Commenting on the initiative, Balram Singh Yadav, Managing Director, of Godrej Agrovet Limited said, “Upliftment of the farming families is at the core of everything that we do at Godrej Agrovet. With the availability and usage of the right solution at the right time being an imperative for better yields, “Hello Godrej” will help us bridge the gap between farmers and agricultural experts by offering real-time personalized solutions.”

Changing climatic conditions and increased pest attacks have increased the concerns of the farmers. Amidst such continuously evolving farming conditions, enabling farmers to get access to the latest crop protection solutions and personalized guidance in their preferred language is a need of an hour. Through “Hello Godrej,” farmers across India can now avail of real-time advice through direct communication from our team of agricultural experts.

“Hello, Godrej, embodies the company’s vision of being the most trusted partner for Indian farmers in their journey towards sustainable and profitable agriculture. Leveraging Godrej Agrovet’s extensive experience and reputation, the initiative aims to build strong, trusting relationships with farmers, making it the go-to source for reliable agricultural information thus solidifying its leadership in the agriculture sector,” Rajavelu NK, CEO of the Crop Protection Business at Godrej Agrovet Limited.

Through this initiative, the company intends to reach farmers across the country to address their unique needs and challenges backed by Godrej Agrovet’s long-standing commitment to providing quality and reliable products to uplift farming families.

Helpline Number: 022 2519 4491

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According to Mr. Devndra Chawla, CEO & MD, GreenCell Mobility, “At NueGo, we are dedicated to enhancing the travel experience for every passenger, especially women. We feel that women passengers feeling valued, safe, and comfortable throughout their journey should be a norm and sacrosanct to the very nature of the business. We hope that this becomes a practice across the industry to ensure women feel comfortable and safe while travelling.“

Apart from the dedicated helpline number, NueGo has launched several other initiatives to make women passengers’ journeys safe, comfortable, and accessible. These include advanced safety features such as CCTV surveillance, GPS live tracking, driver breath analyzer tests, and more. The brand’s well-trained staff and driver monitoring systems ensure a secure and pleasant travel experience.

NueGo has also introduced a special program called WoW (Women on Wheels) for women passengers, offering a discount of 15% on tickets across all routes. This offer can be redeemed on NueGo’s website & app, and OTA channels, including Redbus, Paytm, and Via.

According to data from redBus, while the industry average for women travellers in inter-city buses stands at 24%, NueGo has outpaced this with a 28%. This statistic not only highlights NueGo as a preferred mode of transport for women but also reflects the trust and safety associated with the brand.

In May this year, NueGo had received ‘Asia Book of Records’ as well as ‘India Book of Records’ for launching India’s First all-women inter-city bus from Delhi to Agra, where all passengers as well as the staff of the bus were all women.

NueGo’s comprehensive approach to safety, coupled with its customer-first philosophy, positions it as a leader in the domain of inter-city bus travel. These initiatives are a step forward in making travel more accessible, secure, and enjoyable for women, reinforcing NueGo’s position as a trusted and progressive travel partner.

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Sirona Hygiene Foundation, the CSR arm of leading FemTech brand Sirona, in collaboration with  DivIn Pro, an social impact contact and a support center worked towards eliminating period poverty in Uttarakhand through menstrual health awareness drives and education on switching to cups for period management.

NEW DELHI: Sirona is India’s leading FemTech brand that offers innovative period, intimate, and toilet hygiene products. Recently, Sirona Hygiene Foundation, the CSR arm of the company joined hands with DivIn Pro, an impact and strategy-driven contact and support center that works towards empowering marginalized sectors, successfully concluded a menstrual cup awareness drive that impacted the lives of 3100 vulva owners across Uttarakhand and “cupverted” 86% women in the region. The focus of this drive was on sharing knowledge about menstrual hygiene and the benefits of switching to a menstrual cup, followed by the distribution of 3100 free menstrual cups sponsored by Sirona.

This project was one of its kind initiative to reduce period poverty in rural & most difficult terrains of India. The project involved four steps to ensure a high rate of adoption of the cup. Across the state sessions on menstrual health and hygiene were conducted inviting men and health workers as well. Next, hands-on training was given to beneficiaries on using the menstrual cup. The training was followed by the distribution of free menstrual cups. Lastly, follow-up was done physically by local stakeholders and a menstrual cup helpline was activated that offered answers to queries users had related to using cups.

The project, executed over the last year, impacted the lives of more than 3100 vulva owners in 3 districts (Dehradun, Uttarkashi, and Tehri) and 25 villages of Uttarakhand including Dhargaon, Kafolgaon, Dhansani, Lashyangaon, Taluka, Douni, and others. In District Dehradun, the collaboration was done with the Uttarakhand Police Wives Welfare Association and the University of Petroleum and Energy Studies. In District Uttarkashi, the project was done in collaboration with the Department of Women Empowerment and Child Development, and in Tehri District, with Mount Valley Development Association. The project is still active in three districts of Uttarakhand and aims to serve other districts as well this year.

This project was a part of ‘Project Lakhon Khwahishen’ undertaken by Sirona Hygiene Foundation with the aim of ‘cupverting’ one lakh menstruators in India to menstrual cups. The foundation aims to empower women with menstrual cups and offer hygienic and safe menstruation. DivIn Pro was the execution partner for training, Menstrual Support helpline, and leading the project successfully. The sessions were led by Dr. Aarushi Kehar Malhotra from the foundation highlighting the importance of sustainable menstruation – how it positively impacts lifestyle, substantially reduces sanitary waste generated, impacts the environment positively, and proves to be a highly economical option for period management.

Elaborating on the initiative, Dr. Aarushi Kehar Malhotra, Lead – of CSR Initiatives at Sirona said, “Our aim at Sirona is to help every menstruator manage periods safely and with dignity. We do this by not just providing innovative products, but also by spreading education and awareness about why they need to switch to sustainable, cost-effective practices of menstrual hygiene such as menstrual cups. We are continuously working with relevant partners to equip menstruators with the right information on menstrual hygiene and ensure easy access to related supplies.”

Dr. Juhi Garg, Founder-DivIn Pro spoke on the project implementation, “Partnering with Sirona for the project ‘Lakhon Khwahishen’ is part of our vision to fulfill the Sustainable Development Goals (SDGs). We started this project last year and are still continuing the helpline supporting women in hilly areas of Uttarakhand, helping them cope with challenges related to menstruation. Our success rate of “cupverting” menstruators has been highly encouraging and has generated many impact stories. This partnership with Sirona has helped us bring about a significant change in women’s lives and we will continue to work together to sensitize the needs of women in Uttarakhand and beyond.”

Due to poor menstrual hygiene, 40,000 women lose their lives in India. India also has about 60,000 cases of cervical cancer every year with poor hygiene being one of the most common underlying causes. Addressing menstruation is not only an individual issue but is linked to achieving many developmental goals. As a socially conscious organization, Sirona Hygiene Foundation is trying to fill the critical gap of the availability of sustainable material to manage menstruation with project implementation partners like DivInPro. The projects aim at eliminating period poverty while contributing to sustainable development.

Sirona’s soul lies in giving back to society. From initiatives like AAAN  that helped sex workers of GB road switch to menstrual cups to contributing a rupee from the sale of every product Sirona sold to the Sirona Hygiene Foundation, the brand undertakes social responsibility initiatives diligently. Sirona so far has donated over 20,000 cups to underprivileged menstruators in an effort to end period poverty under Project Lakhon Khwahishen. 

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