At a time when brands are often defined by features and price points, Paragon takes a deliberate pause to highlight something more fundamental: the human stories behind every step. Anchored in the lived reality of the common Indian, the campaign traces the everyday efforts of a father striving to create a better future for his daughter, offering a moving reflection on resilience and love.

Conceived and executed by Turmeriq, Paragon’s creative agency partner, the film moves away from conventional advertising tropes. With minimal dialogue and a visual-first narrative, it brings together powerful storytelling and brand insight, underscoring Paragon’s identity not just as a footwear brand but as a partner in progress.

“This campaign is rooted in the lives of the people who have made Paragon what it is,” said Sachin Joseph, Executive Vice President – Marketing & IT, Paragon Footwear. He further added, “As we mark 50 years, we wanted to honour the quiet heroes — the individuals who keep walking, day after day, with purpose and resilience. This film is a reflection of their journey and a reaffirmation of our commitment to walk alongside them.”

“We wanted to strip away distractions and focus on something rooted in the brand’s belief of determination, fuelled by optimism. The story represents the unwavering spirit of the common man, walking forward every day with a smile, not for himself, but for his loved ones,” said Rahul Guha, CEO of Turmeriq.

As Paragon commemorates five decades of legacy, this campaign serves as both a celebration and a promise — a reminder that while the footwear may change, the brand’s commitment to walking alongside India never will. The campaign is being distributed across television, digital, cinema, radio, and outdoor platforms, ensuring wide-scale visibility across urban and rural markets.

The post Paragon’s New TVC: ‘Zid, Chalte Rehne Ki’ Comes Alive appeared first on NRI News.

Recognizing the unique demands of the Maharashtra market, Walkaroo has launched products across multiple categories:

• Walkaroo+ and Walkaroo++ Urbanoz Range: Featuring ergonomic footbeds and arch support, designed for unmatched comfort and style.
• Walkaroo Flip-Flopz: Lightweight and trendy EVA and Hawai footwear, crafted to appeal to young customers.
• Walkaroo Sportz: New range of shoes with advanced features, designed for active lifestyles.

V. Noushad, MD of Walkaroo said “We aim to become the most preferred brand in Maharashtra by catering to not just the functional needs of our customers but also their fashion aspirations, all while ensuring comfort”

Walkaroo reaches customers of Maharashtra through the network of over 10000  Retailers.  Walkaroo’s extensive range and innovative initiatives are a testament to its mission of delivering high-quality, fashionable, and comfortable footwear to its customers while staying ahead in the industry.

The post Walkaroo Unveils 1000 New Footwear Models at Trade Show 2025 appeared first on NRI News.

1. Unleash your inner Animal– Embrace these animal prints from  ALDO’s FW’24 Collection that help blend sophistication with a wild edge effortlessly for your autumn wardrobe!

2. Make Room for Maroon – From striking footwear to chic handbags, this fiery colour trend proves that red is here to stay, adding a touch of drama to any fall wardrobe.

3. As classy as Audrey – Classic accessories are making a comeback on the runway, these timeless pieces from ALDO can  elevate any outfit, proving that classic never goes out of style!

4. AM to PM Loafers – Styled in bold colours and unique textures, combining comfort with chic sophistication, these loafers from ALDO’s latest collection make the perfect statement piece for both casual and polished looks.

Mentioned below is the Google Drive link to the visual assets from ALDO’s Fall/Winter 2024 Collection for easy reference:

The post ALDO Trends: Runway-Inspired styles you will Love appeared first on NRI News.