INDIA: PVR INOX, India’s largest and most premium cinema exhibition company, proudly announces the launch of its first Director’s Cut in Noida at DLF Mall of India, under its luxury arm—The Luxury Collection. This milestone, in collaboration with DLF, brings Noida’s finest luxury cinema to life, marking the debut of the fifth Director’s Cut in India and setting a new benchmark in high-end cinematic experiences. Designed to elevate movie-going, Director’s Cut seamlessly blends world-class entertainment with exceptional hospitality, offering unparalleled comfort and luxury.

Launching just ahead of the grand finale of the Mission: Impossible franchise, the Noida Director’s Cut is perfectly timed for audiences to experience the legendary spy saga’s climactic end the way it’s meant to be seen—on the most luxurious and technologically advanced screen in North India.

With this launch, PVR INOX strengthens its presence in Noida with 27 screens across 2 properties and reinforces its footprint in Northern India with 473 screens across 99 properties.

PVR INOX Director’s Cut at DLF Mall of India redefines luxury cinema with five meticulously designed auditoriums, offering an exclusive experience for 215 guests. Each theatre combines cutting-edge technology, including 4K laser projection, 7.1 Dolby surround sound, and next-gen 3D, with plush leather recliners for unmatched comfort. ‘The Grove’ (28 seats) offers an intimate, boutique atmosphere, perfect for a personal cinematic escape. ‘The Venetian’ (87 seats) brings the elegance of Venice with a lavish, grand design. ‘The Theatre’ (34 seats) and ‘The Library’ (34 seats) offer cozy, immersive settings for cinephiles, while ‘The Gallery’ (32 seats) boasts a sophisticated, refined ambiance, perfect for a truly elevated movie experience.

This is the first multiplex in North India to have all the latest Hugo screens and the first national multiplex chain with Hugo Screens ever. For the first time at PVR INOX, we are introducing Harkness Hugo-SR screens, specifically engineered for laser projection. These pioneering 2D and 3D movie screens come with built-in speckle reduction, enhanced contrast, and an optically whiter appearance on axis, ensuring a stunningly vivid and immersive visual experience.

In an exciting cinematic moment, Director’s Cut will be one of the exclusive venues to experience Tom Cruise’s final outing as Ethan Hunt in Mission: Impossible – The Final Reckoning—a fitting tribute to an iconic legacy that deserves the grandest screen, the richest sound, and the most luxurious setting. The film, known for its pulse-pounding action and globe-trotting drama, finds its perfect partner in Director’s Cut, where every mission is delivered with cinematic excellence.

Ajay Bijli, Managing Director, PVR INOX Ltd, said, “The launch of PVR INOX Director’s Cut at DLF Mall of India, Noida, is a testament to our commitment to redefining luxury cinema in India. This collaboration with DLF further strengthens our shared vision of offering world-class experiences in premium spaces. Noida, with its discerning audience and growing demand for luxury offerings, is the perfect location for this venture. Director’s Cut is not just a cinema; it’s a fusion of high-end hospitality, cutting-edge technology, and immersive storytelling. With this launch, we continue to push the boundaries of experiential cinema, offering our patrons an unmatched blend of sophistication, comfort, and a space designed to indulge every movie connoisseur.”

PVR INOX Director’s Cut defines sophisticated luxury with sleek décor, intricate design, and a gourmet menu curated by our MasterChef’s Mayank and Saito. Blending localized Flavors with cosmopolitan recipes, it offers a refined culinary experience. Enhanced by personalized concierge service, the multiplex combines fine dining, elite service, and cutting-edge entertainment. Beyond the auditoriums, the venue extends indulgence to all, offering artisanal popcorn, gourmet sushi, handcrafted gelatos, and signature beverages in a vibrant lounge space, creating an upscale retreat for both moviegoers and non-moviegoers alike.

Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited, said, “Noida has firmly established itself as a key hub for premium entertainment, and we are delighted to introduce the first-ever PVR INOX Director’s Cut at Mall of India. This marks Noida as the fifth city in India to experience our most luxurious cinema format. This venue is not merely about opulent seating and state-of-the-art technology; it is a complete reimagining of the cinema experience, seamlessly blending world-class service, gourmet indulgences, and meticulously crafted spaces. With thoughtfully designed auditoriums and an immersive cinematic journey, we are proud to set a new benchmark for luxury movie viewing in Noida and eagerly look forward to welcoming patrons to this unparalleled destination.”

PVR INOX Director’s Cut, with its stunning interiors and sophisticated design, is more than just a cinema—it’s a destination to celebrate. Whether enjoying a movie outing, marking a birthday, or celebrating special occasions with friends and family, this luxurious venue offers an exceptional experience, blending world-class service, immersive entertainment, and an elegant ambiance to make every moment memorable.

Commenting on this exciting announcement, Pushpa Bector, Senior Executive Director and Business Head at DLF Retail, said, “At DLF Malls, we remain committed to curating experiences that go beyond conventional retail to truly resonate with our patrons’ evolving lifestyles. The launch of PVR INOX Director’s Cut at DLF Mall of India is a reflection of this vision, bringing together best-in-class cinematic excellence in an elevated setting that speaks to the growing appetite for refined, immersive entertainment. As Noida continues to emerge as a thriving lifestyle hub, we are delighted to bring this format to Mall of India, which combines immersive storytelling, curated design, and elevated hospitality. This association is a step forward in our ongoing commitment to creating spaces that inspire, engage, and create lasting memories for every visitor.”

Whether catching a much-awaited blockbuster like Mission: Impossible or celebrating a special occasion, PVR INOX Director’s Cut transforms every visit into a memorable luxury experience, where storytelling meets sophistication.

With this opening, PVR INOX strengthens its growth momentum in FY 2025-26 with 1743 screens at 352 properties in 111 cities (India and Sri Lanka). 

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Mission: Impossible – The Final Reckoning

Tom Cruise returns as Ethan Hunt for his most dangerous mission yet in the explosive finale of the legendary franchise. Picking up right after the events of Dead Reckoning, this chapter sees Hunt racing against a sentient AI known as “the Entity,” with the fate of the world hanging in the balance. The stakes are personal, too, as Hunt seeks revenge for the loss of a close ally. With an ensemble cast including Hayley Atwell, Ving Rhames, Simon Pegg, and Vanessa Kirby, and early morning shows selling out fast, this is the action event of the year. Releasing May 17 in English, Hindi, Tamil, and Telugu.

Final Destination: Bloodlines

Death returns with a chilling new chapter in the Final Destination saga. This time, the story centers on college student Stefani Reyes, who uncovers a dark family secret tied to a deadly disaster decades ago. As Death targets her bloodline, Stefani must race against time to break the cycle. Packed with tense, inventive, fatal sequences and a gripping atmosphere, Bloodlines delivers suspense and thrills that will keep horror fans on the edge of their seats.

Devil’s Double Next Level

Santhanam leads the fourth installment of the wildly popular Dhilluku Dhuddu horror-comedy franchise. In DD Next Level, a film reviewer (Santhanam) finds himself trapped in an alternate dimension after a preview screening goes awry, facing off against a vengeful antagonist played by Selvaraghavan. With Gautham Vasudev Menon as the quirky officer Raghavan and a supporting cast of comedic heavyweights, the film promises meta-humor, slapstick scares, and plenty of inside jokes for Tamil cinema fans. Releasing May 16, it’s a laugh-out-loud ride through haunted palaces and bizarre scenarios.

Hum Tum

Celebrate two decades of Bollywood’s beloved rom-com Hum Tum as it returns to theatres on May 16, 2025. Directed by Kunal Kohli and produced by Yash Raj Films, the film stars Saif Ali Khan and Rani Mukerji as Karan and Rhea, whose chance encounters evolve into a heartfelt romance filled with witty banter and emotional moments. Known for its memorable soundtrack by Jatin-Lalit and lyrics by Prasoon Joshi, Hum Tum redefined the genre with its fresh take on modern relationships. Saif Ali Khan’s National Award-winning performance and Rani’s spirited portrayal make this re-release a perfect opportunity for both longtime fans and new audiences to experience the magic on the big screen once again.

From global blockbusters and inventive horror to powerful regional stories and riotous comedies, May’s third week at PVR INOX is packed with films you won’t want to miss. Grab your tickets, settle in, and get ready for a week of unforgettable cinema.

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INDIA: PVR INOX, India’s largest and most premium cinema chain, is bringing back one of Bollywood’s most cherished films, Yeh Jawaani Hai Deewani, to theatres on January 3rd, 2025 across 140 PVR INOX Cinemas in 46 cities. This iconic film, which broke box office records and won millions of hearts upon its release in 2013, is set to dazzle audiences once again, offering an unforgettable cinematic experience for fans old and new.

The re-release follows the success of another Dharma Productions film, Kal Ho Naa Ho, which was re-released on November 15th, reaffirming the growing popularity of bringing beloved classics back to the big screen. These re-releases have become a defining strategy for PVR INOX, as they unite generations—introducing Gen Z and Gen Alpha to iconic stories while giving older audiences a nostalgic trip down memory lane. Hits like Rehnaa Hai Terre Dil Mein and Rockstar have further cemented the box office potential of this trend, making re-releases an integral part of contemporary cinema programming.

“2024 has been a year of both, mega-blockbusters and thoughtfully curated re-releases. At PVR INOX, we carefully analyze and research potential re-release titles to ensure they resonate with audiences. Yeh Jawaani Hai Deewani is a prime example of such a film. Ayan Mukerji’s masterful storytelling sets the perfect tone, making it a timeless repeat watch, with emotions that transcend all barriers. We are thrilled to bring this film back to the big screen and eagerly anticipate the audience’s reaction.” said Niharika Bijli, Lead Strategist, at PVR INOX Ltd.

Karan Johar, Producer, expressed his excitement, saying, “Yeh Jawaani Hai Deewani holds a special place in the heart of Dharma Productions. The film has great music, stunning locations, some of our most loved actors, and a story that resonates across all generations. It’s just the perfect film to start the new year. The film leaves you with a warm, fuzzy feeling about life. We can’t wait to see how Gen Z feels about watching it as adults on the big screen while millennials join in, singing along and repeating all the dialogues before the actors do.”

Reflecting on the film’s re-release, Director Ayan Mukerji shared, “This movie feels like my second child, a part of my heart and soul. More than a decade later, I can confidently say that creating it was one of the greatest joys of my life. What we accomplished, despite its perfections and imperfections, remains a source of immense and lasting pride for me.”

With unforgettable tracks like “Badtameez Dil” and “Kabira” and moments that have defined a generation, Yeh Jawaani Hai Deewani promises to reignite the joy and passion it brought to audiences during its initial release. Whether you’re revisiting cherished memories or experiencing the film for the first time, this re-release promises an extraordinary cinematic treat.

Dharma Productions and UTV Motion Pictures present, directed by Ayan Mukerji and produced by Hiroo Yash Johar & Karan Johar, co-produced by Apoorva Mehta – Yeh Jawaani Hai Deewani remains a cultural touchstone even after a decade. With stellar performances by Ranbir Kapoor, Deepika Padukone, Kalki Koechlin, and Aditya Roy Kapur, the film is celebrated for its heartwarming narrative, memorable dialogues, and chart-topping music. It’s a story of friendship, love, and self-discovery that has stood the test of time and continues to inspire countless fans. Don’t miss the chance to relive the magic of Yeh Jawaani Hai Deewani at a PVR INOX near you starting January 3rd, 2025. Celebrate friendship, dreams, and love on the big screen once again.

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INDIA: PVR INOX Limited, the largest and the most premium cinema exhibitor in India today announced the opening of its largest 9-screen multiplex at Phoenix Palladium Mall in Ahmedabad. With the launch of this cinema, Gujarat gets its first luxury cinema with IMAX and LUXE formats that will offer an unparalleled cinema viewing experience to its patrons.

With this cinema opening, PVR INOX Limited strengthened its presence in Ahmedabad with 36 screens in 6 properties and in the state of Gujarat with 134 screens in 28 cinemas. The company consolidates its presence in Central India to 210 screens in 43 properties.

The new multiplex accommodates 1283 guests and is strategically located at Thaltej in the western part of Ahmedabad, a high-end catchment area well connected to the rest of the city through the Sarkhej-Gandhinagar Highway. The new cinema is equipped with state-of-the-art cinematic technologies including captivating 3D technology, Dolby 7.1 Audio for powerful sound quality, and 4K laser projection for making movie viewing a larger-than-life experience.

The cinema proudly introduces the first commercial IMAX® with laser theatre in Gujarat. IMAX® with Laser has been designed from the ground up exclusively for IMAX® screens. The experience is set apart by its next-generation 4K laser projection system which features a new optical engine and a suite of proprietary IMAX technologies that deliver increased resolution, sharper and brighter images, deeper contrast as well as the most distinct, exotic colors ever available on-screen. The new experience also features IMAX®’s Surround sound technology to deliver greater dynamic range and precision for the ultimate in audio immersion.

Speaking on the launch, Ajay Bijli, Managing Director, PVR INOX Limited, “We are thrilled to expand our presence in Gujarat with the opening of the largest cinema in Ahmedabad featuring the city and state’s first LUXE and IMAX® auditoriums. The evolution of next-generation destination shopping and entertainment centers is consistently leading the change in the market dynamics and PVR INOX Limited is taking the lead to be part of this evolutionary process. Our cinemas in these malls epitomize next-generation entertainment, offering audiences the finest global cinematic experiences.”

The Art Deco interiors of the cinema are sophisticated and elegant. With all the facets, including the opulent LUXE lounge and custom backlit artworks with a ‘V’ theme celebrating legendary actors the patrons are in for an extraordinary visual treat. Ergonomic recliners and an elaborate gourmet menu served on the seats are other things that will add to an optimal viewing experience for movie and food connoisseurs.

“We are delighted to unveil the biggest cinema in Ahmedabad, Gujarat, one of the most progressive states offering an investor-friendly destination. This marks a significant milestone for us as we introduce our hugely successful LUXE and IMAX® format to this part of the city to make cinema viewing more experiential. With cutting-edge technology and a focus on creating immersive viewing experiences, we are confident that our advanced cinema will become the premier destination for movie enthusiasts in the region,” said Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.

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INDIA PVR INOX, the largest and the most premium cinema exhibitor in India has joined hands with EazyDiner, India’s leading food discovery, table reservation & restaurant payment platform to enhance the dining-out experience. The collaboration marks a significant milestone in the entertainment and food & beverage industry, providing customers with substantial savings on their favorite meals and beverages while enjoying blockbuster movies.

All movie enthusiasts can enjoy a delightful discount of upto 25% on food & beverages, saving up to Rs. 1000 at PVR INOX cinemas all over India, spanning 1756 screens across 113 cities. From popcorn to nachos, burgers, beverages to sophisticated dining experiences at PVR INOX – The Luxury Collection portfolio, including Director’s Cut, Insignia, Maison, Home, and Gatsby’s, patrons just need to place their F&B order like the usual way at the cinemas and pay via Eazy Diner app to avail the discount, enriching their cinema experience.

Speaking on the partnership, Renaud Palliere, Chief TLC & Innovation, PVR INOX said, “At PVR INOX, we are dedicated to enhancing the movie-going experience for our patrons. Our partnership with EazyDiner is a testament to our commitment to innovation and customer satisfaction. By offering significant discounts on food and beverages, we aim to provide an integrated and delightful experience that combines the magic of cinema with the joy of dining. We believe this collaboration will set a new benchmark in the entertainment industry, making every visit to PVR INOX not just a movie outing but a complete, memorable experience.”

Going out for a movie or dining at a restaurant significantly enhances happiness and vibrancy and it offers a refreshing change of scenery, enriches social interactions, and creates lasting memories. This partnership not only offers financial benefits but also enhances the overall customer experience by seamlessly integrating dining and entertainment. By leveraging EazyDiner’s robust platform, PVR INOX aims to create a more convenient and enjoyable outing for its patrons, ensuring they have access to great deals and a wide range of culinary options.

Speaking on this incredible partnership, Kapil Chopra, Founder, EazyDiner stated, “EazyDiner is thrilled to collaborate with PVR INOX and offer movie enthusiasts an eating experience like no other. With PayEazy, customers can now enjoy their favorite snacks at a discounted price, adding more value to their cinema experience. We believe that we can not only re-imagine the dining industry but also the entertainment industry. EazyDiner is proud to have partnered with PVR INOX to bring in the best of the offers saving up to Rs.1000 for F&B spends at the theatres.”

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PATNA: PVR INOX, the largest and the most premium cinema exhibitor in India has achieved a significant milestone by inaugurating 18 Screens across 2 new multiplexes – 14 screens in Pune and 4 screens in Patna today. The launch of these cinemas aligns with its medium and long-term strategy of expanding its screen presence across pivotal markets. The company consolidates its presence in the West with 361 screens in 79 properties and 142 screens in 37 properties in the East.

The new 14-screen Megaplex at Phoenix Mall of the Millennium, Wakad, Pune is the first cinema in the city featuring a colossal 14 screens, including 2 INSIGNIA, 1 IMAX, 1 MX4D, 1 KIDDLES and 9 Premiere auditoriums with last row celebrity recliners. The property has a seating capacity of 2199 audiences and is equipped with the best-in-class theatrical solutions with 4K Laser projectors in all auditoriums, advanced Dolby Atmos audio, and Volfoni 3D screens.

PVR INOX expands its footprints in the East region, with the launch of its second property in Patna, Bihar at the city’s biggest lifestyle destination, City Centre Patna, becoming the largest cinema exhibitor in the city. The cinema is equipped with the most modern theatrical solutions including 2K projectors, Dolby 7.1 sound, and Next-Gen 3D technology. The property has a seating capacity of 864 audiences with added comfort through plush recliner seats.  

Commenting on the achievement, Ajay Bijli, Managing Director, PVR INOX Limited, said, “Opening 18 screens in two distinct cinemas spread across the extensive expanse of our nation marks a truly gratifying milestone for us. At PVR INOX, our commitment is to transform cinemas into impeccable out-of-home entertainment hubs with our primary goal to enhance the cinema-viewing experience, making it more experiential, aspirational, and easily accessible for consumers across various regions and demographics. We are dedicated to creating an environment where everyone can immerse themselves in the magic of movies, transcending boundaries and enriching the cinematic journey for all.”

Megaplex presents an extensive cinematic extravaganza with multiple cinema formats offering diverse movie experiences all under one roof. While INSIGNIA, the ultra-luxurious cinema format embodies the pinnacle of luxury with plush leather recliner seats with micro adjustable neck rests, gourmet food, with a butler-on-call, IMAX provides the world’s most immersive movie experience. MX4D® revolutionizes the 4D cinema experience with motion and effects built into the seats and theatre walls generating sensations like jolts, pokes, wind, water and scents perfectly synchronized with the movie. KIDDLES, an enchanting cinema format is an entertainment paradise for children with a dedicated play area and age-appropriate content.

“We are thrilled to share the exciting news of inaugurating two new properties in the Western and Eastern regions of our nation. PVR INOX is actively engaging in the dynamic landscape of integrated retail development across the country, aiming to establish cinemas as the favored entertainment destinations for urban dwellers. As both Pune and Patna undergo rapid expansion in their metropolitan areas, we take great joy in offering additional choices to consumers in these cities, enriching their big-screen movie experiences while becoming an integral part of the cultural and leisure fabric of these evolving urban landscapes”, said Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.

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• Revenue of Rs 13,244 mn*, EBITDA of Rs 1,003 mn*, and PAT loss of Rs -441 mn* for the quarter
• Patrons visiting our cinemas: 33.9 mn (increase of 11% QoQ).
• Average ticket price of Rs 246 (increase of 3% QoQ)
• Average F&B spend per patron of Rs 130 (increase of 9% QoQ)
• 31 new screen openings across 5 properties during the quarter.
• As of date, PVR INOX operates 361 cinemas with 1,707 screens across 114 cities

* Numbers excluding the impact of Ind AS 116-‘Leases

GURUGRAM: PVR INOX Limited today announced its unaudited consolidated financial results for the quarter ended June 30, 2023.

As the appointed date for the PVR INOX merger was January 1st, 2023; Q4 FY’23 & Q1 FY’24 results for the company are reported on a merged basis for PVR and INOX and are not comparable with Q1 FY’23.

The Appointed date for the merger of PVR Limited and INOX Leisure Limited was 1st January 2023. Consequently, Q4 FY’23 and Q1 FY’24 results for the company are reported on a merged basis for PVR INOX and are not comparable with earlier periods

Sequentially, the quarter witnessed an 11% increase in admissions from 30.5 million admissions in Q4 FY’23 to 33.9 million admissions in Q1 FY’24. Average ticket price and Spend per head on Food & Beverage increased by 3% and 9%. Driven by strong operating performance, ticket sales increased by 15% and Food & Beverage sales increased by 22% quarter on quarter. Ad income in Q1 FY’24 remained at almost the same level as in Q4 FY’23.

The quarter witnessed a muted start in April, with limited movie releases in Hindi. The box office picked up pace in the month of May with the release of, ‘The Kerala Story’ which turned out to be the biggest release of this quarter along with other superhits like ‘Fast X’ and ‘Guardians of the Galaxy Vol. 3’ from Hollywood, and ‘2018’ from Malayalam. The momentum continued in June with the release of ‘Adipurush’, which recorded the highest weekend admissions in 2023. Unfortunately, the movie did not do well post its first weekend. Other movies that delivered reasonable performances were ‘Spiderman: Across the Spiderverse’, ‘The Flash’, and ‘Transformers: Rise of the Beasts Hollywood. Regional movies like ‘Carry on Jatta 3’ in Punjabi and ‘Baipan Bhari Deva’ in Marathi, which was released towards the end of the quarter, have achieved remarkable record-breaking success.

Q1 FY’24 saw the release of the highest number of Hollywood movies post-pandemic, which, combined with a robust performance at the Box Office, led to an impressive growth of 70% in quarter-on-quarter box office collections for Hollywood films. The recent success of Hollywood blockbusters like ‘Oppenheimer’, ‘Mission Impossible: Dead Reckoning Part 1’ and ‘Barbie’ reaffirms our belief that the audience’s enthusiasm for theatrical moviegoing remains intact when there is compelling content.

Looking forward to FY’24, we are optimistic about the robust content lineup across all languages. Our upcoming release slate includes several highly anticipated Hindi movies such as ‘Oh My God 2’ starring Akshay Kumar, ‘Gadar 2’ starring Sunny Deol, and ‘DreamGirl 2’ starring Ayushman Khurana in August; ‘Jawaan’ starring Shahrukh Khan in September; ‘Ganapath’ starring Tiger Shroff and ‘Tejas’ starring Kangana Ranaut in October; ‘Tiger 3’ starring Salman Khan in November; ‘Yodha’ starring Sidharth Malhotra and ‘Dunki’ starring Shahrukh Khan in December.

We are equally excited about upcoming Hollywood releases, including ‘The Meg 2: The Trench‘, ‘Blue Beetle’, ‘Teenage Mutant Ninja Turtles: Mutant Mayhem’, ‘Gran Turismo’ and ‘Retribution’ in August; ‘The Equalizer 3’, ‘The Nun 2’, ‘A Haunting in Venice’, ‘My Big Fat Greek Wedding 3’, ‘Dumb Money’ and ‘Expendables 4’ in September; ‘Kraven: The Hunter’, ‘Paw Patrol: The Mighty Movie’, ‘The Exorcist: Believer’, ‘Killers of the Flower Moon’, ‘Saw 10’ 3 in October; ‘Dune part 2’, ‘The Marvels’, Disney’s ‘Wish’ & ‘Napoleon’ in November among others.

From the Regional genre, we have, ‘Jailer’ starring Rajinikanth, ‘Bhola Shankar’ starring Chiranjeevi, and ‘King of Kotha starring Dulquer Salmaan in August; ‘Kushi‘ starring Vijay Deverekonda and Samantha Prabhu, ‘Viduthalai Part 2’ starring Vijay Sethupathi and ‘Salaar’ starring Prabhas in Sep’23, among others.

During the quarter, PVR INOX opened 31 new screens in 5 cinemas. We exited 14 underperforming screens across 4 cinemas in line with our focus on profitable growth. These planned exits form part of the guidance we had given in the last quarter.

As of date our screen portfolio (including 38 management screens) stands at 1,707 screens across 361 cinemas in 114 cities in India and Sri Lanka.

Commenting on the results and performance, Mr. Ajay Bijli, Managing Director, PVR INOX Ltd., said, “The exceptional performance of Hollywood movies both in terms of the increase in number of releases year on year and the box office collections during the quarter reinforces our belief in consumers love for theater-going. It’s heartening to see the blockbuster success of unconventional movies like Barbie and Oppenheimer in India, clearly indicating that audiences choose the big screen for a unique cinema experience. Notably, the Hindi Box office has shown a gradual reduction in QoQ volatility, accompanied by improved performance of mid-scale Hindi movies, indicating a growing appetite for fresh Hindi content among audiences. We strongly believe that as we progress through the rest of the year, we will witness a rising trend of Box Office across all genres.”

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