Enriched with exotic taste and backed by HELL ENERGY DRINK’s renowned quality, HELL ENERGY DRINK BLACK CHERRY brings a refreshing and delicious twist to the energy drink category with its bold attitude. It is perfect for flavour seekers who are looking for a unique experience in their drinks.

HELL ENERGY DRINK – BLACK CHERRY combines the intense taste of black cherries with HELL ENERGY DRINK’s original formula. Infused with multiple B-vitamins and no added preservatives, it delivers an unforgettable flavour in every can.  It is a tempting and refreshing black cherry-flavoured energy drink that captures a most craved vibe in a single sip. This special black cherry taste comes in a distinctive, stylish, and purple-black packaging.

Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “HELL ENERGY DRINK BLACK CHERRY is not just a new flavour, but a statement. With this launch, we are reconfirming our promise to bring globally benchmarked products that speak to the fearless new Indian consumer and are aligned with the evolving consumer preferences. HELL ENERGY DRINK – BLACK CHERRY adds to our expanding portfolio in the Indian market and reflects our continued focus on product innovation and differentiated flavour offerings.”

The new variant will initially be available across general trade, modern retail, and quick-commerce platforms in key cities such as Mumbai, Pune, Delhi NCR, Bengaluru, Hyderabad, and Chandigarh.

The launch is supported by targeted Digital First marketing initiatives, resonating with Gen Z and millennial consumers, and aimed at maximising visibility and engagement. It further amplifies its identity as a fearless, youth-first disruptor in India’s energy drink space.

With the introduction of its new variant in India, HELL ENERGY DRINK continues to strengthen its growing India portfolio and further its ambition towards becoming the go-to energy drink in the country.

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MUMBAI: Novotel Hyderabad Airport invites guests on a vibrant and flavour-packed journey across the regions of Oaxaca and Veracruz with its special Mexican Affairs, every Saturday through May, from 7 PM to 11 PM, culminating on 31st May 2025. This exclusive culinary experience showcases the heart of Mexican cuisine, known for its flamed and seared meats, smoky marinades, and bold spices in every bite.      

The event promises an unforgettable gastronomic journey, showcasing flame-grilled meats, smoky marinades, and bold spices that are hallmarks of traditional Mexican fare. The carefully crafted menu is a tribute to the colourful culinary heritage of Mexico, brought to life by Executive Chef Amanna Raju and his talented culinary team. From zesty starters and hearty soups to flavourful mains and vibrant live counters, every element of the evening is designed to evoke the spirit of a true Mexican fiesta.

Guests can begin their meal with a comforting bowl of Vegetable and Bean Enchilada Soup, followed by indulgent starters such as mini corn dogs served with green chili mustard and deliciously crisp pumpkin empanadas. The salad selection is a refreshing mix of textures and flavours, featuring seafood ceviche, spicy Mexican chicken salad with sriracha dressing, and a charred bell pepper salad tossed in chipotle dressing. Classic accompaniments like guacamole, pineapple salsa, and tomato salsa further enhance the experience, adding a burst of freshness and spice.   

The main course includes highlights like chicken quesadillas, calabacitas con queso – a delightful blend of zucchini and corn cooked with cheese and vegetables, and cheese enchiladas. Seafood lovers will relish the Piscado and Camarón Pozole, a traditional Mexican shrimp and fish bisque. At the live counters, guests can enjoy crisp tostadas topped with pico de gallo, smoky corn on the cob, and loaded nachos prepared both vegetarian and non-vegetarian.

Speaking on the occasion, Sukhbir Singh, General Manager of Novotel Hyderabad Airport, said, “We’re thrilled to bring the fiery, soulful flavours of Mexico to Hyderabad. Our Mexican Grill Nights are all about community, celebration, and culinary exploration. It’s a chance for our guests to experience the warmth and richness of Oaxacan and Veracruz cuisine right here at Novotel Hyderabad Airport.”

Executive Chef Amanna Raju added, “From smoky marinades to zesty salsas and cheesy enchiladas, every dish tells a story. We’ve curated this menu with authentic ingredients and regional flair to deliver a true Mexican dining adventure our guests will savour.”

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Pranshu Sahni, Category Lead, Doritos, PepsiCo India, expressed his excitement on the launch, stating that the all-new Doritos Dinamita offers something truly differentiated that will shake up the tortilla segment in India. The explosive flavors, which are a global hit, have now also been carefully adapted to suit the Indian palette. The company hopes that consumers will experience a snacking sensation like never before, an experience that ignites their taste buds.

Doritos Dinamita is available at INR 20 and INR 30 across all leading retail and e-commerce platforms in India. For this launch, Doritos will stay true to its bold and ‘explosive’ narrative in the upcoming TVC, followed by a path-breaking 360-degree surround campaign across multiple platforms.

PepsiCo India, the parent company of Doritos, entered India in 1989 and has grown to become one of the largest food and beverage businesses in the country. The company’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, and Quaker. Guiding PepsiCo is its vision to be the global leader in convenient foods and beverages by winning with Pep+. The company believes that continuously improving the products it sells, operating responsibly to protect the planet, and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and shareholders.

Doritos’ latest launch in India with Dinamita is set to create a buzz in the market with its explosive flavors and big crunch in every bite. The company’s focus on adapting to the Indian palette and staying true to its bold and ‘explosive’ narrative is sure to attract snack lovers across the country.

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INDIA:  Tata Consumer Products Limited launches Tata Tea Premium Street Chais of India, a range of chais celebrating unique flavored teas inspired by the streets of India.  The core concept of the carefully curated tea range is to bring alive the flavor of teas that one gets at the chaiwallahs and the experience that comes with it, which is deeply rooted in the culture of every city. Each city has a distinctive flavor and a typical milieu, which invokes a sense of pride and nostalgia for the people from the city and conjures a memory for the people who visit the city. The brand wants to create this experience for its consumers at the convenience of their homes with this unique range inspired by four different regions of India. 

The Tata Tea Premium Street Chais of India features four iconic variants inspired by the signature flavors from the streets of India – Kolkata Street Chai, Mumbai Cutting Chai, Purani Dilli ki Mithai Chai, Hyderabadi Irani Chai. With this launch, the brand aims to celebrate the authentic taste of local flavors of the East, West, South, and North regions. The authentic taste of these unique street-side chais can be hard to replicate at home, which is why the brand aims to help consumers to create the experience in the comfort of their homes. Tata Tea Premium Street Chais of India is made to appeal to chai lovers, taking them right back to their favorite tea stall in their hometown with every cup.

Commenting on the launch, Puneet Das, President – of Packaged Beverages (India and South Asia), Tata Consumer Products said, “Tata Tea Premium Street Chais of India is a one-of-a-kind range of tea made with the intention of bringing the taste of street style chai to the comfort of the consumer’s home. The feeling of comfort and longing associated with street-style tea is very close to people’s hearts and makes them feel closer to their cities and homes. This innovation aims to disrupt the tea segment with city local chai flavors. Built on the insight of the rise in demand for regional flavors and localized menus across the country, the product highlights various quirks and styles of making tea in each city. It is basically the flavor of the city packed in a teacup”.

Tata Tea Premium is known for its unique ‘hyperlocal’ approach of creating distinct blends, and the Tata Tea Premium Street Chais of India collection has further expanded on this approach by not only evoking pride and nostalgia but bringing alive the hustle and bustle of the city streets with the iconic street chais of these cities.   

The classic green color and the rectangular box rightly bring out the premiumness of the brand and highlights the story behind each variant. The four packs have unique packaging, representing the pride of each city and its various iconic elements, such as the Victoria Memorial, and the yellow taxi signifying the old-world charm of Kolkata; The Chhatrapati Shivaji terminal and the red double-decker bus reflecting Mumbai’s hustle-bustle. Similarly, the packs for Delhi and Hyderabad narrate the stories of these cities with an absolute sense of pride and nostalgia. Tata Tea Premium Street Chais of India is a collection that appreciates and celebrates the very local street flavors of India. 

All variants of Tata Tea Premium Street Chais of India are 250 g, priced at Rs. 145/- and available on E-commerce and Grocery outlets near you.

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