MUMBAI: Godrej Industries Group today announced a new purpose and brand identity, marking a defining moment in the Group’s evolution as it aligns its identity, strategy, and ambition for its next phase of growth. Rooted in the strength of a 129-year legacy and the energy of a Group just two years old in its new form, the new purpose and identity reaffirm both where the Group comes from and where it is going, bringing sharper strategic coherence across its diverse portfolio spanning consumer products, real estate, financial services, agriculture, and chemicals. The announcement was made at a media gathering at Godrej One, the Group’s headquarters in Mumbai.

At the heart of the refresh is a new Group purpose: “Crafting tomorrow since 1897.” It captures both the Group’s heritage and its ambition to build businesses that combine innovation with responsibility to create enduring value. This purpose was inspired by the Godrej Group’s Founder, Ardeshir Godrej, whose life embodied the power of always holding innovation and values together. The Group reiterated three core values—Inspire Trust, Create Delight, and Be Bold—that will continue to guide leadership and decision-making across the organization.

Pirojsha Godrej, Chairperson Designate, Godrej Industries Group, said, “Crafting tomorrow since 1897 reflects the belief that values and results must go hand in hand. As we scale, this philosophy will continue to guide how we build businesses that are both successful and responsible.”

The Group has demonstrated a strong growth track record, compounding both sales and net profits at over 20% CAGR over the past five years. It has outlined clear ambitions for the next phase of growth, including >15% annual sales growth and >20% EPS growth as a Group. It also expects each business to deliver >18% return on equity at steady state. The Group intends to expand from three (Consumer Products, Properties, and Agrovet) to five publicly listed platforms. These actions are expected to result in a combined market capitalization of ₹5,00,000 crore over the next five years.

The Group’s growth strategy is anchored in its long-standing belief that strong financial performance must go hand in hand with positive outcomes for society and the environment. In 2025, Godrej Consumer Products and Godrej Properties were both ranked number one globally in their respective categories on the Dow Jones Best-in-Class Sustainability Indices. Building on this foundation, the Group has outlined ambitions including net-zero operations (Scope 1 and 2) by 2035 and a planet-positive supply chain by 2047. The Group also aims to achieve 40% representation of women, LGBTQ+ individuals, and persons with disabilities across the Group over the next five years, a goal which has already been achieved by Godrej Properties and the Group’s corporate center. Additionally, in 2025, the Godrej Foundation, which owns 15% of the Godrej Industries Group, created a cash corpus that will enable it to increase its annual philanthropic spend by 5X over previous levels.

Alongside its new purpose, the Group unveiled a new brand identity crafted by DISCO, the Group’s in-house design team. The brand identity is designed to create a more unified and future-facing corporate brand system, introducing a new visual language, bespoke typography (GI Sans), a proprietary sonic identity, and a signature fragrance—creating a cohesive, multi-sensory expression across digital, physical, and experiential touchpoints. 

Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries, said, “This refreshed brand identity reflects both who we are and where we are going. It reinforces the strength of the Godrej brand while creating a more contemporary and unified expression of our ambitions for tomorrow. It enables each of our businesses to connect more powerfully to a shared purpose while remaining true to their distinct roles.”

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The film aims to showcase the true meaning of acceptance and equality in relationships, by portraying the emotional journey of a same-sex couple. In a world where stereotypes and prejudices continue to persist, Godrej L’affaire seeks to challenge these biases through a compelling brand film. The story centers around young Shlok’s interaction with his neighbor Aunt, who helps with his understanding of love and family. As the Diwali celebrations unfold, Shlok encounters different family dynamics and customs. His neighbor Aunt teaches him that traditions are best enriched by embracing all types of relationships and Shlok becomes a catalyst for acceptance.  

Featuring Ankit Andulekar (Animesh) & Shailesh Gupta (Jay) as the same sex couple, the brand film beautifully delivers a powerful message about love, acceptance and the importance of understanding and nurturing inclusive relationships. Godrej L’affaire, with this campaign, aims to emphasize the importance of relationships alongside traditions, highlighting that, ‘Riwaazo se Rishte nahi Bante’ (Relationships aren’t built on traditions), but instead ‘Hum rishton se Riwaaz banate hai’ (We create traditions through relationships). Through the innocent curiosity of five-year-old Shlok, we see complex themes like love and acceptance gently simplified. Shlok’s neighbour imbibes the message of celebrating all forms of love through a beautiful metaphor, ‘Brown ho ya colourful, hai toh dono mitti ke diye na.’ (Brown or Colourful, after all every diya is made from the same clay).This perspective allows Shlok to absorb diverse relationships without bias. This film reminds us that acceptance begins with understanding and that, sometimes, the simplest metaphors can impart the deepest lessons.

Diwali is all about the joy we bring to each other’s lives. After all, when each diya shines its unique light, the festival becomes even more meaningful. Shlok becomes an ambassador of change, learning and imparting the true spirit of inclusion at a young age. The message is clear: Diwali is for everyone, and every relationship should be celebrated with Pride.

Speaking on the campaign, Sujit Patil (he/him), Chief Communications Officer, Corporate Brand and Communications, Godrej Industries Group, said, “Festivities in India are deeply entrenched in tradition. With this film, Godrej L’Affaire aims to generate conversations around widening traditional norms. We hope to spark meaningful conversations around love that transcends norms. Diwali is a time of celebration and connection, and we believe that the light of acceptance should shine equally bright for everyone—regardless of who they love. At its heart, this film reflects the beauty of relationships built on authenticity, reminding us that true joy comes from embracing one another just as we are. We hope it inspires people to celebrate relationships in all their forms and create traditions that are rooted in love.”

Further adding to this, Parmesh Shahani(he/him), Head – of Godrej DEI Lab, said, “Godrej Industries Group has a dedicated diversity and inclusion vertical, the Godrej DEI Lab, committed to workplace inclusion and we were delighted to collaborate on this important project. Through this campaign, we hope to encourage viewers to expand the idea of tradition and love their family members in all their beautiful diversity, just as the mother in this video has done. Our efforts in this direction coincide with the recent steps of the government’s Department of Social Justice and Empowerment (DoSJE), which had invited inputs of stakeholders and the public at large, to ensure that policies and initiatives regarding the LGBTQI+ community are inclusive and effective. The Department of Financial Services (DFS) has issued an advisory that there are no restrictions for persons of the queer community to open a joint bank account and to nominate a person in queer relationship as a nominee, while the Ministry of Health and Family Welfare has issued letters to all stakeholders including all States/UTs to take measures to ensure the rights of LGBTQI+ community. We believe that through videos like this, we can share with viewers how invaluable support from family members empowers the LGBTQIA+ community to truly make every milestone in their lives a celebration of inclusion.”

Aadie Sawant (He/Him), Senior Content Creator – AGENCY09, the Ideator & Screenplay writer for this campaign added, “Familiarizing children to different concepts, different perspectives is important. Most queer individuals spend their childhood being indoctrinated to a “straight” way of living. Letting them know that it’s okay to pursue what seems right to you is crucial, to not affect their adult life. I’m happy that I got to share this narrative of acceptance and love.”

This Diwali, join Godrej L’affaire in embracing a significant step towards fostering a society where love knows no bounds and where all relationships are cherished.

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Commenting on the initiative, Balram Singh Yadav, Managing Director, of Godrej Agrovet Limited said, “Upliftment of the farming families is at the core of everything that we do at Godrej Agrovet. With the availability and usage of the right solution at the right time being an imperative for better yields, “Hello Godrej” will help us bridge the gap between farmers and agricultural experts by offering real-time personalized solutions.”

Changing climatic conditions and increased pest attacks have increased the concerns of the farmers. Amidst such continuously evolving farming conditions, enabling farmers to get access to the latest crop protection solutions and personalized guidance in their preferred language is a need of an hour. Through “Hello Godrej,” farmers across India can now avail of real-time advice through direct communication from our team of agricultural experts.

“Hello, Godrej, embodies the company’s vision of being the most trusted partner for Indian farmers in their journey towards sustainable and profitable agriculture. Leveraging Godrej Agrovet’s extensive experience and reputation, the initiative aims to build strong, trusting relationships with farmers, making it the go-to source for reliable agricultural information thus solidifying its leadership in the agriculture sector,” Rajavelu NK, CEO of the Crop Protection Business at Godrej Agrovet Limited.

Through this initiative, the company intends to reach farmers across the country to address their unique needs and challenges backed by Godrej Agrovet’s long-standing commitment to providing quality and reliable products to uplift farming families.

Helpline Number: 022 2519 4491

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HINJEWADI: Godrej Properties Ltd. (GPL), (BSE scrip id: GODREJPROP), one of India’s leading real estate developers, today announced that it will develop ~11-acre land parcels in Hinjewadi, Pune.

The development on this land will comprise primarily Group Housing & High Street Retail. The project will have a developable potential of ~ 2.2 million square feet with an estimated revenue potential of ~ INR 1,800 crore *

The land parcel is strategically located near the upcoming Megapolis Metro Station and offers good connectivity to Major IT hubs in Hinjewadi, Pune along with access to schools, hospitals, malls, restaurants, and premium hotels.

Gaurav Pandey, MD & CEO, of Godrej Properties, said, “Hinjewadi is an important micro market for us in Pune and we are happy to add this land parcel to our portfolio. This further enhances our presence in Pune and fits within our strategy of strengthening our presence across key micro-markets in India. We will aim to build an outstanding gated community that creates long-term value for its residents.”

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The extended R&D facility with an additional new area of 43,000 sq ft will enable the brand to potentially double its R&D manpower strength as well. With NABL Accredited labs and advanced state-of-the-art infrastructure enabling a more efficient and robust product development process, this expansion is part of Godrej’s long-term strategy to deliver cutting-edge and energy-efficient products to consumers. The building itself is also designed sustainably – the premises utilize natural light to the maximum, aiming to drastically cut down electricity costs.  The office space has been designed to drive collaboration, and enable learning and knowledge sharing. The new age open office design encourages celebration and transparency.

Commenting on this, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, part of Godrej & Boyce said, “At Godrej Appliances, we recognize that product development is the backbone of our brand. Therefore, we have made significant R&D investments to drive innovation, which we believe is crucial for our success. Our commitment to this belief is reflected in the expansion of our R&D facility.

This enhanced R&D setup which brings our cumulative R&D investment spending in Pirangut to close to Rs. 100 Cr, underscores our dedication to delivering top-notch products that cater to our customers’ evolving needs. With this expansion, we are poised to accelerate our product development timelines and introduce more advanced appliances to the market in the coming times.”

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PUNE: Godrej Professional, a professional hair brand with products in hair care, color, styling, and keratin from Godrej Consumer Products Limited (GCPL), introduced its new hair Botox treatment – Botosmooth that can be accessed by consumers across popular salons in Maharashtra. The professional salon brand also conducted a hair show to showcase this hair Botox treatment, which was attended by more than 100 salonists and stylists from across the state. Salon professionals got an in-depth understanding about this treatment which is all set to revolutionize the hair care experience for consumer. This initiative not only marks the brand’s commitment to introducing innovative treatments but also signifies its dedication to upgrading professionals with the latest in the industry. 

Botosmooth by Godrej Professional is a revolutionary treatment that restores and revitalizes all types of hair. Zero use of formaldehyde is the highlight of the treatment, making it a safer option compared to others. Even without formaldehyde, it renders hair extremely soft, frizz-free, and reconstructs it into naturally straight-looking hair that lasts up to 30-60 washes. Botosmooth, enriched with a blend of nourishing Nutri oils including Argan oil, Grape seed oil, Coconut oil, Sunflower oil, and Shea Butter, promises to revolutionize hair care routines, setting a new standard of excellence and empowering individuals to embrace their best hair every day. 

Commenting on the launch of Botosmooth in Maharashtra, Abhinav Grandhi, General Manager, Godrej Consumer Products Ltd (GCPL), said, “We already have an established presence in the professional hair care category and expertise in haircare and color, this makes us enter the next category which is hair Botox treatment. Botosmooth is a superior formulation that is free from formaldehyde that gives a smooth, long lasting, and fizz-free hair. Revolutionary products like Botosmooth enhance the salon experience for clients and foster business growth opportunities for salon owners.”

He further added, “Skill-building education about latest hair treatments is crucial for getting best results in salon hair care treatment. Godrej Professional is doing this by organizing training with international hairdressers and industry experts for stylists across Maharashtra. This will enhance the skills of all these hair stylists.”

Over 100 stylists spent the day with the brand’s education and technical ambassadors who demonstrated Botosmooth treatment. The session was helmed by international hair expert Vivian Benedetto, who shared tips to introduce them to the latest hair Botox treatment. Najeeb Ur Rehman, Technical Ambassador at Godrej Professional, spoke about the step-by-step process of the new hair straightening and smoothening technique, Botosmooth.

Najeeb Ur Rehman, Technical Ambassador at Godrej Professional, hailed Botosmooth as a milestone in hair care innovation, stating, “Botosmooth is a game-changer for all hair types. This innovative, formaldehyde-free treatment is packed with nourishing shea butter and nut oils, leaving your hair frizz-free, smooth, and gleaming. To maintain these results at home, we recommend the Godrej Professional Keracare regimen, encompassing shampoos, conditioners, masks, and oils.”

Vivian Benedetto, esteemed global educator and owner of prominent salon chain in Brazil, said, “Godrej Professional’s Botosmooth sets a new standard in salon hair care, introducing a ground-breaking treatment now accessible in India. This protein-rich formula, devoid of formaldehyde, promises a safe and enjoyable experience for both hairstylists and clients. Packed with nourishing ingredients, it ensures hair stays healthy and robust while delivering a sleek, smooth look. This product also reflects a personal collaboration I had with Godrej Professional to introduce Brazilian formulations suitable for all hair types in India.”

People can avail of Godrej Professional Botosmooth treatment across leading salons in Mumbai and Maharashtra.

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INDIA: Godrej Security Solutions, a business unit of Godrej & Boyce, proudly announces its strategic collaboration with HDFC Bank to fortify the maiden private banking branch in Kavaratti, Lakshadweep. This landmark partnership not only ensures comprehensive asset protection but also heralds a new chapter of trust, security, and financial inclusivity in the picturesque archipelago, poised as one of India’s premier tourism destinations.

Pushkar Gokhale, Executive Vice President & Business Head of Godrej Security Solutions, emphasized the significance of this collaboration, stating, “Our partnership with HDFC Bank to establish a secure foothold in Lakshadweep exemplifies our steadfast commitment to supporting the government’s vision for the comprehensive development of the island. This initiative underscores our pledge to fostering prosperity and security in remote locality, thus laying the foundation for holistic growth and development. As we embark on this journey into Lakshadweep, this alliance symbolizes a collective stride towards a future where secure and dependable financial services are accessible to all, transcending geographical boundaries.”

The synergy between Godrej Security Solutions and HDFC Bank signifies a visionary stride toward securing business endeavors in Lakshadweep Island. Leveraging its mastery in tailored security solutions, Godrej Security Solutions equipped the Kavaratti branch with a comprehensive array of state-of-the-art security apparatus, ranging from cash and gold safes to formidable strong room doors. This holistic security blueprint not only mitigates risks but also underscores the mutual pursuit of innovation and excellence, especially in remote banking environments.

Godrej Security Solutions is the preferred partner for leading banks in India with its solutions installed in leading banks across India. The brand provides a range of products under premises security solutions as well which includes Hydraulic Bollards, X-ray Baggage Inspection Systems, Vehicle Surveillance Scanners, Flap Barriers, Turnstiles, DFMDs, HHMDs, and Boom Barriers. Godrej Security Solutions played a crucial role in fortifying the safety and security aspects of the recently inaugurated Mumbai Trans Harbour Link (MTHL) along with other projects under smart cities.

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