offers robust and long-lasting protection from sheath blight. It provides a clean, green, and healthy stem.

“It ensures enhanced bio-efficacy and longevity against rice sheath blight. It is a state-of-the-art solution that offers peace of mind to the rice growers by providing a robust crop foundation. With Reflect® Top rice farmers can achieve optimal crop health during vegetative crop stage for better further crop development.”

Reflecting further about Miravis®Duo, Kumar said that this product is not only a game changer for chili crops. “It is a broad-spectrum solution that shields multiple crop types from many different diseases, including powdery mildew, leaf spots & anthracnose.”

He revealed that initially expected to cover four key crops in India – chilis, tomatoes, groundnuts, and grapes – such is the effectiveness of the product that it will likely be rolled out to cover dozens more. Providing India’s growers with reliable disease control solutions will help bolster local economies and export markets, as chili vegetables alone make up more than a third of the country’s total spice exports, he said.

It is worth mentioning that the value of India’s red chili exports hit a record $1.5 billion in the last financial year, up 15 percent on the year prior. India is also the second largest producer of tomatoes in the world; however, the country’s tropical climate can increase disease pressures.

With the introduction of Miravis®️ Duo and Reflect®️ Top, Syngenta reaffirms its dedication to empowering farmers with state-of-the-art agricultural technologies, paving the way for a sustainable and prosperous future in Indian agriculture.

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