Amagi has provided Sports Studio with cloud streaming and monetization solutions for seamless channel distribution as part of this engagement. This relationship has been helpful for Sports Studio’s creation of Free Live Sports, which makes it easy for viewers to find their favorite sports channels among many other channels on the platform.

This partnership intends to improve how sports content reaches its target audience. Sports Studio is leveraging Amagi’s suite of solutions to empower sports rights holders to connect with their audience effectively on the Free Live Sports platform and across the entire FAST ecosystem.

Additionally, Sports Studio offers full-service channel creation and operation for rights holders who may lack internal capabilities, simplifying the process and expanding the reach of their sports content. This will enable content owners to monetize their content better via valuable distribution channels on top-tier streaming services secured by the Sports Studio team.

Free Live Sports’ lineup includes 120 dedicated FAST channels, including 40 premium sports channels provided by Amagi, making it one of the world’s largest collections of FAST sports.

Sports Studio selected Amagi because it is a one-stop technology partner that streamlines channel creation, distribution, and monetization for sports content rights holders, bridging a critical gap in the industry. The partnership is intended to create a go-to destination for sports fans, expand the audience reach for Sports Studio’s channel partners, and facilitate the distribution of new sports channels.

“This partnership with Sports Studio underscores Amagi’s commitment to growing audiences for our content partners,” said Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi. “By providing our robust cloud-based technology along with our content marketplace, we enable rights holders to reach new audiences effectively and streamline their content monetization efforts.”

“Partnering with Amagi is crucial in realizing our vision for a premier sports platform,” Sports Studio Co-President Cathy Rasenberger said. “Their comprehensive technology and deep understanding of the streaming ecosystem will enable us to offer unparalleled channel creation and distribution capabilities to sports rights holders. This will allow content creators to reach their target audience more effectively and monetize their content to its fullest potential.” 

Amagi provides a suite of channel creation, distribution, and monetization solutions. The company’s clients include some of the world’s biggest names, including A+E Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.

Amagi will showcase its latest advancements at Booth [W1721] from April 6 to 9 at NAB 2025 in Las Vegas. To schedule a meeting and discover how Amagi’s AI-driven solutions can transform your broadcast and streaming workflows, visit: https://www.amagi.com/events/nab-show-las-vegas

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Spanning two action-packed nights, the event will feature 20 thrilling bouts and 40 top-tier athletes, delivering an unforgettable experience for combat sports enthusiasts. Spectators can expect technical mastery, powerful knockouts, and intense competition as fighters go head-to-head in pursuit of victory.

Beyond the fights, attendees will be treated to an immersive entertainment experience, featuring live performances by renowned Pune-based DJ RAOS, the exclusive Pune debut of Madwater beers on tap, and a specially curated gourmet dining experience.

This landmark event invites Punekars to be part of the action at KOPA Mall for a nominal entry fee, promising an electrifying atmosphere, an adrenaline rush, and memories to last a lifetime.

Location: KOPA Mall

Dates: March 22 & 23, 2025

Timings: 6 PM to 10 PM 

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Stars from across the world including India’s Yuvraj Singh attend the race.

INDIA: The pulse-pounding excitement of Formula 1 returns to the vibrant city of Miami, Florida, with the eagerly anticipated 2024 Miami Grand Prix. Set to ignite the asphalt from May 3rd to 6th, this electrifying event marks the sixth round of the championship, promising thrills, spills, and scorching competition under the blazing Sunshine State skies.

Since its inception, the Miami Grand Prix has become a highlight of the F1 calendar, and this year’s edition at the Miami International Autodrome is poised to be nothing short of spectacular. With its 5.412-kilometer circuit boasting a heart-pounding 19 corners, fans can expect edge-of-the-seat action as drivers push themselves to the limit in pursuit of victory.

Expect wheel-to-wheel action as current championship leader Max Verstappen of Red Bull will look to maintain their dominance. However, with formidable challenges such as Carlos Sainz Jr and Charles Leclerc of Ferrari and the tenacious Lando Norris of McLaren to dethrone him, Verstappen’s path to glory is far from guaranteed. Ferrari’s new look unveiled specially for the Miami Grand Prix will also catch the attention of the fans.

A special tribute will also be given to three-time F1 Champion Ayrton Senna in Miami, with the race weekend coming days after his 30th death anniversary. The race’s race control building will be decorated with a Senna mural by Brazilian artist Eduardo Kobra that celebrates his countryman’s life.

Against the backdrop of Miami’s iconic skyline and pulsating nightlife, the stage is set for a weekend of adrenaline-fueled excitement, where the battle for supremacy will unfold at breakneck speeds. From the roaring engines to the nail-biting overtakes, the 2024 Miami Grand Prix promises to be an unforgettable spectacle for fans and drivers alike, as Formula 1’s elite converge for a showdown like no other.

Besides action on the track, all eyes will be on some of the biggest stars who will be in the pit lane. This includes former cricketer Yuvraj Singh, Shakira, Ed Sheeran, pop star Camilla Cabello and NFL star Tom Brady amongst others.

What time would Formula 1 Miami Grand Prix & F1 Academy be broadcast in India? 

• Practice 1: 03 May 2024, Friday, 10:00 PM IST
• Sprint Qualifying:  03 May 2024, Friday, 02:00 AM IST
• Sprint: 04 May 2024, Saturday, 09:30 AM IST
• Qualifying: 05 May, Sunday, 01:30 AM IST
• Race: 06 May, Monday, 01:30 AM IST
• F1 Academy, First Practice, Friday 7:30 PM IST
• F1 Academy, Second Practice, Saturday 12:50 AM IST
• F1 Academy, Qualifying Session, Saturday, 7:55 PM IST
• F1 Academy, First Race, Saturday, 11:35 PM IST
• F1 Academy, Second Race, Sunday, 10:35 PM IST

How to watch Formula 1 Miami Grand Prix and F1 Academy in India?

• F1 fans can catch all the action on FanCode’s mobile app (Android, iOS, TV), TV app available on Android TV, Fire TV Stick, Samsung TV and www.fancode.com. Race pass is available for Rs. 49 and season pass can be accessed at Rs. 749.

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HYDERABAD: Air India Express curated a captivating opening day for the public at the Wings India 2024 event, orchestrating a mesmerizing live performance by celebrated percussionist and Padma Shri Awardee Sivamani. The tarmac with the airline’s newest Boeing 737-8 aircraft on display, VT-BXH, aka ‘Kalamkari’, transformed into a stage as renowned artist Sivamani delivered a captivating performance culminating in an innovative percussionist accompaniment to the Air India Express brand’s sonic identity. The theme of the performance encapsulated Air India Express’s brand identity and intention to differentiate itself by making meaningful connections across people, cultures, and communities. The performance masterfully showcased the cultural and musical diversity of India, with 45 percussion instruments flown in from different parts of the country, representing the 45 destinations Air India Express connects to in India, the Middle East, and Southeast Asia, weaving together a sonic tapestry that transcended cultural boundaries.

Air India Express was the only commercial airline to be a part of the flying display at Wings India 2024, where the airline unveiled its unique Kalamkari-adorned tail art on its newest Boeing 737-8 aircraft, VT-BXH, paying homage to the region of Andhra Pradesh and Telangana.

Sivamani, celebrated globally for his exceptional rhythmic skills, captivated the audience with an extraordinary performance using an array of traditional instruments from across regions, including the Chanda, Dhadd, Dhol, Dholki, Dolleh, Dumru, Folk Drum, Gommat, Idakka, Khol, Mridangam, Nagada, Pambai, Shamel, Tabla, Tambourine, Tasha, Tavil, Tapey, Thamte, Thimila, Thumbak Naari, and the Udukkai from India, the Darbukka and Mirwas from the Middle East, and a Gong from Singapore. 

Speaking at the occasion, Siddhartha Butalia, Chief Marketing Officer of Air India Express, said, “Since the launch of the Air India Express brand identity and positioning in October 2023, we have taken great pride in celebrating the artistic talent and diversity of India and the international regions we fly to, making meaningful connections between people, cultures, and communities with a sense of unique Indian warmth, a contemporary premium sensibility, and a more conscious emphasis on sustainability. We are delighted to have been recognized as ‘Sustainability Champion’ at Wings India 2024, to unveil the 9th of our unique tail art designs in our ‘Patterns of India’ theme, and to bring to life our brand sonic identity in its various renditions, with an energy and vibrancy encapsulated in today’s percussionist performance on the tarmac at the inaugural public viewing day of Wings India 2024.”

During the flying display, the skilled pilots of Air India Express showcased the Boeing 737-8 with a host of captivating maneuvers rarely on display to the public and aviation enthusiasts, including short-field take-offs and landings, touch ‘n’ go, low-level runs, and climbing turns. These maneuvers demonstrated the operational capabilities and versatility of the aircraft and the Air India Express pilots.

The Air India Express tail art designs showcase diverse patterns from across the length and breadth of India on every new aircraft, including Bandhani and Patola from Gujarat, Gamosa from Assam, Jamdani from West Bengal, Jamawar from Kashmir, Phulkari from Punjab, Kanjeevaram from Tamil Nadu, Banarasi from Uttar Pradesh, and Kalamkari from Andhra Pradesh and Telangana. These designs pay homage to the diversity and craftsmanship of India’s artistic and textile heritage. As Air India Express grows its domestic and international network, delivering exceptional travel experiences powered by award-winning technological innovations, it carries with it the hopes and aspirations of a new India, celebrating cultural and artistic talent and diversity with every flight.

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Quick Style’s genre-defying live performance will captivate the audience with infectious vibes and boundless energy. The crew represents a way of life, a way of thinking, and an unlimited source of inspiration. Their unique dance style draws influence from various cultures, but it’s deeply rooted in the Hip Hop genre.

Quick Crew, the driving force behind Quick Style, consists of the incredibly talented trio: Suleman Malik, Bilal Malik, and Nasir Sirikhan. Hailing from Oslo, they spent their formative years at youth clubs, where their passion for dance was ignited. This led to the formation of Quick Crew in 2006.

The event promises to be a night of pure entertainment and inspiration, celebrating the universal language of dance. Quick Style’s one-of-a-kind performance transcends boundaries and is a must-see for all dance enthusiasts.

Tickets for the event are available at https://in.bookmyshow.com/events/quickstyle-india-tour/ET00367012.

Come, be a part of the Quick Style movement, and let the rhythm of life take over!

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PUNE: Eze Perfume, the first D2C perfume from Sawai Fragrance, the leading manufacturer of fragrance elements, has recently joined forces with SlowCheeta, a talented and dynamic rap artist, for an electrifying performance at Centro, Karve Road, Pune. This collaboration promises to bring together the enchanting world of fragrances and the rhythmic beats of music in a unique and unforgettable experience. Attendees can look forward to a mesmerizing evening where the senses of smell and sound intertwine, creating a symphony of emotions and sensations. The Centro, Pune event is set to captivate the audience with a fusion of artistic expressions with the brand theme, #ExpressYourEze leaving a lasting memory of this remarkable partnership between Eze Perfume and SlowCheeta.

• Date – August 19^th, 2023
• Time – 4:00 PM – 6:00 PM
• Venue – Centro, Karve Road, Pune

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