BENGALURU:  Nek, the innovative jewelry brand from India’s leading gold savings app Jar, is set to launch a special collection of gold and silver rakhis, celebrating the timeless bond between brothers and sisters this Raksha Bandhan. This new offering perfectly aligns with Jar’s mission of making precious metals accessible to all Indians while honoring cultural traditions.

Raksha Bandhan, a cherished Hindu festival, symbolizes the love and protective relationship between siblings. Traditionally, sisters tie a decorative thread (rakhi) on their brothers’ wrists, receiving a promise of protection in return. Nek’s exquisite rakhis elevate this custom, crafting these symbols of affection from 18kt gold and 925 silver, materials known for their purity and lasting value.

“Our Nek rakhis represent more than just jewelry,” says Nishchay AG, Co-Founder and CEO of Jar. “They’re a manifestation of our commitment to blend tradition with modernity, offering products that have both emotional and intrinsic value.”

The gold rakhis, made with 18kt gold, offer a luxurious option for those who want to make this year’s celebration truly special. The 925 silver rakhis provide a more accessible yet equally meaningful alternative. Both options embody the enduring nature of sibling bonds, designed to last far beyond the festival day itself.

This launch leverages Jar’s existing gold infrastructure, allowing users to seamlessly convert their gold savings into these precious rakhis. It’s a natural extension of Jar’s ecosystem, bridging the gap between digital savings and physical jewelry while deeply resonating with cultural sentiments.

The introduction of these rakhis also aligns with Nek’s broader strategy of creating an inclusive jewelry brand that caters to diverse customer needs. From micro-investments in gold to now offering tangible symbols of familial love, Jar, and Nek continue to innovate in making precious metals more accessible and an integral part of Indians’ financial and cultural lives.

This Raksha Bandhan, as siblings across India prepare to celebrate their special bond, Nek’s gold and silver rakhis offer a meaningful way to commemorate the occasion. More than just accessories, these rakhis represent a fusion of tradition, technology, and financial prudence even in gifting during special occasions.

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WHEF 2024 is part of the annual Conference and Expo held by the Forum to foster economic development and societal empowerment within the global Hindu community. The previous editions were attended by thought leaders and policymakers like Yogi Adityanath, Chief Minister of Uttar Pradesh; Shri Nitin Gadkari, Minister of Road Transport and Highways; Smt. Nirmala Sitharaman, Finance Minister; Rt. Hon. Priti Patel, British Home Secretary; Shri Ajay Piramal, Chairman of Piramal Group; The Hon. Dr. Navinchandra Ramgoolam, Prime Minister of Mauritius; and others.

Over three days of WHEF 2024, attendees will engage in plenary sessions addressing a range of critical topics. It will feature three grand panel sessions, six plenary sessions, and twenty-four parallel sessions across six halls. Nearly 1,000 participants are expected to attend these sessions, which will provide in-depth explorations of specialized topics, encouraging detailed discussions and knowledge sharing.

A key highlight will be the networking sessions and a Shark Tank-style event, aimed at fostering business connections and innovative ideas. The expo, which will run throughout the forum, will showcase leading domestic and international companies. With many prominent Bharatiya companies participating, this year’s expo is set to reach new heights, featuring a broad array of firms eager to present their products and services and expand their global footprint.

WHEF 2024 will start with a grand inaugural session on December 13th, featuring a series of sessions and keynote speeches. WHEF will conduct a range of activities, including lectures, panel discussions, workshops, and an EXPO with the vision ‘Think in the Future, for the Future, and Viksit Bharat.’ Rooted in the shared values and collective strengths of the global Hindu community, WHEF is dedicated to advancing economic development and societal empowerment. Following successful annual forums in cities such as Hong Kong, New Delhi, London, Los Angeles, Chicago, Bangkok, and various regional economic hubs worldwide, WHEF is set to host an important conference in Mumbai this December,” said Swami Vigyananand of WHEF.

This year, Chief Ministers, Central Ministers, and State Ministers related to finance, business, and the economy, as well as Chairpersons, Managing Directors, and CEOs of leading industrial, technology, and financial companies, have been invited to WHEF 2024 in Mumbai. Their presence is expected to enhance the event’s significance and its role in shaping the Bharat economy.

The sectors represented include Defence and Aerospace, Construction, Steel Industry, Cement Industry, Automobile, Electric Vehicles and Mobility, Transport, Coal, Minerals and Mining, Conventional Power Generation, Transmission, and Distribution, Renewable Energy, Oil and Gas, Pharmaceuticals, Health and Wellness, Medical Device Technology, Chemicals and Fertilizers, Agriculture, Banking and Finance, Insurance, Startups and Ecosystems, Technology, Telecommunications, Electronics, Fast-Moving Consumer Goods (FMCG), Film and Television, and Hospitality and Tourism. Additional plenary sessions will cover regional opportunities in Maharashtra, Assam, Arunachal Pradesh, Tripura, Orissa, Uttar Pradesh, Madhya Pradesh, Chhattisgarh, Rajasthan, and Andhra Pradesh.

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ABU DHABI: The Shapoorji Pallonji Group, one of India’s leading business houses, announces the successful completion of the first Hindu temple in the Middle East. The BAPS Hindu Mandir in Abu Dhabi was inaugurated in person on 14^th February 2024 by the Hon’ble Prime Minister, Shri Narendra Modi, in a grand ceremony. This significant accomplishment marks a historic milestone in fostering cultural and religious unity, and in strengthening bilateral relations between India and the UAE.

An architectural marvel, the Mandir towers over the sandy landscape of the UAE. It is nestled in 27 acres of desert land, in the outskirts of Abu Dhabi – thanks to the generous donation of land by His Highness Sheikh Mohammed Bin Zayed Al Nahyan, the then Crown Prince of Abu Dhabi.

The Mandir is open to all faiths and is an initiative of the BAPS Swaminarayan Sanstha (the institution behind several Swaminarayan temples across India and the world). It is a testament to India’s culture and its ancient skills in architecture and sculpture. It has been built in strict accordance with age-old Indian texts and derives its inspiration from a lotus motif. It has 7 spires, which represent the 7 Emirates of the UAE.

“Our dream of building a Hindu Mandir in Abu Dhabi has now become a reality. Shapoorji Pallonji has played a pivotal role in partnering with us to create this lotus in the desert. We extend our gratitude to Shapoorji Pallonji for bringing to life our vision of this spiritual oasis for global harmony,” said Pranav Desai, Director of BAPS.

“We, at Shapoorji Pallonji, are deeply honored to have had the opportunity to work with BAPS and create this incredible monument that brings together art, harmony, and faith. Apart from being a celebration of cultural diversity, this is a testament to our engineering expertise” said Shapoorji P Mistry, Chairman, Shapoorji Pallonji Group.

In this project, Shapoorji Pallonji successfully integrated modern technology such as security, lighting systems, and air-conditioning with the traditional requirements of ancient Indian architecture.

The temple complex has 7 ancillary buildings, to cater to 15,000+ visitors daily. It has distinctive water features, which represent three major rivers – Ganga, Yamuna, and Saraswati. The main temple is constructed on a raft foundation using UAE’s largest single pour of unreinforced fly ash concrete. Instead of iron and steel reinforcements, bamboo sticks and glass fiber were used.

The temple façade is built on this foundation, using 40,000 cubic meters of marble from Italy and 1,80,000 cubic meters of pink sandstone from Rajasthan. Thousands of artisans and volunteers intricately carved the stones in Rajasthan, for BAPS. These were then put together in Abu Dhabi like a giant jigsaw puzzle. The Shapoorji Pallonji Group, which is 159 years old, has built several landmarks across the world. It has been present in the Middle East for close to 50 years, beginning with the Sultan’s Palace in Muscat, in 1975. Some of its recent marquee projects in India are Bharat Mandapam and Kartavya Path in New Delhi, Port Blair Airport, and Atal Tunnel in Himachal 

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Jagdish Sewhani President of the American India Public Affairs Committee said that 500 years of wait finally has come to an end. Dreams come true for billion-plus Hindus all over the world. We have been waiting for more than 500 years I never imagined that this would happen in my lifetime but thanks to the Indian Prime Minister Modi Ji this dream of all Hindus all over the world has come true. 

Sewhani further said “New York has become Rammay / immersed in the spirit of Prabhu Ram. This is a Historical event not of the decade/century but of the last 5 centuries. Under the Visionary leadership of PM Bharat is not only growing economically but also culturally and spiritually. We are so lucky and so blessed that we are watching Pran Pratishtha of Ram Lala and Bhavya Ramji Mandir in Ayodhya in our lifetime, something like this I have never seen in my life. Sabh Ko Bahut Babut Badhai.

Look at this excitement/ energy in NY Times Square the most iconic place in the world, in freezing temperatures so many Ram Bhakta have come to watch Ram Lala ji and Ayodhya Temple in Manhattan. Where Ram Lala and Ayodhya Temple are illuminated on Huge screens, thousands of miles away from Ayodhya. Today we are celebrating Diwali in New York“.

“I distinctly remember many many years back in Ramjanmabhumi Andolan we used to say here in New York Saugandh Ram kee Khate hain Mandir Vaheen Banayenge and thanks to our PM that dream has come true. Modi hai to mumkin hai. The golden period of bharat has started from now. This is the beginning of a New Era for Bharat. Today here in America top Fortune 500 companies have CEOs of Indian origin,1/3rd of Silicon Valley engineers are Indians. Bharat is unstoppable under the leadership of Narendra bhai Modi ji.“, said Sewhani.

Sewhani Further said that In the coming years, Bharat will not only be an economic superpower but also a spiritual power of the world. The whole world will come to Bharat for Direction. This is the new Bharat: true world leader under the visionary Leadership of Narendrabhai Modi ji. 

Sadhvi Bhagwati, Amba Sharma, and a few others also spoke at this Grand Celebrations of Pran Pratishtha of Bhagwan Ram.

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The Ayodhya Ram Mandir program, coordinated by VHP, RSS, and other allied organizations in India, will culminate in the grand inauguration of the Ram Temple in Ayodhya on January 22, 2024. Millions of Hindus in India and worldwide will light lamps to celebrate this joyous occasion.

Earlier this year, holy water collected from 156 nations, including Fiji, was poured at the Ram Mandir Shrine amid chanting of Sanskrit Mantras. The grand program was attended by NRI’s from 41 nations, including Ambassadors, Sadhu & Saints, and Social Leaders in Ayodhya. Fiji High Commissioner in India Kamlesh Shashi Prakash attended the public program as a special guest, while Rajendra Prasad, owner of Rajendra Prasad Bros Supermarkets, Fiji, attended with his wife and daughter.

Umakant Bachu Bhai Patel, Chairman of Vinod Patel & Company Limited from Fiji, had sent Fiji ocean water for Ayodhya Ram Mandir Jalabhishek in 2022 at Dr. Jolly’s request to India. Earlier, Patel, along with Hari Punja, Chairman of Fiji Flour Mills, and Rajendra Prasad, Chairman of Rajendra Prasad Bros Supermarkets, were honored by Dr. Jolly for their supportive stand for Ayodhya Ram Mandir.

The event is a significant milestone for the Hindu community worldwide, and the support of prominent figures like Fiji’s Prime Minister and Deputy Prime Minister is a testament to the temple’s importance. The event’s success is a result of the tireless efforts of Dr. Vijay Jolly and his team, who have worked tirelessly to make this event a reality.

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