MUMBAI: Gulf Oil Lubricants India Ltd., a leading and fastest-growing player in the lubricant and automotive product space, today announced a strategic partnership with Nayara Energy, India’s largest private fuel retailer and an integrated downstream company with a strong presence across the hydrocarbon value chain from refining to retail. This partnership will see Gulf’s entire automotive product range, including lubricants for two-wheelers, passenger cars, commercial vehicles, and agriculture-related vehicles, being made available across Nayara Energy’s extensive network of 6500+ fuel retail outlets nationwide. This strategic alliance is part of a 3-year contract leveraging Nayara Energy’s reach to further strengthen Gulf Oil’s brand presence and product availability to cater to the expanding automotive market, particularly along the country’s rapidly developing highway infrastructure in India.

Under this collaboration, Gulf Oil’s AdBlue – a high-quality diesel exhaust fluid that reduces harmful emissions – will be the exclusive AdBlue product retailed across Nayara’s network, along with offering a specialized range of two-wheeler batteries, expanding both companies’ portfolios in a growing sector. Gulf already has an established distribution network through depots and various other touchpoints for AdBlue, and this partnership further enhances that reach. Gulf and Nayara Energy are jointly committed to bringing world-class, reliable automotive products to a broader audience across urban and rural regions.

Gulf Oil, with a legacy spanning more than a century, operates in over 100 countries and runs 20 blending plants globally. Its state-of-the-art manufacturing and R&D facilities in Silvassa and Chennai have a combined capacity of 332,000 KL for lubricants and AdBlue®, enabling the company to maintain its position as a global leader. Gulf’s consistent focus on quality and premiumization makes the brand a preferred choice for 40+ OEMs as well as customers across 80000+ touchpoints and 10000+Gulf Bike Stops and Car Stops.

Ravi Chawla, Managing Director and CEO of Gulf Oil Lubricants India Ltd. expressed optimism about this collaboration, stating, “Our partnership with Nayara Energy is a significant step forward in expanding Gulf’s presence across India’s highways and fuel stations. As a globally recognized brand, Gulf has consistently set benchmarks in delivering high-quality and innovative automotive solutions. Our partnerships with iconic global and domestic brands like Manchester United, McLaren, MS Dhoni, and Chennai Super Kings have cemented our position as a trusted name worldwide. With the support of Nayara’s vast network and expertise in fuel retailing, we are well-positioned to serve a wide range of consumers with high-quality, dependable automotive solutions. This collaboration underscores the growing demand for quality automotive products and lubricants owing to the burgeoning infrastructure growth and both Gulf’s and Nayara Energy’s commitment to making our products accessible, ensuring that our customers receive quality lubrication solutions wherever they are in India.”

Also commenting on the association Madhur Taneja, Chief Marketing Officer, Nayara Energy, stated; “At Nayara Energy, we believe that customer centricity is at the core of creating a distinctive service experience across our expansive retail network. This latest tie-up with Gulf Oil is another affirmative step to enhance our range of automotive product offerings that enable delivering high-quality performance for motorists. Together, these two power brands can leverage synergies that will enable an amplifying reach and ensure ease of availability of premium product experience for consumers across rapidly growing tier 2,3 markets and prominent highways. Lubes are an essential category in our NFR (Non-Fuel Retail) offerings and our commitment to grow this category is visible from the Quick Lube Change Bays we have incorporated in our Retail Outlet. These Quick Lube Change bays are equipped with advanced machinery that enables lube change in less than 5 minutes and this service is provided Free of charge at our outlets.”

As the highway retail landscape in India rapidly evolves with the construction of world-class highways, private sector players are becoming essential to fuel retailing. India’s highway market, bolstered by the Golden Quadrilateral Project, represents an untapped potential for fuel and automotive retail. This has also accelerated growth in the number of commercial vehicles (CVs) and two-wheelers on the road. Currently, India has over 91,000+ fuel retail stations, with Nayara Energy being the largest private player, serving motorists across the country. The collaboration between Gulf Oil and Nayara Energy will enable both brands to tap into this growing market potential, particularly in the booming highway segment that serves both commercial and personal vehicles.

In addition to product distribution, Gulf and Nayara Energy will undertake joint activities to promote the business and have marketing activations at Nayara Energy’s fuel stations. This partnership not only reflects Gulf’s strategic move to penetrate deeper into the Indian market but also aligns with both brands’ shared vision of addressing the needs of consumers through accessible, high-quality automotive products.

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The comprehensive product lineup features a variety of Passenger Car Gasoline Engine oil variants and a Passenger Car Diesel Engine Oil variant. Gulf Oil has the exclusive rights to manufacture and distribute the globally acclaimed S-OIL SEVEN range throughout its extensive network, actively bolstering the brand’s reach and resonance within the Indian market.

This marks the maiden venture where an S-OIL product line is being produced outside South Korea. The S-OIL SEVEN range encompasses a spectrum of fully synthetic, semi-synthetic, and premium lubricants, harnessing exceptional attributes such as a very high viscosity index within the Group II/III class base oil. This exceptional range assures elevated technical performance and an enriched driving experience.

Commenting on the partnership, Ravi Chawla, MD and CEO, of Gulf Oil Lubricants India Ltd, said, “We gratefully acknowledge S-OIL and KIA Motors India for entrusting us with the responsibility of delivering world-class production capabilities. Our successful collaboration with S-OIL is a pioneering milestone as it marks the first time an S-OIL product is being manufactured beyond the borders of South Korea. This achievement brings advanced Korean technology to the forefront of Indian production capabilities, elevating industry standards.“

Speaking about the collaboration with Gulf Oil Lubricants in India, S H Son, Team Leader, S-OIL, expressed, “It is with great pleasure that we witness the realization of our envisioned outcomes from the partnership with Gulf, an association initiated nearly three years ago. The industry insight and expansive distribution network of Gulf Oil Lubricants position us favorably for extensive market penetration in India. The business journey of S-OIL and Gulf Oil Lubricants will embark on a more wonderful voyage starting today, and S-OIL SEVEN will evolve into a new emerging leader in the Indian lubricant market.”

The S-OIL SEVEN range offers diverse lubricants, including fully synthetic, synthetic, and mineral oils tailored to the Passenger Car and Motor Cycle Oil categories. Furthermore, it extends to mineral oils designed for the Diesel Engine Oil category fully synthetic and synthetic transmission oils.

Gulf Oil Lubricants’ transformative collaboration with S-OIL SEVEN is set to herald an era of cutting-edge lubrication solutions in the Indian market. This strategic partnership signifies the successful fusion of technological excellence and industry expertise.

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Speaking at the launch, Mr. Amit Ghugre, Automotive Sales and Marketing Manager, at Shell Lubricants India, said, “As the world’s leading lubricant supplier, we create future-ready products and solutions. We expect the Helix SP HX8 0W-20 segment to become consumers’ primary choice in the next few years, based on both OEM recommendations and a need for more fuel-efficient lubricants. With this product launch, we are strategically investing in future demand creation, while bringing an exciting consumer brand collaboration with Marvel to the consumers”.

Driven by the need for fuel economy, lower emissions, and changes in engine design, modern cars need exceptional engine oil. Shell Helix HX8 SP 0W-20 is formulated with Flexi Molecule Technology that continuously adapts to engine conditions, to ensure more protection. Shell Helix HX8 SP 0W-20 is specially designed for modern turbocharged petrol direct injection (TGDI) engines to protect against damaging low-speed pre-ignition (LSPI).

Shell Helix HX8 SP 0W-20 has been introduced in India with the latest API engine oil standard for passenger car motor oils that aim to meet the demanding needs of turbocharged petrol direct injection (TGDI) engines, the use of which is increasing because of the need to reduce environmental pollution and fuel use.

The collaboration offers motorists a chance to win exclusive MARVEL prizes* on the purchase of every 3L and 3.5L Shell Helix HX8 0W-20 pack across the nearest Shell branded workshop or retail outlet. Shell Helix HX8 is available nationwide at MRP INR 2730 for a 3.5L pack.

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