Siddharth Shah Said, “The CSJ Suvarna Safar initiative is an extension of the brand’s commitment to providing customers with unique experiences by blending tradition with innovation. A luxury bus has been transformed into a fully-equipped jewelry showroom, allowing customers to experience the joy of shopping for jewelry in the comfort of their own neighborhoods.”

The mobile showroom will feature an exquisite collection of gold, diamond, and silver jewelry, with experienced experts from Chandukaka Saraf Jewels available to guide customers through their purchases. The ‘CSJ Suvarna Safar’ journey begins on September 22, 2025, and will visit rural areas across Maharashtra, he added.

Siddharth Shah stated that this initiative aims to reach customers who may not have been able to visit their stores before, offering them an exclusive collection of modern designs and stunning varieties of gold, diamond, and silver jewelry. Additionally, Chandukaka Saraf Jewels is launching a grand festive offer for its customers during the upcoming Dussehra and Diwali season, which will be applicable in the mobile showroom as well.

The ‘CSJ Suvarna Safar’ initiative is a unique blend of tradition, trust, and convenience, bringing the beauty of jewelry to customers’ doorsteps.

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INDIA: With gold prices at an all-time high, Tanishq, India’s largest jewelry retail brand from the House of Tata, presents its ‘Tanishq Gold Exchange Program’, offering customers an unparalleled opportunity to maximize the value of their gold. Whether it’s tiny, forgotten fragments tucked away in a locker or heirloom pieces collected over generations, Tanishq welcomes every piece—no matter how small—and transforms them into jewelry that reflects today’s aspirations. At the heart of Tanishq’s Gold Exchange Program lies the Tanishq Exchange Advantage, built on 100% Transparency, Zero Deduction, and the Best Gold Rate Available.

This initiative is designed for those who see jewelry not just as an ornament but as an evolving expression of their style and milestones. Brides-to-be can now exchange decades of accumulated gold for breath-taking wedding jewellery, crafted with Tanishq’s craftsmanship and unique designs. Customers can also exchange their old gold for natural diamonds, elevating their collections with rare and timeless brilliance. With no deductions on 22K and above for pure gold and 21K and above for studded jewelry, customers benefit from a seamless and honest process, reinforced by on-the-spot Karatmeter testing and melting for complete accuracy.

The Tanishq Gold Exchange Program, valid across all Tanishq stores, comes at a pivotal time when customers are planning their gold purchases for the wedding season and festive occasions. Whether it is a bride-to-be looking to transform family heirlooms into bespoke bridal jewelry, a smart investor seeking the best value, a trend-conscious shopper upgrading to contemporary designs, or a connoisseur of craftsmanship in search of timeless elegance, this initiative caters to every need. Even the most delicate or outdated gold pieces can be repurposed into contemporary, everyday elegance, proving that no piece is ever too small to hold value. With a legacy of trust and craftsmanship, Tanishq has already helped over 1 lakh brides create their dream wedding jewelry and facilitated the exchange of 1,70,000 kg of old gold nationwide. As part of the Festival of Exchange, this program is more than just an offer—it’s an invitation to reimagine, reinvent, and celebrate jewelry in a way that resonates with today’s aspirations. Now is the time to unlock the true potential of your gold, no matter how small, and give it a new life with Tanishq.

Speaking on the initiative, Arun Narayan, VP, of Category, Retail and Marketing, Tanishq, Titan Company Ltd, said “In times like these, when gold prices are scaling new heights and wedding budgets need careful planning, Tanishq’s Old Gold Exchange program has been a beacon of joy for families across India. Over 1 lakh brides have sparkled on their special day in Tanishq’s wedding trousseau by simply exchanging old gold—of any condition, bought from any jeweler. Every Tanishq boutique is equipped with skilled karigars, advanced equipment, and a transparent purity check and melting process, ensuring you get the best value for your old gold. Exchange it for the dazzling wedding jewelry you’ve always dreamed of. Walk into any of our 500 stores to turn your old gold into new jewelry for your dream wedding!”

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Candere’s jewelry is celebrated for its lightweight, versatile designs, thoughtfully created to appeal to the preferences of Gen Z, working women, and fashion-forward men. Blending contemporary style with affordability, each piece allows customers to express their individuality effortlessly. Starting at ₹10,000, Candere’s collection offers a diverse range of options, making it ideal for meaningful gifting and ensuring every special moment is unforgettable.

The new showroom in Hinjewadi represents more than just growth; it’s an invitation for the community to explore jewelry that blends style with meaning. This store offers an engaging shopping experience, allowing customers to discover pieces that align with their personality and lifestyle.

To mark this milestone, Candere has introduced special launch offers, giving customers the opportunity to enjoy up to 100% off on diamond-making charges, the lowest gold rates, up to 50% off on gold-making charges, and up to 50% off on platinum-making charges. Solitaire enthusiasts can also avail up to 30% off on stone prices. It’s an ideal moment to explore collections that redefine contemporary jewelry and make the most of these offers.

Evolving from a digital-first brand to an omnichannel retailer, Candere remains committed to delivering a seamless shopping experience across online and offline platforms. Backed by the strong support of Kalyan Jewellers, Candere continues to expand its reach, offering jewelry that goes beyond mere adornment to become an integral part of everyday style and self-expression.

As Candere opens its doors in Hinjewadi it remains dedicated to providing jewelry that reflects the dynamic and diverse tastes of its customers, ensuring that each piece tells a story of style and is woven into life’s special moments. For more details on the collections and offers., visit www.candere.com.

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De Beers Group, the world’s leading diamond company, and Tanishq, India’s largest jewelry retail brand from the Tata group, today announced a long-term strategic collaboration to connect more Indian consumers with the rarity and preciousness of natural diamonds and amplify the growing opportunity in the Indian market.

With a vibrant economy, a growing middle class, and discerning consumers who seek jewelry with enduring value, demand for natural diamond jewelry from Indian consumers has surged recently and now represents 11 percent of global demand. This has seen India replace China as the second-largest market in the world for natural diamond jewelry. With diamond acquisition rates in India well below those in mature markets such as the US, this provides a significant opportunity to catalyze further growth for natural diamond jewelry in India.

To help unlock the growth opportunity, Tanishq, and De Beers have agreed to come together on a long-term collaboration to enhance consumer education, interest, and confidence, and to promote natural diamonds across India. Through this collaboration, the two parties will capitalize on Tanishq’s deep understanding of the Indian market built up over three decades, combined with De Beers’ expertise in the diamond category, to deepen consumer desire for and confidence in natural diamonds, underscoring their inherent value, rarity, and timelessness.

The collaboration will focus on building extensive consumer outreach, deepening the capabilities of Tanishq’s retail staff to communicate about natural diamonds, educating consumers about authenticity, and shaping customer experiences as they explore their desire for natural diamonds and studded jewelry. This will also be supported by a compelling 360-degree marketing campaign to build awareness and target expanding the customer base in the country, including first-time buyers.

The new collaboration builds on the existing relationship between Tanishq and De Beers, with Tanishq already using De Beers’ proprietary diamond verification technology to support the assurance of the authenticity of its products. The two parties are also in talks regarding opportunities to collaborate on traceability, how Tanishq’s diamond supply needs can best be met, and further opportunities to use De Beers’ proprietary technologies to support pipeline integrity.

Sandrine Conseiller, CEO of De Beers Brands, said: “India’s love affair with diamonds has flourished over thousands of years, and we are thrilled to partner with Tanishq to unlock the full potential of this vibrant market. Like De Beers, Tanishq recognizes the power, preciousness, and prestige of natural diamonds, and combining our expertise with their deep understanding of the Indian market, we will work together to create something special to connect more Indian consumers to these natural treasures and their enduring value.”

Ajoy Chawla, CEO of, Jewellery Division, Titan Company Limited, said: “The opportunity in India for diamonds is massive, given the very low penetration of studded jewelry and the rising per capita incomes in the world’s most populous country. Tanishq has been a pioneer in democratizing diamond jewelry in the market for three decades and has always targeted the modern progressive woman. Tanishq Diamonds adheres to the strictest standards, with all diamonds responsibly sourced in compliance with the Kimberley Process Certification Scheme (KPCS) and the Tanishq Suppliers Engagement Protocol (TSEP).

We offer our certificate of Tanishq Diamond guarantee and have the most transparent buyback policy in India, enabling trust and peace of mind for our customers. In an increasingly man-made world where virtual living is becoming the norm, people crave authentic brands, and real experiences and value natural, wholesome products. All Tanishq Diamonds are natural, rare, and valuable and have attracted our customers with innovative designs. The collaboration with De Beers will unlock new opportunities for both Tanishq and the diamond sector, celebrating the eternal beauty of these miracles of nature.”

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BENGALURU:  Nek, the innovative jewelry brand from India’s leading gold savings app Jar, is set to launch a special collection of gold and silver rakhis, celebrating the timeless bond between brothers and sisters this Raksha Bandhan. This new offering perfectly aligns with Jar’s mission of making precious metals accessible to all Indians while honoring cultural traditions.

Raksha Bandhan, a cherished Hindu festival, symbolizes the love and protective relationship between siblings. Traditionally, sisters tie a decorative thread (rakhi) on their brothers’ wrists, receiving a promise of protection in return. Nek’s exquisite rakhis elevate this custom, crafting these symbols of affection from 18kt gold and 925 silver, materials known for their purity and lasting value.

“Our Nek rakhis represent more than just jewelry,” says Nishchay AG, Co-Founder and CEO of Jar. “They’re a manifestation of our commitment to blend tradition with modernity, offering products that have both emotional and intrinsic value.”

The gold rakhis, made with 18kt gold, offer a luxurious option for those who want to make this year’s celebration truly special. The 925 silver rakhis provide a more accessible yet equally meaningful alternative. Both options embody the enduring nature of sibling bonds, designed to last far beyond the festival day itself.

This launch leverages Jar’s existing gold infrastructure, allowing users to seamlessly convert their gold savings into these precious rakhis. It’s a natural extension of Jar’s ecosystem, bridging the gap between digital savings and physical jewelry while deeply resonating with cultural sentiments.

The introduction of these rakhis also aligns with Nek’s broader strategy of creating an inclusive jewelry brand that caters to diverse customer needs. From micro-investments in gold to now offering tangible symbols of familial love, Jar, and Nek continue to innovate in making precious metals more accessible and an integral part of Indians’ financial and cultural lives.

This Raksha Bandhan, as siblings across India prepare to celebrate their special bond, Nek’s gold and silver rakhis offer a meaningful way to commemorate the occasion. More than just accessories, these rakhis represent a fusion of tradition, technology, and financial prudence even in gifting during special occasions.

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The Event: Dazzle with Diamonds

Jigar Vora, Director of Business Development at SGL Labs, emphasized, that “Dazzle with Diamonds” is more than just a celebration; it is an educational initiative that recognizes the vital role of retail sales teams in the industry. It is because of the dedication and expertise of the retail sales staff that the gems and jewelry industry has grown to an $85 billion market. It is crucial to continuously educate them and celebrate their success.“

Key Highlights of the Event

Dazzle with Diamonds was a full-day event. The morning session, inaugurated by Saurabh Gadgil, was dedicated to educating the retail sales staff of all jewelers in Pune. The evening event featured two engaging panel discussions, hosted by esteemed jewelers of Pune. The guest of honor, Fatehchand Ranka, added prestige to the occasion.

Women’s Leadership in the Male-Dominated Gems and Jewellery Industry: This session highlighted the achievements of prominent female leaders who are industry directors, showcasing their contributions and inspiring future generations.

A Decade of Transformation: Conventional Business to Gen Z Innovations: This discussion explored how millennials and Gen Z are revolutionizing the industry with their knowledge and creativity, blending traditional practices with modern innovations.

In this panel discussion, prominent participants Neha Lagu (Lagu Bandhu Motiwale), Shaneika Rathod (Rathod Jewellers), Sheetal Ranka (Ranka Jewellers), Jigar Vora (SGL Labs), Anup Lunani (Solitoria), Vastupal Ranka (Ranka Jewellers) and Tanay Rathod (Rathod Jewellers) were present.

The Importance of Certification

Jigar Vora remarked on the significance of certification in today’s market. “As the industry evolves, the role of certification becomes even more critical. It ensures the authenticity and quality of both natural and lab-grown jewelry, providing consumers with confidence in their purchases. At SGL, we remain committed to maintaining the highest standards of certification, adapting to the changing landscape while upholding our principles of integrity and excellence.”

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NEW DELHI: Aditya Birla Group Chairman, Kumar Mangalam Birla, today announced the launch of the Group’s jewelry retail business, marking the Group’s foray into the rapidly expanding Rs.6.7 lakh crore Indian jewelry market. This strategic move marks another significant milestone as the Group strengthens its consumer portfolio, leveraging its strong brand equity and deep market insights. The jewelry business, launched under the brand Indriya, aims to secure a position among India’s top three jewelry retailers over the next 5 years. This ambitious venture is backed by an unprecedented investment of Rs 5,000 Cr, underscoring the Aditya Birla Group’s commitment to revolutionizing the jewelry retail landscape in India.

Commenting on the launch, Kumar Mangalam Birla, Chairman, of Aditya Birla Group, said, “ The Indian consumer is rapidly coming of age and India is perhaps the most promising consumer cohort globally. This year, we have redoubled our bet on the dynamism of the Indian consumer, by launching two major new consumer brands – in paints and jewelry. Entering the jewelry business is compelling due to the ongoing value migration from informal to formal sectors, the rising consumer preference for strong, trusted brands, and the ever-booming wedding market, all of which present substantial growth opportunities. This foray is a natural extension for the Group which has been in the fashion retail and lifestyle industry for over 20 years. The robust competencies that we have honed in retail, design, and brand management will serve as pillars for our success.”

Indriya will simultaneously open four stores in three cities – Delhi, Indore, and Jaipur. The plan is to expand to 10+ cities within six months. The large 7000 sq ft plus stores— 30%-35% larger than the average size of national brands’— will carry an extensive range that spans occasions.  The brand will offer a large initial assortment of 15000 curated jewelry pieces with over 5,000 exclusive designs. New collections will be introduced every 45 days – the fastest mind-to-market cycle in the Indian fine jewelry market.

Dilip Gaur, Director, of Novel Jewels said, “Through Indriya, we are poised to redefine standards in creativity, scale, technology, and customer experience in the jewelry sector. It is built on the understanding that each piece of jewelry tells a unique story of craftsmanship. The distinctive product, exceptional customer experience, and immersive buying journey are ultimately enablers to unlocking self-expression via jewelry. Our product fuses timeless craft but reimagines contemporary designs. Our regional selection celebrates unique backgrounds but opens them up for discovery across other cultures”

Sandeep Kohli, CEO of Novel Jewels, said, ” Jewellery as a category is transitioning from mere investment to a statement. Our proposition is built on perceptible differentiation, distinctive designs, personalized service, and authentic regional nuances. At the heart of Indriya’s offering is the innovative Signature Experience with exclusive lounges. Customization services with in-store stylists and expert jewelry consultants promise to elevate all five senses and create an unparalleled shopping journey. Our best-in-class digital front end will create a seamless experience across digital and physical touchpoints and herald the new age in jewelry retail.”

The brand name ‘Indriya’ has its origins in Sanskrit, deeply rooted in India’s rich cultural heritage. Indriya is an ode to the five senses. The name reflects the brand’s philosophy of creating jewelry that awakens and delights all five senses, defining one’s being and consciousness. Indriya’s brand insignia, a Female Gazelle, serves as a powerful metaphor for the senses and epitomizes the beauty and grace of a woman. This symbol represents the brand’s commitment to creating jewelry that not only adorns but also empowers and celebrates the wearer.

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The NUWA collection celebrates nature’s intricate designs, waves, forms, folds, and textures, masterfully crafted into luxurious pieces of diamond jewelry. Drawing inspiration from the elegance and resilience found in the natural world, each piece in the collection has been meticulously crafted, refined over time, and perfected to emerge as a glorious, intricate work of art, just like women who navigate the ups and downs, standing tall and resolute in the dreams they hold. Each piece is a testament to the elegance, strength, and grace that women embody.

MP Ahammed, Chairman, of Malabar Group, said, “We are incredibly proud to introduce the NUWA collection, which celebrates both nature and the indomitable spirit of women. Each piece in this collection has been crafted with immense care and precision, reflecting nature’s intricate beauty and women’s resilience. We are honored to have Kareena Kapoor Khan launch this collection, as she perfectly represents the grace and awe that NUWA stands for.“

The NUWA collection by Malabar Gold & Diamonds stands as a testament to the women of today, their commitment to excellence, celebrating the intricate beauty of nature and the empowering essence of womanhood. Like all diamond jewelry at Malabar Gold & Diamonds, NUWA also comes with the assurance of Malabar Promises like responsibly sourced natural diamonds, tested and certified diamonds, 100% exchange value, diamonds of natural origin, 100% transparency, guaranteed buyback, etc.

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Bollywood Actor, Kiara Advani (@kiaraaliaadvani, 34.8M followers) wearing an Exclusive One-of-a-Kind piece by Bulgari which costs Approx. 30 Crore onwards

PRODUCT DETAILS:

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BVLGARI Serpenti Necklace in Yellow Gold

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BVLGARI Ring in Pink Gold

The post KIARA ADVANI WEARS A BVLGARI ONE-OF-A-KIND EXCLUSIVE SERPENTI HIGH JEWELRY NECKLACE AT CANNES FOR HER FIRST-EVER APPEARANCE appeared first on NRI News.

• Aims to increase its workforce to one lakh within the next three years, creating more job opportunities.
• New stores will open in Maharashtra, Karnataka, Rajasthan, Delhi, Andhra Pradesh, Punjab, and Puducherry.
• The brand makes its first entry into Rajasthan and Puducherry.

PUNE: Malabar Gold & Diamonds, one of the leading jewelry retailers, in line with its global expansion strategy, is set to open ten new stores and aims to reach 350 stores by March. Currently, Malabar is ranked as the world’s sixth-largest jewelry group and the 19th in Deloitte’s Luxury Goods global ranking.

The new store openings in India include Latur, Satara, and Nagpur in Maharashtra; Kolar and Whitefield in Karnataka; Jaipur in Rajasthan; Chandni Chowk in Delhi; Vanasthalipuram in Andhra Pradesh; Patiala in Punjab and Puducherry. This marks the first entry of Malabar Gold & Diamonds into Rajasthan and Puducherry, expanding the brand’s presence in these states. The remaining eight stores will open in states where the brand already has a strong presence.

MP Ahammed, Chairman of Malabar Group, said, “We have achieved great progress at the global level by embracing the concept of ‘Make in India, Market to the World.’ This accomplishment brings immense joy, not only to us but also to jewelry enthusiasts in the 14 countries where the brand is present. As we prepare to open ten new stores, we express our sincere gratitude to all our valued customers, team members, and investors who have played a key role in making this possible. With each new store opening, we are moving closer to our goal of becoming the world’s number one jewelry and luxury brand.”

Malabar Gold & Diamonds is furthering its international expansion by opening new stores in countries such as New Zealand, Egypt, Turkey, and South Africa in addition to the countries where it currently operates. The Malabar Group, known for creating job opportunities and providing an excellent working environment, currently employs around 22,000 people from various countries and ethnicities. The company aims to increase its workforce to one lakh within the next three years, creating more job opportunities.–

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