OPPO Find X9 Series: Top 5 Camera interventions that will improve consumer experience :

1. Unmatched Zoom Clarity: 200MP Hasselblad Telephoto captures distant moments with lifelike detail—13.2x lossless zoom brings concerts, events, and faraway subjects into crystal-clear focus
2. True-to-Life Colours: Industry-first True Colour Camera with 48-zone light analysis ensures authentic skin tones and natural hues, even under mixed lighting conditions
3. Zero-Ghosting HDR: Real-Time Triple Exposure technology captures three exposures simultaneously, delivering perfectly balanced photos in challenging light without motion blur or ghosting

• Maximum Detail by Default: World’s first smartphone to capture full 50MP resolution photos across all three rear cameras, providing 4x more detail than standard 12MP images with massive cropping flexibility
• Intelligent Processing Power: LUMO Image Engine delivers professional-quality results while using 50% less power, enabling features like Lightning Snap (10 photos per second) and 4K Motion Photos

World’s First 200MP Hasselblad Telephoto: Precision at Distance

The OPPO Find X9 Pro debuts the 200MP Hasselblad Telephoto Camera, co-engineered with Hasselblad to solve the fundamental challenge of smartphone zoom photography: maintaining detail and clarity at distance.

Built on a massive 1/1.56-inch 200MP sensor—larger than the main cameras on most flagship smartphones—the Hasselblad Telephoto delivers 13.2x lossless zoom through intelligent sensor cropping and extends to 120x hybrid zoom for extreme reach. Unlike traditional digital zoom, which magnifies existing pixels, the 200MP sensor captures genuine detail that remains sharp even when cropped significantly.

The camera features a Hasselblad-certified lens with a floating-element design and f/2.1 aperture, ensuring exceptional light-gathering capability even in challenging concert or stage lighting. With a 10cm minimum focus distance, users can also capture stunning tele-macro shots, bringing tiny subjects to life with dramatic clarity.

Active Optical Alignment: The 15% Difference

OPPO has developed Active Optical Alignment technology that precisely calibrates the lens-to-sensor relationship in each device. This process compensates for manufacturing tolerances and ensures perfect optical alignment, boosting effective resolution by 15% the difference between good telephoto performance and exceptional telephoto performance.

The 28nm sensor architecture improves power efficiency by 25% while maintaining image quality, crucial for extended video recording sessions at concerts or sporting events.

Concert-Ready Performance

The 200MP Hasselblad Telephoto is purpose-built for live events. Users can capture performers from the back of a venue with 13.2x lossless zoom, preserving facial expressions and stage details that would be lost on conventional smartphones. The Stage Mode feature enhances contrast and tone for atmospheric concert photos, while 4K 120fps Dolby Vision video recording on the telephoto camera captures smooth, slow-motion moments from extreme distances.

For professional users, the OPPO × Hasselblad Teleconverter (sold separately) transforms the Find X9 Pro into a 10x optical super-zoom powerhouse (230mm equivalent), enabling up to 200x digital zoom for photos and 50x for video.

Real-Time Triple Exposure HDR: Capturing the Impossible

The Find X9 Pro introduces the Ultra XDR Main Camera featuring a customised 1/1.28-inch Sony LYT-828 sensor with groundbreaking Real-Time Triple Exposure HDR technology.

Traditional smartphone HDR captures multiple photos in quick succession and merges them, often resulting in ghosting artefacts with moving subjects. The LYT- 828’s Real-Time Triple Exposure system captures three different exposures simultaneously—bright, medium, and dark—within a single frame using advanced sensor-level processing.

The result is zero ghosting from moving subjects, instant HDR capture with no processing lag, and perfectly preserved highlights and shadows in extreme lighting conditions. Whether shooting sunset portraits, backlit subjects, or stage performances under dramatic lighting, the Find X9 Pro maintains natural tonal transitions and detail in both bright and dark areas.

The Find X9 features a 1/1.4-inch Sony LYT-808 sensor with f/1.6 aperture, capturing 57% more light than typical smartphone cameras. Combined with 2-DOL HDR

capture—which records two exposure sets using alternate pixels within the same frame—the Find X9 delivers exceptional dynamic range and clarity across diverse shooting scenarios.

Industry-First True Colour Camera

Most smartphones rely on software algorithms to estimate white balance and colour temperature, often producing unnatural-looking images under mixed or difficult lighting. The OPPO Find X9 Series introduces the industry-first True Colour Camera, a dedicated spectral sensor that measures light with scientific precision.

The True Colour Camera uses an advanced 8-channel spectral sensor with over 2 million spectral pixels to analyse colour and light temperature. It divides each frame into a fine 6×8 grid (48 zones), measuring subtle temperature variations across different areas of the image.

This spectral data is then shared across all camera modules—main, ultra-wide, and telephoto—ensuring consistent colour calibration regardless of which lens is used. Whether shooting under candlelight, neon lighting, or the golden hour glow, photos retain the warmth, mood, and authenticity of the original scene.

The result you get is natural skin tones even under mixed lighting, accurate colour reproduction in challenging environments, and consistent colour science across all focal lengths.

Full-Resolution 50MP Default Capture: Detail You Can Use

The Find X9 Series is the world’s first smartphone to capture full 50MP resolution photos by default across all three rear cameras. While most “50MP” smartphones

default to 12MP binned images due to processing constraints, the Find X9 Series preserves the full sensor resolution for everyday shooting.

This breakthrough delivers images with over four times the detail of standard 12MP photos—8K-level clarity straight out of the camera. Users gain massive cropping flexibility, future-proof image files for large prints or digital displays, and the ability to extract intricate textures and fine details that would be lost in lower-resolution captures.

The system remains intelligent: Smart Adaptive Clarity automatically optimises resolution to 25MP or 12MP in low-light conditions or when device temperature rises, maintaining the perfect balance between brightness, detail, and noise control.

For professional users who demand maximum resolution in any scenario, Hasselblad Hi-Res Mode can be activated to capture full 50MP images (or 200MP on the Find X9 Pro telephoto) even in complex lighting environments.

Complete Camera System: Every Lens, Engineered for Excellence 50MP Ultra-Wide Camera

Both models feature a versatile 50MP ultra-wide camera built on a JN5 sensor (1/2.75- inch) with an f/2.0 aperture. The camera delivers a 120° field of view with minimal distortion, perfect for landscapes, architecture, and interior photography. Autofocus capability enables macro photography, letting users capture intricate details from just centimetres away.

50MP Periscope Telephoto (Find X9)

The Find X9 is equipped with a 50MP periscope telephoto camera using a triple-prism folded design with a 1/1.95-inch Sony LYT-600 sensor. It offers 3x optical zoom and 6x lossless zoom, with a 10cm minimum focus distance for stunning tele-macro compositions.

Hasselblad Partnership: Where Art Meets Engineering

OPPO’s collaboration with Hasselblad continues to bridge art and technology, bringing medium-format photography excellence to smartphones.

• Hasselblad Master Mode provides complete manual control over ISO, shutter speed, and focus while shooting in 50MP RAW MAX or JPEG MAX
• XPAN Mode recreates the magic of Hasselblad’s legendary panoramic film cameras with cinematic 65:24 frames and nostalgic roll animation
• Hasselblad Portrait Mode merges LUMO Image Engine precision with True Color Camera data for realistic skin tones, smooth bokeh, and tangible depth
• Classic film simulation profiles like Cold Flash, Warm Flash, and Cinestill 800T recreate the timeless palettes of analog photography

Professional Video Capabilities

The Find X9 Series records Dolby Vision 4K HDR video across every lens, powered by a 12-bit color pipeline that renders over a billion shades. Both models capture 4K

120fps slow-motion video on the main sensor, with the Find X9 Pro extending this feature to the telephoto camera for smooth slow-motion from extreme distances.

Pro Video Mode enables LOG recording with an ACES-certified colour profile, providing a flat, data-rich file ideal for professional post-production and colour grading. Live LUT previews allow creators to visualise the final look while filming, ensuring what you see is what you get.

Enhanced stabilisation, smoother autofocus, and intelligent exposure transitions ensure footage feels natural and cinematic, even during motion.

Advanced Thermal Management

Professional video recording generates significant heat. The Find X9 Series employs an advanced vapor-chamber cooling system to maintain optimal performance during extended 4K recording sessions, ensuring smooth, consistent capture without thermal throttling.

LUMO Image Engine: Intelligence that amplifies hardware

The hardware excellence of the Find X9 Series is powered by OPPO’s all-new LUMO Image Engine, a comprehensive suite of computational photography algorithms designed to enhance clarity, dynamic range, and colour science while keeping photos natural and true to life.

LUMO harmonizes four key technologies:

• AI Denoise removes luminance and chroma noise at the pixel level while preserving fine textures, ensuring night shots stay crisp without smudging
• AI Demosaic rebuilds colour data with precise edge definition, restoring lifelike tones and preventing colour fringing
• HyperTone Image Engine balances highlights, shadows, and midtones directly in the RAW domain for smooth, natural tonal transitions
• Lightning Snap uses predictive focus algorithms to freeze fast motion cleanly, shooting up to 10 frames per second with virtually no blur

Built on a Parallel Computing architecture, LUMO lets the ISP, NPU, GPU, and CPU process image data simultaneously. This results in:

• 50% less CPU usage
• 60% less memory usage
• 50% less power consumption

This unprecedented efficiency enables the Find X9 Series to capture full 50MP photos by default and introduces 4K Motion Photos—the world’s first smartphone feature that records short 4K video clips alongside still images, allowing users to relive the movement and emotion surrounding each captured moment.

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•  A new dimension of still image performance was created by the world’s first global shutter image sensor
• Advanced video performance without distortion 
• Operability and reliability for professionals
• High-speed workflow and scalability to support immediate delivery 

NEW DELHI: Sony India today introduced the groundbreaking new Alpha 9 III camera equipped with the world’s first full-frame global shutter image sensor. The impressive new global shutter full-frame image sensor enables the camera to shoot at burst speeds up to 120 fps with no distortion or camera blackout.  By combining this innovative sensor with Sony’s most advanced AF system to date – boasting AI autofocus with up to 120 times AF/AE focus calculations per second – as well as the ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture that decisive moment.

“The Alpha 9 III full-frame camera represents a monumental leap forward in the industry, setting a new standard that surpasses all expectations. By meticulously crafting every aspect, from sensor to physical design, button layout to menu functions, we have embraced the insights and needs of professional photographers worldwide. With the introduction of revolutionary features like the global shutter and the ground-breaking 120 fps capability, we are reshaping the very essence of photography. This is not just a camera, it is a testament of innovation, a tool that empowers photographers to push the boundaries of creativity and capture imagery beyond imagination. The Alpha 9 III is not simply about capturing moments it is about redefining new avenues in photography.” said Mukesh Srivastava, Head of Digital Imaging Business, Sony India.

1.    A new dimension of still image performance created by the world’s first global shutter image sensor

The new Alpha 9 III is equipped with a newly developed world’s first global shutter full frame stacked CMOS image sensor with approximately 24.6 effective megapixels and built-in memory, combined with the latest image processing engine BIONZ XR. It achieves blackout-free Continuous Shooting Speed with AF/AE tracking of up to approximately 120 frames per second⁴. The new Alpha 9 III is equipped with high-density focal plane phase detection AF. A Designated AI processing unit uses Real-time Recognition AF (autofocus) to recognize a wide variety of subjects with high precision.

By combining high-speed performance of up to 120 frames per second with highly accurate subject recognition performance, it is possible to easily photograph decisive scenes and moments that cannot be captured with the naked eye⁴.  The AI processing unit in the Alpha 9 III supports movies as well as stills with accurate subject form and movement recognition, providing a significant improvement in human eye recognition performance with Real-time Recognition AF and Real-time Tracking automatically recognising, tracking, and focusing on the eyes of a specified subject. The Alpha 9 III is equipped with 8.0 stops of optical 5-axis in-body image stabilisation, allowing for high-quality image rendering.

Shutter speed is freed from the limitations of conventional mechanical shutter image sensors and achieves a maximum shutter speed of 1/80000 second (1/16000 second during continuous shooting), making it possible to capture at high speed without any distortion. When a compatible Sony flash is attached, such as the HVL-F60RM2 and HVL-F46RM (sold separately), it is possible to synchronize the flash and take pictures at all shutter speeds up to 1/80000 second⁸.

Previously, if the user released the shutter at a speed faster than the flash’s synchronization speed, the amount of light would drop sharply, but with the full-speed flash synchronization function, it’s now possible to photograph scenes that could not be easily captured with conventional technology. Also, when shooting stills or movies under LED lighting, the Hi Frequency Flicker function can significantly reduce high-frequency flicker problems by allowing the shutter speed to be finely adjusted to match the flicker frequency while viewing the monitor.

The Alpha 9 III features selectable release lag modes which allows the user to prioritize release lag or viewfinder/monitor display. The newly installed Pre-Capture function allows the user to go back up to 1 second and record the moment before pressing the shutter, a Continuous Shooting Speed Boost change during shooting, and enhanced burst stamina ensures that important moments are reliably captured due to a large buffer memory and increased overall system speed allow up to approximately 390 Fine JPEG images to be captured in one continuous 30 fps burst.

Customizable focus areas have been expanded to include from XS to XL instead of the previous S, M, and L sizes. The Preset Focus/Zoom function allows preset focus and zoom settings to be memorized in the camera for quick recall when needed. In addition to the existing custom white balance frame size, the user can now select other sizes as needed which allows for fine white balance adjustment after an image has been composed. The Alpha 9 III has upgraded features such as the latest AF algorithms to achieve high AF precision down to light levels as low as EV-5 in AF-S mode (ISO 100 equivalent, F2.0 lens), AF tracking for continuous shooting at F22 and a composite RAW shooting function that gives the ability to combine multiple consecutive images into a high-quality composite.

2.    Advanced video performance without distortion 

The global shutter image sensor provides distortion-free image expression for videos as well as still images. For example, the user can shoot images of nearby scenery from a fast-moving vehicle such as a car or fast-moving subjects with ease. This camera is the first in the Alpha series to be able to record 4K 120p high-frame-rate video without cropping, allowing the user to shoot at the angle of view intended. It is also possible to shoot high-resolution 4K 60p videos with 6K oversampling.

The Alpha 9 III has the image creation process S-Cinetone, created through the development of the VENICE digital cinema camera for video production, making human skin and subjects stand out beautifully, creating natural highlights. The Alpha 9 III is equipped with the latest video performance including rich gradation performance and S-Log3, and when in Log shooting mode, it can reflect and display the user’s favorite imported LUT. Alpha 9 III is compatible with the mobile app “Monitor & Control” for video creators.

3.    Operability and reliability for professionals 

Sony has listened to the voices of professional photographers and created operability and reliability that supports professional image makers. The shape of the grip is improved and ergonomically designed so that it can be easily held in the palm of the user’s hand to avoid straining the user even when wearing a telephoto lens or using it for long periods of time. 

The VG-C5 vertical grip (sold separately), provides the same operability and versatility as when shooting horizontally; the user can comfortably support long shooting sessions. The grip and shutter button area share the same design as the main body, allowing image capture without feeling uncomfortable, with the same operability as the camera. The Alpha 9 III is equipped with a 4-axis multi-angle LCD monitor that can be operated by touch, allowing for intuitive operation using the latest touch menu.

The electronic viewfinder uses a 9.44 million-dot Quad XGA OLED and achieves high visibility with the same brightness as the α7R V and a magnification of approximately 0.90x. Also, a custom button is placed on the front of the camera, and the continuous shooting speed can be changed by operating the custom button assigned with Continuous Shooting Speed Boost with the finger holding the grip, allowing for highly immediate operations. It supports professional photographers when shooting in all environments. 

4.    High-speed workflow and scalability to support immediate delivery

New features for the Alpha 9 III include a playback image filter that allows the user to efficiently select a large number of images using high-speed continuous shooting, and a function menu that can be used even during image playback, strongly supporting professional workflows from shooting to delivery. A function menu can now be used during playback so the user can efficiently select a huge number of images using high-speed continuous shooting.

The “Playback Function Menu” can be assigned in advance, so the user can perform protection, smartphone transfer, FTP transfer, etc. during image playback. The user can select images narrowed down with a playback filter and play them from the function menu, allowing for quick delivery of specific images. The camera is equipped with a dedicated microphone for voice memos on the back, and the built-in microphone located near the mouth allows clear recording of audio even in noisy environments. The recorded audio data can be transferred via FTP along with the images. The camera allows the user to set up to 20 presets from the International Press Telecommunications Council (IPTC), an international consultative body in which news organizations from various countries participate. 

The Alpha 9 III can transfer data up to twice as fast as the Alpha 9 II. 5 GHz communication offers maximum speed and stability for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments. The Alpha 9 III allows stills and movies to be recorded to memory media in numerous ways including the two media slots that support CFexpress Type A cards as well as UHS-I and UHS-II SD cards.

It is compatible with the professional mobile application “Transfer & Tagging” which speeds up the image delivery workflow, and the application “Remote Camera Tool” which allows remote shooting of PCs using wired LAN. In addition, the Alpha 9 III is scheduled to support functional enhancements such as FTP operability, relay playback, and C2PA format support through a camera software update. Sony will continue to expand functions such as breathing correction, relay playback, and C2PA format support for the Alpha 1 and Alpha 7S III in the future¹⁷ to meet the needs of professionals along with the Alpha 9 III.

Pricing and Availability

Alpha 9 III will be available across Sony retail stores (Sony Center and Sony Exclusive), the www.ShopatSC.com portal, major electronic stores, and other e-commerce websites in India from 26^th February 2024 onwards.

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