Sen. Husted, who was the chief guest at the event, while lauding the many initiatives and the mission of ITServe Alliance, said, “ITServe’s support for STEM education and professional development programs enhances companies’ abilities to succeed.”  On his official website, it is posted that Sen. Jon Husted met with ITServe’s Columbus chapter. ITServe is the largest association of IT services in the nation.

Anju Vallabhaneni, President of ITServe Alliance said, “It is encouraging to see that the dedicated efforts of our ITServe PAC and CPAC teams over the past few years—along with the support of Monte—are now yielding visible results. We were honored to host Senator Jon Husted, the influential Republican leader filling the Senate seat vacated by Vice President JD Vance.”

Vallabhaneni, while expressing his appreciation and gratitude to the Sen. Husted, who serves on the Committee on Health, Education, Labor, and Pensions, the Committee on Small Business and Entrepreneurship, the Committee on Environment and Public Works, and the Special Committee on Aging, said, “We truly appreciate the time he spent with us and the valuable insights he shared. His perspectives on current affairs and the evolving role of IT and AI in the industry were both timely and thought-provoking.”

“ITServe Alliance, the largest association of IT companies with nearly 2,500 member companies from across the nation, has been consistently working to protect the needs of its members,” said Siva Moopanar, President-Elect of ITServe. “To that end, ITServe Alliance has been consistently working with the Lawmakers on behalf of its members on Capitol Hill and with the US Administration.”

While urging the ITServe members to come and actively participate at the upcoming Capitol Hill Day, Sateesh Nagilla, Director of ITServe Alliance Policy Advocacy Committee (PAC) & Immigration said, “The Capitol Hill Day planned to be organized by ITServe Alliance in Washington, DC on June 11, 2025 offers us a unique and powerful way to advocate for policies and legislation that impact the small and medium size IT industries in the United States. We are encouraged by the overwhelming support from our members, who have expressed keen interest in being part of this critical event, where we have the opportunity to meet in person with US Representatives and Senators, including influential committee chairs and members, whose decisions impact our businesses.”

Capitol Hill Day is a vital part of ITServe Alliance, which was born out of the necessity to be the voice of IT companies in the United States, advocating for our rights, with the objective of educating lawmakers working toward meaningful changes that will benefit the IT industry and the larger society across the nation.   

The fundamental pillars of ITServe PAC are: Education, Advocacy, and Strategic Legal Initiatives. The Capitol Hill Day is part of the overall mission of the ITServe Alliance in making the lawmakers and the larger American community aware about the need for favorable immigration programs to businesses by meeting, collaborating, and advocating with Congressmen and Senators to work together and help write and amend laws that are helpful to ITServe community.

Dr. Anil Makhuja, Dean’s Distinguished Professor of Finance until 2024, having served for ten years as Dean and John W. Berry, Sr. Chair in Business of the Max M. Fisher College of Business. Dr. Makhija shared his thoughts on Business Education for Tomorrow, an insightful session that the members can adopt to their businesses. 

Phani Yenugu, Columbus Chapter President, thanked the guests, ITServe national leaders, Sponsors, and Chapter members, who were at the Monthly Meeting that was attended by dozens of ITServe members from the region. “Columbus’ monthly meeting was a grand success with great turnout,” Yenugu said. “Many thanks to the core team for their unwavering efforts. Special thanks to Anju Vallabhaneni, National President, for the guidance and efforts to pull local businesses to the meeting.”

About ITServe Alliance: Established in 2010, ITServe aims to empower local communities by generating, retaining, and nurturing employment opportunities within the United States. ITServe boasts an active membership of over 2,500 members and has established 24 Chapters across the United States, comprising small and medium-sized enterprises that create local jobs and meet the increasing demand for highly skilled professionals in America. Collectively, the ITServe members employ more than 175,000 IT professionals across the U.S. and generate an annual revenue exceeding $12 billion. ITServe and its member community are dedicated to corporate social responsibility (CSR) and actively engage in supporting local communities nationwide, especially in the area of STEM (Science, Technology, Engineering, and Math) education.

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According to the Synergy Organizing Team, packed with educational and entertainment sessions, Synergy is a unique event that caters to one’s body, soul, and mind. “As you invest time to build your thought leadership, you can unwind from your daily stress at the breakout sessions. Synergy 2024 is a promising two-day event for the entire IT community in the US. The floor at the event has fun and entertainment packed for the participants. They can add more fun to their productive experience with an extended stay in Caesars Palace, Las Vegas.”

At Synergy 2024, an esteemed panel of industry leaders and visionaries will share their invaluable insights and share their expertise on ways to navigate the rapidly evolving landscape of technology and business. Participants will hear from influential figures and leaders from various sectors, providing unique perspectives and actionable strategies for driving innovation and growth.

“Synergy continues to add prominent speakers, and valuable sponsorships, and help grow a community network of industry professionals across the country,” said Amar Varada, ITServe’s Governing Board Chair. “Participants at Synergy 2024 will have a platform for IT company heads to come together to hear industry leaders speak, engage in discussions with lawmakers, participate in interactive breakout sessions, and deliberate on the latest trends, challenges, and opportunities in the world of IT Staffing and Technology.”

Past speakers at Synergy included President Bill Clinton, President George W. Bush, Hillary Clinton, 67th United States Secretary of State, Nikki Haley, the first female governor of South Carolina, Steve Forbes, Chairman & Editor-in-Chief of Forbes Media, Sheila Bair, Former Chair of FDIC, Kevin O’leary, Venture Capitalist & Star of ABC’s Shark Tank, Zack Kass, Technology Futurist, Specialist in Generative AI Solutions, Yuvraj Singh, International Cricketer Entrepreneur & Philanthropist, Sadhguru J V, Founder of ISHA foundation, Jason McCann, Co-Founder & CEO Vari, and, Verne Harnish, Founder, Author & CEO Scaling Up.

“Synergy 2024 is a unique venue for the collision of brilliance, a networking supernova, and a tech safari all rolled into one,” said Jagadeesh Mosali, National President of ITServe Alliance. “As you are aware, ITServe Alliance’s Synergy is the only one-of-a-kind conference delivering innovative strategies, unique insights, and proven tactics for success, exclusively for IT service companies and individuals.”  

Synergy 2024 will focus on developing strategic relationships with partner organizations, sponsors, and supporters, to work for a better technology environment by building greater understanding.  Breakout Sessions are other unique ways for every member to dive deep into specific topics and explore practical solutions to common challenges faced by executives in today’s competitive market, with interactive sessions tailored to your professional interests and expertise.

With Panel Discussions that are vital to the ITServe members, who are entrepreneurs, Synergy 2024 will be packed with sessions on the Startup Cube Panel, CIO/CTO Panel, Financial Panel, Workforce & Contingency, Staffing Panel, Contracts & Litigations Panel, Mergers & Acquisitions Panel (M&A), Immigration Panel & Federal Contracting.

Networking and connecting with fellow CEOs and CxOs from leading organizations gives participants a platform to exchange ideas, forge new relationships, and uncover potential opportunities for collaboration and expansion in an environment designed to foster growth and success.

At the dozens of Business Expo Booths, Synergy delegates can explore a dynamic marketplace featuring a diverse range of vendors and service providers, offering unparalleled opportunities for networking, collaboration, and strategic partnerships.

It’s crucial to stay informed about financial trends, budgeting strategies, and navigating fund crises, especially when dealing with delayed payments. Being part of and attending a financial panel at Synergy is a great opportunity to learn from experts in the field.

Understanding Mergers and Acquisitions tactics is essential for strategic growth, successful integrations, and maximizing business value. By attending our Mergers and Acquisitions panel, one will gain valuable insights from industry leaders.

In addition, participants will have opportunities to discover cutting-edge solutions and innovative technologies from ITServe’s trusted partners, designed to optimize their business operations, enhance efficiency, and drive sustainable growth.

Summarizing the mission of ITServe Alliance and Synergy 2024, Anju Vallbhaneni, President-Elect of ITServe said, “We believe in developing strategic relationships with our partner organizations to work for a better technology environment by building greater understanding. Come and join us on our journey. Let us be your voice when it comes to Information Technology.”

Synergy 2024 will provide a platform for 3,000+ CXOs from hundreds of multi-national companies to come together to hear industry leaders speak, engage in discussions with lawmakers, participate in interactive breakout sessions, deliberate on the latest trends, challenges, and opportunities in the world of IT Staffing and Technology.

Founded in 2010, ITServe Alliance is the largest association of Information Technology Services organizations functioning across the United States. Established to be the voice of all prestigious Information Technology companies functioning with similar interests across the United States, ITServe Alliance has evolved as a resourceful and respected platform to collaborate and initiate measures in the direction of protecting common interests and ensuring collective success.

Over the years, ITServe Alliance has established a name for itself as the center point of information for its members, covering various topics ranging from immigration, technology, economy, and much more. ITServe Alliance now has 22 Chapters in several states across the United States, bringing the Synergy Conference to every part of this innovation country. “Want to deepen your knowledge in these critical areas? Purchase your pass at a reduced price of $1000 and join us at the event. Don’t miss out on this invaluable opportunity!”

For more information, please visit: www.itserve.org

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These were some of the key points that emerged out of deliberations on the second day of the Asia Economic Dialogue (AED), the annual three-day geoeconomics conference organized jointly by the Ministry of External Affairs (MEA) and Pune International Centre (PIC), from February 29, 2024.

The theme is ‘Geo-economic Challenges in an Era of Flux’. 

Other points that emerged at the conference included: 

India’s soft power was previously in yoga, ayurveda, Bollywood, etcetera, and now digital technology will be added.  IT industry in India is expected to double in size by 2030 to $5bn and is projected to become 10% of GDP. Winners of the Third Globalisation are the developed countries. 

With 46 speakers from 11 countries participating in the 12 sessions over three days at the international conference, day two witnessed insightful discussions on pressing economic matters facing Asia and the world at large. 

Sessions on ‘Generative AI: Impact on Organisations and Society’; a conversation on ‘India’s Role in Information Technology and Digital Diplomacy’; ‘The Third Globalisation’; ‘The Future Automobile and Future Fuels’; ‘Drones: Revolutionising the Future?; and ‘India-Middle East-Europe Economic Corridor’ were held on Friday.

The session on ‘Generative AI: Impact on Organisations and Society’ was chaired by Dr. Ganesh Natarajan, Executive Chairman and Founder, of 5F World. The panelists were Rajesh Nambiar, Executive Vice President, Chairman and Managing Director, Cognizant India; Dr. Rohini Srivathsa, Chief Technology Officer, Microsoft India and South Asia; Nitin Chugh, Deputy Managing Director and Head of Digital Banking and Transformation; and Jeff Walters, Managing Director and Senior Partner, The Boston Consulting Group. 

Dr. Natarajan predicted new multimodal chatbots, a whole lot of startups, multitasking for robots, text-to-video, and AI film festivals. He said AI videos are here whether for good or for bad and people like him were optimists, or “dangerous optimists, as Dr. R A Mashelkar says.

Panellist Rajesh Nambiar, Executive Vice President, Chairman, and Managing Director, of Cognizant India, said there is a role reversal so far as humans were trying to understand computers but now computers are trying to understand humans. He said the potential impact of AI on GDP will be 2.5 to 2.6 trillion. AI, he said, is an equalizer as its benefits are higher where the capabilities are lower, and can lead to higher productivity. He said that in the short run, the impact of generative AI is overhyped, but in the long run it is under-hyped. He said it can impact white-collar jobs, particularly where people use brains, such as statisticians and in equity calculations. 

Panellist Dr. Rohini Srivathsa, Chief Technology Officer, Microsoft India and South Asia, highlighted key aspects of generative AI’s impact on organizations and society. One is the changing nature of work after the pandemic, where paradigms of work and personal lives have changed, as dimensions of time and space regarding work have undergone a shift and AI has introduced a third dimension. Second, concerning previous tech innovations, AI is not new; generative AI is just one new technology and it’s not going to be the last innovation. Third, generative AI combines the functions of an intelligent agent and a reasoning agent to effectively function as a co-pilot. She said AI needs to be assessed in three orders – first is assistive; second is augmentation such as where AI can help a school teacher create interesting lesson plans; and third is autonomous.  She said AI is changing the nature of jobs as business models are changing for effective adoption of AI and creating new revenue streams. She said AI has impacts on education, healthcare, and the judiciary. 

Nitin Chugh, Deputy Managing Director and Head of Digital Banking and Transformation, said by nature generative AI is transformational and will change geopolitical dynamics. It holds the potential to cause a divide between data haves and have-nots. The West, he said, has more availability of public data, whereas India has a mix of personal and public data. The financial services and banking sector has advantages and challenges for the adoption of generative AI. However, there is a need to bring about an ethical and responsible framework for the adoption of AI. One of the most crucial aspects regarding generative AI, he said, is to make it inclusive so it becomes an equalizer and facilitator of a level playing field. Otherwise, some will disproportionately benefit from it. He said there is scope for changes in governance frameworks and these need to be designed with customer protection at the centre. 

Jeff Walters, Managing Director and Senior Partner, The Boston Consulting Group, said one characteristic of companies using AI is that leaders are using it faster. He said the function of AI is like a “co-pilot” and it can be used to reshape business such as through better customer engagement. 

A conversation on ‘India’s Role in Information Technology and Digital Diplomacy’ featured Kiran Karnik, Chairman, of Indraprastha Institute of Information Technology, and Dinanath Kholkar, Independent Advisor and Former Senior Vice President and Global Head of Partner Ecosystems and Alliances of Tata Consultancy Services (TCS). 

Dinanath Kholkar, Independent Advisor and Former Senior Vice President and Global Head of Partner Ecosystems and Alliances of Tata Consultancy Services (TCS), said there is a mismatch in demand and supply for jobs in cyber security, and at present 3.5 million jobs are available in cyber security even as there are concerns regarding cyber security with a rise in cybercrimes. He said women rejoining the workforce after a career break can be trained to join in cyber security roles. Technological opportunities, he said, will create more jobs. Kholkar said the IT industry in India is expected to double in size by 2030 to $5 billion and is projected to become 10% of GDP. 

On the success of India’s IT industry, Kiran Karnik said India’s IT sector started late but the pioneers wanted to compete globally. Young Indians took it up as a challenge and worked on innovation in business models, and the government played a crucial role in supporting and creating a conducive ecosystem through policy frameworks. He said AI is a challenge at present and in the future and the IT industry will overcome it. He observed that the industry has a key role to play in the development of the education and IT industry, especially in R&D.

Kholkar said the banking sector has seen phenomenal payback with the application of AI. Technological advancements need to be supported with favorable ecosystems and policy implementation can enable faster adoption of tech innovations, he added. Data privacy, he observed, is crucial. He said MCCIA’s cyber security initiative in collaboration with the United States Consulate is the first-ever US-India Cyber Security Initiative to strengthen IT connections between the two countries and lead Pune City to become a cybersecurity hub. He said India’s soft power was previously in yoga, ayurveda, Bollywood, etcetera, and now digital technology will get added.  

The session on the topic ‘The Third Globalisation’ was chaired by Prof. Jyoti Chandiramani, Director, Symbiosis School of Economics, Dean, Faculty of Humanities and Social Sciences, Symbiosis International University. The panelists were Anniken Huitfeldt, former Minister of Foreign Affairs, Kingdom of Norway; Rahul Bajoria, Chief Economist, Asia Pacific, Barclays Bank; Dr. Fahmida Khatun, Executive Director of Centre for Policy Dialogue, Bangladesh and Non-resident Fellow at Atlantic Council; and Prof. Lars-Hendrik Röller, Professor at the European School of Management and Technology, Berlin, and former Chief economic advisor to German Federal Chancellor Merkel, and former G7 and G20 Sherpa. 

‘The Third Globalisation’ session focused on the geo-economics paradox of the third globalization, where the winners are the developed countries and losers are the under-developed countries. 

Rahul Bajoria said globalization is a “normative” perspective and not an “idealistic” perspective. This makes developing countries like India go for FTAs and to abolish trade protectionist policies. He said the future of Indian industrialization depends on where it invests. 

Prof. Jyothi said that in the third globalization, there has been a geo-economic flux and a shift from the plurilateral regime to the multilateral regime.

Anniken Huitfeldt, former Minister of Foreign Affairs, Kingdom of Norway, said that third globalization and the SDGs are more about security. 

Dr. Fahmida Khatun said the current world is at the end of the third globalization and the beginning of the fourth. She said globalization is a means to progress, not automatic, and should be more focused on the accumulation of wealth, advancement of technology, trade, and simplified financial transactions. She said challenges to globalization including inequality, and disparities between countries are growing rapidly. She said this will hurt developing countries in the long run. She said issues faced by the underdeveloped countries are that there is the least transfer of technology to the UDCs, and there is a lack of financial outsourcing and investments.

Prof. Lars-Hendrik Röller said the government must work together in the area of carbon emission regulations.

The session on ‘The Future Automobile and Future Fuels’ was chaired by Amit Paranjape, Co-founder of ReliScore. The panelists were Ramkripa Ananthan, Head of Design of Ola Electric; C V Raman, Chief Technology Officer, Suzuki India; and Yogesh Umbarkar, Vice President, Business Development, Valtech Mobility. 

On data protection, Amit Paranjape said data that cars capture is so a geopolitical issue. At a national level, it raises concerns regarding national security and at a personal level, it raises issues about privacy. Increasingly, there are challenges regarding the hacking of cars.

Ramkripa Ananthan suggested making EVs at the price of IC vehicles. She said the weightage of battery cost is the highest in the overall cost of the car. She said the solution to reduce these costs is to promote in-house technologies, select the right technologies, and improve the efficiency of the battery to reduce costs. There is a need to increase software to reduce dependence on hardware, she said. She said long-haul vehicles require a mix of three solutions– battery swapping, and portable batteries. and behavior change. Ramkripa said there was a need for talent in future technology at designing, manufacturing, and so on; not just knowledge but application of that knowledge; and also road safety.

C V Raman said there is a connection between economic development and mobility. He said sustainable mobility, energy security, and society are the three key aspects for determining the future of automobiles and fuels in India. Sustainable mobility, he said, will require customer focus, infrastructure development, and digitization. With the expected increase in per capita incomes, passenger vehicles are expected to grow at a rate of 5-6%, he said. He said energy security at present in India is dependent on fossil fuel imports, and as fossil fuel dominant energy grid has adverse impacts on the environment. He said there is a need to reduce emissions and achieve carbon neutrality by 2070. He said the question to be addressed for the future of mobility is “How can we move a billion people?” He listed solutions such as electric mobility, alternate fuels, gas-based mobility, waste-to-fuels, ethanol blending, and enhanced electrification. He said EVs are significantly heavier than their IC counterparts. There is a need to change the material in EVs. He said a key aspect of increased uptake of EVs is developing avenues for home charging. Space for parking also plays a crucial role. He said, “60% of India doesn’t have parking space”. He said hybrid vehicles present a better solution for the future of mobility and reduce C02 emissions. He said renewable energy in the energy mix needs to increase. He said all fuels will have a space in the future of automobiles and that hybrids will be a first vehicle and EVs will be a second vehicle.

Yogesh Umbarkar said the future of cars can be understood as pre-Covid and post-Covid. Pre-Covid was focused on autonomous, connected, electric, and ‘shared’; and post-Covid has shifted to autonomous, connected, electric, and ‘personal’. India is somewhere between “least autonomous” and fully autonomous. He said that with an increase in digital connectivity and the adoption of 5G networks, ‘personalized and connected’ features are becoming prominent in vehicles. A vehicle is getting transformed into a smartphone on four wheels. Increasingly, the experience of home, office, and lifestyle is getting connected with the vehicle. These aspects are shaping business models as well.  However, these are also raising issues of data privacy and protection.

The session on ‘Drones: Revolutionising the Future?’ was chaired by Anish Michael, Lead, Centre for Future Mobility, OMI Foundation. The panelists were Mark Yong, Co-founder and CEO of Garuda Robotics; Aniruddh Gupte, Founder and CEO of Podrones Logistics; and Sunil Jha of ideaForge. 

Mark Yong: Constraints – autonomy, energy, safety; Drones have to take care of themselves once they are out of sight from the pilot’s eyes; Today everything is based on batteries hence energy storage is important; Multiple levels of safety system is required; Airspace utilization – integrated national air space – unaccrued instead of unmanned; Commercial drones can be the future. 

Aniruddha Gupte: Drones will replace some humans in the delivery business; Policy suggestion for government – encourage drone engineers; embrace technological solutions to boost the economy.

Day 3 will have sessions on ‘Reimagining and Revitalising the World Trade Organization’; ‘Critical and Emerging Technologies (CET): Securing our Future’; and ‘Expanding Regional Connectivity: Towards a More Integrated South Asia’. The Chief Guest at the Valedictory Session will be R K Singh, Minister for Power, New and Renewable Energy, GoI. It will be chaired by Dr. Vijay Kelkar, Vice President, of PIC, and Chairman of the 13th Finance Commission. 

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BrandFinance Global 500 brand survey for 2024 assesses TCS’ brand value at $19.2 billion, up 11.5% YoY

DAVOS: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has been rated as the second most valuable IT services brand in the world in the 2024 Global 500 IT Services Ranking by Brand Finance. Steered by steady investments in AI readiness and a commitment to sustainability, TCS’ brand value has surged to $19.2 billion from $17.2 billion in 2023, a strong growth of 11.5% YoY. The incremental $ 2 billion growth is the highest absolute growth posted among the Top 25 leading IT firms in the world.

“TCS has shown outstanding growth, increasing its brand value by more than anyone else in its industry. This achievement reflects their commitment to innovation and market leadership. The improvement in their Brand Strength Index from 82 to 84, while retaining their AAA- -brand rating, highlights TCS’ strategic excellence. As one of the world’s most valuable IT services brands, TCS is a clear brand leader in the industry, demonstrating the power of consistent brand investment and strength,” said, David Haigh, CEO and Chairman, of Brand Finance.

TCS has made significant investments over the past decades to expand the global footprint of its brand. These include strengthening its presence at major industry and business forums, in digital channels and social media, boosting its leadership status in Industry analyst reports, its voice in thought leadership, and a series of other actions.

In a first such foray seen in the technology sector, TCS has built up the world’s largest sponsorship portfolio of 12 marathons and running platforms, which include iconic events such as the TCS New York City Marathon, the Tata Mumbai Marathon, the TCS Amsterdam Marathon, among others. Recently, it has further strengthened this portfolio, by adding the TCS London Marathon and the TCS Toronto Waterfront Marathon. Every year, over 600,000 runners participate in TCS-sponsored endurance running races in major cities across the world, and billions watch these events broadcast across the world and through the mobile apps built by TCS.

“Over the past decades, we have made a concerted effort to make the TCS brand more global using a range of strategic marketing actions, which is being reflected in this brand performance. I would like to thank all my colleagues, who build and enhance our brand through their daily efforts. Embracing the Tata Group’s larger vision, we are deploying the full power of our brand platforms to not only shape a more sustainable future but also strategically position our brand as a leader in Artificial Intelligence and other emerging technology fronts.” Said Abhinav Kumar, Chief Marketing Officer at Tata Consultancy Services.

Artificial Intelligence: TCS’ AI strategy is built on strengthening capabilities across its value chains and helping customers realize its transformative potential. Over 150,000 employees have already been trained in basic GenAI competencies. To empower its employees in AI skill sets further, TCS launched an AI Experience Zone for its workforce. Leveraging its marathon platform, TCS partnered with champion marathoner Des Linden ahead of the TCS New York City Marathon to create a digital twin of her heart. This twin can offer a new method for health measurement and transform the training experience, thereby opening possibilities for real-time, personalized healthcare, by leveraging digital twins, machine learning, and artificial intelligence.

Sustainability: TCS has charted a clear path to attain Net Zero Emissions goals of reducing its absolute greenhouse gas emissions by 2030. Aligning its marketing efforts to this objective, TCS also collaborated with the Council for Responsible Sport, to build the ReScore app – a first-of-its-kind digital application that helps sports organizations worldwide to measure and certify their sustainability performance. The TCS Toronto Waterfront Marathon and the TCS London Marathon have already achieved Evergreen and Gold standards on this platform. TCS also supports the world’s first all-electric racing series, Formula E, through the Jaguar TCS Racing team. This partnership catalyzes electrification, advancing efforts towards reduced carbon emissions and fostering sustainable mobility.

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PUNE: We welcome the new IT Policy 2023 announced by the Government of Maharashtra. It truly encourages digital transformation and will take us toward making Maharashtra a leading Digital Hub. The CREDAI Team led by Amar Manjrekar was coordinating with the concerned government departments for faster introduction of this policy. This policy will help in facilitating the creation of the required infrastructure and jobs for skilled professionals which will directly – indirectly help the real estate segment.

The policy aims to attract new investments to the tune of 95000 Cr that can generate close to 3.5 Lakh new jobs which can eventually translate into an export of 10 Lakh Cr. If this target is achieved then the state will emerge as the technology capital through the balanced development of the state. The new IT Policy 2023 will make Maharashtra the first choice of new IT companies that are looking for setting up their operations in India or for the ones that are looking for expansion.

It will boost the demand for commercial space for the use of IT and ITES companies since it proposes a lot of benefits like a waiver of stamp duty, electricity duty, and water charges. IT and Data Center Industry would be allowed 24X7X365 days and would be under ESMA Act. To boost the presence of IT & ITES units across the state, the policy provides incentives, rental expenditure, electricity duty, Power Tariff, property tax, etc. Further, IT Parks or IT Units could be set up in residential, no-development & green zones are some provisions that will prove to be beneficial for the commercial segment in real estate.

Additional FSI of 5 for Greater Mumbai while 4 for other areas. Relevant DCRs, CDCPRs & UDCPRs will be amended accordingly by all concerned Special Planning Authorities (SPAs).  No premium will be charged for additional Floor Space Index (FSl)’ in Vidarbha, Marathwada, Dhule, Nandurbar, Ratnagiri, and Sindhudurg, while only 50% of the applicable premium will be charged in other developed areas of the State is also a welcome step and contribute towards well-spread infrastructure development across various regions of Maharashtra.

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Here are the benefits of .NET development and some valuable tips to maximize its advantages in creating custom software solutions.

Custom Software Development

Custom software refers to applications specifically designed and developed to address the unique needs of a particular organization or industry. Unlike off-the-shelf software, custom solutions are tailor-made to align with specific business processes, workflows, and objectives. This customization allows for greater flexibility, scalability, and integration capabilities, improving productivity and streamlined operations.

.NET Development

.NET is a popular framework developed by Microsoft that provides a robust and versatile platform for building custom software applications. It offers various tools, libraries, and frameworks enabling developers to create scalable, secure, high-performance software solutions. The .NET framework supports multiple programming languages, including C# and VB.NET, making it accessible to many developers. Top-notch .NET development services help businesses achieve their custom software goals efficiently and effectively.

Tips to Benefit from .NET Development in Custom Software Development

●        Clearly define project requirements and goals

Before starting the development process, it is crucial to have a clear understanding of your business requirements and goals. Clearly defining your custom software project’s scope, functionality, and desired outcomes will help guide the development process and ensure the final product meets your expectations.

●        Choose the right development team or partner

The right development team or partner is essential for a successful .NET development project. Look for experienced professionals with expertise in .NET development and a track record of delivering quality custom software solutions. Collaboration and effective communication with the development team are key factors in achieving desired results.

●        Leverage .NET framework capabilities for efficient development

The .NET framework provides many features and tools that can significantly enhance development efficiency. Utilize features like code reusability, automatic memory management, and built-in security mechanisms to streamline the development process and improve overall software quality.

●        Utilize existing .NET libraries and frameworks

The .NET ecosystem offers a vast collection of libraries and frameworks to expedite development and add advanced functionality to your custom software. Instead of reinventing the wheel, leverage these existing resources to save time and effort. This approach can also ensure your software solution’s compatibility, stability, and reliability.

●        Follow best practices for code quality and maintainability

Maintaining clean and well-structured code is vital for the long-term success of your custom software. Following industry best practices, such as coding standards, implementing design patterns, and conducting regular code reviews, will result in maintainable, scalable, and robust software.

●        Consider scalability and future growth when designing the software

When creating custom software, it is essential to consider scalability and future growth. Anticipate potential changes, increased user loads, and evolving business needs. Design the software architecture with scalability, allowing for easy expansion and integration with other systems as your business grows. Professional software development services offer a wide range of expertise, ensuring high-quality solutions tailored to meet the unique needs of businesses across various industries.

Challenges and Considerations

While .NET development offers numerous advantages, being aware of potential challenges is essential. Ensure proper security measures are implemented to protect sensitive data. Regular updates and maintenance are crucial to keep the software secure and updated with the latest technologies.

Conclusion

Custom software development powered by .NET provides organizations with tailored solutions that cater to their specific needs and objectives. By following the tips mentioned above and leveraging the capabilities of the .NET framework, businesses can create efficient, scalable, and secure software applications. Embrace the potential of .NET development to unlock new opportunities and drive success in today’s competitive business landscape.

Image: Photo by Christina Morillo: https://www.pexels.com/photo/two-women-looking-at-the-code-at-laptop-1181263/

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