MUMBAI: Ascendion, a global leader in AI-driven software engineering, is expanding its presence in the Philippines with the continued integration of Collabera Digital under the Ascendion brand. This move strengthens the company’s position as a leader in AI-driven software engineering and talent growth.

Ascendion aims to create at least 6,000 new jobs in the Philippines, leading to an estimated economic impact of at least $500 million over the next three years. The Philippines will play a larger role in the company’s global delivery operations, with AI-driven software engineering as a key focus. Every Ascendion software engineer in the Philippines will receive AI deployment certification, ensuring that the workforce is equipped for the next generation of software development.

“Our commitment to the Philippines has never been stronger. We are redefining how we serve clients and empower local talent with global capabilities,” said Karthik Krishnamurthy, CEO of Ascendion. “We are creating a stronger, more agile organization to deliver transformative growth for the Philippines. Our focus is clear: bring cutting-edge AI-powered platforms, leverage the Philippines to serve global clients, and create global opportunities for engineers in the Philippines.”

AI-Powered Software Engineering in the Philippines

Ascendion is making the Philippines a major delivery hub for AI-enhanced software development, combining human expertise with AI to improve productivity, efficiency, and innovation. Key initiatives include:

• AI-Enabled Engineering Teams – Hundreds of AI agents will assist engineers in code generation, software testing, and risk mitigation.
• 100% AI Certification for Software Engineers – Ascendion’s Philippines-based engineers will receive specialized AI training to stay ahead in an evolving tech landscape.
• AI Studio Manila – A new facility dedicated to collaborative AI development, innovation, and software engineering research.

“By integrating our capabilities, we are creating a future where the Philippines is a global leader in AI innovation,” said Manan Mehta, Senior Vice President, Global Growth Markets at Ascendion. “With one of the most tech-savvy populations in the world, the Philippines is uniquely positioned to lead in AI-powered digital transformation. Ascendion is committed to creating transformative digital solutions globally and positioning the Philippines as a trailblazer in the next wave of digital innovation.”

Delivering AI-Driven Results for Global Clients

Ascendion engineers in the Philippines are already working with Fortune 500 companies to apply AI in software development, improving efficiency and reducing costs. Recent success stories include:

• A logistics leader transforms a $33 billion unit by eliminating manual tasks, boosting data-driven decisions by 70%, and halving operational costs and time through advanced ML forecasting.
• A leading payment solutions provider boosts productivity by 50% with intelligent automation tools, experiencing expanded service reach
• A healthcare innovator achieved a 90% reduction in data migration costs and 75% faster deployment, saving over 5,000 hours annually.

New Platforms to Support AI-Powered Talent Growth

As part of its expansion, Ascendion is bringing two AI-driven platforms to the Philippines:

• Ascendion AVA+ – An AI-first software engineering accelerator that improves productivity, risk management, and time-to-market.
• MeTAL – A talent orchestration platform connecting Filipino professionals to high-impact projects across global enterprises.

These platforms are designed to enhance career opportunities for Filipino engineers while improving how businesses adopt AI for software engineering.

Building a Stronger AI Ecosystem in the Philippines

By integrating Collabera Digital with the Ascendion brand, the company is creating a stronger, more agile organization that is well-positioned for growth in AI-powered software engineering. The expanded footprint in the Philippines will:

• Hire 6,000+ skilled AI-enabled Ascenders over three years
• Provide AI-first software solutions to global enterprises
• Strengthen Manila’s role as a key center for AI-powered software engineering

This integration of Ascendion and Collabera Digital under a single brand marks a pivotal moment in accelerating economic growth in the Philippines. It brings the best of both worlds: innovative AI-powered software engineering solutions for businesses and global career opportunities for Filipino professionals.

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The Federal Trade Commission has sent letters to 50 online marketplaces nationwide notifying them about their obligation to comply with the new Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act – or the INFORM Consumers Act – as soon as it takes effect on June 27.

“The INFORM Consumers Act requires online marketplaces to protect consumers from counterfeit, unsafe, and stolen goods by verifying their high-volume third-party sellers’ identities, and making it easier for consumers to report suspicious marketplace activity,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection. “The Commission will enforce the Act to the fullest extent possible and will collaborate with our state partners to hold online marketplaces accountable.”

The letters announced today to enclose a copy of the act, highlight the responsibilities the act places on online marketplaces, and urge that businesses carefully review the statute and take all steps necessary to fully comply by June 27. In the letters, FTC staff also urge online marketplaces to communicate with their third-party sellers about the information the act requires to be collected, verified, and disclosed.

Finally, the letters emphasize that a violation of the act may be treated as a violation of an FTC rule, and thus non-compliant online marketplaces may face enforcement that could result in civil penalties of $50,120 per violation. The letters are informational and the FTC is not publicly releasing the names of the recipients.

Understanding Compliance Obligations

As part of the FTC’s effort to fully inform the public about the provisions of the INFORM Consumers Act and to put businesses on notice of their obligations as of June 27, it has developed business education materials that are available on the agency’s website. “Informing Businesses About the INFORM Consumers Act,” summarizes how online marketplaces can comply with the act when it goes into effect at the end of the month with links to the act itself.

The lead staff attorneys on this matter are Carl Settlemyer and Tiffany Woo in the FTC’s Bureau of Consumer Protection.

The Federal Trade Commission works to promote competition and protect and educate consumers. Learn more about consumer topics at consumer.ftc.gov, or report fraud, scams, and bad business practices at ReportFraud.ftc.gov. Follow the FTC on social media, read consumer alerts and the business blog, and sign up to get the latest FTC news and alerts.

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