MUMBAI: Kia India, one of the fastest-growing premium carmakers in the country, has today announced the launch of a new flexible ownership plan ‘Kia Subscribe’. The company has also signed an MoU with ALD Automotive Pvt Ltd to expand its flexible ownership programs. This collaboration will expand Kia’s Leasing & Subscription services to 14 major cities across India, namely Delhi, Noida, Ghaziabad, Faridabad, Gurgaon, Mumbai, Pune, Ahmedabad, Indore, Bangalore, Chennai, Hyderabad, Kolkata and Jaipur.  

Following the success of the Kia Lease program, which has long tenure plans, the company has introduced ‘Kia Subscribe’ a short-term lease option, ideal for salaried and self-employed individuals, seeking flexibility in vehicle usage without long-term commitment with tenure ranging from 12 to 36 months.

The flexible ownership program, Kia Lease was introduced 3 months back.  ‘Kia Lease’ is tailored for B2B clients, corporates & MSMEs with prolonged mobility requirements spanning 24 to 60 months with different mileage options.

Hardeep Singh Brar, Sr. Vice-President, Sales & Marketing at Kia India, said, “The 1^st phase of our flexible ownership program ‘Kia Lease’ has received an overwhelming response from the customers, as it is designed to meet evolving needs and revolutionize the car ownership experience in India. With the growth prospects of the leasing business from 1% to 3% shortly, we want to be the driving force behind it and deliver the best ownership experience to our customers. With Kia Subscribe we have ensured that we make hassle-free premium mobility solutions accessible to all”.

Earlier this year, Kia partnered with ORIX Auto Infrastructure Services Limited to launch the Kia Lease program. Initially rolled out in major cities such as Delhi-NCR, Mumbai, Hyderabad, Chennai, Bengaluru, and Pune, these initiatives were designed for greater flexibility. They allow customers to acquire vehicles without any down payment, along with added benefits like maintenance coverage, insurance handling, and relief from resale concerns, making vehicle ownership easier and more convenient.

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MUMBAI: Kia India is set to organize an ownership service camp at all authorized Kia service outlets nationally. Scheduled to take place between June 27 and July 3, 2024, the nationwide after-sales initiative aims to enhance customer engagement, promote aftersales services, and build stronger relationships with Kia vehicle owners.

During the camp, customers will benefit from a range of exclusive services crafted to ensure the optimal performance and longevity of their vehicles. These include complimentary 36-point health checks covering critical areas such as the vehicle’s exterior, interior, engine bay, underbody, and road tests. Customers will also receive a complementary AC disinfectant and car wash service for long-term maintenance.

Along with free car check-ups and wash, Kia will also offer discounts on various aftersales initiatives, including a 20% discount on car care services, a 10% discount on retail Road Side Assistance (RSA) plans, and a 5% discount on accessories. 

Myung-sik Sohn, Chief Sales Officer, Kia India said, “Customer satisfaction is extremely important to build a sustainable brand. And, we are committed to ensuring our customers enjoy the highest levels of safety, comfort, and convenience throughout their ownership journey with these service camps.”

The service camps will include interactive discussions on Kia’s state-of-the-art vehicle technology, driving tips, essential do’s and don’ts for vehicle maintenance, a free evaluation of used car prices, and Kia’s exchange service. The company will also host CSR-focused activities like blood donation camps and free eye check-ups, demonstrating its commitment to both vehicle excellence and community welfare.

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