PUNE: Haworth, a 2.57 billion US dollar company, offering premium global workspace solutions, announced its expansion in India with the inauguration of its first dealer showroom in Pune, in partnership with Matrix Workspace Solutions. Matrix has been at the forefront of architectural innovation, offering a seamless blend of design, fabrication, and installation solutions. This is Haworth’s first dealership in Pune, underscoring its commitment to strengthen its presence in India and the broader Asia Pacific region.

The 5,000 sq ft showroom will offer the best of international design, and quality and showcase Haworth’s Executive and Premium range of furniture for future workspace. The showroom will house eclectic products from eminent designers like Patricia Urquiola and Mac Stopa. The showroom is an architectural innovation that will give clients an immersive experience on total floorplate perception, enabling them to visualize the blueprint of the next-gen workplace. The showroom will give future creators of ‘Office Space’ a sneak peek into upcoming trends and throw light on how to create a productive environment.

Haworth has witnessed robust growth in the Indian market in recent years and now focuses on strengthening its presence in the country. Haworth is setting up its second state-of-the-art factory in Sriperumbudur, with the aim of further increasing its footprint in the Asia-Pacific region. Haworth is investing $8 – $10 million, in setting up this factory in Chennai, doubling the space of its current plant totaling 113,000 sq. ft. Recently, Haworth also inaugurated its brand-new 26,000 sq. ft. largest showroom in Chennai. Haworth is further exploring new markets in emerging cities and has recently onboarded new dealers in Delhi NCR and Ahmedabad. The company continues to bag orders from across various verticals, as well as from leading organizations, government entities, and the education sector, reinforcing its position as a preferred workspace solutions provider.

Henning Figge, President of Haworth International said, “Our continued focus on expanding in India has just inched further. We are elated to announce our presence in the most promising market in the West, Pune. The decision to expand our operations in Pune stems from our commitment to meeting the growing demands of our customers and seizing new opportunities in the region. We have been in India since 1997 and have been an integral part of the development of high-grade office furniture. With the expansion of Grade A spaces across India, we expect to increase our business in emerging markets in the country. Localization of key products in India, supply chain optimization, implementation of a new ERP system, onboarding new dealers, market expansion, and investment in new showrooms are our strategic imperatives.”

 “Strategic focus on localization of key products will help us address the growing market needs and improve our delivery timelines. We are also focused on premium seating while capitalizing on emerging opportunities in systems and pods. We are also driving big on technology, a fundamental part of a user-friendly workplace. Furniture settings with built-in power outlets, USB ports, and wireless charging stations will be the highlight at the Pune showroom and will help build agile workplaces. Matrix showroom aligns with our commitment to continue to deliver excellence across various sectors where we are eager to make a curious lasting impact,” said Praveen Rawal, Vice President of Sales of Haworth APAC.

“We are excited to enhance our presence in the Pune market through our partnership with a global brand like Haworth. By bringing the latest workplace design trends to Pune, one of India’s leading markets for commercial leasing, we aim to elevate the workplace environment and living spaces. At Matrix, we offer comprehensive solutions from entry to exit. With Haworth, experience a workplace that seamlessly combines functionality with aesthetic allure, inspiring creativity and fostering productivity,” said Kewwal Thakkar, Managing Director of Matrix Architectural Solutions.

Haworth has a presence in over 150 countries and employs more than 8,000 professionals worldwide. In India, Haworth operates 5 showrooms and offices as well as two dealer showrooms with over 300 employees. Additionally, the company has established a global Shared Services Centre (SSC) in Chennai as part of its bestshoring initiative.

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• Link 1: Godrej Interio | Summer Vibe Sale | Range of kitchens
• Link 2: Godrej Interio | Summer Vibe Sale | Wide range of furniture
• Link 3: Godrej Interio | Summer Vibe Sale | Furniture Inspiration

MUMBAI: Each customer has distinctive preferences shaped by their personal style and specific needs which also resonate in their choices of furniture. This has been beautifully captured in the newly launched campaign “Summer Vibe Sale” by Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group. The series of three films captures Godrej Interio’s wide range of aesthetically designed furniture crafted to suit the needs of modern Indian families, their dynamics, lifestyle and aspirations, showcasing stories about tailored solutions for personal spaces.

The first film focuses on how consumers today find inspiration everywhere around them including social media and magazines; it showcases a young couple capturing snapshots of furniture inspirations. This journey transitions into them visiting the store, illustrating the seamless fusion of imagination and reality – ‘If it’s on your mind, you will get it at the Godrej Interio store’. The second film provides audiences with a glimpse of the abundant choices and personalization options available for a sofa at Godrej Interio. From multiple fabric options to various designs and layout choices, customers can choose sofas to suit their preferences. Lastly, the third film invites viewers into the heart of the home – the kitchen. Through a charming vignette, a couple’s playful banter over breakfast leads them to the Godrej Interio Kitchen Gallery, where they discover the perfect blend of functionality and aesthetics tailored to their tastes and needs.

Speaking about the films, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said, “Godrej Interio continues to be an integral part of modern Indian families and their journey towards personalization. We offer our consumers a wide range of furniture catering to their needs. For instance, our latest range of Upmods furniture offers endless customization possibilities for each component to the consumers. Our latest campaign gives you a glimpse of a varied range of furniture and furnishing solutions that the brand has to offer right from the colors to the material of the furniture. At Godrej Interio, we firmly believe in empowering customers to create spaces that reflect their unique personalities. Through these films, we invite viewers to embark on a journey of discovery and creativity with us. This approach has enabled us to build and maintain the love and support of consumers for over a century.” 

Ayan Chakraborty, Executive Vice President & General Manager, of Contract Mumbai, shares the inspiration behind the commercial, “Summer is a great season and a reason to refresh our homes, also because the new year is celebrated across many states in the country. The Godrej Interio Summer Vibe campaign focuses on kitchens, sofas, and other furniture in a series of 3 films. The Indian consumer is both particular and fastidious about her choices when it comes to choosing a kitchen build or furniture and Godrej Interio with its extensive range of designs, materials, colors, and configurations delivers on this mindset quite seamlessly.”

The brand has attractive schemes offering 35% off on their range of furniture. The campaign consists of 3 videos and will be available in 5 regional languages – Telugu, Kannada, Bengali, Malayalam, and Tamil in addition to English and Hindi. The film will be promoted on YouTube and the brand’s social media platforms.

Credits:

• Client: Godrej Interio
• Creative agency: Contract Advertising
• Agency Team:
• Rohit Srivastava, CSO
• Ayan Chakraborty, EVP & GM
• Rahul Ghosh, SVP & ECD
• Venkateshwaran Venkatrman, VP – Account Management
• Rainna Boothello, Group Account Director
• Namrata Wahi, Account Manager
• Iksha Sinha, Senior Account Executive
• Sagar Chhabria, VP & Senior CD – Art
• Parul Chugh, ACD – Copy
• Sameer Chavan, ACD – Art
• Akshay Kamble, Senior Manager – Films
• Production house:
• Sankat Mochan Films
• Director: Sanket Pathare

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As part of HomesToLife‘s ambitious growth strategy, the company is actively expanding its franchise network throughout India. The opening of the franchise outlet in Baner marks a significant milestone in its journey, enabling the brand to reach a wider audience and establish its presence in the Indian market. With a focus on helping homeowners design their dream living spaces, HomesToLife takes pride in its transparent pricing policy, ensuring consistent prices across all showrooms, and offering exceptional customer service delivered by a highly professional team.

On the launch of the store, Celeste Phua, Global Brand Head, HomesToLife said, “I am impressed by the growth of the city and think the interior sector of Pune has a lot of potential both now and in the future. People from Pune will be able to resonate with HomesToLife well because of the city’s vibrant culture. HomesToLife’s entry in Pune with the Make In India philosophy and the ability to customize is one of its key features.”

Varun Kant, Country Head India, HomesToLife quoted, “With the intention of offering high-quality, competitively priced furniture, HomesToLife is expanding in India at a very fast pace. With the motto of “Make in India for India and the World,” one of the largest sofa manufacturers globally, we offer the most recent worldwide styles and a 10-year quality warranty.”

Our sofas are versatile and enhance your interior décor while offering relaxation. Our understanding of the technology makes of sofas and our passion for minimalistic, contemporary design work together to give our customers the most comprehensive array of customizable sofas in Singapore.

Our leathers come in natural and family-friendly varieties with over 17 leather and fabric variations to suit their diverse lifestyle requirements.

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