PUNE: The world’s most loved Swedish home furnishings retailer, IKEA, is set to open its doors to the homes and hearts of Punekars with its very first city store at Phoenix Mall, Viman Nagar, on 12 March.

Spread across 32,000 sq. ft., the store makes it convenient for customers to explore and shop for their homes- bringing well-designed, good quality, and affordable home furnishings closer to Pune. Thoughtfully curated for the city, the store highlights over 1,900 products, with 1,700 available for immediate takeaway and an additional 4500 that can be ordered easily. Customers can walk through inspiring room settings designed for Pune homes, plan their spaces using digital tools, and receive personalised support- from interior planning to expert home furnishing advice. With a Swedish Café serving classic IKEA favourites and local treats, the store offers a warm, family-friendly experience in a compact format.

After six years of being welcomed into Pune homes via online deliveries and serving 400,000 customers in this city, IKEA has learned what life at home truly looks like in the city- practical, evolving, and full of everyday ambition. The new store builds on the love of 200,000 IKEA Family members, shaped by a deep understanding of how Punekars live, grow, and make space for what matters.

From young professionals and students setting up their first homes, to growing families and pet parents creating warm, functional spaces, Pune’s homes beautifully balance aspiration with affordability. In a city known for its smart 2–3 BHKs and compact apartments, every square foot matters and every corner carries a story of real, everyday life at home.

It is why many Punekars are choosing smart, multi-functional furniture, calming earthy tones, and eco-friendly designs that bring comfort without compromising on value. These choices reflect how the city lives- practical, thoughtful, value-conscious, and always adapting as life evolves. IKEA’s range is designed with exactly this in mind, offering flexible, space-saving, and sustainable solutions that fit seamlessly into the way Pune truly lives.

Patrik Antoni, CEO, IKEA India, said, “We have learned so much from the way this city lives- practical yet ambitious, rooted yet forward-looking, and increasingly mindful about sustainable living. That inspires us. With this store, we are not just opening doors; we are further strengthening our promise to make everyday life at home better for many more people and to expand IKEA’s presence in Maharashtra. Pune has been at the heart of our India journey for many years. Our main distribution centre here supports our stores across the country, making Pune a vital part of our value chain. Today, opening our first store in this city feels both proud and personal.”

IKEA reaches over 300 million visitors across India through its online and offline channels and has a strong base of over 3 million IKEA Family members. With large-format stores, city stores, Plan and Order Points, and e-commerce, IKEA India continues to strengthen its presence across the country to reach more Indian homes and help create a better, more joyful everyday life for the many people.

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INDIA: IKEA, the world’s leading Swedish omnichannel home furnishings retailer, announces the launch of its e-commerce deliveries to thousands of pin codes across 62 districts in the states of Maharashtra, Karnataka, Telangana, and Andhra Pradesh. The expansion comes into play as IKEA continues to see excitement, demand, and visits from thousands of customers hailing from nearby cities and towns to shop from the IKEA stores.

These new customer meeting points will offer a full range of over 7,500 well-designed, affordable, good quality, functional, and sustainable home furnishing products, along with practical solutions for the home. Customers will be able to search, find, and buy their favorite products using the IKEA app, order online via the brand website www.ikea.in, or through its “Shop by Phone” assistance service.

Susanne Pulverer, CEO & CSO (Chief Sustainability Officer), IKEA India shares, “IKEA has received a lot of customer love and trust over the last five years from Maharashtra, Karnataka, Andhra Pradesh, and Telangana. Expanding our reach further in these markets means making IKEA more accessible to our customers, more convenient, and truly omnichannel. We see great potential in ecommerce helping us inspire and make our solutions available to the many Indians. We will leverage the distribution capabilities of our existing physical stores in these states to fulfill the demand from online channels. These emerging cities are key hubs for online retail growth, and we are thrilled to bring the IKEA experience to the doorsteps of our many customers in India.”

Customers can easily explore IKEA’s app and website, which focuses on creating a better life at home through home-inspiration designs, product feeds, ratings, and reviews. They can browse offers and explore New Lower Prices on products along with special discounts upon signing up as an IKEA Family member. Furthermore, customers can also avail of services such as kitchen planning, living room planning, interior design services, personal shopping, etc. in the comfort of their homes by visiting the customer service section on the website.

Speaking on the home trends that will help IKEA shape and strengthen its relevance in these markets, Susanne adds, “Indians have a very positive outlook about their homes and see it as an important enabler of physical, emotional, and mental well-being for themselves and everyone around them. Our recent ‘Life at Home’ report highlighted the needs of Indian homes for better storage solutions and a focus on good sleep. We have many solutions for creating a better life at home and now we are ensuring they are accessible and affordable for all.”

Currently, 72% of customer orders in existing markets are fulfilled via Electrical Vehicles. With this expansion, IKEA aims to build further capacities in its supply chain, making it more sustainable.

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