MUMBAI: SBI General Insurance, one of India’s leading general insurance companies, has announced a new film featuring Pankaj Tripathi in continuation of its campaign ‘Chuniye Bharosa, Apno Sa’. The film highlights the growing need for health insurance in our daily lives and in these uncertain times.

India is witnessing a steady rise in lifestyle-related health concerns and medical inflation, increasing the financial burden on households during emergencies. Recent government data released through the National Statistical Office’s (NSO) 80th round health survey showed that an average hospitalisation in the country now leads to an out-of-pocket expenditure of over ₹34,000 for households, underscoring the significant financial burden medical emergencies can place on families despite growing health insurance penetration.

Featuring Pankaj Tripathi, the film is rooted in the realities of everyday life. It vividly reflects the daily hustle, long commutes, demanding workdays, and sacrifices people make to secure a better future for their families. Through an emotional and relatable narrative, the film reminds viewers that while they work tirelessly for their loved ones, they often overlook a key priority: protecting their family’s health and financial well-being and securing the future of those who matter most. The campaign reinforces the importance of choosing trusted and adequate health insurance support during uncertain times.

Speaking on this, Rathin Lahiri, Head – Marketing & CSR, SBI General Insurance, said, “Healthcare preparedness today is about more than just owning an insurance policy. For salaried individuals with family responsibilities, setting aside at least 2% of annual income towards insurance can be a prudent step to address changing health needs and rising medical costs. Through our Chuniye Bharosa, Apno Sa campaign, featuring Pankaj Tripathi as brand ambassador, we wanted to reflect the everyday efforts people make for their loved ones while encouraging a more proactive approach to protecting their family’s health and financial well-being. The campaign underscores the importance of choosing coverage that genuinely supports families during uncertain times.” 

Health insurance today is evolving beyond emergency financial support to become an important pillar of long-term healthcare and financial preparedness for families. Planning through adequate health coverage can often help families navigate medical uncertainties more confidently while reducing financial strain during emergencies.

SBI General Insurance continues to offer customer-centric health insurance solutions designed to support individuals and families with comprehensive coverage and flexible benefits. Its recently launched Health Alpha plan offers customisable coverage options, cashless hospitalisation across an extensive hospital network, preventive healthcare benefits, coverage for modern treatments, and seamless claims assistance, helping customers choose protection suited to their evolving healthcare needs.

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NEW DELHI: India’s maternity healthcare landscape is undergoing a significant shift, with more women accessing formal, institutional care than ever before. As per data from the Ministry of Health and Family Welfare, with over 88–90% of births now occurring in institutional settings, the share of institutional deliveries has reached 97.3% in 2023–24, signalling a sustained shift towards formal, hospital-based maternal care. Government data presented in 2025 further showed that C-section deliveries accounted for over 27% of all reported births in India during 2024–25, reinforcing the growing shift towards medically intensive maternity care.

Against this backdrop, Care Health Insurance highlights a clear expansion in women’s health claims, both in scale and intensity. Women’s health insurance claims rose 37% from FY25 to FY26, with the 20–40 age group continuing to drive this growth, increasing from 25% over the same period.

At the same time, maternity-related claims are becoming more cost-intensive, with Tier 2 and Tier 3 cities continuing to account for a larger share of overall claims, contributing to 60% of all maternity claims reported to the company.

A shift in the maternal age profile is also visible. In FY26, women aged above 35 years accounted for 12% of total maternity claim volumes, which was higher compared to previous years and increasing. The cost of this age group was 18% of the overall claim amount, indicating higher cost intensity associated with later-age pregnancies.

Overall maternity claim outgo has risen by 25% over the last two years, even as claim volumes have fluctuated, indicating a shift towards higher spend per case.

While deliveries are becoming increasingly institutionalized and more efficient, the proportion of women discharged within five days for maternal care has increased from 75% in FY24 to 82% in FY26. This duration of discharge is not resulting in cost reduction; instead, the company has seen an upward trend in cost intensity for maternal treatment.

Taken together, these trends reflect a structural shift in maternal healthcare, with rising cost intensity and evolving care patterns driving higher financial exposure. The findings are further reinforced by broader public health data, which indicates that a majority of women in India are accessing formal antenatal care services, while three out of four continue to have inadequate dietary iron intake, highlighting persistent nutritional gaps and long-term health vulnerabilities beyond maternity.

Commenting on the findings, Manish Dodeja, Executive Director & Chief Business Officer, Care Health Insurance, said, “Women’s health insurance claims are no longer following a linear growth pattern; they are expanding in both scale and intensity. We are seeing a clear shift in the maternity landscape, with costs rising steadily. While care pathways are becoming more efficient, the financial exposure associated with maternal healthcare is increasing. This is not just a utilisation trend; it reflects a broader shift in how women are accessing and experiencing healthcare today. It is therefore important for individuals to periodically reassess their coverage to ensure it remains aligned with evolving needs.”

As maternal healthcare continues to formalise and utilisation rises, ensuring adequate and timely health insurance coverage remains critical to managing financial exposure and ensuring continuity of care.

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This initiative acts as a catalyst for the IRDAI’s ‘Insurance for All by 2047’ mission, evolving life insurance from a “push-product” into a grassroots necessity. By expanding its agency footprint into India’s emerging economic corridors, Axis Max Life aims to serve as a critical last-mile enabler, bridging the protection gap and driving financial inclusion.

Sumit Madan, Managing Director and Chief Executive Officer, Axis Max Life, said, “Our commitment is to ensure financial protection reaches every corner of India, starting with a tangible presence where customers are underserved. The addition of 50 offices reflects our focus on Tier 2 and Tier 3 markets to respond directly to the protection needs of emerging India. By nurturing local advisory talent, we are creating a ‘Bharose Ka Address’ that empowers communities and enables us to meaningfully contribute to IRDAI’s vision of Insurance for All by 2047.”

Beyond insurance coverage, the ‘Bharose Ka Address’ offices will unlock significant employment opportunities for the local communities. A structured recruitment and empowerment program supports each branch, equipping new advisors with the digital tools and training necessary to deliver relevant financial advice. This hyperlocal approach ensures that financial advice is culturally resonant and seamlessly integrated into the unique financial journeys of households across the country.

While this rollout is a key FY26 milestone, ‘Bharose Ka Address’ represents a long-term commitment to India’s protection ecosystem. This expansion provides the foundational infrastructure to support a future-ready agency network capable of delivering consistent, high-quality protection solutions.

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PUNE(S.N): In alignment with the Government of India and insurance regulator’s vision of “Insurance for All by 2047”, OneCircle Insurance Brokers Private Limited is establishing a network of Point of Sales Persons (PoSPs) who will be identified, trained, and certified to provide advice and solutions on a range of insurance products. The PoSPs known as ‘OneCircle Champion’^TM will be deployed across cities and rural areas, starting with the Pune region to offer insurance choices at the customer’s doorstep.

A Mumbai-headquartered Direct Broker for Life & General Insurance, OneCircle Insurance Brokers, will initially focus on renewal of Truck & Car insurance, a segment where insurance penetration can be further enhanced due to the rapidly increasing vehicle population. By identifying and training local persons to provide need-based advice and a comparison of relevant options to customers from various insurance companies, the Company aims to create an inclusive and impact-oriented initiative. Customers can select a policy of their choice and pay the premium directly to the insurer on their mobile phones with OneCircle Champion^TM assisting them through the process.

When purchasing or renewing insurance policies, customers often need personal advice to understand the various technical Terms & Conditions of the policies tied to the applicable insurance premium. The PoSP offers local advice and solutions at the customer’s doorstep using suitable technology tools to provide a hassle-free, paperless, safe, and smooth experience for selecting and purchasing the most appropriate insurance policy.

OneCircle Champion^TM will use a mobile-friendly technology to offer Truck & Car insurance solutions at competitive premiums to customers. OneCircle Champion^TM will also support customers for their service requirements, including any claims coordination with insurance companies.

OneCircle Insurance Brokers sold its first customer policy to Mrs. Sumitra Purohit, owner of a pick-up truck, through their OneCircle Champion^TM at Talawade, 35 kms from Pune.

Sumitra Purohit, first customer of OneCircle Insurance Brokers Private Limited, said, “I am happy to become the first customer of OneCircle Insurance Brokers by renewing the insurance of our family’s pick-up truck effective 26th January. Mr. Chintamani Chavan, OneCircle ChampionTM, provided us excellent advice and quotations from multiple insurance companies, and personally explained in detail each and every aspect of the options available for our insurance renewal. With such simplicity and clarity in explaining, the decision to go ahead with the insurance renewal was easy.”

Dr. Jaideep Devare, Co-Founder & Executive Chairperson, OneCircle Insurance Brokers Private Limited, said, “OneCircle Insurance Brokers was founded with a deep desire to build a purpose-driven, profitable, and impact-oriented organisation for fulfilling our Core Purpose of ‘Protecting Lives and Livelihoods through Insurance’TM. We aim to improve accessibility and affordability of insurance in Tiers 2-4 cities and rural India, thereby contributing to the vision of ‘Insurance for All by 2047’. Team OneCircle is committed to expanding insurance penetration through innovation and co-creation of customer-centric, affordable, and transparent insurance products and solutions.”

Richard Clement, Co-Founder, CEO & Principal Officer, OneCircle Insurance Brokers Private Limited, said, “We are delighted to launch our Point of Sales Person (PoSP) program called ‘OneCircle Champion’^TM in Pune, starting with Truck & Car Insurance. The brand ‘OneCircle Champion’^TM celebrates the entrepreneurial spirit of PoSPs who strive for excellence by understanding customer needs, offering the right advice and solutions, thereby building a strong local customer community.”

Shobhit Gandhi, Co-Founder & Chief Financial Officer, OneCircle Insurance Brokers Private Limited, said, “Our market surveys and stakeholder discussions revealed significant gaps in customer awareness of insurance providers, product options, and policy terms and conditions. At OneCircle Insurance Brokers, we aim to bridge this gap and increase insurance penetration by offering in-person advice to customers through our ‘OneCircle Champion’TM with the use of technology, which is seamless, transparent, and secure for our customers.”

OneCircle Insurance Brokers plans to expand to other geographies, offering more insurance products and increasing insurance company partnerships in the next few months.

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PUNE: ICICI Lombard General Insurance, one of India’s leading private general insurers, has expanded its nationwide footprint with the launch of new micro-offices across Bongaigaon (Guwahati), Dharampur (Vapi), Hajipur (Patna), Kalwan & Sinnar (Nashik), Katraj & Rajgurunagar (Pune), and VikasNagar (Dehradun). With this, the company further strengthens its network of over 100 micro-offices across the country. This strategic expansion underscores ICICI Lombard’s commitment to enhancing insurance access for customers in semi-urban, rural, and underserved regions.

The micro-office model is designed to bring the company closer to its customers and partners, offering a compact, agile, and community-centric service presence. These offices will enhance last-mile connectivity, support deeper engagement with local markets, and enable the development of tailored insurance solutions that reflect the unique needs of each region. By facilitating timely assistance and fostering trust-based relationships, the micro-offices serve as an important lever in driving insurance penetration.

Commenting on the expansion, Anand Singhi, Chief – Retail and Government, ICICI Lombard, said, “The expansion of our micro-office network reflects our commitment to deepening insurance access in a manner that is both meaningful and locally relevant. These offices represent a strategic shift towards being present where our customers live, work, and make financial decisions. By strengthening our on-ground engagement, we are equipping our agents, empowering communities with better awareness, and ensuring that quality protection is available with greater convenience and trust. As India’s growth markets evolve, proximity and personalised service will define the next frontier of customer expectations, and we are determined to lead that journey with agility, innovation, and purpose.”

Aligned with the theme ‘Trust & Safety, Now within your reach,’ the micro-office network brings together ICICI Lombard’s nationwide capabilities with hyper-local relevance. The initiative supports greater awareness, education, and personalised service delivery in markets where relationships and on-ground presence significantly influence financial decisions. It also reinforces the company’s commitment to the IRDAI’s vision of ‘Insurance for All by 2047’.

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Establishing a clear focus on protection, SBI Life’s protection new business premium stood at ₹2,211 crores for the period ended September 30, 2025, marking a growth of 29%. Protection Individual new business premium stands at ₹371 crores for the period ended September 30, 2025. Individual New Business Premium stands at ₹12,175 crores with 6% growth over the corresponding period ended on 30^th September, 2024.

SBI Life’s profit after tax stands at ₹1,089 crores for the period ended September 30, 2025, with a growth of 4% over the corresponding period ended on September 30, 2024.

The company’s solvency ratio continues to remain robust at 1.94 as of September 30, 2025, as against the regulatory requirement of 1.50.

SBI Life’s AUM also continued to grow at 10% to ₹4,81,465 crores as on September 30, 202,5, from ₹4,38,954 crores as on September 30, 2024, with the debt-equity mix of 60:40. 95% of the debt investments are in AAA and Sovereign instruments.

The company has a diversified distribution network of 343,543 trained insurance professionals and a wide presence with 1,154 offices across the country, comprising of strong bancassurance channel, agency channel, and others, comprising corporate agents, brokers, Point of sale persons (POS), insurance marketing firms, web aggregators, and direct business.

Performance for the period ended September 30, 2025

• Private Market leadership in Individual New Business Premium & Individual Rated Premium with market share of 25.4% & 22.6% respectively.
• Annualized Premium Equivalent (APE) stands at ₹9,917 crores with growth of 10%.
• Total New Business sum assured stands at ₹7,11,739 crores with 99% growth.
• Improvement in 13M persistency by 70 bps
• Value of New Business (VoNB) stands at ₹2,753 crores with a growth of 14%.
• VoNB Margin stands at 27.8%.
• Indian Embedded value (IEV) stands at ₹75,997 crores with a growth of 15%.
• Profit After Tax (PAT) stands at ₹1,089 crores with 4% growth.
• Robust Solvency ratio of 1.94.
• Assets under Management stand at ₹4,81,465 crores with 10% growth.
• Operating return on embedded value stands at 17.6%.

Disclaimer:

Except for the historical information contained herein, statements in this release that contain words or phrases such as ‘will’, ‘expected to’, etc., and similar expressions or variations of such expressions may constitute ‘forward-looking statements’. These forward-looking statements involve several risks, uncertainties, and other factors that could cause actual results, opportunities, and growth potential to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to, the actual growth in demand for insurance and other financial products and services in the countries that we operate or where a material number of our customers reside, our ability to successfully implement our strategy, including our use of the Internet and other technology our exploration of merger and acquisition opportunities, our ability to integrate mergers or acquisitions into our operations and manage the risks associated with such acquisitions to achieve our strategic and financial objectives, our growth and expansion in domestic and overseas markets, technological changes, our ability to market new products, the outcome of any legal, tax or regulatory proceedings in India and in other jurisdictions we are or become a party to, the future impact of new accounting standards, our ability to implement our dividend policy, the impact of changes in insurance regulations and other regulatory changes in India and other jurisdictions on us. SBI Life Insurance Company Limited undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

This release does not constitute an offer of securities.

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• West Zone records a Protection Quotient higher than the national urban average
• Term insurance awareness and ownership rise significantly in the zone
• Mumbai leads among metros in Protection Quotient; Shares top position in Knowledge Index with Bengaluru
• 1 in 3 respondents cite financial constraints as a key barrier to term plan purchase
• Insurance coverage now overtakes premium as the top factor in term insurance purchase
• Citizens from the West Zone increasingly invest with intent – child’s education, marriage, and old age security top priorities

PUNE: Axis Max Life Insurance Limited. (“Axis Max Life” / “Company”), formerly known as Max Life Insurance Company Limited, has unveiled the West Zone findings of the seventh edition of its flagship survey – India Protection Quotient (IPQ), conducted in partnership with KANTAR, the world’s leading marketing data and analytics company. The findings from the West Zone reveal a steady improvement in protection sentiment, led by rising awareness of term insurance and growing intent to use life insurance as a tool for long-term financial planning.

Axis Max Life is launching the India Protection Quotient 7.0 under the unified narrative of ‘Bharosa Talks’ that will spotlight India’s evolving financial and protection mindset. Through this platform, Axis Max Life aims to amplify real voices across demographics – urban, rural, salaried, gig workers, and retirees, offering authentic insights into how India views protection, planning, and long-term security. As financial anxieties shift over time and aspirations evolve, Bharosa Talks will serve as a critical pulse for industry, regulators, and policymakers to understand emerging consumer priorities.

As per IPQ 7.0, the Protection Quotient in the West Zone has maintained a score one point higher than the national urban average, reaffirming the region’s consistent progress in life insurance awareness and confidence. While security and ownership levels remain stable, a significant uptick in term plan awareness and adoption has contributed to the zone’s strong standing.

Sumit Madan, Chief Distribution Officer, Axis Max Life, said, “The West Zone’s sustained progress in the Protection Quotient reflects a clear shift in consumer mindset. IPQ 7.0 points to a maturing market, especially among the salaried class and metro residents in cities like Mumbai, where people are moving beyond basic insurance ownership toward more purpose-driven financial planning. More consumers are now prioritizing adequate term coverage over low premiums, with long-term family goals at the center of their decisions. This signals a deeper understanding of life insurance as a key pillar of financial security. While this progress is encouraging, affordability remains a barrier, particularly for the self-employed. This presents a clear opportunity for the Indian life insurance industry to innovate with more flexible, inclusive solutions and to strengthen advisory outreach. Doing so will not only expand access but also play a vital role in building a more resilient and financially protected India.”

The IPQ 7.0 study continues to shine a light on evolving consumer behaviour across India, with the West Zone’s performance offering both insights and inspiration for other regions seeking to strengthen financial protection and awareness.

West Zone Outpaces National Average in Protection Preparedness: IPQ 7.0

The West Zone has outperformed the national urban average in the latest India Protection Quotient (IPQ) 7.0, underscoring a growing shift toward protection-led financial planning. With a Protection Quotient (PQ) one point higher than the national urban average, the region demonstrates rising awareness and an evolving approach to life insurance, despite lingering financial barriers.

Protection Quotient and Knowledge Index on the Rise

The findings highlight a notable uptick in the Knowledge Index among West Zone respondents, indicating improved understanding of insurance products and financial planning. While life insurance ownership and perceived financial security have remained stable, the overall Protection Quotient growth signals increasing intent toward safeguarding future financial well-being.

Term Insurance: Coverage Now Trumps Cost

For the first time, West Zone citizens have shown a clear preference for coverage over premium when buying term insurance. This represents a fundamental behavioural shift, aligning with a broader national trend that favours adequate protection over affordability alone. The zone has seen a marked increase in both awareness and ownership of term plans, cementing its position as a growing hub of insurance-conscious consumers.

Investment Motivated by Family-Centric Goals

The report also reveals a more values-driven approach to investing, with over 40% of West Zone respondents citing goal-based investing as their strategy. Key financial priorities include children’s education, marriage, retirement planning, and purchasing assets such as homes and cars — all pointing toward a more holistic and purpose-led financial mindset.

Persistent Financial Constraints Remain a Challenge

Despite this progress, financial constraints continue to hinder broader adoption. One in three respondents in the West Zone cite premium affordability as a major barrier, particularly among self-employed individuals and first-time insurance buyers. This underlines the need for flexible, accessible insurance products and greater financial literacy efforts to close the protection gap.

Salaried Individuals Drive Regional Growth

The PQ surge in the West is largely driven by salaried professionals, who have shown significant improvement in their Knowledge Index. In contrast, self-employed individuals have exhibited stagnant performance across key indicators, suggesting the need for targeted advisory services and more inclusive product outreach.

Mumbai Leads Among Metros

Among major metropolitan areas, Mumbai has emerged as the top performer in Protection Quotient within the West Zone, and shares the top rank in the Knowledge Index with Bengaluru. The city reflects high engagement with insurance products and a strong sense of financial preparedness, positioning it as a model for urban financial resilience.

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PUNE: Tata AIA Life Insurance Co. Ltd. (Tata AIA), one of India’s leading life insurance companies, is proud to announce that it has registered 235 Million Dollar Round Table (MDRT) qualified Advisors in Maharashtra, underscoring its commitment to excellence in financial advisory services. According to the 2025 Global MDRT Ranking, the Company registered 31 Advisors from Nashik & 97 Advisors from Pune for the coveted MDRT title.

According to the recently released Global MDRT Ranking for 2025*, Tata AIA has once again secured the highest number of MDRT-qualified advisors in India for the third consecutive year, while achieving an impressive #4 global ranking. With a record 2,871 MDRT qualifiers, this milestone reflects an 11% growth from the previous year, showcasing the rising calibre and unwavering dedication of Tata AIA’s advisors.

What truly sets Tata AIA apart is its deep commitment to diversity and inclusion. With an all-time high of 1,343 female MDRT members, Tata AIA has secured the #7 position globally among the Top 25 Companies by Female Membership. The 8.5% growth in female MDRT qualifiers underscores Tata AIA’s ongoing commitment to empowering women within the financial sector, ensuring that consumers benefit from expert, world-class financial advice provided by a diverse team of advisors.

This remarkable achievement underscores Tata AIA’s commitment to delivering best-in-class financial advice, powered by the expertise of its MDRT-qualified advisors, ensuring that consumers receive exceptional service and guidance. The Company registered 191 MDRT qualifiers, 17 Court of the Table (COT), and 5 Top of the Table (TOT) qualifiers in Maharashtra. A COT qualifier must generate three times the sales of an MDRT qualifier, while a TOT qualifier must generate six times the sales of an MDRT qualifier.

Amit Dave, Chief Distribution Officer – Proprietary Business, Allied Channels and Agency Sales, Tata AIA, said,

“It is truly an honour to be ranked #4 globally in the MDRT rankings and to continue leading the industry in India. This milestone is a testament to the success of our Premier Agency model and the relentless commitment of our advisors. The MDRT qualification is not just a personal achievement for our advisors; it represents the trust and confidence our consumers place in Tata AIA, knowing they are receiving world-class financial advice.”

What Does This Mean for You?

MDRT – The Gold Standard in Financial Advice

Being an MDRT member is considered the ultimate benchmark for life insurance and financial services professionals worldwide. These advisors demonstrate the highest level of professional knowledge, strict ethical conduct, and an unwavering commitment to delivering excellent service. When you choose a Tata AIA advisor, you are assured of receiving the best financial advice tailored to your unique needs, helping you protect your present and secure your future.

MDRT Advisors: Helping You Achieve Your Financial Goals

Tata AIA’s MDRT-qualified advisors go beyond selling life insurance. They leverage their expertise to guide you in making informed decisions that align with your long-term financial objectives. Whether it’s planning for retirement, securing your family’s future, or making the most of your investments, you will receive comprehensive, trusted advice that’s rooted in experience and dedication.

Providing Career Opportunities: The Best Place to Be an MDRT Advisor

Tata AIA is committed to creating rewarding career opportunities for individuals passionate about making a difference. By promoting the MDRT qualification, Tata AIA offers a clear career path for aspiring financial advisors. Through its Premier Agency model, Tata AIA selects and nurtures top talent, providing them with comprehensive training, career progression, and extensive digital support.

This investment in people not only strengthens the company’s network of advisors but also ensures that individuals seeking a meaningful, impactful career in financial services can find success. Tata AIA’s robust support system gives advisors the tools to achieve MDRT status, which means higher earning potential and a rewarding career helping people secure their financial futures.

How MDRTs Drive Business Results at Tata AIA

MDRT-qualified advisors provide a distinct advantage to life insurers, offering expert guidance that leads to more satisfied consumers and higher retention for the brand. At Tata AIA, our MDRT advisors have been pivotal in delivering exceptional service, fostering a loyal customer base.

For FY 2024-25, Tata AIA ranked top in four out of five Persistency cohorts, including the crucial 13th-month persistency, a key measure of consumer loyalty and long-term financial health. Persistency tracks the percentage of consumer who renew their policies, reflecting trust in our services.

MDRT-qualified advisors drive this high persistency by offering personalized advice, understanding client needs, and providing continuous support, ensuring consumers remain confident in their decision to stay with Tata AIA.

* https://members.mdrt.org/about-MDRT/company-rankings/

Note: The ranking is based on the registered count of Insurance Agents

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The Bharti AXA Life Guaranteed Bachat Plan is built on a strong promise – “Protection bhi, Bachat bhi.” It gives customers life cover up to 30 times their annual premium (and up to 50 times with riders), along with guaranteed returns. This makes it an ideal plan for young professionals, business owners, salaried individuals, and families across Bharat who are looking for disciplined, worry-free financial planning.

Key Highlights of the Bharti AXA Life Guaranteed Bachat Plan:

• High Protection: Life insurance coverage of up to 30 times your annual premium from day one (can go up to 50x with rider options).
• Guaranteed Returns: Customers receive assured benefits, helping them save confidently for future goals.
• Flexible Payout Options: Choose to receive your benefits as a lump sum or regular income based on your needs.
• Optional Riders: Enhance your protection with multiple rider combinations like accidental death, critical illness, hospital cash, and waiver of premium.
• Tax Benefits: As per prevailing tax laws under the Income Tax Act, 1961.

Speaking on the launch, Prerak Parmar, Chief Growth Officer at Bharti AXA Life Insurance, said, “At Bharti AXA Life, we believe that insurance should be simple, reliable, and made for the everyday Indian. The Bharti AXA Life Guaranteed Bachat Plan is created for people who want protection and savings, both, without any surprises. With guaranteed returns, flexible benefits, and the security of life cover, this plan empowers every Indian to protect their dreams and plan their future with confidence.”

The Bharti AXA Life Guaranteed Bachat Plan (UIN: 130N144V01) is a non-linked, non-participating individual savings life insurance plan, created to give customers full control of their savings. Customers can customize their policy term, premium payment term, benefit payout option, and rider coverage to match their needs.

This plan is a major step forward in Bharti AXA Life’s mission of serving the larger India, with products that are simple to understand, easy to buy, and designed for real financial needs. 

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The initiative was held as part of the Maharashtra State Insurance Awareness Plan, allocated by the Insurance Regulatory and Development Authority of India (IRDAI), with ABS LI being appointed as the lead life insurer for the State. Over several weeks, ABSLI organised awareness sessions in various Gram Panchayats across Pune district, covering blocks such as Mulshi, Ambegaon, Khed, Daund, Bhor, Junnar, Indapur, and Maval. To ensure the sessions were relatable and engaging, ABSLI introduced a gamified learning tool, a life-sized Snakes and Ladders board, to help villagers grasp insurance concepts simply and enjoyably.

Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance Company Limited, said, “At Aditya Birla Sun Life Insurance, we are deeply committed to driving insurance inclusion at the grassroots level. Through our efforts, we are not just spreading awareness; we are fostering a culture of financial responsibility and long-term security. We believe that every individual, regardless of where they live, deserves access to the knowledge and tools that can safeguard their family’s future.”

The event was attended by local students, teachers, and community members, who participated with great enthusiasm. Inside classrooms decorated with educational charts, students listened attentively as ABSLI representatives explained insurance concepts in a simple and relatable manner. The sessions were marked by curiosity and active engagement, reinforcing ABSLI’s commitment to supporting IRDAI’s vision of ‘Insurance for All by 2047’

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