Too much of a good thing—like protein—can damage your hair. Here’s a clear breakdown of protein overload, its causes, effects, and how to manage it. Protein overload happens when hair absorbs excessive protein from hair products. This makes the hair stiff, brittle, and prone to breakage. The issue arises when there’s an imbalance between protein and moisture, usually from overusing protein treatments without adding enough hydration.

Can Protein Overload Cause Hair Loss?

Protein overload can lead to breakage, which may look like hair loss. Hair becomes rigid and snaps easily, giving the impression of thinning or excessive shedding. However, protein overload does not harm hair follicles or cause permanent hair loss. With the right moisture balance, the damage can be reversed.

Protein Overload in hair in caused by:

• Overuse of Protein-Based Products – Regular keratin treatments, protein masks, or conditioners with ingredients like hydrolyzed keratin or silk protein can result in buildup and hair stiffness.
• Lack of Moisture – When protein treatments are used without adequate moisturizing products, hair becomes dry and difficult to manage.
• Frequent Use of Leave-In Protein Treatments – Leave-in products that contain protein too often can cause buildup, as these products remain on the hair longer than rinse-out treatments.
• Hard Water Buildup – Minerals in hard water, such as calcium and magnesium, can interact with protein products and create a film on the hair, reducing flexibility.
• Low Porosity Hair – Hair with low porosity tends to repel moisture and product absorption. Protein-based products may sit on the hair rather than penetrate, leading to dryness and brittleness.

How to Treat Protein Overload?

Stop using protein-based products to allow your hair to recover. Switch to moisturizing shampoos, conditioners, and leave-in treatments with ingredients like aloe vera or glycerin. Use a mild sulfate-free or chelating shampoo to remove buildup. Add light oils like argan or jojoba to restore softness. For low porosity hair, applying heat while deep conditioning can help moisture penetrate more effectively.

Maintain a balance between protein and moisture in your hair care routine. Avoid frequent use of protein treatments, especially if you have low porosity hair. Use moisturizing products regularly and clarify your hair occasionally to prevent buildup.

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With increasing awareness and demand for ease of use, Maharashtra contributes ₹110+ crore to India’s ₹900 crore shampoo hair color market. Industry analysts attribute this surge in demand to the convenience of shampoo-based applications, which provide a fast and efficient alternative to conventional hair colors and other formats like hair color powder and mehndi, making them well-suited for modern lifestyles.

“As consumers seek personalized and innovative hair color solutions, the growth in demand for shampoo hair color has been significant,” said Neeraj Senguttuvan, Head of Marketing – Personal Care at Godrej Consumer Products Ltd (GCPL).

Recognizing this shift, Godrej Consumer Products offers Godrej Selfie, a five-minute shampoo hair color brand. The unisex product comes in two sizes, INR 15 pack meant specially for short-hair consumers while INR 30 pack is primarily for long-hair consumers.

“This offering will also nudge consumers using other low-cost hair colors like powder and mehndi hair color to upgrade to an affordable yet convenient and better solution,” Senguttuvan added. Maharashtra’s shampoo hair color segment is witnessing over 17% growth rate, highlighting the state’s increasing adoption of this convenient hair coloring format.

With the category witnessing strong momentum, industry experts predict that Maharashtra will play an increasingly significant role in shaping India’s hair color market in the coming years.

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• Known for her grace, beauty, and relatability, Shraddha Kapoor resonates with YesMadam’s target demographic across all age groups
• The startup’s mission to make premium beauty and spa services accessible to a broad audience perfectly aligns with the celebrity actress’s PAN India presence.

MUMBAI: A recent viral video on Twitter, showing two men arguing on the Delhi NCR metro with one shouting “Har Expert, Salon Expert Nahi Hota”, sparked widespread curiosity and conversation across the region while catching the eyeballs of the masses. But there is more to reveal, in a surprising twist, this viral sensation has been revealed as a part of a genius marketing campaign by YesMadam, India’s leading tech-enabled salon-at-home service provider. The Bootstrapped startup has onboarded leading Bollywood actress Shraddha Kapoor as its brand ambassador, featuring her in the campaign. This partnership aims to redefine the at-home beauty and spa service experience while leaving a mark as the industry’s revolutionary Beauty and Salon Experts.

As Shraddha Kapoor has become the face of its latest campaign, “Har Expert, Salon Expert Nhi Hota”, the brand showcases its commitment to delivering exceptional and super professional at-home beauty and spa experiences with 100% hygienic services, genuine and top-quality products, transparent and affordable prices, the option to use your own products and expert services.

The captivating campaign video features Shraddha in a humorous situation, highlighting the importance of choosing the right salon expert. This hyper-strategic partnership aims to boost YesMadam’s reach, and visibility while expanding its user base and tapping into a vast set of cohort demographics that enables exponential business growth, above and beyond. While the brand currently garners an Annual Recurring Revenue of 100 crores, this initiative will proactively enhance brand positioning while scaling organic reach and shareability, aligning perfectly with YesMadam’s mission to make premium beauty and spa services accessible nationwide.

Commenting on the association, Mayank Arya, the Co-founder and CEO of YesMadam, said, “Partnering with Shraddha Kapoor is a game-changer for YesMadam. Her aura and the perfect blend of elegance and approachability perfectly and seamlessly align with our brand values. Through our ‘Har Expert, Salon Expert Nahi Hota’ campaign, we aim to showcase how YesMadam brings truly professional and reliable salon services to every home. This collaboration will significantly boost our mission to revolutionize the at-home beauty experience across India.”

Akanksha Vishnoi, Founder and Chief Marketing Officer, added, “Collaborating with Shraddha Kapoor is a strategic move for YesMadam. Her influence will help us connect with a broader audience and strengthen our commitment to accessible, high-quality beauty services. We are also dedicated to empowering our service partners across various locations, providing them with financial stability and growth opportunities, which in turn creates a positive impact on society, and this collaboration will surely support us in actualizing the dreams of our wonderful service partners.”

Since the beginning, YesMadam has blazed a trail of unprecedented growth and innovation. This bootstrapped startup has swiftly conquered over 50+ cities, bringing the luxury of premium salon experiences directly to the doorsteps of millions. The marvelous spectacle along their journey caught the eyes of the masses when the brand was featured on Shark Tank Season 3 bagging a terrific deal from 4 sharks, Aman Gupta, Ritesh Agarwal, Vineeta Singh, and Piyush Bansal that made their presence prominent across locations. The startup’s commitment to using one-time-use products ensures hygiene and quality, while its transparent and affordable pricing model eliminates hidden costs. With 3500+ highly trained and vetted female professionals and cutting-edge technology for seamless booking and service delivery, YesMadam has positioned itself as a leader in the at-home salon industry.

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PUNE: Godrej Professional, a professional hair brand with products in hair care, color, styling, and keratin from Godrej Consumer Products Limited (GCPL), introduced its new hair Botox treatment – Botosmooth that can be accessed by consumers across popular salons in Maharashtra. The professional salon brand also conducted a hair show to showcase this hair Botox treatment, which was attended by more than 100 salonists and stylists from across the state. Salon professionals got an in-depth understanding about this treatment which is all set to revolutionize the hair care experience for consumer. This initiative not only marks the brand’s commitment to introducing innovative treatments but also signifies its dedication to upgrading professionals with the latest in the industry. 

Botosmooth by Godrej Professional is a revolutionary treatment that restores and revitalizes all types of hair. Zero use of formaldehyde is the highlight of the treatment, making it a safer option compared to others. Even without formaldehyde, it renders hair extremely soft, frizz-free, and reconstructs it into naturally straight-looking hair that lasts up to 30-60 washes. Botosmooth, enriched with a blend of nourishing Nutri oils including Argan oil, Grape seed oil, Coconut oil, Sunflower oil, and Shea Butter, promises to revolutionize hair care routines, setting a new standard of excellence and empowering individuals to embrace their best hair every day. 

Commenting on the launch of Botosmooth in Maharashtra, Abhinav Grandhi, General Manager, Godrej Consumer Products Ltd (GCPL), said, “We already have an established presence in the professional hair care category and expertise in haircare and color, this makes us enter the next category which is hair Botox treatment. Botosmooth is a superior formulation that is free from formaldehyde that gives a smooth, long lasting, and fizz-free hair. Revolutionary products like Botosmooth enhance the salon experience for clients and foster business growth opportunities for salon owners.”

He further added, “Skill-building education about latest hair treatments is crucial for getting best results in salon hair care treatment. Godrej Professional is doing this by organizing training with international hairdressers and industry experts for stylists across Maharashtra. This will enhance the skills of all these hair stylists.”

Over 100 stylists spent the day with the brand’s education and technical ambassadors who demonstrated Botosmooth treatment. The session was helmed by international hair expert Vivian Benedetto, who shared tips to introduce them to the latest hair Botox treatment. Najeeb Ur Rehman, Technical Ambassador at Godrej Professional, spoke about the step-by-step process of the new hair straightening and smoothening technique, Botosmooth.

Najeeb Ur Rehman, Technical Ambassador at Godrej Professional, hailed Botosmooth as a milestone in hair care innovation, stating, “Botosmooth is a game-changer for all hair types. This innovative, formaldehyde-free treatment is packed with nourishing shea butter and nut oils, leaving your hair frizz-free, smooth, and gleaming. To maintain these results at home, we recommend the Godrej Professional Keracare regimen, encompassing shampoos, conditioners, masks, and oils.”

Vivian Benedetto, esteemed global educator and owner of prominent salon chain in Brazil, said, “Godrej Professional’s Botosmooth sets a new standard in salon hair care, introducing a ground-breaking treatment now accessible in India. This protein-rich formula, devoid of formaldehyde, promises a safe and enjoyable experience for both hairstylists and clients. Packed with nourishing ingredients, it ensures hair stays healthy and robust while delivering a sleek, smooth look. This product also reflects a personal collaboration I had with Godrej Professional to introduce Brazilian formulations suitable for all hair types in India.”

People can avail of Godrej Professional Botosmooth treatment across leading salons in Mumbai and Maharashtra.

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MUMBAI: Philips India, a global leader in health technology and innovations, is delighted to introduce a pioneering breakthrough in hairstyling – the country’s first hair straightener designed to style with no heat damage, the Philips Hair Straightener with NourishCare Technology.  This unique straightener boasts specially designed serum strips infused with hair-nourishing ingredients, Vitamin E, and Moroccan Argan oil along with Kerashine care that helps style and nourish hair while protecting it from heat damage. This technology locks in moisture that is usually lost due to heat and gives nourished, healthy-looking hair.

Commenting on the new launch, Deepali Agarwal, Business Head- Personal Health at Philips Indian Subcontinent, said, “Embodying our commitment to continuous innovation and consumer well-being, the introduction of the Hair Straightener with NourishCare Technology marks a very big milestone in our journey at Philips. In line with our purpose of empowering young Indian consumers to care for their specialness, we are committed to delivering technology that not only meets but exceeds the evolving and intricate needs of our consumers. The Philips Hair Straightener with NourishCare Technology, proudly ‘Made in India,’ incorporates cutting-edge technology, offering a superior hair nourishing and styling experience without compromising on hair quality and health. Our brand ambassador, Alia Bhatt personifies the spirit of effortless style and resonates with the empowered individuals we aim to serve. With our campaign, we want to convey the transformative experience of using NourishCare Technology, where styling and hair protection coexist seamlessly.”

Today we are launching our campaign film, which captures the key consumer barrier of heat damage due to styling and how our innovative technology addresses this and brings joy to our consumers. With Alia being the face of the campaign, it simply adds a touch of glamour with authenticity and credibility for – ‘No heat damage. Just gorgeous, straight hair.

Alia Bhatt, Brand Ambassador of Philips Beauty elaborates on the launch of Philips Hair Straightener with NourishCare Technology, “As someone who believes self-expression is an important layer of who I am, being the face of the much-awaited launch of Philips NourishCare Hair Straightener fills me with excitement. More than just a styling tool, it’s a statement urging everyone to effortlessly embrace their unique style without the constant worry of heat damage. Philips, at the forefront of innovation rooted in consumer needs, also sets a great example of the amalgamation of beauty with technology that truly cares and the TVC reflects exactly this. Here’s to styling with care with Philips and celebrating individuality.”

This cutting-edge device not only delivers an unparalleled nourishing and styling experience but also serves as a testament to pioneering innovation by enabling styling without heat damage. This unique technology forms a protective coating on hair to prevent water loss caused due to heat and hence locks in moisture. The inclusion of serum strips enriched with nourishing ingredients like Vitamin E and Moroccan Argan Oil along with Kerashine care provides the ultimate styling experience with a result of softer, smoother, shinier, and healthy-looking hair. The straightener comes with easy clip-on, clip-off heat-resistant brackets and replaceable serum strips uniquely designed to work with this straightener. The replaceable serum strips will be available for repurchase separately.

The product will be available for purchase at www.shop.philips.co.in and other online and offline channels for the following variants:

• BHS526/00 and BHS507/40 – INR 3795
• BHS503/40 and BHS522/00 – INR 3145
• BHE050/00 – INR 400 (replacement kit with 2 pairs of replaceable serum strips)

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MUMBAI: OTT Royalties Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, and VJ Bani – Unleash a Spectrum of Glamour by changing bios on their respective Social Media handles, creating waves in the media and leaving netizens wondering, what these leading ladies are up-to!

Beyond a mere change in hairstyle, these fabulous OTT ladies have geared up to redefine the beauty landscape and set the mood for 2024, through their bold hair color looks, leaving behind cameras clicking and fans talking.

Is it a manifestation of a “New Year, New Me” resolution or communicating themselves through “My Bio, My Expression” or are they setting the “Hair-color Trend for the year 2024”? Get ready for a splash of colors for the season, with Sayani’s Playful Iced Chocolate, Maanvi’s Confident Salted Caramel, Kirti’s Free Light Golden Brown, and VJ Bani’s Bold Raspberry Burgundy. Seems like their transformation is about to unfold something exciting upcoming of the new year.

Each diva is poised to infuse their unique flair with playful updates to their publicly viewed Instagram profiles, unveiling a sassy twist for their audience. Bollywood’s Leading Ladies Redefine Glamour:

• Sayani – Playful like Iced Chocolate
• Maanvi – Confident like Salted Caramel
• Kirti – Free like Light Golden Brown
• VJ Bani – Bold like Raspberry, Burgundy

Prepare yourself for a burst of colors, a surge of sass, and a flood of captivating selfies as these leading ladies redefine the style game through their hair colors. Stay tuned for the glamor revolution!

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The event also marked the launch of Streax Professional’s latest hairstyles collection, Spectrum, which was introduced by actress Rakul Preet Singh, who walked the ramp as the show’s highlight. The collection, curated by celebrated fashion designer Samant Chauhan, is a diverse range of vibrant hues that go beyond the boundaries of traditional color palettes. Each color in this collection breathes new life and creates uniqueness, and personal style for every individual.

Mrs. Rochelle Chhabra, Head Technical Education – Professional Division (Streax Professional), Hygienic Research Institute, said, “We’re thrilled to introduce our latest hair collection Spectrum, which is an assortment of new high lift shades such as yellow, green, orange, violet. The vibrant, sophisticated, and transformative range of colors is more than just a selection of shades; it’s an expression of individuality, confidence, and style.”

The event witnessed the crowning of Pushkar Sen from Udaipur, Rajasthan, as India’s Hair Style Icon of 2023. Pushkar won INR 5 lakhs and a trip to attend OMC Fashion World 2024. Also, he bagged an annual contract with Streax Professional for their annual collection in 2024. The first runner-up Bikash Sharma from West Bengal took home a cash prize of INR 2.5 lakhs while the second runner-up Manish Kumar from Jharkhand won INR 1.5 lakhs. There were a total of 12 finalists from 4 zones for the final competition.

Streax Professional, launched in 2004 by the Hygienic Research Institute, is the smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair colorant range (Color, Developer, and Ultralights) is on a continuous growth path and has a partnership with over 25,000 salons in India and abroad.

Streax Professional’s latest collection, Spectrum, is a celebration of individuality, empowering individuals to discover their unique selves and carve out their niche. The competition is designed for professional scouts with the best talent in the hairdressing industry, adjudged by industry experts and international celebrity stylists. Streax Professional consistently defines the latest and the best, and Spectrum brings alive the storyboard that ensures everyone discovers their distinctive persona.

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PUNE: Godrej Professional, the leading professional hair color brand, unveiled the ‘Dimension- Ombreyage collection’ by conducting a workshop with 100+ hair stylists in Pune. The new hair color looks are part of ‘Dimension’, a campaign by Godrej Professional weaving beauty with the message of acceptance, inclusivity, and self-expression.

Co-created by the country’s prominent hair stylists like Heena Dalvi, Ryan D’Rozario, Sylvia Chen, and Najeeb Rehman, the four hair color looks of ‘Dimension- Ombreyage collection’ are Sandstone Ombreyage, Auburn Ombreyage, Crimson Ombreyage, and Pearl Square. These hair color looks encompass a multitude of tones and styles to create distinct looks for every mood, every style, and every identity. It celebrates and flaunts every dimension and style that makes one look and feel beautiful, inside and out because hair color does not differentiate between gender, race, size, or skin tone.

Over 100 stylists spent the day with the brand’s education and technical ambassadors who demonstrated these new looks. The workshop commenced with an informative talk by them on trending haircuts and the four hair coloring techniques. Heena Dalvi and Sylvia Chen demonstrated the color and cut live on stage – revealing all the tips and tricks to stylists to recreate these looks in their salons.

Commenting on the same, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said, ‘Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been a misconception that hair color and bold styles are only for a certain segment of people. The truth, however, is far from that. As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in the hair color segment. We want to be synonymous with inclusivity and confidence, and the campaign and the ‘Dimension- Ombreyage collection’ is a step in this direction. This new campaign will push us to look at blurring lines of beauty and create an acceptance for all.”

Heena Dalvi, National Technical Head, Godrej Professional, added, “We are excited to showcase and share with stylists in Pune; four ‘Ombreyage’ hair color looks – Sandstone Ombreyage, Auburn Ombreyage, Crimson Ombreyage, and Pearl Square. The ‘Dimension- Ombreyage collection’ workshops are led by the salon industry’s foremost experts. Our aim is to impart the latest hair coloring trends and styling techniques that will add to the skills of budding and existing stylists in Pune.”

To amplify the message, Godrej Professional brings together people who struggled with societal stereotypes of their individuality. This includes leading ladies from the Indian film industry such as actresses Huma Qureshi, Tara Sutaria, Malavika Mohanan, and Amala Paul. The initiative features inclusivity champions like Nitasha Biswas, a transgender model, and TedX speaker, model Archana Akil Kumar, Influencer Aayushi Badheka – an advocate for mid-sized fashion, and model Zander Lama. All of them were criticized for their body size, skin color, sexual orientation, and regional heritage.

Godrej professional is the first Indian hair professional range developed in partnership with the Indian hairdressing industry, tested and certified by salonists and scientists alike. The color range consists of 28 stunning hair color shades, all specifically created for Indian hair.

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