NEW DELHI: LG Electronics India continues to set new standards in Home Entertainment with the launch of its latest range of Soundbars. The 2024 line-up includes SQ75TR, SG10Y, SQ70TY, S77TY and S65TR models. Crafted to seamlessly complement LG TVs, these soundbars promise an elevated home cinema experience through their robust sound quality, well-rounded features, and sophisticated designs.

Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. Featuring WOW Synergy (Orchestra, Interface, Cast), the soundbar and LG TV harness the full potential of their audio channels, creating an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior quality of Dolby Atmos®, driven by the advanced technology of DTS: X.

Commenting on the launch, Young Hwan Jung, Director-Home Entertainment, LG Electronics India, said, “Our new range of soundbars represents a significant leap forward in audio technology, designed to meet the evolving needs of modern consumers. These soundbars embody our dedication to innovation and our promise to bring the best in audio technology to Indian homes. We’re excited about bringing premium audio features to a wider range of consumers, ensuring that more consumers can enjoy theater-quality sound. This launch reaffirms LG’s commitment to pushing the boundaries of what’s possible in home entertainment, always with our customers’ needs at the forefront.”

The new soundbar models feature the WOW interface, an intuitive and user-friendly method to effortlessly manage soundbar settings and share sound modes with the TV. LG Triple Level Spatial Sound technology applies channel analysis through a 3D engine to mesmerize listeners with lifelike sound and a compelling sense of space. What’s more, LG AI Room Calibration – a feature praised by both consumers and experts for its audio enhancement – rapidly analyses the environment of a room and adjusts the settings, enhancing the audio to harmonize with the room’s acoustics. New for 2024, the AI Room Calibration extends its capability to calibrate the audio of rear surround speakers, expanding audio immersion and offering more flexibility for installation.

WOWCAST takes audio excellence a step further, allowing the SG10TY to connect wirelessly to LG TVs, ensuring superior sound without any compromise, even when playing Dolby Atmos® audio. It serves as the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra, WOW Interface, and WOWCAST enable the SG10TY model to seamlessly integrate with LG OLED TVs, completing the viewing experience for a greater sense of immersion. Remarkably, connecting WOWCAST to the SG10TY model and an LG premium OLED TV creates a wireless home entertainment experience with no visible cables between the screen and the soundbar. This Wi-Fi-enabled soundbar provides a flawless listening experience with high-fidelity audio quality for listeners to enjoy their favorite tracks on music streaming platforms including Tidal Connect and Spotify Connect. The thoughtful design of the SG10TY flawlessly aligns with the width and frame colors of LG OLED TVs, resulting in an impeccable visual match when paired with an ultra-thin OLED TV.

LG will also roll out the S70TY soundbar model, ideal for LG QNED TVs with its simple and compact design. This model also features the industry’s first center up-firing speaker, providing sharpened voice clarity. The angled design ensures harmonious audio and visuals in alignment with the TV screen’s level.

A dedicated bracket for the S70TY model allows users to place the soundbar directly beneath the QNED TV for a refined appearance. This bracket provides a convenient solution for direct attachment, eliminating the need to drill holes in the wall during installation. The bracket allows customizable wall-mounting of the S70TY soundbar at various heights or locations, guaranteeing an aesthetically ideal setup, great convenience, and an optimal sound experience.

S65TR and SQ75TR models come with 600W output and feature rear speakers that do not require a separate receiver box, ensuring a clutter-free setup. The S65TR offers a 5.1 channel configuration, while the SQ75TR enhances the experience with a 5.1.1 channel setup, a QNED matching bracket, and center up-firing speakers for exceptional sound projection. Additionally, the SQ75TR is equipped with AI Sound Pro, which intelligently adjusts sound settings based on the content being viewed.

The LG Soundbars will be available for sale in India around July onwards across retail and online platforms, including LG.com. The starting price will be INR 29990. Features may vary from model to model. For more information, visit www.lg.com/in/audio

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BENGALURU: LG India, a major consumer durable company and the world’s leading provider of innovative, customizable, and feature-packed Commercial Displays & Solutions, organized the Grand Tech Seminar on May 24, 2024. LG showcased its cutting-edge innovations at the seminar under the theme of REINVENT “INNOVATION” at Hilton Bengaluru Embassy, Manyata Business Park, Bengaluru.

At the Grand Tech Seminar, LG Electronics India showcased various products in the corporate, education, retail, aviation, and hospitality space. The products include 171 (21:9) Wide Format LG active LED All-in-one, LG MAGNIT All-in-One (136), LG CreateBoard, 110 Smart UHD Large Screen Signage Display, LG Software Solutions, and LG Hotel TV amongst others.

The Grand Tech Seminar aims to provide a live experience of LG’s world-class digital signage, LED display, and software solutions, all under one roof, for its customers, partners, system integrators, and the city’s many high-net-worth individuals (HNIs).

Mr. Hemendu Sinha, Senior VP & Business Head, Business Solutions, LG Electronics India, said, “At LG Electronics, innovation is at the heart of everything we do. Our goal is to continuously reinvent and push the boundaries of technology. At the Grand Tech Seminar, our focus is to demonstrate the practical applications of our solutions in real-world scenarios. This seminar is a testament to our commitment to providing cutting-edge technology and exceptional experiences to our valued customers, partners, and stakeholders.”

171 (21:9) Widescreen All-in-One LED Display

LG’s 171 (21:9) Widescreen LED Display series provides an immersive viewing experience with a wider screen than a standard 16:9 aspect ratio display. Its screen specialization helps display 21:9 content, including widescreen videoconferencing platforms with natural details. The built-in speakers ensure high-quality audio. This all-in-one package simplifies installation with an embedded controller and remote control operation. Maintenance is easy with front-accessible LED modules that can be quickly replaced using a magnetic tool. It also includes Office Meeting Mode, which easily configures meeting room details like the room number and current time. It also includes convenient features like automatic input switching, a presentation timer, and adjustable settings such as auto brightness and picture mode.

LG MAGNIT All-in-One Micro LED

LG MAGNIT’s Micro Pixel Pitch Technology delivers crystal-clear images with advanced LED chips for precise detail and color accuracy. The LAAA series modules form a large screen showcasing vibrant colors and clear night views. Enhanced by Chip Transfer and Surface Treatment Technology, LG MAGNIT ensures superb color uniformity and reduces distortion across wide viewing angles. Black Coating Technology provides deep, rich blacks, ideal for high-contrast content. The AI-powered Alpha 7 Intelligent Processor tailors display settings for each scene, delivering highly realistic and vivid images.

LG CreateBoard

LG CreateBoard is an educational tool designed to enhance classroom engagement with features like multi-touch detection for up to 40 points, lifelike touch experiences, and various interactive tools such as rulers, tables, and sticky notes. It simplifies resource management through easy import and export from Google Drive, OneDrive, and USB drives. It supports real-time sharing of up to nine screens via the LG CreateBoard Share app. Additionally, its Bluetooth connectivity allows seamless integration with devices like speakers, mouse, and keyboards, making it an ideal solution for schools, teachers, and students seeking a dynamic and engaging learning environment.

110 Smart UHD Large Screen Signage Display

The UM5K series UHD Large Screen Signage Display with LG webOS Platform offers immersive viewing with four times the resolution of Full HD and a brightness level of 500 nits for clear visibility in various indoor settings. LG’s webOS platform enhances user convenience with intuitive GUI and multitasking capabilities. Built-in speakers provide rich audio, eliminating the need for external speakers. With a slim design and minimal bezel, it offers a sophisticated look and supports Crestron Connected® for seamless integration and automated control. SuperSign Solutions offers intuitive content management for both on-premise and cloud environments.

LG Pro: Centric Hotel TV

LG Pro:Centric Hotel TV sets the hotels apart with advanced solutions that elevate guest experiences. These TVs provide a welcoming touch with multi-language welcome messages featuring attractive templates and customizable functions. LG Hotel TV Smart offers customizable tools to optimize the viewing experience, while IP-based programs deliver premium hotel services directly without requiring a set-top box. With LG Pro:Centric Hotel TV, you can enhance guest satisfaction and create memorable stays.

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Designed to fit seamlessly into any space, the LG CineBeam Q is a smart portable laser projector that boasts a minimal and compact design, making it a stylish addition to any interior. Despite its small size, this projector delivers exceptional 4K UHD (3840 x 2160) picture quality, capable of casting content onto screens ranging upto 304.8 cm (120 inches).

One of the standout features of the LG CineBeam Q is its use of laser light source technology, which guarantees stunning picture quality with a contrast ratio of 450,000:1. Additionally, the projector comes equipped with a 3-channel RGB laser system, further enhancing the vibrancy and clarity of the images projected.

Commenting on the launch, Yoojae Kim, Vice President & Director, Division Leader, Business Solutions said “As young Indians lead dynamic lifestyles, the need for portable entertainment solutions has never been more crucial. The LG CineBeam Q perfectly aligns with this demand, offering portability without compromising performance. Whether it’s transforming a dorm room into a personal cinema, hosting movie nights with friends, or taking outdoor gatherings to the next level, it seamlessly adapts to our on-the-go lifestyle. Its portability ensures that the magic of cinema is no longer confined within four walls. We are confident that the LG CineBeam Q will become an indispensable part of every Indian household, offering boundless entertainment possibilities for the entire family.”

The CineBeam Q projector offers a comprehensive smart TV solution. LG’s webOS platform provides users with effortless access to popular streaming services, including Netflix, Disney+, Prime Video, and YouTube*. Additionally, the projector allows for content sharing from smartphones and tablets through AirPlay 2 and Miracast.

In terms of functionality, the LG CineBeam Q offers many convenient features, including auto screen adjustment, webOS integration, and versatile connectivity options such as screen share, mirroring, Bluetooth, AirPlay, HDMI, and USB Type-C. Moreover, the projector’s 360-degree rotating handle ensures easy portability, allowing users to transition between indoor and outdoor settings effortlessly.

The LG CineBeam Q will be available for sale in India in mid-June with a MRP of INR 165,000 with availability across retail and online platforms including LG.com and LG Pro AV store with a warranty of two years.

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