Monsoon season brings with it the joy of cool breeze, but also a steep drop in physical activity. Gym attendance drops by nearly 60% during heavy rains (source: Indian Fitness Trends Report, 2023). As a physiotherapist with 15 years of experience, I’ve witnessed the silent rise of deconditioning in this season.

Here’s why bodyweight support workouts at home are your rainy-day rescue plan:

1. No Excuses for Gym Delays: With over 60% of urban gyms reporting decreased attendance due to transport disruption, at-home workouts remove travel from the equation.
2. Rain-Related Deconditioning: Just 2 weeks of physical inactivity can lead to up to 8% muscle strength loss and 4% aerobic capacity reduction.
3. Sarcopenia Risk Rises: Sedentary lifestyle increases the risk of sarcopenia (age-related muscle loss), especially in those over 40. 1-2% of muscle mass is lost annually without resistance training.
4. Strength is a Survival Tool: Regular strength and conditioning boosts metabolic rate and prevents fat accumulation—every 1 lb of muscle burns 6-10 calories/day at rest.
5. Efficient Fat Burn: Bodyweight training elevates post-exercise oxygen consumption (EPOC), helping burn 15–30% more calories post-workout.
6. Online Sessions = Accountability: Virtual physiotherapy-led sessions have a 70% adherence rate, higher than self-led gym workouts (52%).
7. Muscle Loss = Metabolism Drop: Skipping workouts for a month can lead to a 5% drop in basal metabolic rate (BMR), slowing weight loss.
8. Accessible & Equipment-Free: Exercises like squats, push-ups, planks, and glute bridges are scalable, joint-friendly, and require no equipment.
9. Improve Joint Stability & Balance: Controlled bodyweight moves enhance proprioception, reducing rainy season-related fall risks, especially in older adults.
10. Boost Mental Health: Regular physical activity reduces monsoon-related mood dips by up to 30%, as per WHO mental health stats.

Sample Bodyweight Workout Routine for the Monsoon Season:

• Warm-Up (5 minutes): Light jog/spot march in place or dynamic stretches
• Main Workout (30 minutes): Bodyweight Squats – 3 sets of 15 reps
• Push-Ups – 3 sets of 15 reps
• Pull-Ups – 3 sets of 15 reps
• Lunges – 3 sets of 15 reps/leg
• Plank – Hold for 30 secs – 1 min, 5 sets
• Mountain Climbers – 3 sets of 15 reps
• Soleus push-ups – 3 sets of 15 reps
• Cool Down (5 minutes): Stretching, focusing on major muscle groups

Take Home: Don’t let the rains derail your goals. Commit to Smart, remote, Physical Therapist-approved bodyweight support workouts and stay strong, dry, and on track.

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As part of the partnership, Speedo will be available across key cult centers, creating experiential zones where members can discover and explore Speedo’s high-performance swimwear and gear. The partnership will also include a series of activations, workshops, and athlete-led sessions aimed at promoting swimming as a cornerstone of fitness and wellbeing. Leveraging the cult’s vast network of fitness enthusiasts and cutting-edge infrastructure, the collaboration underscores Speedo’s commitment to making swimming more accessible and engaging across the country. 

Nihal Rajan, CMO, Page Industries, said: “At Speedo, we’re dedicated to making swimming more than just a sport—we want it to become an integral part of everyday fitness for people across the country. Our partnership with cult’s energetic and health-conscious community brings us closer to that goal, marking a meaningful step in making premium swimwear more accessible to people across the country.”

Naresh Krishnaswamy, CEO, cult, added: “At cult, our mission has always been to make fitness accessible, diverse, and deeply rewarding. Swimming offers a unique blend of strength, endurance, and mental clarity- and yet it remains underexplored in mainstream fitness. Through this partnership with Speedo, we’re excited to bring world-class swimming experiences to our community and help more people discover its transformative potential.”

As a global leader in competitive swimwear and performance apparel, Speedo is dedicated to enabling swimmers of all levels to bring their best through cutting-edge technology and world-class gear. Through the collaboration with cult, a leader in bringing about this cultural change, supported by a growing fitness and health-conscious consumer base, the brand aims to create a powerful platform to celebrate movement, health, and community, driven by a philosophy of helping individuals unlock their full potential.

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The fitness landscape has shifted towards sustainable and holistic wellness. Yet, many of us struggle to take the first step toward our goals. Procrastination leads to missed opportunities and regret. MultiFit’s “Procrastination Costs You” campaign is a call to action to stop delaying and start achieving your fitness goals.

Procrastination is a habit that can have severe consequences on our health. According to a study by the Indian Journal of Community Medicine, 61% of Indians suffer from stress, which can lead to chronic diseases such as diabetes, cardiovascular diseases, and hypertension. Furthermore, data from the Associated Chambers of Commerce and Industry of India (ASSOCHAM) found that procrastination can lead to decreased productivity, increased stress, and poor work-life balance.

MultiFit gives credence to fitness as a holistic concept that encompasses not just physical health, but also mental and emotional well-being. By adopting a comprehensive approach to fitness, individuals can experience a transformative impact on their overall quality of life.

They aim to raise awareness about the dangers of procrastination and its far-reaching consequences on our health, happiness, and productivity. Encouraging individuals to take small, yet significant, steps towards a healthier lifestyle, that hope empowers them to break free from the cycle of procrastination and achieve their fitness goals.

MultiFit is not only a brand; it’s an emotion, which is driven by the community and the ultimate mission is to make India MultiFit, and making this campaign a crucial step towards achieving that vision.

Procrastination tends to become a deeply ingrained and hard-to-change habit., but it’s also never too late to make a change. Individuals can take the first step towards a healthier, happier life. As MultiFit’s tagline says, “#IAmMultiFit: Because I am fit by my body, mind and soul.”

Let’s commit ourselves to prioritizing our health and well-being. Let’s act now before it’s too late.

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1. Cult Zen
For those seeking ultimate relaxation, the Cult Zen Foot and Calf Massager offer heat therapy combined with air compression and Shiatsu rollers for soothing relief. The massager can be operated via remote control and includes customizable speed and heat settings.

• Speed Levels: 3
• 4 Shiatsu rollers
• Motor: 130W, 2300 rpm
• Air Compression & Heating feature
• Remote functionality
• Price: ₹11,999

2. Cult Calm
Designed for deep relaxation, the Cult Calm Foot and Calf Massager includes heat therapy and air compression for enhanced comfort. Shiatsu rollers target specific areas for relief, and the device offers remote functionality for ease of use.

• Speed Levels: 3
• 4 Shiatsu rollers
• Motor: 130W, 2300 rpm
• Air Compression & Heating feature
• Remote functionality
• Price: ₹11,999

3. Cult Bliss
For a more tailored relaxation experience, the Cult Bliss Foot Massager features customizable modes and speeds with Shiatsu rollers and air compression. This model is designed for those who prefer a focused foot massage without calf therapy.

• Speed Levels: 3
• 4 Shiatsu rollers
• Motor: 60W, 2300 rpm
• Air Compression
• Remote functionality
• Price: ₹4,999

The new massager range will be available for purchase across Cult’s retail channels, including Amazon and Flipkart.

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It is crucial to effectively undergo muscle recovery after intense workouts to enhance performance, reduce the risk of injury, and ensure overall well-being. If people do not rest after exercising or excessive physical training, the chances of muscle tears increase along with hormonal imbalance and severe mental exhaustion. Here are seven proven strategies to boost your recovery and help you bounce back stronger: 

1. Prioritize Rest and Sleep: An individual’s body heals during the hours of sleep when all the lost energy is restored and growth hormones are released that assist muscles in repairing themselves and staying healthy. To facilitate this healing process, aim to sleep well for 7-9 hours each night. Furthermore, some people often feel too tired; therefore, they may wish to include a couple of power naps during the day to rejuvenate the body and improve their overall state of fatigue.
2. Properly Rehydrate: Performing intense workouts causes the loss of body fluids and electrolytes, especially through sweat, leading to a decline in muscle functioning and performance. Additionally, improving the recovery rate requires drinking adequate amounts of water all day. All minerals and electrolytes lost after exercises can also be replaced with different sports drinks or coconut water so that the body remains hydrated.
3. Fuel Your Body with Nutrients: After an intense workout, the body needs nutrients to repair muscle tissues and refill its energy reservoirs. Eating a well-balanced meal that consists of protein sources like chicken or paneer, carbohydrates such as rice or sweet potatoes, and healthy fats from foods like avocados or nuts within 30-60 minutes post-exercise helps to regain energy. 
4. Incorporate Active Recovery: Doing some light exercises on rest days helps with blood circulation and facilitates the removal of metabolic waste from muscles, aiding in recovery. Walking, swimming, or jogging slowly is good. The practice of light exercises increases the flexibility of joints along with assisting to relax tense muscles which consequently leads to fast recovery.
5. Use Proper Recovery Techniques: In the process of relieving muscle soreness and enhancing blood circulation, foam rolling and massage are among the methods that can be employed. People can integrate foam rolling into their daily routine so that it can address those tight spots and relieve muscle pain. Besides, one could also book for massages or use a percussion massager to further release muscle tension and promote recovery.
6. Apply Cold and Heat Therapy: Both cold and heat therapies offer significant benefits for recovery. Cold therapy like ice packs or cold baths is aimed at relieving inflammation and muscle soreness right after an intense workout, while heat therapy, having warm baths or heating pads as its form, can be used at other times to relax muscles and improve blood circulation, thus easing muscle stiffness and speeding up recovery
7. Monitor and Adjust Your Training Intensity: It is essential to listen to the body so that one does not suffer fatigue or injuries caused by workout overload. Ideally, the training schedule should include days for relaxing along with varying intensity levels of exercises that aid in complete muscle recovery. 

Effective recovery after an intense workout is key to improving performance, minimizing injury risk, and maintaining overall health. This is possible by following these seven practices which will not only help people to come back even stronger but also ensure that the body remains fit for the longest time possible. Ensuring that your body gets what it deserves to perform at its best level, accomplishes every fitness objective.

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The Unity Run was flagged off on August 10th at Ace AV Ampere, Shivajinagar, Pune, where Soman began his expedition on the Ampere Nexus electric scooter after a meet and greet with dealers and customers. Over the next four days, the Nexus will be a companion to Milind Soman as he runs covering inter-city long distances. The run concludes at Vasai-Virar Fort on August 13th. During the run, he also interacted with the Greaves community while passing Mumbai.

The Ampere Nexus, launched in April, has been dubbed ‘The Nex Big Thing’ for its powerful performance, robust build, and stylish design, promising to redefine the electric two-wheeler segment. Entirely conceptualized and developed in India, it sports a 3 kWh LFP battery with 30% extra battery life to empower consumers to meet their urban mobility needs with convenience. The Nexus has seen a great response from the customers and is available for booking at an introductory offer.

Unity Run started in 2021, is a remarkable fitness initiative by Milind Soman that emphasizes health, unity, and environmental awareness. This collaboration aims to raise awareness about the importance of environmental conservation and the role of electric vehicles in reducing carbon emissions. The partnership with Greaves Electric Mobility aims to highlight the deep connection between sustainable choices and their overall impact on our health and well-being as a society, encouraging millions to adopt sustainable mobility.

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It embodies the essence of the weightlifting journey, uncovering the ‘origin story’ of how champions are made. For passionate weightlifters dedicated to achieving peak performance, the dry scoop is designed to be a reliable supplement to support rigorous training.

Formulated to dissolve safely on the tongue, the ‘Origin Pre-Workout Dry Scoop’ delivers a powerful blend of 147mg of caffeine per serving, alongside essential pre-workout ingredients such as citrulline malate, beta-alanine, L-arginine alpha-ketoglutarate, and L-theanine. This provides a quicker kick compared to traditional pre-workout powders that typically take 30 minutes to kick in, making it ideal for on-the-go consumption. The product is designed for quick and hassle-free consumption, catering to individuals seeking a rapid pre-workout boost anytime, anywhere.

Speaking about the launch, Sudeshna Saha, Regional Manager at Myprotein India, said, “We are thrilled to bring the ‘Origin Pre-Workout Dry Scoop’ to India. This launch represents a significant milestone in our mission to innovate and cater to the specific needs of fitness enthusiasts in India. With the dry scoop offering, we can offer convenience while ensuring safety and optimization of workout performances are met through our industry-leading standards.“

Available in three refreshing flavors, Sour Apples, Cherry Drops, and Passionfruit Twister, the original pre-workout dry scoop is designed to delight diverse taste preferences among fitness experts, dedicated bodybuilders, and athletes alike.

Now available for purchase on Myprotein’s official website, this innovative product introduces Indian fitness enthusiasts to a new and exciting way to enhance their workout routines.

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The partnership kicked off with a dynamic three-hour event hosted by Multifit, at its flagship club in Kalyani Nagar. The event aimed to promote fitness and sports as integral components of a holistic lifestyle. It commenced with a team bonding functional fitness session led by the Multifit team, followed by engaging sessions featuring renowned personalities such as Kate Austin, Head Coach at Multifit, and concluded with a rejuvenating yoga and mindfulness session led by celebrity yoga coach Nisha Dhawan. The day culminated with a scrumptious meal, providing participants with an immersive wellness experience.

Speaking on the occasion, a representative of MultiFit expressed enthusiasm for the collaboration, stating, “We are thrilled to embark on this journey, uniting our expertise in wellness with the spirit of sports embodied by Solapur Royals. Together, we aim to inspire individuals to embrace a lifestyle that integrates fitness and sports seamlessly. This collaboration signifies a commitment to excellence and mutual prosperity.”

The Maharashtra Premier League serves as a beacon of inspiration for the youth, providing a platform for aspiring cricketers to showcase their talents on a national stage. This ethos resonates deeply with Multifit’s mission to empower individuals to pursue their fitness goals and reach their full potential. By partnering with Solapur Royals, Multifit aims to foster a culture of athleticism and excellence, encouraging the next generation to embrace fitness and sports as integral aspects of their lives. As the league unfolds, participants will witness firsthand the transformative power of fitness and sports, underscoring the shared vision of Multifit and Solapur Royals to redefine the fitness landscape and inspire a healthier, more active community.

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PUNE: BN Group, a leading edible oil manufacturing company in India, announces its foray into the wellness and fitness oil category with the launch of Nutrica. The brand will have three products in its initial launch phase – Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil, and Nutrica Pro Fitness Oil enriched with Vitamin C and tailored to address the distinct culinary requirements of diverse families, placing a special emphasis on holistic health and wellbeing.

Speaking on the launch of Nutrica, Mr. Anubhav Agarwal, CEO & MD, of BN Group said, “BN Group has a long-standing reputation for being at the forefront of innovation. The launch of Nutrica underscores this commitment and reflects our deep understanding of evolving consumer preferences. With a growing number of health-conscious consumers seeking out organic and cholesterol-friendly options, we believe Nutrica is perfectly positioned to meet this demand. Keeping in mind the evolving culinary preferences of emerging health-conscious consumers, we have invested a substantial amount in Nutrica and aim to achieve a turnover of INR 500 crores at the end of 3 years.”

As per a recent report, the Indian edible oil market touched a volume of 24.7 Million Tons in 2023 and is expected to touch a CAGR of 1.35% during 2024-2032. The launch of Nutrica forges a strong connection between the brand and health-conscious consumers who are seeking a range of versatile cooking oil options and aim to live a healthy lifestyle.

With the state-of-the-art manufacturing unit in the Gandhidham, Gujarat facility, Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil and Nutrica Pro Fitness Oil will be available across all retail modern and general outlets in the launched markets – Delhi, Chandigarh, Mumbai, and Pune, along with quick commerce and e-commerce platforms.

“We are committed to reshaping the market landscape with a focus on uncompromising quality, contemporary technology and above all, the well-being of our consumers. Leveraging our extensive experience in crafting premium edible oils, we are confident that Nutrica will redefine standards in the culinary domain,” he further added.

From its inception back in 2013, BN Group has been one of the prominent players in the edible oil category in India, with brands such as ‘Simply Fresh’ and ‘Healthy Value’. With a robust offline presence boasting nearly 600 distributors and 50,000 direct outlets, the company ensures convenient access to its products for a wider customer base.

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Commenting on the launch of the Pro Skills Master class, MultiFit expressed excitement about the opportunity to empower individuals on their fitness journey. “At MultiFit, we believe in providing holistic fitness solutions that cater to the diverse needs and interests of our clients. With Pro Skills Master class, we aim to inspire and educate fitness enthusiasts, enabling them to explore new avenues and unlock their full potential.”

The Pro Skills Master class series represents a significant milestone for MultiFit, reaffirming its commitment to innovation and excellence in the fitness industry. By curating these exclusive workshops, MultiFit aims to redefine the traditional fitness experience, offering participants the opportunity to explore diverse disciplines and uncover new dimensions of physical activity.

Parkour, one of the featured master classes, delves into the world of urban athleticism, challenging participants to navigate obstacles with precision, agility, and creativity. Led by experienced practitioners, this workshop not only enhances mobility and strength but also fosters spatial awareness and mental resilience. Participants emerge with newfound confidence and a deeper understanding of their physical capabilities.

Similarly, the Salsa Master class combines the joy of dance with the benefits of fitness, inviting participants to learn basic steps, techniques, and styling elements of salsa dancing. Led by seasoned instructors, this workshop promises a fun and energetic workout, igniting a passion for movement and self-expression. Beyond physical fitness, salsa dancing fosters social connections and cultural appreciation, enriching participants’ overall well-being.

Hoop Fitness, another highlight of the Pro Skills Master class series, introduces participants to the art of hoop dancing, blending cardio, strength training, and coordination into a dynamic workout routine. Led by skilled hoop artists, this workshop encourages participants to explore their creativity while sculpting their bodies and sharpening their focus. Whether beginners or experienced hoopers, participants discover a new avenue for self-expression and personal growth.

Lastly, the Zumba Master. This class offers a high-energy experience, combining dynamic dance movements with upbeat music to create a full-body workout that feels more like a dance party than exercise. Led by certified instructors, this workshop welcomes individuals of all fitness levels, promoting inclusivity and community spirit. Participants leave feeling exhilarated and empowered, ready to tackle their fitness goals with renewed enthusiasm.

MultiFit is a leading fitness brand dedicated to transforming lives through holistic health and wellness solutions. With state-of-the-art facilities, expert trainers, and innovative programming, MultiFit offers a comprehensive range of fitness services tailored to individual needs and goals. From group fitness classes to personalized training programs, MultiFit is committed to empowering individuals to live their best lives through fitness.

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