BENGALURU: Livspace today announced the launch of “Vinciago,” a premium interior design brand that aims to meet the growing demand for uniqueness and personalization by crafting homes that blend scientific design with passionate artistry, creating spaces that tell unique stories. 

As per recent real estate trends, while overall sales of residential homes have grown by 31% in 2023 over 2022, luxury homes have grown by 96% during the same period thereby increasing the share of luxury homes from 6% to 9% of overall units. This trend, driven by premiumization, creates the perfect opportunity for Vinciago to transform premium home experiences nationwide. Showcased at Livspace Experience Centres, Vinciago will be available in major metro cities, including Delhi/NCR, Mumbai, Bangalore, Pune, Kolkata, Chennai, Hyderabad, and Ahmedabad, and additionally in key non-metro cities including Surat, Vadodara, Jaipur, Lucknow, Goa, Kochi, Nashik, Coimbatore, Nagpur, Bhopal and Indore. 

Commenting on the launch of Vinciago, Saurabh Jain, Co-founder & CEO – India Operations, Livspace said, “The launch of Vinciago comes at a perfect time to tap into India’s surging premium housing market. We’re not just building premium homes; we’re redefining interior design for those seeking a personalized experience. The opportunity that lies ahead is immense in growth and size and we are excited to be able to broaden our spectrum of offerings and cater to the premium homes segment. Vinciago stands out with its meticulous attention to detail and commitment to customizable designs. Our belief that homes should reflect individual tastes drives our team to collaborate closely with buyers, transforming their visions into personalized masterpieces. Each Vinciago home is a unique blend of our expertise and the homeowner’s personality, perfectly aligning with the growing demand for bespoke living spaces.”

Livspace is on an upward journey to redefine home interiors and renovations in India. Consolidating its leadership in the organized home interiors sector, Livspace plans to establish over 100 Design Experience Centres (ECs) while strengthening its presence in existing markets. With a diverse range of home interior and renovation solutions, Livspace has become the go-to destination for residents seeking top-notch designs, quality products, and expert guidance. Positioned to capture the demand for modular solutions in tier 2 and tier 3 markets, Livspace currently boasts a network of over 52 stores in metros and non-metros, including Delhi-NCR, Bengaluru, Mumbai, Ahmedabad, Jaipur, and Kochi. 

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• Link 1: Godrej Interio | Summer Vibe Sale | Range of kitchens
• Link 2: Godrej Interio | Summer Vibe Sale | Wide range of furniture
• Link 3: Godrej Interio | Summer Vibe Sale | Furniture Inspiration

MUMBAI: Each customer has distinctive preferences shaped by their personal style and specific needs which also resonate in their choices of furniture. This has been beautifully captured in the newly launched campaign “Summer Vibe Sale” by Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group. The series of three films captures Godrej Interio’s wide range of aesthetically designed furniture crafted to suit the needs of modern Indian families, their dynamics, lifestyle and aspirations, showcasing stories about tailored solutions for personal spaces.

The first film focuses on how consumers today find inspiration everywhere around them including social media and magazines; it showcases a young couple capturing snapshots of furniture inspirations. This journey transitions into them visiting the store, illustrating the seamless fusion of imagination and reality – ‘If it’s on your mind, you will get it at the Godrej Interio store’. The second film provides audiences with a glimpse of the abundant choices and personalization options available for a sofa at Godrej Interio. From multiple fabric options to various designs and layout choices, customers can choose sofas to suit their preferences. Lastly, the third film invites viewers into the heart of the home – the kitchen. Through a charming vignette, a couple’s playful banter over breakfast leads them to the Godrej Interio Kitchen Gallery, where they discover the perfect blend of functionality and aesthetics tailored to their tastes and needs.

Speaking about the films, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said, “Godrej Interio continues to be an integral part of modern Indian families and their journey towards personalization. We offer our consumers a wide range of furniture catering to their needs. For instance, our latest range of Upmods furniture offers endless customization possibilities for each component to the consumers. Our latest campaign gives you a glimpse of a varied range of furniture and furnishing solutions that the brand has to offer right from the colors to the material of the furniture. At Godrej Interio, we firmly believe in empowering customers to create spaces that reflect their unique personalities. Through these films, we invite viewers to embark on a journey of discovery and creativity with us. This approach has enabled us to build and maintain the love and support of consumers for over a century.” 

Ayan Chakraborty, Executive Vice President & General Manager, of Contract Mumbai, shares the inspiration behind the commercial, “Summer is a great season and a reason to refresh our homes, also because the new year is celebrated across many states in the country. The Godrej Interio Summer Vibe campaign focuses on kitchens, sofas, and other furniture in a series of 3 films. The Indian consumer is both particular and fastidious about her choices when it comes to choosing a kitchen build or furniture and Godrej Interio with its extensive range of designs, materials, colors, and configurations delivers on this mindset quite seamlessly.”

The brand has attractive schemes offering 35% off on their range of furniture. The campaign consists of 3 videos and will be available in 5 regional languages – Telugu, Kannada, Bengali, Malayalam, and Tamil in addition to English and Hindi. The film will be promoted on YouTube and the brand’s social media platforms.

Credits:

• Client: Godrej Interio
• Creative agency: Contract Advertising
• Agency Team:
• Rohit Srivastava, CSO
• Ayan Chakraborty, EVP & GM
• Rahul Ghosh, SVP & ECD
• Venkateshwaran Venkatrman, VP – Account Management
• Rainna Boothello, Group Account Director
• Namrata Wahi, Account Manager
• Iksha Sinha, Senior Account Executive
• Sagar Chhabria, VP & Senior CD – Art
• Parul Chugh, ACD – Copy
• Sameer Chavan, ACD – Art
• Akshay Kamble, Senior Manager – Films
• Production house:
• Sankat Mochan Films
• Director: Sanket Pathare

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PUNE: Godrej & Boyce, the flagship company of the Godrej Group, announces its business Godrej Interio, India’s leading furniture and interior solutions brand is set to offer a more enhanced experience for its customers in Pune by delivering value and aesthetics for the modern Indian home. Godrej Interio currently commands a market share of 15% and has strategic plans to inaugurate 60 new stores in the western market during the fiscal year 2024-25.

As the consumer demand has increased in Pune, Godrej Interio is determined to strengthen its omnichannel presence, in a bid to ensure a more accessible and seamless buying experience for its customers. The brand has over 15 showrooms, 70 channel partners, and 110 retail stores across Maharashtra and they aim to expand their presence to 25 showrooms, 100 channel partners, and an extensive network of over 200 retail stores across the state.   Pune has 108 showrooms (18 company-owned / others distributor-owned).

Speaking on the importance of this market, Dev Sarkar, Senior Vice President (B2C), Godrej Interio, said, “Godrej Interio boasts strong brand recall and a significant customer base nationwide. With Pune’s home furniture market experiencing steady annual growth of over 18%, there’s a noticeable surge in demand for various furniture categories, including home storage, bedroom sets, living room furniture, modular wardrobes, and kitchens for standalone residences. We’re strategically positioned to capitalize on these trends and enhance our market presence. Our goal is to achieve a 20% compound annual growth rate (CAGR) over the next three years, targeting revenue of approximately INR 400 crores from Western India by FY27. Moreover, Pune’s thriving real estate sector, driven by robust demand for homeownership and a supportive business environment, presents additional opportunities. The increasing preference for large-sized, mid-sized, and affordable homes underscores the dynamic nature of Pune’s real estate market, further benefiting organized furniture players like us.

Located in the state-of-the-art facility, our Shirwal manufacturing unit near Pune, we are contributing to employment opportunities for the nation’s youth.

Due to the strong brand recognition, we are certain that the brand will further expand the customer base bringing more patrons into the rapidly expanding Godrej Interio family.”

The recent ‘HomeScapes’ study by Godrej Interio reveals the unique expression of consumers’ personalities and values in their home and home décor choices. According to the study, more than half of Indian consumers (58%) express a profound emotional attachment to their first independently purchased piece of furniture. Additionally, a significant 74% of respondents believe that the furniture, furnishings, and decor chosen for their homes not only reflect personal growth but also symbolize professional and financial progress. The survey, conducted with 2822 Indians across the nation, provides valuable insights into the emotional and aspirational connections people have with their living spaces.

Godrej Interio has launched its new outlet The Home Makers, at Wagholi, Pune. Spread across a sprawling 3200 sq ft, this store will provide an impetus to Godrej Interio’s retail presence in the Pune region and in the Western markets in India. The inauguration of this Godrej Interio store at Karma Enterprises in Chougule Complex marks a pivotal moment offering a wide range from stylish home

furniture to cozy mattresses, the store is designed to elevate every corner of your home. To celebrate the launch of the new store, the brand is offering up to 35% off on Home Furniture.

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PUNE: Book your home this festive season with Ravetkar Homes and get a chance to avail special interior designing packages. Offer is available for bookings done for all upcoming prime location projects during the forthcoming festive season between 15th October and 15th November 2023. 

Sharing the details of the scheme, Amol Ravetkar, Chairman and Managing Director, of Ravetkar Group said, “Every home buyer has a dream of designing their home. However, finding the perfect designer or design options can be a daunting task. In my years of experience. I have seen people run from pillar to post to design their homes which is time and energy-consuming. To ease this, we wanted to offer packages to our buyers under one roof and within the cost of the home.” 

“We have four packages to offer- Model, Classic, Fortune, and Fortune Plus for people to select from as per their aspirations and requirements. These packages range from Rs.3 Lakhs to Rs.1crore and are included in the cost of buying the home.” He added further.

For this, Ravetkar Group has tied up with Yeravda-based Creaticity Mall, the one-stop shop for all interior design elements. Buyers will be able to choose from high-profile brands like ALF Italia Furniture, Arancha, Cushen, Ashley Furniture Home Store, Colombini Casa, Design Cafe, Evoque Homes, Indus Craft, Viman, Tangent, Febal Casa, La Z Boy, Natuzzi, Nirvana and Pepperfry.

The packages have been designed keeping in mind the requirements of home buyers. The Model package is best suited for people who want to let out their property while the Classic package is a good option for families who wish to reside and make it their own home. The Fortune and Fortune Plus packages give high-end options depending on one’s taste and lifestyle. 

The packages are available on booking residential properties from amongst the upcoming 9 prime locations in Pune from 15th October to 15th November 2023. Buyers can book their homes from projects like Janhvi (Lokmanya Colony, Kothrud), Rishikesh (Bhandarkar Road), Aditi (Gururaj Society, Kothrud), 100 Prabhat (Prabhat Road), Astria (Aundh), Park Side (Patwardhan Bagh, Erandwane), Dhangauri (Dahanukar Colony, Kothrud), Sanket (Ujvi Bhusari Colony, Kothrud). 

Ravetkar group has successfully completed over 34 residential projects and has handed over more than 1000 Apartments.

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