MUMBAI: Mahindra & Mahindra Limited, India’s leading SUV manufacturer, today unveiled its all-new modular, multi-energy NU_IQ platform that will underpin a new range of disruptive SUVs. The company offered a glimpse of its next-generation products by showcasing four world-beating concepts based on the new platform.

The revolutionary NU_IQ platform is the result of innovation born out of Mahindra’s strategy in the automotive space by creating products that rewrite the rules of mobility and free consumers from compromises. The manifestation of this vision has been showcased via four world-beating SUV concepts – the Vision.S, Vision.T, Vision.SXT and Vision.X, which address the white spaces while staying true to Mahindra’s core attributes of turn-on design – unmissable presence, spirited performance – on-tap power, world-class safety, sci-fi today, and tough yet sophisticated.

R Velusamy, President – Automotive Business (Designate), Mahindra & Mahindra Ltd., and Managing Director, Mahindra Electric Automobile Ltd., said, “NU_IQ is a strategic blueprint for the future of Mahindra SUVs globally. With its modular, multi-energy architecture, it gives us the flexibility to innovate across multiple top hats and powertrains whilst staying true to our SUV DNA. Designed to resolve paradoxes, NU_IQ forms the foundation for our next generation of SUVs. It marks a bold step and the start of a new era that frees customers from compromises and puts truly desirable, premium core SUVs squarely in the mainstream.”

Pratap Bose, Chief Design & Creative Officer – Auto & Farm Sectors, Mahindra & Mahindra Ltd., said, “The NU_IQ SUVs, designed at our Global Design studios in Mumbai and Banbury, represent the start of a new chapter of our HEARTCORE design philosophy. They build on the central tenet that great design should create an emotional bond between people and their vehicles while re-imagining it for a new future. Based on the theme ‘Opposites Attract’, where the juxtaposition of contrasting elements creates an expressive new design language, these concepts promise to shape experiences that inspire adventure, confidence, and connection on any terrain, anywhere in the world.”

Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra Ltd. and Executive Director, Mahindra Electric Automobile Ltd., said, “NU_IQ blends innovation, global design, and advanced technology to disrupt the white spaces in the automotive industry in India and internationally across right-and left-hand-drive markets. The four concepts we are showcasing here offer a bold preview of what’s to come. They usher in a new no-compromise era of mobility and give freedom a new meaning.”

The Next Phase of HEARTCORE Design Philosophy:

Vision.S, Vision.T, Vision.SXT and Vision. X each represents a distinct expression of Mahindra’s future-ready NU_IQ platform. These concepts represent Mahindra’s commitment to redefining personal, all-terrain mobility for a global audience, combining strong brand heritage with advanced, expressive design. From the Born Iconic spirit of Vision.T and Vision.SXT, to the Sporty Solidity of Vision.S, and the Sculptural Athleticism of Vision. X, each model is crafted with a clear, unique personality. Developed collaboratively by Mahindra India Design Studio (MIDS) in Mumbai and Mahindra Advanced Design Europe (MADE) in Banbury, UK, the four concepts are a testament to the brand’s evolving design language, one that balances timeless brand cues with modern, future-focused innovation.

These concepts, engineered at Mahindra Research Valley, will go into production starting in 2027. This bold strategy furthers Mahindra’s vision of delivering class-leading, luxury SUVs to a larger audience in India, while redefining the premium SUV experience in global markets, including Left-Hand Drive regions.

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INDIA: Dolby Laboratories, a global leader in immersive entertainment experiences, and Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the debut of Dolby Atmos in the Mahindra Thar ROXX AX7L variant. This marks a first-of-its-kind innovation in the global SUV market — integrating 4-channel immersive audio powered by Dolby Atmos into a vehicle.

The Thar ROXX redefines the aural experience on wheels. Whether you’re cruising through urban streets or navigating remote trails, Dolby Atmos enhances every journey, allowing sound to move freely around you with unmatched depth and realism.

With Gaana streaming integrated directly into the infotainment system, Thar ROXX owners can immerse themselves in Dolby Atmos music anytime, making every ride truly unforgettable.

Commenting on this collaboration, Karan Grover, Senior Director, Commercial Partnerships –  IMEA, Dolby Laboratories said, “We are excited about the possibilities that our collaboration with Mahindra can bring for customers, especially in India. With Dolby Atmos in Thar ROXX AX7L, we’re taking the car journey to an entirely new level by transforming the interior cabin into a personalised concert hall on wheels, making every ride an immersive audio experience that complements the adventurous spirit of the Thar ROXX AX7L.”

Velusamy R, President – Automotive Technology & Product Development, Mahindra & Mahindra Ltd, said, “At Mahindra, it is our constant endeavour to explore limitless boundaries in automotive innovation, and the Thar ROXX is a testament to that spirit. By being the first vehicle in the world to feature Dolby Atmos, featuring 4 channels of immersive audio integrated into the premium 9-speaker Harman Kardon-branded audio system, we are redefining the driving experience. No matter the terrain or conditions, the Thar ROXX delivers a sensory experience like no other SUV of its kind on the Indian roads, bringing every moment on the road to life with Dolby Atmos.”

This collaboration between Mahindra and Dolby sets a new benchmark for in-cabin technology — one that caters to the Global Indian consumer who desires performance, design, and an immersive digital lifestyle. Furthermore, Mahindra has ramped up production of the Thar ROXX, equipped with Dolby Atmos, to meet overwhelming demand. This ensures customers can enjoy the unmatched thrill and innovation of ‘the SUV’ with a reduced waiting time.

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Easily accessible by road, Manali is a popular destination for travelers seeking a peaceful getaway. The nearest railway station to Club Mahindra White Meadows is Joginder Nagar, but most visitors prefer the drive from Chandigarh, a 290km journey through picturesque mountain roads. Alternatively, flights from Delhi or Amritsar provide convenient options for those who prefer air travel, followed by a scenic road journey to the resort. The journey from Shimla to Manali, a 270 km road trip, is equally captivating, offering breathtaking views along the way. While the travel can be lengthy, the enchanting beauty of Manali, particularly in winter when snow blankets the town and temperatures dip to -10°C, makes it a rewarding and unforgettable experience.

The resort boasts 58 elegantly designed rooms, featuring a mix of hotel units and studio apartments. Each room reflects a charming blend of cottage-style decor with modern amenities, all set against the stunning backdrop of the Himalayas. Dining at the resort is a culinary delight with options to suit every taste. The multi-cuisine restaurant, Red Roof, serves a variety of international and local dishes like rainbow trout, Himachali Thali, and Gujarati Thali, while Chancellor Manali’s most renowned lounge bar, provides a perfect setting for quick bites or casual meals. Every Friday, the resort organizes a traditional Himachali Dham meal, an immersive dining experience where food is served on the floor, accompanied by the vibrant Nati folk dance. For an evening of entertainment, Red Roof features live singing and karaoke, adding a lively touch to the serene environment. For couples seeking a romantic getaway, the Honeymoon Glass Cottage or a private candlelight dinner adds an enchanting and unforgettable touch to their stay.

The resort offers ample activities for the guests seeking adventure. The indoor activity center, Happy Hub, offers a range of games, from billiards to chess and carom. Throughout the week, the resort curates exciting in-house activities such as treasure hunts, painting sessions, and various competitions. Outdoors, and thrill-seekers can indulge in activities like zip-lining, river rafting, and day hikes through the scenic Hampta Valley. The Hampta Jeep Safari takes guests through traditional villages, offering them a glimpse into local culture and the opportunity to enjoy a traditional meal of red rice and rajma served in a tent set up. Whether exploring Manali’s rugged beauty or immersing in local traditions, every day at the resort brings a new adventure.

Nearby, Manali offers a treasure trove of attractions. Guests can visit famous temples like Manu Temple, Vashisht Temple, and the iconic Hidimba Temple, while nature lovers can explore Rohtang Pass, Solang Valley, and the serene Jana and Jogini Waterfall. For art and history enthusiasts, Naggar Castle, the Roerich Art Gallery, and Tibetan monasteries offer fascinating insights into the region’s heritage. After a day of exploring, guests can return to the resort for a rejuvenating spa treatment, with options ranging from quick express services to full-body therapies, including Swedish massage acupressure therapy aromatherapy, and more.

Club Mahindra White Meadows is not only committed to providing an exceptional guest experience but also to sustainability. The resort sources over 60% of its energy from solar power, including solar heaters, and practices eco-friendly initiatives like converting wet waste into organic manure. With a focus on sustainability, the resort ensures that its operations remain in harmony with the environment, making it a responsible and enriching destination for all.

At Club Mahindra White Meadows, every detail is designed to create lifelong memories. With stunning views, world-class amenities, curated activities, and a commitment to sustainable living, it’s the perfect destination for a fulfilling holiday. Whether you’re seeking adventure, relaxation, or cultural immersion, White Meadows offers a magical Manali experience like no other.

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INDIA: Mahindra Logistics Limited, one of India’s largest integrated logistics solutions providers, unveils its new brand identity, marking the next step in its evolution towards innovation and sustained growth. The new identity introduces a bold and dynamic icon, symbolizing the aspiration to scale new heights and the relentless drive to rise. It captures the essence of the company’s core values and future-ready vision, emphasizing collective strength and continuous forward momentum.

As a trusted leader in integrated logistics, the new identity unifies all our business segments as we focus on delivering integrated solutions. It symbolizes our deep association with customers, focussing on building customized solutions integrating all stages of the supply chain. The icon represents the unification of diverse services and solutions, with a sharp focus on technology, sustainability, and robust operating systems.

Mahindra Logistics enables its customers’ transition to world-class supply chains, offering seamless pan-India connectivity. The new identity reinforces its commitment to accelerating progress, enhancing operational excellence, and delivering continued value to all our stakeholders.

Commenting on the new brand identity, Rampraveen Swaminathan, CEO & MD, of Mahindra Logistics Ltd., said, “Our new identity is a reflection of our vision in our actions. It honors our past, celebrates our present, and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries and deliver agile, technologically advanced, sustainable, and future-ready end-to-end logistics solutions for our customers”.

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PUNE: Mahindra Truck and Bus Division (MTBD), a part of the Mahindra Group, in commemoration of Drivers Day 2024, today announced a Scholarship scheme for girl child of truck drivers through the Mahindra Saarthi Abhiyaan. Through this project, Mahindra is committed to making a small contribution towards transforming the lives of truck drivers’ meritorious girls by supporting their right to higher education.

Mahindra is one of the first commercial vehicle manufacturers to pioneer this initiative and felicitate the selected candidate with a scholarship of Rs.10,000/- along with a certificate in recognition of their achievement. This endeavor marks another significant milestone in Mahindra Truck and Bus Division’s ongoing commitment to the Truck driver community, which was initiated with the Mahindra Saarthi Abhiyaan in 2014. This will be done through a program at 75+ transport hubs pan India with well-defined, transparent, and independent processes. Until now, 10,029 young girls have already benefited from scholarships under the initiative, allowing them to pursue their aspirations.

Vinod Sahay – President of Trucks, Buses, CE, Aerospace & Defence Businesses – Mahindra & Mahindra Ltd, Member of Group Executive Board, Mahindra Group, said, “Through the Mahindra Saarthi Abhiyaan, we are not just providing scholarships but opening doors to a brighter future and instilling hope in young hearts. We are dedicated to transforming lives by providing educational opportunities for the daughters of the truck driver partners. By investing in their futures, we are cultivating a generation of empowered women who will contribute significantly to our communities and the economy at large.”

Speaking on the occasion, Jalaj Gupta, Business Head – Commercial Vehicles, Mahindra & Mahindra Ltd., said, “Our sustained commitment through the Mahindra Saarthi Abhiyaan not only uplifts the daughters of truck drivers, but also fosters a culture of new opportunities and motivation. Through this initiative, we wish to see more women in the commercial vehicle segment and remain steadfast in our commitment to investing in their futures, and developing a stronger, more equitable society where every girl can aspire to fulfill her potential and become the leaders of tomorrow.”

The company has planned to felicitate each girl selected for this scholarship with a direct bank transfer of INR 10,000 and a certificate in recognition of this achievement. The felicitation will be hosted from February to March 2025, at select locations by Mahindra Truck and Bus leadership, wherein 1000 scholarships will be presented to Truck Drivers’ Daughters.

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PUNE: Mahindra & Mahindra Ltd., India’s leading manufacturer of utility vehicles and leaders in the LCV <3.5 t segment, today announced the launch of the Mahindra Veero, starting at ₹ 7.99 Lakh. Designed to redefine the LCV <3.5 t segment, the Veero offers unparalleled savings with best-in-class mileage, exceptional performance powered by robust multiple engine options, industry-leading safety features, enhanced occupant protection, and a premium cabin experience.

Mahindra’s innovative Urban Prosper Platform (UPP) is India’s first ground-up multi-energy modular CV platform. Designed to offer best-in-class total cost of ownership and segment-first safety beyond regulations, the platform sets a new benchmark in the industry. It is engineered to support payloads from 1 t to 2 t+ in multiple deck lengths and accommodates multiple powertrain options, including diesel, CNG, and electric.

Mahindra Veero sets a new industry standard with first-in-segment tech and features such as a driver-side airbag, reverse parking camera, a 26.03 cm touchscreen infotainment system, steering-mounted controls, and power windows. The Mahindra Veero also boasts best-in-class features, including a payload capacity of 1,600 kg, 3035 mm cargo length, 18.4 km/l* mileage for diesel, and a 5.1 m turning radius, making it highly versatile and ideal for urban operations.

Veejay Nakra, President – Automotive Division, Mahindra & Mahindra Ltd., said, “The Mahindra Veero will further strengthen our leadership in the LCV <3.5 t segment. Built to help customers maximize earnings, it offers best-in-class payload, exemplary mileage, and superior maneuverability. With multiple segment-first technologies and features, the vehicle ensures a premium cabin experience, unmatched safety, exceptional performance, and capability. The Mahindra Veero is designed to be a category disrupter ahead of all other offerings in this segment, truly living up to the promise of being ‘Soch Se Aage’.”

R Velusamy, President – Automotive Technology and Product Development, Mahindra & Mahindra Ltd., said, “The Mahindra Veero, built on the all-new Urban Prosper Platform, is a testament to our commitment to innovation and versatility. Designed to support multiple powertrain options, including electric shortly, it addresses the diverse operational needs of businesses, offering flexibility like never before. Safety has been a top priority in its development, with industry-leading standards ensuring maximum protection for all occupants. Engineered to excel in even the most challenging conditions, the all-new Veero sets new benchmarks in its category, especially in comfort, performance, safety, and long-term reliability.”

Mahindra Veero is a bold statement for entrepreneurs who dare to think beyond the conventional. The positioning, “Soch Se Aage,” encapsulates this spirit, as the vehicle goes beyond traditional expectations. The Mahindra Veero offers features and capabilities that the category has never witnessed, ensuring the well-being of customers and their prosperity while instilling pride in ownership.

Power of choice:

Pricing details (ex-showroom) below, starting from ₹ 7.99 Lakh:

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By using compressed natural gas, the Mahindra CBG-powered tractor represents a significant advancement in tractor technology, reducing pollutants and carbon emissions. Compared to CNG, which is dependent on fossil fuels, compressed bio-gas is a green, renewable fuel that is sustainable and ensures reduced reliance on fossil fuels. It is produced when biodegradable materials, such as farm food and other waste are broken down.

Mahindra’s Yuvo Tech+ CBG tractor also ensures operational power and performance comparable to conventional diesel tractor technology with the capability of handling farming and haulage tasks, while delivering robust power and performance. The new CBG tractor by Mahindra is based on stringent norms fulfilling all Indian standards.

Based on the company’s vision towards promoting eco-friendly sustainable technology solutions, CBG tractor technology aims to benefit both the farming community and the environment.

Mahindra continues to lead the way in driving positive change within the agricultural sector through the introduction of innovative and sustainable products, having also showcased alternate fuel tractor technologies like a CNG tractor, an LPG tractor, and dual-fuel tractor technology over the last few years.

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The appointments will reinforce Mahindra Finance’s commitment to driving innovation and customer-centric solutions towards being a preferred financial partner for emerging India.

With over 27 years of experience, Bijoy will lead Quiklyz (the vehicle leasing and subscription business), identify and foster meaningful alliances, and strengthen the execution strategy across all payment products. He will focus on advancing leasing strategies, fostering partnerships, and improving payment and lending solutions to drive growth and enhance customer satisfaction.

Bijoy has a career spanning various leadership roles across major financial institutions at Axis Bank, Royal Bank of Scotland, Standard Chartered UAE, HDFC Bank, GE-SBI Cards, and INDAL where he consistently delivered strategic growth and operational excellence. He holds a postgraduate diploma in management from Symbiosis Institute of Management Studies, Pune, and a Master’s in Commerce from Pune University.

Mod Narayan will oversee the compliance function across the organization and assist the board and senior management in overseeing the implementation of the company’s compliance policy. He joins Mahindra Finance from the Reserve Bank of India carrying over 25 years of experience in areas including regulation and supervision of commercial banks & urban cooperative banks, banking, and consumer education and protection. In his previous role, he was associated with Bhartiya Reserve Bank Note Mudran.

His qualifications include a Master of Business Management in International Business from ICFAI & Certified Associate of Indian Institute of Bankers from CAIIB.

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MUMBAI: Classic Legends, on India’s 78^th Independence Day, announces the launch of one of the BIGGEST motorcycle brands — BSA — in India. The Birmingham Small Arms Company (BSA), once the world’s largest motorcycle manufacturer and a pillar of British industrial heritage, has had a fan following since its founding in 1861 that continues to this day.

BSA makes its India entry with the ‘gold standard’ of British motorcycle engineering, the iconic Gold Star. The BSA Gold Star 650, which made an iconic comeback in the UK in 2021, has since found success in Europe, Turkey, New Zealand, and the Philippines. Now, it’s set to captivate Indian motorcycling enthusiasts. BSA is also ready to enter the US, Australia, and Japan soon after.

Speaking at the occasion, Anand Mahindra, Chairman, of Mahindra Group said, “Bringing BSA to India is about sharing a piece of world motorcycling history with India. That indomitable spirit of BSA, a brand built in the fires of battle, is imbued in the new Gold Star that I hope all of you have a chance to experience.”

“The BSA Gold Star embodies the essence of motorcycling excellence,” Anupam Thareja, Co-founder of Classic Legends Pvt Ltd, “Every detail, from the tank’s iconic shape to the engine’s big single character, has been meticulously crafted to capture the spirit of BSA’s golden age while delivering the performance, reliability, and innovation that define a global brand. We’ve poured our hearts into ensuring it lives up to the storied legacy that has set the gold standard for generations worldwide”.

The Gold Star: India’s Most Eligible Single!

Key features of the BSA Gold Star include:

• India’s Biggest Single Cylinder: A liquid-cooled, 652cc engine
• Segment-leading 55Nm and 45.6PS, delivering Gold Star-worthy performance
• Best-in-class Components: Brembo brakes with dual channel ABS, Aluminum Excel rims, and Pirelli tyres
• Classic understated British styling complemented by modern features and digital-analogue instrumentation
• Six stunning color options, including the Legacy Edition in Silver Sheen

Leading BSA’s charge into India is the Gold Star, a name that resonates with motorcycle aficionados globally. The original Gold Star, born in Britain in 1938, set numerous speed records and dominated racing circuits, becoming the ‘gold standard’ for performance motorcycles of its time.

The new BSA Gold Star, a modern classic and design icon, is making a comeback to reclaim its glory. It has been meticulously crafted with British-led design by Redline Studios and engineering by Ricardo, complemented by engine expertise from the Technical University of Graz. This collaboration blends British engineering heritage with global technical excellence.

The BSA Gold Star exemplifies the pinnacle of British engineering, seamlessly merging classic design with modern features. Equipped with a 12V socket and USB charging port, it ensures riders stay connected during long journeys. The bike’s rider-focused design includes easily adjustable rear shocks for personalized comfort. Its build quality and meticulous attention to detail reflect BSA’s steadfast commitment to British craftsmanship and excellence, making the Gold Star a true representation of BSA’s storied heritage.

Availability

BSA plans to build a nationwide network of dealerships and service centers, ensuring exceptional support for Indian customers. The company is focused on continuous innovation in motorcycle design and technology, with plans to expand its range in India while preserving its British character. Collaborating with Indian engineering talent, BSA aims to blend British tradition with local expertise, creating a unique fusion tailored for the Indian market.

The BSA Gold Star will be available at select dealerships across India starting August 15, 2024, with prices beginning at Rs 2.99 Lakh (ex-showroom) onwards.

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Built on Mahindra’s All-New M_GLYDE platform, the Thar ROXX delivers an exceptionally smooth ride with crisp handling and class-leading dynamics. It effortlessly blends Thar’s outdoor DNA with modern sophistication, offering a premium SUV experience that caters to those who demand the finest in every aspect of their lives.

The Thar ROXX has been rigorously tested in extreme conditions across diverse terrains and altitudes, including the scorching dunes of the Thar desert at +50°C, the high altitudes of Umling La, tricky muddy surfaces in Coorg and the cold of -20°C in Kaza. This extensive testing guarantees that the Thar ROXX is a robust and reliable choice for the Global Indian – people who are Indian at heart but have a global mindset.

Veejay Nakra, President – Automotive Division, Mahindra & Mahindra Ltd., said, “The Thar brand has always been a cultural phenomenon, symbolizing freedom and a strong sense of community. Building on this legacy, the Thar ROXX is ‘THE’ SUV, seamlessly combining head-turning design, a refined drive, powerful performance, superior off-roading capability, ultimate safety, luxurious space, and advanced technology. With Thar ROXX, we’re not just elevating the SUV experience—we’re setting our sights on making the Thar brand the No. 1 SUV (>12.5 Lakh segment) by volume within the next 3 to 5 years.”

R Velusamy, President, of Automotive Technology and Product Development, Mahindra & Mahindra Ltd., said, “Thar ROXX represents a new era of refined body-on-frame SUVs, built on our all-new M_GLYDE platform. This cutting-edge platform, enables us to deliver the best of both worlds – blending refined urban sophistication typically found in monocoque SUVs like the XUV700 with unparalleled, tech-enabled off-road capabilities. With standout features such as a panoramic Skyroof^TM, advanced Level 2 ADAS, and Harman Kardon branded audio, the Thar ROXX redefines the ownership experience, setting new benchmarks in luxury and safety.”

Bookings for the Thar ROXX will open online and at Mahindra dealerships from Oct 03, 2024, and Test Drives will start from Sept 14, 2024. Deliveries will commence this Dussehra, ensuring customers can enjoy their new Mahindra SUV as soon as possible.

Designed at the Mahindra India Design Studio (MIDS) in Mumbai, engineered at the Mahindra Research Valley (MRV) near Chennai, and developed and tested at the Mahindra SUV Proving Track (MSPT), the Thar ROXX is built at Mahindra’s advanced facility in Nashik. This SUV embodies the expertise and innovation of Mahindra’s global design and engineering teams.

Thar ROXX Variant-wise Pricing in Lakh (Ex-Showroom)

#: To be announced at a later date

More about the Thar ROXX

Turn Heads

The Thar ROXX’s majestic on-road presence draws inspiration from the great outdoors to create a vehicle that truly impresses.

• The design features a bold front grille paired with Bi-LED projector headlamps and C-shaped DRLs, ensuring superior visibility in all conditions.
• Its classic silhouette, characterized by a long hood, upright cabin, and short overhangs for exceptional approach and departure angles, upholds the iconic Thar design, marrying timeless aesthetics with modern execution.
• Angular wheel arches, rugged cladding, and R19 alloy wheels with 255/60 All Terrain tyres highlight the robust road presence.
• A signature side-hinged split rear tailgate with an externally mounted spare wheel enhances practicality while maintaining a rugged appeal.
• The interior boasts an ivory ambiance with leatherette trims and soft-touch materials; the leather-wrapped dashboard is complemented by piano black and metallic finishes and ambient footwell lighting.
• Durable design elements, including low-gloss treatments on AC vents, sturdy dashboard sections, and a leather-wrapped steering wheel and gear lever.
• Available in a palette of seven striking colors—Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue, Burnt Sienna, and Stealth Black

Don’t Just Ride, Glide

Marrying on-road elegance with exceptional off-road prowess, the Thar ROXX is engineered for a refined drive across terrains.

• Built on Mahindra’s all-new M_GLYDE platform, the Thar ROXX offers a refined ride and precise handling, delivering class-leading dynamics.
• Features WATT’s Link suspension, advanced shock absorbers with MTV-CL and Frequency Dependent Damping (FDD) technology, and a first-in-category Hydraulic Rebound Stopper (HRS) to enhance ride quality.
• A flat floor design in the second row ensures increased comfort for all passengers.
• Meticulous engineering achieves world-class NVH (Noise, Vibration, and Harshness) levels, ensuring a quiet and refined driving experience​.

Power On

Experience unmatched performance and power with the Thar ROXX on every journey.

• Dynamic engine options include the G20 TGDI mStallion and D22 mHawk engines, delivering best-in-class torque of 380 Nm and 370 Nm respectively for strong, reliable performance.
• Versatile transmission choices encompass a 6-speed manual and a 6-speed AISIN torque converter automatic, ensuring seamless shifts and impressive acceleration.

Advanced Safety

• Engineered to achieve the highest B-NCAP safety rating, Thar ROXX offers best-in-class crash performance.
• Comes standard with 6 airbags, 3-point seat belts, and seat-belt reminder for all seats along with passenger airbag on/off for child safety, ISO-FIX child seats with top-tether, among others, providing comprehensive protection for all occupants.
• L2 ADAS (1R1V) suite with 10 features including Automatic Emergency Braking (AEB), 360-degree surround view system with blind view monitor, and adaptive cruise control which adds to the safety, comfort, and convenience.
• The Tyre Pressure Monitoring System (TPMS) and Tyre Direction Monitoring System (TDMS) add an extra layer of safety.
• Equipped with Electronic Stability Program (ESP) 9.3 system with BLD (Brake locking differential).
• The dynamic safety functions of Vehicle Dynamics Control (VDC), Traction Control System (TCS) and Roll Over Mitigation (ROM) further builds confidence.

Get Off The Tar

Designed to dominate the toughest terrains, the Thar ROXX stands as a true off-road legend.

• The 4Xplor System provides superior traction through Electronic Locking Differentials, making challenging terrains feel effortless.
• India’s first Crawl Smart Assist which offers precise low-speed control combined with IntelliTurn that enables effortless tight turns, enhancing maneuverability in challenging environments
• Boasting best-in-class approach, departure, and ramp-over angles, along with a 650 mm water-wading depth, the Thar ROXX is prepared for any adventure​.
• Gen II Adventure statistics display Compass, Roll & Pitch Altimeter along with Drive modes (Zip & Zoom).
• Terrain Modes (4×4) – 4XPLOR (Snow, Sand & Mud) and Terrain Assist (RWD) – XPLOR (Snow, Sand & Mud) further adds to the the legendary capability.

Rock The Luxe Life

Seamlessly blending luxury with advanced technology, the Thar ROXX offers a premium driving experience.

• The interior features an ivory ambiance, leatherette trims, and soft-touch materials that exude sophistication. The leather-wrapped dashboard, enhanced by contrast stitching, piano black, and metallic finishes, adds a touch of elegance and durability.
• Ventilated front seats ensure comfort in all weather conditions, while the ergonomically designed seating layout provides excellent support for both the driver and passenger.
• Ambient lighting in the footwell throughout the cabin creates a relaxed atmosphere.
• Practical storage options, including large door pockets, center console storage, and cup holders, ensure that every journey is comfortable and clutter-free
• With the largest boot space in its segment of 644 litres upto roof, the Thar ROXX ensures that you have ample room to carry all your gear, whether for a weekend getaway or an extended adventure
• An expansive Panoramic Skyroof provides a stunning open-air experience, enhancing the sense of space and connection with the surroundings.
• Twin 26.03 cm HD screens, comprising a digital instrument cluster and an infotainment system, keep drivers connected and informed at all times.
• Harman Kardon’s 9-speaker system with QuantumLogic surround, Bass enhancer, and a 6-mode audio settings amplifier delivers an exceptional in-cabin audio experience.
• Adrenox connectivity with 80+ features, including Alexa integration and wireless Android Auto & Apple CarPlay, ensures seamless connectivity and convenience.
• Wireless CarPlay & Android Auto, Wireless charging, and 65W USB-C charging point allow effortless connectivity.

*Metal Roof; All measurements in mm.

Variants and top features

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