With this range, Santoor Shower Gels brings its signature sandalwood ingredient into a liquid body wash format aligned with modern bathing routines. Infused with sandalwood and gardenia extracts, the range focuses on skin softness and glow. The formulation features a gentle, pH‑balanced profile intended for regular use.

To reinforce this, the brand has introduced the ‘Sandalwood Ka Remix’ campaign, which presents the ingredient in a refreshed, modern context. As part of this, actor Sreeleela has been onboarded as the brand’s ambassador, reflecting a blend of tradition and contemporary appeal.

On this campaign, S. Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care & Lighting, said, “Sandalwood has always been at the core of Santoor’s heritage. With Santoor Shower Gels, we are reimagining this timeless ingredient in formats that are relevant to today’s consumers. As we take this step forward, we need to partner with someone who reflects this blend of tradition and modernity. We are delighted to welcome Sreeleela on board as the face of Santoor Shower Gels. Her vibrant screen presence and contemporary appeal align well with the brand and our consumers.”

Speaking about the association, actor Sreeleela added, “I have always associated sandalwood with timeless beauty and care. What I love about Santoor Sandalwood Beauty Wash is how they’ve given this classic ingredient a modern twist. The idea of ‘Sandalwood Ka Remix’ felt very relatable to me; it reflects how our generation blends tradition with a fresh perspective. I’m delighted to be the face of Santoor Shower Gels and to be part of this exciting journey.”

Conceptualised by Bates Bengaluru, the campaign gives a fresh spin to a classic. Much like old songs reimagined for today, it presents sandalwood in a modern body wash format. The campaign will be rolled out across television and digital platforms as part of an integrated outreach strategy.

The Santoor Shower Gel range is available in multiple variants, including Saffron & Marigold and Lemon & Frangipani, priced at ₹ 135 for 250ml across retail stores and online platforms.

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The shoe’s upper retains the design language from the original GEL-KAYANO 12 shoe, which was originally inspired by European Gothic armor. These structural influences are met with supportive metallic-colored synthetic leather overlays reminiscent of performance footwear from 2006. Additionally, the open mesh underlays provide adequate ventilation to keep feet feeling cool.  The tongue also features Japanese Kanji characters that translate to “Kayano”, the surname of the designer behind the original Kayano running shoe, Toshikazu Kayano, who designed for the franchise from 1993-2007.

On the launch of GEL-KAYANO 12.1, Rajat Khurana, Managing Director, ASICS India & South Asia, said, “We’ve witnessed remarkable growth in the SportsStyle category in India, driven by a generation that values both performance and style. This evolution has redefined how ASICS connects with culture, positioning the brand at the intersection of fashion, functionality, and timeless innovation. The revival of vintage tech has played a key role in shaping this movement, allowing us to bring back iconic silhouettes like GEL-KAYANO 12.1 that resonate with today’s cultural aesthetic. As global influences and sneaker culture continue to inspire Gen Z, our focus remains on redefining what performance heritage looks like in the modern lifestyle space.”

The shoe’s midsole features the same cushioning system as the GEL-NIMBUS 17 running shoe. This performance-inspired midsole was originally crafted for long-distance training but has been reworked for comfort in everyday lifestyles. The sole’s FluidRide technology consists of both FLYTEFOAM and FF BLAST technologies to create a combination of lightweight and energized cushioning. GEL technology inserts are positioned in the heel and forefoot, creating advanced impact absorption and a soft feel underfoot.

The GEL-KAYANO 12.1 shoe will launch at ASICS SportStyle online and in stores for INR 14,999. To find out more about the product, please visit: https://www.asics.co.in/collection/sportstyle/sps-collections/gel-kayano-12-1.html?page=1&promotion_id=sportstyle_store&promotion_name=kayano12.1

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