PUNE: Gera Developments Private Limited (GDPL), pioneers in real estate innovation and creators of award-winning projects across Pune, Goa, Bengaluru, and California (USA), has once again redefined urban living with the introduction of Gera’s WellnessCentric HomesTM, a first-of-its-kind residential concept in India designed to make holistic wellness a measurable, everyday experience.

After redefining how young, modern families live, through its ChildCentric® Homes, Gera Developments now brings wellness home, literally. Gera’s WellnessCentric HomesTM are conceived as living ecosystems that actively nurture the harmony of mind, body, and spirit through evidence-based design, curated wellness programmes, and community engagement.

Thoughtful layouts, pure air, balanced light, and wellness zones come together with guided programmes and community spaces that fuel the body, restore the mind, and lift the spirit. Gera’s WellnessCentric HomesTM reimagine modern living by integrating wellness into both design and daily life. The concept moves beyond merely amenities and is anchored in wellness design, wellness amenities, and expert-led services to deliver measurable wellness outcomes: better sleep, more daylight, and mindful movement,  bringing thought and rigour to what was once an intangible lifestyle goal.

Residents will have access to yoga and Pilates sessions, aqua aerobics, nutrition consultations, personal fitness coaching, and community wellness initiatives delivered through partnerships with wellness experts.

Rohit Gera, Managing Director, Gera Developments, said: “From ChildCentric® to WellnessCentric HomesTM, Gera Developments continues its journey of transforming homes from static spaces to intuitive ecosystems that enable residents to thrive. In today’s fast-paced life, work has followed us home. Time for ourselves has shrunk. And while wellness continues to be desired, it is rarely sustained. We call this wellness inertia, and we set out to enable consumers to overcome it by creating an environment where pursuing a wellness lifestyle feels natural and effortless.

Gera’s WellnessCentric HomesTM are designed around measurable outcomes from better sleep to balanced living and supported by a service ecosystem that integrates design, science, and lifestyle management. At the heart of it lies our vision of enabling residents to live unstoppable.”

At the heart of the project lies the proprietary ‘3-tier Habit Infrastructure’, a framework that helps residents adopt and sustain wellness through:

Nudge – prompting healthy habits through design

Support – continuous expert guidance and community programmes

Sustain – flexible, personalised plans that encourage lifelong wellness

Adding resonance to this vision, Gera Developments announced Hrithik Roshan as the brand ambassador for Gera’s WellnessCentric HomesTM. Known for his discipline, balance, and commitment to holistic fitness, Roshan perfectly mirrors the philosophy of the concept.

Actor and Gera Wellness Centric Homes brand ambassador Hrithik Roshan shares, “At the end of the day, we all are aspiring to enhance the quality of life for ourselves and our loved ones. Gera has put wellness at the epicentre of design, and that’s what makes the WellnessCentric HomesTM such a masterpiece. They represent the future of living, spaces that inspire balance, mindfulness, and purpose every day. I wholeheartedly endorse their vision and I’m proud to represent a brand that is changing how we experience our home & everyday life.”

Speaking about the partnership, Rohit Gera said, “Hrithik’s association with Gera’s WellnessCentric HomesTM goes far beyond celebrity endorsement. His discipline, commitment to fitness, and belief in balance reflect the very philosophy we’ve built into these homes. He embodies the idea that wellness isn’t an act, but a way of life, and that alignment makes this partnership truly meaningful.”

Through Gera’s WellnessCentric HomesTM, the company extends its vision of innovation and customer-first thinking, envisioning homes not just as places to live, but as dynamic environments that support healthier, happier, and more connected lives.

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Freyr Energy, a leading force in India’s solar industry, is expanding its footprint in Maharashtra, driving the adoption of clean and affordable energy. With over 1,000 successful projects and more than 13 MW of installed solar capacity across the state, the company is playing a pivotal role in Maharashtra’s transition to sustainable power.

A significant portion of this impact stems from the Commercial and Industrial (C&I) sector, where the company has installed over 7 MW of solar capacity. Notable clients include Savera Mouldings Pvt. Ltd. (916 kW), Mazagaon Dock (360 kW), MEDA (615 KW), Bahirat Estate (120 kW), Indian Oil Corporation Limited (177 kW), and RM Chemicals (300 kW). In smaller cities and towns such as Beed, Aurangabad, Satara, and Solapur, Freyr Energy has completed collective installations exceeding 1 MW, showing its reach beyond urban centers. Pune has emerged as a key residential market for the company, with more than 200 rooftop installations and over 1.5 MW of installation capacity.

Maharashtra’s residential rooftop solar segment is witnessing new momentum, driven by a tech-enabled push to make clean energy adoption easier and more accessible for homeowners. At the heart of this shift is a proprietary digital platform that streamlines the entire solar journey—from consultation and system design to financing, installation, and post-installation support. The app-based model offers a one-stop, transparent solution that empowers users to transition to solar with greater confidence and convenience.

To solarize 7,000 homes in the state by December 2025, the company behind the initiative is also removing financial roadblocks through zero-interest loan schemes and an accelerated digital loan evaluation process. This approach significantly lowers upfront costs, encouraging more households to make the switch to solar.

Radhika Choudary, Co-founder and Director, remarked, “The Government of Maharashtra has laid out progressive policies to promote renewable energy, and our efforts align with these goals. More importantly, we’re helping customers get the highest returns for the lowest investment. In many ways, we’re setting new benchmarks—offering exceptional quality at an affordable price.”

The company’s long-term plans include supporting thousands of micro, small, and medium enterprises (MSMEs) in their transition to solar energy by 2030. With rising energy costs straining operational budgets, especially for smaller businesses, solar offers a cost-effective and sustainable alternative that supports both financial and environmental goals.

By combining customer-first thinking with digital innovation, the clean-tech player is contributing to India’s solar mission, making clean energy a possibility, an accessible and impactful reality for homes and businesses alike.

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This phase will see the unveiling of two towers of 2 & 3 BHK homes and an exclusive 4 BHK tower, comprising over 500 units. Mahindra Codename Crown is meticulously crafted with the understanding that once bought, a home cannot be changed and hence, should be a space that meets all the needs of a family. With this in mind, the project is designed with unique large decks, cross-ventilation, senior citizen-accessible washrooms, and other such features.

Amit Kumar Sinha, Managing Director & CEO of Mahindra Lifespace Developers Ltd., said, “We’re excited to introduce Mahindra Codename Crown, our latest project in the city. Offering lifestyle sanctuaries meticulously crafted to elevate living experiences, it caters to the discerning preferences of our customers. Its strategic proximity to Pune’s IT hubs and business districts adds further value, providing residents with a convenient lifestyle. While external amenities are important, at Mahindra Codename Crown, we prioritize the fundamentals of home design, ensuring residents find their ideal living space.”

Mahindra Codename Crown is strategically situated in the upscale East Pune locality, surrounded by well-developed social infrastructure that includes top educational institutes such as Wellington College International, Euro School, and Poddar International School. It also provides quick access and great connectivity with IT hubs in Viman Nagar, Magarpatta, and Hadapsar.

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PUNE: Kekarav, Pune’s most esteemed gated villa community at Bavdhan City-front by TRU Realty, is proud to announce its groundbreaking collaboration with Flute Maestro Pandit Hariprasad Chaurasia for an inspiring campaign that celebrates the harmony of nature and lifestyle. TRU Realty leverages both sector expertise and cutting-edge technology to unite visionaries, creators, and clients, empowering every participant in the real estate ecosystem.

The campaign, titled “Discovering Life’s Harmony with Nature,” embodies the essence of enrichment and rhythm, two pivotal elements that define Kekarav’s unique living experience. With a focus on reimagining elevated living, the campaign aims to resonate with individuals seeking a harmonious blend of luxury and nature.

“Life matching the energy with nature” is the core message of the campaign, encapsulating the melody of nature that transforms life into a melodious symphony. Through captivating visuals and evocative storytelling, the campaign invites individuals to embrace the rhythm of nature and discover the enriching lifestyle offered by Kekarav. Spanning an expansive 45 acres, Kekarav promises to be a sprawling haven amidst the hustle and bustle of city life. Divided into 4 distinct sectors/phases, this visionary project offers a total of 300 exclusive units, ranging from 2000 sqft to 7000 sqft in plot size.

“We believe in creating spaces that resonate with the rhythm of nature, elevating the living experience to new heights,” said Sujay Kalele, Founder, of TRU Realty. “Our collaboration with Pandit Hariprasad Chaurasia signifies our commitment to fostering a lifestyle that harmonizes with the natural world.”

The campaign will unfold through a series of multimedia initiatives, including films that capture the serene beauty of Kekarav’s amenity spaces. The precursor film sets the tone for the campaign, offering a candid glimpse into the enchanting world of Kekarav, where Pandit Hariprasad Chaurasia’s mesmerizing flute tunes intertwine with the symphony of nature.

In subsequent films, viewers will be treated to immersive experiences in Kekarav’s amphitheater and pet park, where the rhythm of life finds expression through music, dance, and playful interactions.

With a staggering 166 units already sold out, the demand for this harmonious lifestyle enclave is palpable, setting a new standard for luxurious living intertwined with nature’s melody. As the campaign “Finding the Rhythm of Life with Nature” takes flight, it is evident that Kekarav not only captures the imagination but also fulfills the desires of those seeking a sanctuary where modernity meets tranquility.

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PUNE: Coming ahead as the most preferred yet affordable and the fastest-growing real-estate destination in India, Pune remains the highest selling in primary housing sales among the top 7 metro cities in the country, as per the latest Pune Housing Report released by CREDAI Pune Metro. The report was presented at the recently held Members Assistance Meeting at Ramkumar Rathi Auditorium at the CREDAI Pune Metro office at Nucleus Mall in Camp.  The meeting threw light upon Pune’s rapid growth in the real estate market in India for CY 2023.

The report was presented by Abhishek Kiran Gupta – CEO, of CRE Matrix and Rahul Ajmera – Data Analyst, released by Ashwin Trimal – Secretary, Kapil Gandhi – Convener PR, and Dr. D K Abhyankar- Director General. Punit Oswal, Abhishek Bhatewara and Kapil Trimal were the managing committee members present amongst an audience of more than 100 developer members of the CREDAI Pune Metro.

Ranjit Naiknavare, President of CREDAI Pune Metro said, “We at CREDAI Pune along with CRE Matrix are glad to present yet another Pune’s real estate housing report. This report is an in-depth analysis from authentic sources like MahaRERA and IGR, and the actual site data is verified by a team of experts from CREDAI Pune and CRE Matrix. These reports would greatly help our members make informed product mixes in their projects and accurately meet the growing market demand.”

“Pune District has solidified its position as the largest market for new launches and sales, reflecting the dynamic nature of our real estate industry. The recent inauguration of Metro Lines and the ongoing development of the Ring Road are set to revolutionize the real estate landscape in Pune, providing an additional boost to the industry. The collaborative efforts of industry stakeholders, Government authorities, and the community, is why I am optimistic about the thriving future of real estate in Pune,” he further added.

Highlighting the fact that Pune is preferred by young homebuyers as compared to other metro cities in the country, Ranjit Naiknavare said, “Education, automotive industry, and the IT sector are benefiting the real estate industry in Pune. Along with this, the social infrastructure, various job opportunities, educational institutions, culture, entertainment, and pleasant climate in Pune are attracting the young home buyers.”

Speaking on the occasion, Abhishek Kiran Gupta said, “Pune has sold the highest number of primary housing units (89,347 units) across all the Indian metros. Finally, the Pune housing market growth story has begun. I foresee that Pune shall soon break the magical primary and under construction 1 lakh housing unit sales annually.”

Key findings of the Pune Housing Report are –

1. Compared to the other metros in India, Pune has sold the highest number of primary/ under construction housing units, i.e. 89,347 units having a value of 57,412 crore in the CY 2023. Therefore, the Pune housing market has doubled in 5 years from 29,000 crores in 2019 to 57,412 crores in 2023.
2. The Housing Sales (in value terms) of units priced above 1Cr have multiplied 4 times in the last 5 years.
3. More than 45% of homebuyers are between the age group of 25 to 35 years, indicating that first-time new home buyers especially youngsters prefer Pune as their home.
4. The average value of a flat sold in Pune for CY 2023 was Rs 64 lakhs.
5. Despite the growth in average values, Pune remains the most affordable metro city.
6. Pune and PCMC together contribute to 20% of the total sales happening in top cities in India.
7. Pune and PCMC sold about 89,347 units in CY 2023, whereas the sales for other cities have been as follows – Thane + KDMC + Palghar – 85,000 units, Bangalore – 63,980 units, Delhi + NCR – 65,625 units, Hyderabad – 61,715 units, Mumbai City – 44,005 units and Chennai – 21,630 units.
8. PCMC & Northwest Pune contribute to 60% of the market (in value terms) where maximum growth is between 70 Lakhs to 1Cr, showing that the value of apartments has multiplied by 5 times in 5 years. The 1Cr+ value apartments have multiplied by 5 times too.

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PUNE: Gera Developments, the pioneers of real estate business, and the award-winning creators of premium residential and commercial projects in Pune, Goa, and Bengaluru has successfully conducted Carnival of Joy, held at Gera World of Joy in Wagholi, Pune, which proved to be an exhilarating experience for attendees of all ages. With over 750 families participating, the carnival featured a diverse range of thrilling activities, captivating demonstrations, and interactive sessions across nine Child Centric academies, designed to cater to both children and their families.

The event kicked off with an enthusiastic opening, setting the stage for a day filled with excitement. Attendees had the opportunity to explore the nine celeb-led academies under the flagship offering of Gera’s ChildCentric® Homes. Each of these academies is centered around the child’s all-round development across the performing arts and sport, spanning talents such as vocals, dance, tennis, and badminton, led by celebrities like Michael Phelps, Anil Kumble, Mahesh Bhupathi, Shankar Mahadevan, Bhaichung Bhutia, and Shiamak Davar, amongst other prominent names. Offering unique experiences, the guests discovered new talents and interests, while encouraging children to tap into their innate potential.

Speaking about the event, Mr Rohit Gera, Managing Director, of Gera Developments, said, “It is truly heartwarming to see families come together to enjoy a day filled with laughter, learning, and fun. We are grateful to all our partners, sponsors, and attendees for making this event a memorable one. The Carnival of Joy was a testament to the vibrant community spirit at Gera’s World of Joy, and the dedication of CCH Academies to nurture young talent.”

One of the highlights of the Carnival was the energetic dance-along session led by Shiamak Davar’s Institute for Performing Arts (SDIPA), which saw enthusiastic participation from the audience. The event also featured a delightful puppet show, providing entertainment for children and families alike. Throughout the day, guests went around the various food and shopping stalls, adding to the festive atmosphere and community feel of the Carnival.

Gera’s World of Joy is the ideal ChildCentric® Homes project for those seeking a premium lifestyle. Spread over 20 acres, the Project offers 2, 3, 3.5, and 4 BHK homes, fully equipped with smart home systems and best-in-class specifications. Homeowners also get access to over 3 acres of open green spaces and amenities such as a multilevel clubhouse, swimming pool, sports club, jogging track, pet-friendly spaces, gymnasium, yoga pavilion, indoor games room, and more. The residential project houses celebrity-led academies offering training in performing arts, sports, and personal development, catering to the needs of young, highly aspirational Indian families.

CCH (Child Centric Homes) targets young, aspirational Indian families aiming to provide their children with top-tier opportunities. With schools primarily emphasizing academics, parents seeking to expose their children to sports and the arts often face challenges balancing their careers while shuttling them around. Child Centric Homes are designed around pillars of child development, safety, fun, and parental convenience. Offering best-in-class coaching at the doorstep ensures peace of mind for parents, fosters children’s safety, and opens doors to diverse opportunities, all within the comfort of home.

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With the spirit of the new year at the core, the film encourages viewers to forget the past when one needed to monitor a site manually with a lot of pain and trouble managing labor and building materials. The brand breaks the clutter by showcasing solutions, through the eyes of their customers, and, also, for a change, through those who didn’t choose JSW One Homes.

The brand film titled “Unforgettable” begins with a young man celebrating the new year with his friends and family asking everyone around him to forget the past and enjoy the new year. Meanwhile, a friend is seen as unhappy. As the film progresses, the unhappy friend narrates his unforgettable struggles of building his home independently unlike the campaign’s protagonist who is happy to have chosen JSW One Homes for building his home. The film ends with the protagonist sympathizing with the unhappy friend about his home-building experience and sharing the details of the JSW One Homes team. The film has been conceptualized by Irani Movietone. Throughout the film, JSW One Homes emerges as the steadfast choice for those customers who seek to build their dream homes. With this new brand campaign, JSW One Homes aims to capture the majority of market share in the focus markets of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana.

Commenting on the new campaign, Gaurav Sachdeva, CEO of JSW One Platforms says, “At JSW One Homes, we leverage technology and work with our customers to make the experience of building their dream home easy & convenient. Our in-house project delivery team understands that for the customer, building their dream home is a once-in-a-lifetime opportunity and thus guiding them correctly at every step of the process is of utmost significance. Our new campaign reiterates the hassle-free experience of building a home with JSW One Homes.”

According to Danesh Irani, Founding Partner of Irani Movietone, “In its unique way, the film captures the tiresome process of building a dream home. JSW One Homes with its turnkey solution converts the entire journey of building a home into an unforgettable hassle-free experience.”

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MUMBAI: Godrej Properties Ltd. (GPL), (BSE scrip id: GODREJPROP), one of India’s leading real estate developers, today announced that it has achieved sales worth INR 500 crore through the launch of its new project, Godrej Woodsville in Hinjewadi, Pune. The company, to date, has sold 675+ homes accounting for an area of over 6.90 lakh square feet for the project launched in September 2022.

Mohit Malhotra, MD & CEO, of Godrej Properties, said, “We are happy with the overwhelming response received for Godrej Woodsville. Pune has always been a key market for us and the consistent growth of our townships reflects the customer’s confidence and demand for controlled and gated environments in integrated sustainable facilities by reputed developers. We will do our best to deliver an outstanding project for all the residents of these projects.”

Godrej Woodsville is a residential project, located at Hinjewadi and is in close proximity to the Mula Mutha River. The project is strategically located to provide easy connectivity to the IT and lifestyle hubs in Hinjewadi along with access to schools, hospitals, malls, restaurants, and premium hotels.

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