PUNE: The Phoenix Mills Limited (PML, the Company) has announced the transformation of Phoenix MarketCity Pune into Phoenix Avenue of Stars, marking a significant milestone in the evolution of one of Pune’s most prominent retail and lifestyle assets. The reimagining reflects PML’s broader strategy of continuously upgrading and premiumising its destinations in line with changing consumer aspirations and evolving urban consumption patterns.

Over the years, Phoenix MarketCity Pune has grown into one of the city’s defining retail and leisure hubs, shaping consumer engagement across fashion, dining, and entertainment. The transformation into Phoenix Avenue of Stars marks the next phase of this evolution, anchored by a distinct architectural identity, enhanced customer touchpoints, and premium retail curation aligned with the scale and stature of the asset today.

The new identity draws inspiration from marquee international brands, refined spatial design, immersive, vibrant, and social environments that continue to define Pune’s evolving lifestyle ecosystem. The transformation further strengthens the asset’s position as one of Western India’s leading retail and leisure addresses, attracting shoppers and visitors from across the region.

As part of this transformation, the asset has undergone a comprehensive revamp, including a grand arrival experience, façade enhancement, and several design-led interventions that elevate its overall visual and spatial character. The repositioning also reflects PML’s focus on developing globally benchmarked environments that combine retail, dining, and entertainment within mixed-use urban developments.

Phoenix Avenue of Stars today houses an extensive portfolio of internationally recognised and premium brands, including UNIQLO, Michael Kors, Victoria’s Secret, Shantanu and Nikhil, Paul’s CafeArmani Exchange, etc., while further strengthening its mix through curated luxury watch and jewellery zones, gourmet dining, and upgraded experiential formats. The asset also recently welcomed Pune’s first IKEA store and is set to introduce global luxury fashion house Coach, Hugo, Swatch, and Lego, further enhancing its premium retail mix.

Beyond retail, Phoenix Avenue of Stars continues to redefine the urban experiences through marquee events, immersive brand engagements, elevated dining, and entertainment initiatives that resonate with the pulse of a rapidly evolving city. The transformation brings together these elements under a more future-forward identity that reflects the asset’s scale, positioning, and long-term growth trajectory.

Commenting on the transformation, Rashmi Sen, Whole Time Director and CEO, Malls, The Phoenix Mills Limited, said: “Phoenix MarketCity Pune has evolved significantly alongside the city’s growth over the years. The transformation into Phoenix Avenue of Stars reflects our continued commitment towards enhancing and premiumising our retail destinations in line with changing consumer aspirations and global benchmarks. With upgraded infrastructure, a stronger design language, an elevated brand portfolio, and differentiated customer engagement, Phoenix Avenue of Stars represents the next chapter in PML’s vision of creating world-class urban retail environments.”

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Pune is all set to witness one of the city’s biggest beauty and lifestyle celebrations as Phoenix Mall of the Millennium, Wakad, brings Beauty Xperience 1.0 to Pune for the very first time from 23rd May to 31st May 2026. Conceived as a large-format experiential beauty festival, Beauty Xperience 1.0 will bring together some of the world’s leading beauty, skincare, fragrance, wellness, and cosmetic brands under one roof through immersive showcases, celebrity appearances, expert-led masterclasses, and engaging consumer experiences.

Designed to go beyond a traditional retail showcase, the nine-day festival will transform Phoenix Mall of the Millennium into a destination for beauty discovery, self-expression, and live experiences. Visitors can explore luxury beauty pop-ups, skincare consultations, fragrance lounges, makeover zones, product trials, beauty bars, trend-led showcases, and interactive brand activations spread across the mall.

The festival will be inaugurated on 23rd May by actor Nikita Dutta, who has also been announced as the face of the Beauty Xperience 1.0 campaign. Adding to the excitement, singer-songwriter Aditya Bhardwaj will perform live on 23rd May, bringing his chart-topping hits and youthful energy to the grand opening evening of Beauty Xperience 1.0.

Renowned celebrity makeup artist Bhumika Bahl, known for her work across Bollywood and the fashion industry, will conduct an exclusive beauty masterclass on 24th May, sharing her expertise with the audience.

Beauty Xperience 1.0 will feature leading global and premium beauty brands, including Sephora, Nykaa Luxe, Tira, Bobbi Brown, MAC, Victoria’s Secret, Dyson, Bath & Body Works, L’Oréal, Forest Essentials, Kama Ayurveda, Jean Claude Biguine, Parcos Luxe, Body Shop, among several others. The festival will also host specialised sessions and beauty conversations led by experts, including Lakhan Parlikar, Dola Summer, Reshma Fatehpurkar, Aabhishek Nimbalkar, Sejal Aggarwal, and Tejaswini Gote.

Speaking about the launch, Official  Spokesperson, Phoenix Mall of the Millennium, said, “Phoenix Mall of the Millennium has consistently been at the forefront of beauty, wellness, and lifestyle retail in Pune, bringing together some of the world’s most sought-after brands and experiences under one roof. With Beauty Xperience 1.0, we wanted to take that leadership beyond retail and create a large-format festival that blends beauty, entertainment, celebrity interactions, expert-led sessions, and immersive experiences into one dynamic celebration. Pune’s beauty audience is evolving rapidly, and we are excited to introduce a first-of-its-kind experience for the city.”

With a mix of beauty, fashion, music, luxury experiences, and interactive showcases, Beauty Xperience 1.0 is set to become one of Pune’s most exciting lifestyle festivals this season, positioning Phoenix Mall of the Millennium as the city’s ultimate destination for beauty discovery and experiential retail.

Key Dates

23rd May 2026 – Grand Launch

Beauty Xperience 2026 opens at Phoenix Mall of the Millennium, with actor Nikita Dutta inaugurating the festival. Visitors can expect beauty experiences, brand zones, product trials, pop-ups, and interactive moments across the mall.

24th May 2026 – Bhumika Bahl Masterclass

Celebrity makeup artist Bhumika Bahl will conduct an exclusive masterclass for beauty lovers in Pune.

25th May to 30th May 2026 – Masterclasses and Mall-Wide Activations

The week will feature expert sessions by leading beauty artists, including Lakhan Parlikar, Dola Summer, Reshma Fatehpurkar, Aabhishek Nimbalkar, Sejal Aggarwal, and Tejaswini Gote, along with skincare consultations, fragrance lounges, sampling, beauty pop-ups, and makeover zones.

31st May 2026 – Beauty Finale

The festival will conclude with a final day of beauty experiences, premium showcases, brand activations, and customer engagement zones.

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Located within Phoenix Marketcity Pune, the new store will span approximately 21,000 sq. ft. and offer UNIQLO’s complete range of LifeWear apparel for men, women, and children. Designed around simplicity, quality, and functionality, the store aims to deliver a seamless and elevated shopping experience for Pune consumers.

The launch marks a significant addition to Phoenix Marketcity Pune’s international fashion portfolio, further strengthening its position as one of the city’s premium lifestyle and shopping destinations.

Driven by increasing customer appreciation for high-quality, everyday essentials, UNIQLO continues to expand its presence in India by bringing its globally recognized LifeWear philosophy — clothing designed to make everyday life better — to newer markets across the country.

Commenting on the launch, Anshuman Bharadwaj, Senior Centre Director- Phoenix [Pune Malls], said: “At Phoenix Marketcity Pune, we continuously strive to bring globally admired brands and elevated retail experiences to our consumers. UNIQLO’s arrival marks a significant addition to our international fashion portfolio and reflects the evolving aspirations of Pune’s shoppers who increasingly seek quality, functionality, and contemporary global fashion under one roof.”

The new store at Phoenix Marketcity Pune will feature UNIQLO’s modern retail design language along with the brand’s signature visual identity, offering shoppers an immersive and contemporary retail environment.

The store will officially open to customers on:
Date: Friday, 15 May 2026
Time: 11:00 AM
Venue: UNIQLO, Phoenix Marketcity Pune

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Designed as a sanctuary of style, the Spring Summer Edit brings together a meticulously selected curation of prêt, occasion wear, statement accessories, and modern heirlooms, reflecting the effortless elegance of the season. The showcase features fluid silhouettes, breathable textures, and delicate detailing, paired with a palette inspired by sunlit escapes and balmy evenings.

Hosted at KOPA Mall, Koregaon Park, the showcase highlights the destination’s focus on bringing together distinctive retail experiences that celebrate craftsmanship, design, and contemporary luxury.

Guests can also enjoy a personalised styling experience, offering the opportunity to discover pieces that embody timeless design and slow, conscious luxury.

Where: Atrium, Kopa Mall, Koregaon Park, Pune

When: 14th & 15th March 2026

Time: 11:00 AM – 08:00 PM

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The festival brings together a handpicked line-up of leading local and outstation coffee brands, offering premium tasting sessions, limited-edition small-batch blends, and direct conversations with master roasters and baristas shaping India’s vibrant coffee scene. Participating breweries include Forest Farmer Coffee Roaster, Theka, 90 ml Coffee, 7 Elements Coffee Roaster, 1 Dollar Moffee, Soil, Creamer Coffee, Budhani Coffee, Gandhi Coffee, Colombian Brew Coffee, Cophi, and Kori Matcha House. Visitors can also explore interactive workshops such as latte-art sessions, coffee-cupping experiences, and advanced brewing techniques to deepen their understanding of the science and craft behind every cup.

To complement the caffeine buzz, Coffee Fest at KOPA will host a curated selection of F&B stalls from Boba Boutique, Café Melt, Hungry Goons, Zorko, Potato Twisters, Rustic Oven, and 1 Dollar Moffee,  along with special counters for coffee merchandise and “Everything Brewed.” Live performances will keep the energy flowing through the weekend, headlined by Shantanu Dudame, the voice behind the hit song from URI, alongside Aanchal & The Party on November 15, followed by Hrivibe and DJ Talam on November 16.

Elevating Pune’s coffee experience further, the festival introduces Coffee Rave, a breakthrough trend redefining nightlife with a coffee-only energy. With techno beats, a rooftop vibe, and zero alcohol, it offers a fresh social culture where coffee fuels the night. Hosted at the KOPA Mall rooftop, Coffee Fest at KOPA welcomes all enthusiasts for a nominal entry fee, uniting Pune’s growing community of coffee purists in one iconic celebration.

The visitors will also receive a complimentary gift hamper from Colombian Brew Coffee, making this two-day festival an unmissable blend of aroma, energy, and experience.

Location: Rooftop, KOPA Mall

Date: November 15 – 16, 2025

Timings: 4 PM – 10 PM

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Roboland features a lineup of robotics-based games that merge familiar sports with modern tech. From Robo Soccer and Future Hockey to Tech Kabaddi and Robo Sumo, each activity offers a fresh take on play, powered by sensors, joysticks, and player-driven strategy. For thrill-seekers, there’s Monster Arena, Dash Cars, and Drone World, while Robo Maze and Shock Wave challenge focus and problem-solving skills. A standout attraction is the Humanoid Robot Entertainment Zone, where dancing and interactive robots steal the show.

Roboland’s industrial-themed setup, complete with gears, conveyor belts, and ambient lighting, creates a space that feels right out of a sci-fi movie, sparking curiosity in kids and nostalgia in grown-ups.

With affordable entry, it is the perfect place for families in Pune to spend time together, explore new technology, and have fun at Roboland.

Location: KOPA Mall

Dates: Ongoing

Timings: 12 PM – 9 PM 

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PUNE: Looking for the perfect summer escape without leaving Pune? Phoenix Marketcity Pune invites you to step into a whimsical Dutch-inspired decor with the Oh-So-Dutch Summer Fest, on till July 2025. Whether you are planning a day out with family, entertaining guests, or simply in search of a vibrant, holiday-worthy vibe, the city’s largest premium lifestyle destination offers an experience that feels like a mini European vacation – no passport required.

The centrepiece of the Phoenix Holiday Land, this immersive decor experience brings the charm and cheer of the Netherlands to life. Stroll past blooming tulip fields, spot charming windmills, cross the picturesque Postcards from Singels, and pose by the giant Tulip & Clog installation, where a cascade of flowers spills from a larger-than-life Dutch wooden shoe. From the adorable Blooming Teddy Bear to scenic bridge walkways and Insta-perfect corners, every turn promises a visual delight and a memory waiting to be captured.

But there’s more to the experience than just its picturesque beauty.

Shoppers can explore over 300 premium International and Indian brands showcasing their latest summer and vacation collections. Catch the biggest hits at PVR Inox, dine across world cuisines, or simply indulge in retail therapy. Families can enjoy a complete entertainment experience—bounce around at Timezone and Funcity, dive into virtual worlds, explore the interactive Mirror Maze at Hamleys or discover edutainment at Play N Learn. And for gaming lovers, Puno—Pune’s biggest indoor adventure park—is the ultimate playground.

“Phoenix Marketcity Pune has always believed in curating experiences that transport our visitors to new worlds. With Oh-So-Dutch Summer Fest, we wanted to offer a destination that feels joyful, immersive, and unique – something that blends international charm with the excitement of discovery. It’s the perfect family day-out spot this summer,” said Anshuman Bhardwaj, Centre Director, Phoenix Marketcity Pune.

So why book a flight when the world has come to you? Oh-So-Dutch Summer Fest is open through July 2025, only at Phoenix Marketcity Pune, Viman Nagar.

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Phoenix Marketcity Pune, Viman Nagar, Nagar Road, stands firmly against the use of illegal substances. Our policies and practices ensure a safe and secure environment for all our patrons. Our security team is highly vigilant and conducts regular checks to prevent any unlawful activities on our premises. We adhere strictly to all rules and regulations mandated by the state government to maintain a safe and enjoyable shopping experience for everyone.

We are deeply concerned about the misinformation being spread and the unfounded association of our mall with such activities. We request all media outlets and individuals on social media to verify facts before disseminating information. The spread of unverified information can cause undue harm to our reputation and distress among our patrons.

Phoenix Marketcity Pune, Viman Nagar, Nagar Road, remains committed to providing a safe, family-friendly environment. We take pride in our stringent security measures and the trust our visitors place in us. We encourage our visitors to report any suspicious activities immediately to our security team to help us maintain a secure atmosphere for all.”

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PUNE: India’s largest Flamingo City at Phoenix Mall of the Millennium represents a convergence of artistry, innovation, and environmental consciousness. India’s largest flamingo installation, standing at 28 feet tall, is more than just a visual spectacle; it’s a transformative experience that transports visitors into a realm of pink-hued wonder. Inspired by the concept of new beginnings, Flamingo City serves as a vibrant symbol of hope, growth, and the beauty of change.

Designed and conceptualized by Elementa Designs, Flamingo City is a testament to the power of imagination and creativity. Utilizing state-of-the-art technology and a deep understanding of the summer season’s essence, this exclusive diorama captures the essence of springtime renewal and the vibrancy of urban life. The result is a breathtaking display that blurs the lines between reality and fantasy, inviting visitors to explore the depths of their imagination.

“We’re thrilled to present this novel flamingo city experience to our patrons, crafted to transport visitors into a realm of beauty and tranquility. Beyond mere aesthetics, this installation symbolizes our deep-rooted commitment to environmental consciousness. Flamingos, with their striking hues and graceful demeanor, serve as more than just ornamental figures. They are ambassadors of our fragile ecosystems, reminding us of the delicate balance that sustains life on our planet. Through this decor, we aim to spark conversations and raise awareness about the importance of preserving these habitats. Let us come together to marvel at nature’s wonders and reaffirm our collective responsibility towards nature.” – Vikram Pai (Centre Director – Phoenix Mall of the Millennium)

Witness a multi-sensory experience in the luxurious experiential mall with beautifully articulated décor as you walk through the interiors. Soaring vaulted ceilings and an artful play of soft lighting coalesce harmoniously to establish a backdrop that exemplifies the essence of luxury.

Immerse into the visual splendor of India’s largest Flamingo City at Phoenix Mall of the Millennium, Pune!

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INDIA: PVR INOX, the largest and the most premium cinema exhibitor in India has announced the opening of a new cinema, PVR Cinemagic at Ambience Mall, Gurugram. The 4-screen multiplex introduces two unique theme-based auditoriums, “Space and Forest” along with the multi-sensory 4DX and the Kid’s Auditorium Playhouse each catering to diverse customer preferences.

With the addition of PVR Cinemagic, PVR INOX continues its commitment to providing the most experiential out-of-home entertainment experiences across India. This marks the 14th cinema in Gurugram, bringing the total screen count to 64 in the city. In Haryana, PVR INOX now operates 22 properties with 93 screens, and in North India, it boasts 101 properties and 459 screens.

The distinctive theme-based auditoria – “Forest” transports viewers to a serene environment with its green hues and nature-inspired design, while the “Space” auditorium creates an intergalactic adventure with its blue and black color scheme, including a themed rainforest and out-of-space audio track that immerses the audience and takes their experience to new heights upon settling in their seat, before the on-screen feature begins. With a total seating capacity of 397 guests, the new cinema is equipped with the best-in-class theatrical technology with Dolby 7.1 sound, 2K laser projection, and 3D-enabled screens.

PVR Cinemagic features a 4DX auditorium that incorporates on-screen visuals with synchronized motion seats and environmental effects such as water, wind, fog, scent, snow, and more, to enhance the action on screen for an immersive multi-sensory cinematic experience. Further, the Playhouse Auditorium is a one-of-a-kind movie theater designed to captivate younger audiences with vibrant colors, playful elements, and a specially curated seating arrangement accompanied by slides.

Commenting on the announcement, Ajay Bijli, Managing Director, PVR INOX Limited said, “In the past few years, there has been a notable shift in the theatrical landscape, with audiences showing a growing interest in distinctive out-of-home entertainment venues. Cinemagic represents our endeavor to make cinemas more experiential, blending diverse themes and sensations. It embodies our commitment to innovate and appeal to every facet of our clientele, promising a memorable cinematic encounter for all.”

The foyer of PVR Cinemagic is a testament to sophistication and modernity, featuring opulent finishes and modern design elements. LED columns create a dynamic atmosphere, while cozy seating spaces and framed artworks celebrating legendary actors and actresses add to the ambiance. The cinema promises culinary delight with a gourmet menu curated by celebrity chefs, featuring cinema classics and seasonal favorites

“PVR Cinemagic embodies our imaginative spirit and underscores our commitment to offering more than just movies; it’s about crafting unforgettable experiences. Whether it’s the tranquil setting of the Forest or the cosmic journey through Space, each auditorium guarantees an unparalleled experience. Through cutting-edge technology and distinct thematic designs, our goal is to fashion an enchanting hub where cinema enthusiasts can delve into spellbinding narratives like never before,” remarked Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.

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